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Tag: Ankit Chona

  • Havmor ropes in celebrity chefs for ‘coolest summer job’

    MUMBAI: Havmor Ice Cream Ltd, as a part of their recently launched “The Coolest Summer Job” campaign, have partnered with renowned Chefs – Vicky Ratnani and Sanjana Patel. Through this association, Havmor will host a knowledge sharing platform for selected candidates, appointed as “Chief Tasting Officers” of company through the Campaign.

    While the nation-wide hunt for Chief Tasting Officers is underway, Havmor has partnered with Vicky and Sanjana to bring in their expertise on taste, texture, flavors and techniques to introduce new flavors into the Indian ice cream market.

    Commenting on the association, Ankit Chona, Managing Director, Havmor Ice Cream Ltd said, “With the constant change in the taste buds of Indian consumers, ice-cream has become a dynamic dessert. Consumers are craving for exciting new flavors which led to the launch of “The Coolest Summer Job” campaign, a consumer centric approach that will help us engage with them. Chefs Vicky Ratnani and Sanjana Patel come with years of experience in the industry and will mentor our selected candidates on ice-cream creations that are experimental and suit the Indian palate. It will be a terrific learning experience for the winners before they embark on the process of making ice cream flavors of their own choice.”

    Five best deserving candidates from “The Coolest Summer Job” will be designated as “Chief Tasting Officers” at Havmor and will get a chance to meet renowned Chefs Vicky Ratnani and Sanjana Patel.

    Talking about the campaign and his association with the brand, Chef Vicky Ratnani said, “I am delighted to work with Havmor Ice Cream Ltd on this unique campaign. It is a significant move by Havmor to reach out to the right audience and bring them on board to introduce new ice cream flavors. My association with the brand is one of mentorship where I will guide the selected candidates on how they can create new flavors with a local twist. This is going to be an interesting and fun learning experience for all.”

    Further Chef Sanjana Patel added, “I am glad to be part of this innovative initiative by Havmor Ice Cream Ltd. I look forward to meet the Chief Tasting Officers selected by Havmor to give them some valuable insights into the ice cream making process. We will be exchanging and discussing ideas on flavors, textures, taste and overall aesthetic appeal. I really appreciate Havmor for engaging with their consumers and involving them in creating these new flavors.”

    “The Coolest Summer Job” campaign went live on May 02, 2017 and has received an overwhelming response from the ice cream lovers. Seeing the positive reception, the submission deadline has been extended from May 20 to May 27, thus giving an opportunity to participants across India to showcase their passion for ice cream in innovative ways.

  • Havmor rolls out digital campaign to engage with ice-cream lovers

    MUMBAI: Havmor Ice Cream, a leading pure milk ice cream brand in India, is using a digital first approach to announce the launch of ‘The Coolest Summer Job’ offer which includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavors. Digital platforms will be used in the selection process starting today until 20 May, 2017.

    The process will begin online, where applications will be invited through a special microsite: www.havmor.com/thecoolestsummerjob/ as well as through the brands social platforms. The interview for the position includes submitting a 2 minute video capturing one’s passion for ice-cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob.

    The campaign aims at bringing ice cream loving consumers across cities on to one platform to showcase their passion for ice cream.

    In an attempt to co-create and develop local flavors, Havmor is providing consumers an opportunity to create flavors they wish to see on shelves across the country and in return be part of the ever evolving Havmor flavor story.

    Havmor Ice Cream begins Nationwide Hunt for ‘The Coolest Summer Job’
    Hunt for ‘Chief Tasting Officers’ from across India to be an integral part of developing a New Range of Ice Cream flavors

    Havmor Ice Cream MD Ankit Chona said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavors. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavors.”

    The candidate will be part of the core R&D team in the development process of new flavors. The selected aspirants will be provided a sneak peek into the ice-cream manufacturing process, right from sourcing ingredients, technological know-how all the way to the manufacturing process of pure milk ice creams at Havmor. An important part of the Chief Tasting Officer’s induction will also be on Havmor’s 70+yrs of in-depth knowledge on food tasting and ice cream manufacturing. A special mentorship program with renowned chefs on the significance of taste, texture and flavor will also be part of ‘The Coolest Summer Job’ Offer.

    VP – Head of Marketing Chaitanya Rele added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavors of their choice. These flavors will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”

  • Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    NEW DELHI: Havmore Ice Cream, a brand that prides itself for using only pure milk ice cream, has said that around 15 to twenty per cent of its annual expense budget is put into marketing and advertising.

