ITV

Tag: Ankit Daga

  • Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event

    Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event

    Mumbai – McNROE, the parent company of Wild Stone, CODE & Secret Temptation, launched their latest fragrance collections at Mumbai’s ‘Flipkart Glam Up’ event. Bollywood stars such as the latest heartthrob Taha Shah and the charming Adah Sharma unveiled the new scents, adding a touch of magic and star power to the occasion.

    Secret Temptation introduced its new captivating Body Mists —Bloom, Magic, Dew, and Bold. The most exciting part is that they are the first in the category to proudly carry the claim – Safe On Skin, reflecting the brand’s dedication to quality products. This dermatologically tested range is the result of the brand’s extensive research on female preferences and each fragrance is crafted with unique natural notes, offering a ‘Fresh out-of-the-shower’ feeling throughout the day.

    Simultaneously, Wild Stone CODE has unveiled its opulent new collection of luxury body perfumes: Blanc, Bleu, and Noir. Each scent is meticulously crafted to provide a fresh and unique experience tailored to different times of the day. Begin your morning with Blanc, featuring aromatic and citrusy notes for a refreshing start—transition to Bleu in the evening, with its fresh and woody scent that enhances your suave personality.  Embrace Noir’s spicy and Ambery essence for celebratory occasions and sophisticated nights out. These luxurious fragrances exude a bold & mystical allure, perfect for the modern man.

    McNROE head of business development Ankit Daga shared his excitement, stating, “We are thrilled to introduce these exquisite fragrances. Our new collections exemplify our commitment to innovation and excellence in personal care, and we are confident they will enhance the everyday fragrance experience for our consumers.”

  • Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Vicky Kaushal is back as the brand ambassador for Wild Stone CODE

    Mumbai: Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes, starring the charismatic Vicky Kaushal as the face of the Brand. The new advert puts freshness at the forefront, showcasing the invigorating essence of CODE Titanium.

    In this dynamic advert, Vicky Kaushal embodies the ultimate modern man, exuding confidence and energy. As he applies CODE Titanium, he feels a burst of freshness, depicting the powerful and instant freshness this premium body perfume provides. The advert brilliantly captures his experience, portraying how the fragrance enables him to seize the day with a renewed sense of vigour. As the narrative unfolds, Vicky Kaushal’s presence becomes visually magnetic, drawing everyone around him into his fresh aura.

    This seamless blend of charm and contagious rejuvenation highlights the core message of Wild Stone CODE Body Perfume Range: A great fragrance not only helps one smell terrific but also heightens your aura. Titanium is one of the most popular choices in this range of 7 Body Perfumes, with 3 all-new fragrances launching soon.

    “Wild Stone CODE Titanium is made especially for those who seek an instant burst of freshness and confidence,” said McNROE Consumer Products Pvt Ltd. head of business development  Ankit Daga “Vicky Kaushal perfectly represents the essence of our brand – modern, vibrant, and effortlessly captivating. Vicky was the first celebrity on brand CODE, and we are thrilled to welcome him back. This campaign is a celebration of the refreshing impact that CODE Titanium brings to everyday life” Daga added.

    Expressing his excitement about the campaign, Vicky Kaushal said, “I am thrilled to be back with Wild Stone CODE, a brand that resonates with my style. CODE Titanium is all about freshness and confidence. I’m really excited for everyone to see our fresh approach to showcasing freshness and experiencing the invigorating effect it brings.”

    The advertisement is now live across multiple platforms, including television, digital, and social media channels, ensuring that the message of freshness and confidence reaches a broad audience. Wild Stone CODE invites everyone to experience the ultimate freshness with CODE Titanium body perfume.

  • MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    Mumbai: India’s leading youth entertainment brand, MTV, has announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second consecutive year. MTV Splitsvilla X5 is set to premiere on 30 March, and thereafter every Saturday and Sunday at 7:00 pm on MTV and simultaneously on JioCinema, making it the first-ever television and digital simulcast of a reality show.

    MTV Splitsvilla X5 promises a never-seen-before experience for viewers with its new theme ‘ExSqueeze Me Please’. Fans will find out how the ‘ex’ factor will unlock a whole new level of drama and a gamut of emotions for unsuspecting contestants, in the ultimate quest to find that one ideal match and win the game.

    “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” said Viacom18 head – youth, music and English entertainment Anshul Ailawadi.

    Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

    NEWME CEO & co-founder Sumit Jasoria said, “We at NEWME are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.”

    “Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one’s heart, much like choosing a fragrance that truly represents you. Here’s to the wildness within, and the adventures that await.” said McNROE Consumer Products Pvt Ltd head – business development Ankit Daga.

    The genre-defining IP has enthralled fans across the country for more than a decade. The latest season is all set to continue to reflect contemporary relationships and the nuances of modern romance, resonating with India’s wide youth demographic.

    How far can one go in the name of love and fame, to win the game? To find out, tune-in to the first-ever television and digital simulcast of MTV Splitsvilla X5, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes, premiering on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.

  • Wild Stone Code is for the discerning man

    Wild Stone Code is for the discerning man

    NEW DELHI: Wild Stone, a premium male grooming-personal care brand from the house of McNROE Consumer Products, recently launched its brand new TVC for its Code range of body perfumes with the tagline ‘Enjoy The Start’.

    The creative idea is to show how a great fragrance transports the user to a surrealistic landscape. The tagline of the commercial symbolises the ecstatic beginning of a day offered by each whiff of Wild Stone Code body perfume, that transports the wearer from the mundane to a whole new magical world. 

    Wild Stone is a leading player in the Indian deodorant market. The brand enjoys a strong market share and has continued to show steady growth. The latest commercial is a brand extension exercise by Wild Stone, whose premium offering Code is crafted for the more discerning man. 

    Conceptualized by McCann India, the commercial has been rolled out across all digital channels – including the official social media pages of Code – as well as television, targeting the urban youth with evolved tastes and preferences. The ad, launched by the brand after a span of two years, has already garnered over 72 lakh views on YouTube.

    McNROE Consumers Product head of business development Ankit Daga said, "Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market". 

    McNROE Consumers Product GM marketing Samrat Ghosh said, "Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man.”