MUMBAI: From Seoul to your soul. Lotte India Corporation Ltd. is adding a dash of Korean fun to India’s freezer aisles with the launch of Subak and Shark, the country’s first-ever Korean-style ice candies.
Following the success of the Lotte Krunch, India’s first Korean four-layered ice cream bar, the new duo marks another milestone in the brand’s playful innovation journey. Crafted for Indian palates and inspired by Korea’s pop imagination, Subak and Shark promise a multi-sensory experience that’s as refreshing as it is fun.
Subak, meaning “watermelon” in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, all shaped like a watermelon slice. Shark, on the other hand, dives into a dual orange-strawberry fusion with a bold shark-shaped design, turning every bite into a burst of creativity.
To amplify the launch, Lotte has rolled out a vibrant K-culture-inspired campaign built around the idea of “Refreshingly K-Cool”. The campaign channels the energy of K-pop and anime through ten digital assets that bring the whimsical Subak & Shark world alive.
“Building on the success of Worldcone and Krunch, Subak and Shark represent Lotte’s next phase of innovation in India,” said Lotte India Corporation Ltd head of marketing Rishabh Verma. “These products fuse Korean imagination with Indian sensibilities to deliver a multi-sensorial snacking experience that’s modern, relevant, and deeply connected.”
Lotte India senior brand manager Ankit Dubey added, “Subak and Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing moments online, or adults indulging in nostalgia, these products are designed to delight.”
Priced at Rs 20 for a 75 ml pack, Subak and Shark will be available across 50,000 plus outlets nationwide, including modern trade stores, q-commerce platforms, general trade, and Havmor-exclusive parlours.
With this launch, Lotte strengthens its leadership in India’s frozen treats segment, bringing the spirit of K-culture to every corner of the country, one refreshing bite at a time.