    Havmore Ice Cream Ltd Vice-President Chaitanya Rele told indiantelevision.com that even before its launch in Delhi and north India that was announced yesterday, it has commenced a 360 degree promotion that covers not only television commercials but also social media apart from print media and bill boards. He said the company would put around Rs 125 crore in market development over the next three to four years, but clarified that this did not mean only advertising.

    Rele revealed further that a major part of the expenditure will go on social media to reach out to the youth, and on TVCs, of which two are already on air. In addition, there will be one large media campaign every year.

    Repeating the line of Havmor MD Ankit Chona that the brand itself was a hero and did not need a Bollywood or celebrity brand ambassador, however, Rele explained that Chhota Bheem was being used on its packaging to reach out to the young, apart from the fact that packaging was very perky, vibrant and authentic.

    Ankit Chona said the brand will invest Rs 100 crores over the next 36 months which included a new Rs 100 crores new state-of-the-art ice cream manufacturing facility at Faridabad – expected to complete the first phase by December 2016 – and a production capacity of one lakh litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lakh litres of ice cream per day.

    Ankit revealed that the company was a Rs 450 crore company in the last fiscal and hoped to become a Rs 1,000 crore company by 2020 with its pan-India Udaan plan.

    Earlier at a press meet, chairman and managing director Pradeep Chona whose father Satish Chona had founded the brand in 1944 in Ahmedabad said there will also be a utility in south India in the next few months.

    The Faridabad facility will manage a complete range of pure ice creams using milk as the main ingredient and maintaining the highest quality standards. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.

    Pradeep said: “We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history and mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavours. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.”

    The brand had over 160 varieties of ice cream and added three new varieties every three months. He said the aim of the company was ‘Acchai, Sachai, Safai’ (Purity, truth, and cleanliness) and its plant in Gujarat was one of the cleanest in the country. He said Havmor uses pure cream while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils.

    Ankit added that the ice cream industry would grow to a Rs 7,000 crore industry by 2018. The per capita consumption was 300 million to 400 million and 50 per cent of the sales were from the unorganized sector.

    Havmor’s diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults.

    Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlours and 10,000 retail outlets.

    Ankit said as part of the exclusive retail expansion, Havmor is planning to open 10 exclusive ice cream parlours in New Delhi by June 2016 and another 25 by the end of the year.

    Currently with over 30,000 retail outlets and with a strong presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor will aggressively expand its operations through various retail partnership and ice cream parlours across the northern region.

  • Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    NEW DELHI: Havmore Ice Cream, a brand that prides itself for using only pure milk ice cream, has said that around 15 to twenty per cent of its annual expense budget is put into marketing and advertising.

    Havmore Ice Cream Ltd Vice-President Chaitanya Rele told indiantelevision.com that even before its launch in Delhi and north India that was announced yesterday, it has commenced a 360 degree promotion that covers not only television commercials but also social media apart from print media and bill boards. He said the company would put around Rs 125 crore in market development over the next three to four years, but clarified that this did not mean only advertising.

    Rele revealed further that a major part of the expenditure will go on social media to reach out to the youth, and on TVCs, of which two are already on air. In addition, there will be one large media campaign every year.

    Repeating the line of Havmor MD Ankit Chona that the brand itself was a hero and did not need a Bollywood or celebrity brand ambassador, however, Rele explained that Chhota Bheem was being used on its packaging to reach out to the young, apart from the fact that packaging was very perky, vibrant and authentic.

    Ankit Chona said the brand will invest Rs 100 crores over the next 36 months which included a new Rs 100 crores new state-of-the-art ice cream manufacturing facility at Faridabad – expected to complete the first phase by December 2016 – and a production capacity of one lakh litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lakh litres of ice cream per day.

    Ankit revealed that the company was a Rs 450 crore company in the last fiscal and hoped to become a Rs 1,000 crore company by 2020 with its pan-India Udaan plan.

    Earlier at a press meet, chairman and managing director Pradeep Chona whose father Satish Chona had founded the brand in 1944 in Ahmedabad said there will also be a utility in south India in the next few months.

    The Faridabad facility will manage a complete range of pure ice creams using milk as the main ingredient and maintaining the highest quality standards. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.

    Pradeep said: “We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history and mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavours. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.”

    The brand had over 160 varieties of ice cream and added three new varieties every three months. He said the aim of the company was ‘Acchai, Sachai, Safai’ (Purity, truth, and cleanliness) and its plant in Gujarat was one of the cleanest in the country. He said Havmor uses pure cream while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils.

    Ankit added that the ice cream industry would grow to a Rs 7,000 crore industry by 2018. The per capita consumption was 300 million to 400 million and 50 per cent of the sales were from the unorganized sector.

