Tag: Ankit Bhatia

Sourav Ganguly brings humour and nostalgia to Netflix’s Khakee promo

MUMBAI: Netflix India has pulled off a marketing coup by featuring former Indian cricket captain Sourav Ganguly in an unexpected and humorous role for its latest original series, Khakee: The Bengal Chapter. The promotional campaign, crafted in collaboration with Trailer Park Group, Netflix’s creative agency for the series, blends nostalgia and entertainment to captivate audiences across India.

Trailer Park Group has ingeniously woven Ganguly’s charismatic persona and cricketing legacy into the promo, delivering a light-hearted yet engaging narrative. The film opens with Ganguly interrupting a scene on the set of Khakee: The Bengal Chapter, eager to take on the role of a tough police officer. Initially struggling to embody the fierce aggression required, he finds his rhythm by channelling memories of his fiery cricketing moments, particularly his rivalry with Greg Chappell. The scene unfolds with comedic brilliance, as Ganguly jokingly suggests using his signature cricket strokes the cover drive, cut, and pull with a police baton to take down criminals, all while reaffirming his famed preference for the off-side.

“Integrating Dada’s dynamic presence into the campaign brought authenticity and excitement to the storytelling. This collaboration allowed us to blend nostalgia with humour, creating a moment that truly resonates with audiences.” White Turtle Studios executive director and co-founder Ankit Bhatia.

“Working with Netflix India on the creative strategy for this series has been a thrilling experience. At Trailer Park Group, we strive to push creative boundaries and build deep audience connections through powerful storytelling.” Trailer Park Group Asia-Pacific (APAC) managing director Tamagna Ghosh.

Renowned for delivering iconic campaigns across OTT, cinema, gaming, music, and sports, Trailer Park Group has previously worked with major platforms such as Prime Video, Warner Bros., Universal, and Peacock.

Directed by Neeraj Pandey, Khakee: The Bengal Chapter promises an intense and gripping narrative. The series features an impressive ensemble cast, including Jeet Madnani, Prosenjit Chatterjee, Saswata Chatterjee, Ritwik Bhowmik, and Chitrangda Singh. A sequel to Khakee: The Bihar Chapter (2022), the crime thriller is set to premiere on 20 March 2025 on Netflix.

March 19, 2025
White Turtle Studios & Trailer Park group craft Jio Studios’ global-Indian motion identity

MUMBAI: Jio Studios’ new motion logo reflects a balance of innovation and cultural identity. For White Turtle Studios, part of the Trailer Park group, the project was an opportunity to design a symbol rooted in Indian culture with a global perspective.

White Turtle Studios works across OTT, cinema, sports, gaming, and experiential design. In 2024, it worked on campaigns such as Netflix’s Heeramandi, The Kapil Sharma Show, and Prime Video’s Citadel, along with the branding project for Jio Studios.

The motion logo begins with a spark, representing an idea, transforms into the word Jio, and transitions into a mandala, reflecting Indian cultural richness. It ends with a golden lotus, symbolising purity, renewal, and creative excellence, linked to Brahma, the creator in Indian mythology. The design aligns with Jio Studios’ aim to showcase Indian storytelling globally.

“We wanted the logo to stand for something meaningful. We knew we wanted to celebrate Indian stories and Indian storytellers. White Turtle Studios has done an incredible job, and I hope this logo remains for years to come,” said Jio Studios CEO Jyoti Deshpande.

Tamagna Ghosh of Trailer Park Group said, “At Trailer Park Group, our vision is to blend global creativity with local culture. The Jio Studios logo combines intricate Indian design with innovative aesthetics.”

Ankit Bhatia, who contributed to the design, added, “The Jio Studios logo reflects India’s cultural diversity while connecting with audiences globally. Our goal was to translate the brand’s ethos into a meaningful creative expression.”

White Turtle Studios, which has received awards like Clio and the Asian Academy Creative Awards, plans to expand its work in gaming, experiential marketing, and regional content. The studio remains focused on integrating local storytelling with global standards.

December 30, 2024
Promo of ‘All About Section 377’ web series released

NEW DELHI: Even as the Supreme Court has referred the curative plea on homosexuality to a five-judge bench, which will re-examine the two-year-old verdict by which a colonial law, criminalising consensual sexual acts between the same sex under section 377 of IPC, a web series called All About Section 377 by director Amit Khanna will be aired shortly.

Khanna, who had directed Tutiya Dil and Badmashiyaan has already brought out a promo reflecting the joys and sorrows of people who have different sexual preferences and how they cope up with the society.

All About section 377 is written and directed by Amit Khanna, who is also an ace photographer.

The web series consists of eight episodes, which is produced by Weirdoze and the Creative Gypsy. It features Gulshan Nain who played the lead in Channel V’s Show Friends Conditions Apply, Ankit Bhatia, Mustafa Shaikh and Khanna himself.

The promo leaves a strong message by planting a serious thought in the minds of every individual. The promo is aimed to hit hard to a lot of Homophobic people and their phobia just might come to an end.

Khanna said, “The existence of Section 377 itself is frightening. How does someone else get to decide how, when and who, one should love? Basically the right of ‘freedom of choice’ isn’t legal anymore…”

Apart from the concept of the series, what is interesting to see is that celebrities like Niranjan Iyengar, Iris Maity and Suzanna Mukherjee will be seen in cameos.

Watch the promo here:

February 10, 2016
Promo of ‘All About Section 377’ web series released

NEW DELHI: Even as the Supreme Court has referred the curative plea on homosexuality to a five-judge bench, which will re-examine the two-year-old verdict by which a colonial law, criminalising consensual sexual acts between the same sex under section 377 of IPC, a web series called All About Section 377 by director Amit Khanna will be aired shortly.

Khanna, who had directed Tutiya Dil and Badmashiyaan has already brought out a promo reflecting the joys and sorrows of people who have different sexual preferences and how they cope up with the society.

All About section 377 is written and directed by Amit Khanna, who is also an ace photographer.

The web series consists of eight episodes, which is produced by Weirdoze and the Creative Gypsy. It features Gulshan Nain who played the lead in Channel V’s Show Friends Conditions Apply, Ankit Bhatia, Mustafa Shaikh and Khanna himself.

The promo leaves a strong message by planting a serious thought in the minds of every individual. The promo is aimed to hit hard to a lot of Homophobic people and their phobia just might come to an end.

Khanna said, “The existence of Section 377 itself is frightening. How does someone else get to decide how, when and who, one should love? Basically the right of ‘freedom of choice’ isn’t legal anymore…”

Apart from the concept of the series, what is interesting to see is that celebrities like Niranjan Iyengar, Iris Maity and Suzanna Mukherjee will be seen in cameos.

Watch the promo here:

February 10, 2016