    Havmor’s diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults.

    Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlours and 10,000 retail outlets.

    Ankit said as part of the exclusive retail expansion, Havmor is planning to open 10 exclusive ice cream parlours in New Delhi by June 2016 and another 25 by the end of the year.

    Currently with over 30,000 retail outlets and with a strong presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor will aggressively expand its operations through various retail partnership and ice cream parlours across the northern region.

  • Havmor joins forces with Krrish 3

    Havmor joins forces with Krrish 3

    NEW DELHI: With the Superhero franchise Krrish 3 set to release this Diwali, Havmor Ice Creams have associated with the film.

    Havmor Ice Creams MD Ankit Chona feels the association is apt, as the target audience of the brand and Krrish 3 form a perfect synergy.

     

    This partnership adds another element of ‘Funn’ to the brand while providing additional value to the consumers with the release of custom-packaged Krrish 3 Range of Ice Creams: Choco Block In Cone, Blockbuster Choco Strawberry Stick and Red Velvett ice cream cake.

     

     He adds: “Our consumers and franchisees are sure to be swept up in the excitement the blockbuster franchise is generating. We intend to amplify this association across more than 20,000 touch points. It will be an instant connect to the kids and youth, and be a part of their world. This unique association will present to our consumers a range of exciting products, which is customised and inspired by their superhero.”

     

    In anticipation of the blockbuster release, the brand is launching a 360 degree campaign to celebrate the association of Havmor and Krrish 3.

     

    Producer and director Rakesh Roshan said: “It is a pleasure to be associated with Havmor, as it reflects the same philosophy of the Krrish character, which connects so well with kids and family. And since it connects so well, both have derived value from this association.”

     

    Hrithik Roshan adds, “We are pleased to be associated with Havmor Ice creams, as it shares a great synergy with our core audience. Also, now all my fans can enjoy the special Krrish 3 range of ice creams introduced by Havmor.”

     

    Go Fish which holds its connotation and carries a forte for getting various brands a recognition and a build up in a spectacular manner by allying products with the films has been instrumental in getting Havmor Ice Cream to associate with Krrish 3.

    Go Fish Entertainment director Sajay Moolankandan said: “Krrish 3 is Bollywood’s most iconic superhero and connects with kids and families instantly. With such a brilliant film, fantastic integration which is a part of the narrative and similar core audience, it was just the perfect opportunity that we were looking out for Havmor. We have planned a 360 degree campaign to amplify this association as well as a special range of Krrish 3 ice creams.”

  • Havmor joins forces with ‘Krrish 3’

    Havmor joins forces with ‘Krrish 3’

    NEW DELHI: With the Superhero franchise Krrish 3 set to release this Diwali, Havmor Ice Creams have associated with the film.

    Havmor Ice Creams MD Ankit Chona feels the association is apt, as the target audience of the brand and Krrish 3 form a perfect synergy.

    This partnership adds another element of ‘Funn’ to the brand while providing additional value to the consumers with the release of custom-packaged Krrish 3 Range of Ice Creams: Choco Block In Cone, Blockbuster Choco Strawberry Stick and Red Velvett ice cream cake.

     He adds: “Our consumers and franchisees are sure to be swept up in the excitement the blockbuster franchise is generating. We intend to amplify this association across more than 20,000 touch points. It will be an instant connect to the kids and youth, and be a part of their world. This unique association will present to our consumers a range of exciting products, which is customised and inspired by their superhero.”

    In anticipation of the blockbuster release, the brand is launching a 360 degree campaign to celebrate the association of Havmor and Krrish 3.

    Producer and director Rakesh Roshan said: “It is a pleasure to be associated with Havmor, as it reflects the same philosophy of the Krrish character, which connects so well with kids and family. And since it connects so well, both have derived value from this association.”

    Hrithik Roshan adds, “We are pleased to be associated with Havmor Ice creams, as it shares a great synergy with our core audience. Also, now all my fans can enjoy the special Krrish 3 range of ice creams introduced by Havmor.”

    Go Fish which holds its connotation and carries a forte for getting various brands a recognition and a build up in a spectacular manner by allying products with the films has been instrumental in getting Havmor Ice Cream to associate with Krrish 3.

    Go Fish Entertainment director Sajay Moolankandan said: “Krrish 3 is Bollywood’s most iconic superhero and connects with kids and families instantly. With such a brilliant film, fantastic integration which is a part of the narrative and similar core audience, it was just the perfect opportunity that we were looking out for Havmor. We have planned a 360 degree campaign to amplify this association as well as a special range of Krrish 3 ice creams.”