Tag: Ankit Banga

FCB/SIX India to handle SEO and content mandate for Nuvision Autoglass

Mumbai; FCB/SIX India has bagged the SEO and Content mandate for Nuvision Autoglass and Autoglass America, the two websites housed by Nuvision Auto Glass, the fastest-growing windshield replacement and repair company in the United States.

With this mandate, FCB/SIX India plans on enhancing the brand’s online visibility, optimising its search engine rankings, and creating engaging content to drive customer engagement for both the brand’s websites.

The account will be serviced by the agency’s Mumbai office.

Nuvision Auto Glass director of marketing Sandeep Jha said, “We are thrilled to partner with FCB/SIX India to enhance our online visibility and drive organic growth. This collaboration marks a significant step in our commitment to providing innovative solutions and exceptional service in the auto glass industry. Together with FCB/SIX India, we look forward to achieving new milestones in SEO excellence and business development.”

FCB/SIX India chief business officer Ankit Banga added, “Excited to join forces with NuVision and elevate their online organic growth strategy for the US market. Together, we anticipate setting new benchmarks in the auto glass industry with a conversion-based SEO roadmap. We aim to map consumer journeys across multiple touchpoints and drive business success.”

On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “It’s fantastic to see our services in demand both domestically and internationally. The auto glass category is a niche, and we are thrilled to elevate the content and SEO management for Nuvision Auto Glass to new heights.”

June 19, 2024
FCB/SIX INDIA bags digital media mandate for Plum

Mumbai: FCB/SIX India, the data-driven digital media and customer experience agency, has been awarded the digital media mandate for Plum, India’s first 100 per cent vegan beauty brand.

The agency is tasked with the responsibility of creating and implementing strategies to fast-track the brand’s growth.

With a strategic focus on Plum’s branding, FCB/SIX India is set to propel the brand’s growth and solidify its position in the cosmetics industry. Leveraging its extensive experience with brand growth, FCB/SIX India is excited to take Plum’s success story to the next level.

The agency’s data-driven expertise fuelled by its creative media prowess is what propelled Plum to collaborate with FCB/SIX India.

FCB/SIX India is affiliated with FCB Kinnect and leverages the latter’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’.

The account was won after a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.

Plum founder and CEO Shankar Prasad said, “It’s still Day One at Plum, and it’s still Day One for the digital ecosystem in this country. We’re seeing waves of changes that put choice in consumers’ hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum’s partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively.”

FCB/SIX India chief business officer Ankit Banga added, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum’s unique brand story and add new customers.”

On bagging the account, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expand on the base that has been created.”

May 28, 2024
FCB/SIX India appoints Gagan Prabhakar as VP – CX operations and Arun Iyer as Sr. director – CRM

Mumbai: FCB/SIX India has appointed Gagan Prabhakar and Arun Iyer as VP – CX Operations and Sr. Director – CRM, respectively.

In his new role at the agency, Gagan will lead CRM, web strategy, and content verticals.

Arun, on the other hand, will be responsible for leading the development and implementation of personalisation, and data-backed strategies, and managing the CRM team for delivering omnichannel customer experiences for FCB/SIX India’s clients.

Gagan moved from Dhani Stocks, where he was the general manager of marketing, whereas Arun was the lead strategy consultant at Mirum India.

With over 17 years of experience, Gagan has also worked with HDFC Bank, Indiabulls Group and most recently Dhani Stocks. Arun comes with over a decade of experience and has been associated with companies like Mirum India and The Walt Disney Company.

Speaking on the new hires, FCB/SIX India, CBO Ankit Banga said, “At FCB/SIX India, we understand the power that creativity, data, and technology together possess in delivering an exceptional customer experience. The inclusion of Gagan and Arun strengthens our CX division, enriching it with their data proficiency and extensive experience in large-scale CRM campaigns across finance, healthcare, and the QSR sectors. Additionally, we’re enhancing our Salesforce capabilities to better serve a significant portion of our clientele.”

FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “Welcoming Gagan and Arun aboard will synergise creativity and technology, bringing exceptional customer experiences (CX) across all our client offerings, to further strengthen our focus on using ‘creativity as an economic multiplier’.”

FCB/SIX India VP – CX Operations Gagan Prabhakar said, “I’m thrilled to be part of FCB/SIX India and FCB Kinnect and I believe in the company’s philosophy of Growth, Glory, and Guts. I’m confident that by leveraging a data-centric approach and our innovative solutions across web verticals, we can help our clients achieve significant growth in the digital landscape.”

FCB/SIX India Sr. director – CRM Arun Iyer said, “I’m all geared up to join FCB/SIX India and leverage my passion for data-driven strategies, to build meaningful customer relationships and drive business results. Given the agency’s culture of innovation, I look forward to pushing the boundaries of what’s possible, ensuring we continue to set new benchmarks for excellence in connecting brands with their audiences in the most impactful ways.”

April 3, 2024
Chinmay Chandratre joins FCB/SIX India as SVP – media

Mumbai: Chinmay Chandratre has joined FCB/SIX India as Sr vice president – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru.

Prior to this role, Chinmay was the general manager at Madison World.

With over 14 years of experience, he has worked with companies like Madison World, iProspect and Direxions Marketing Solutions, among others.

Being one of the fastest-growing capabilities of FCB Group in India, FCB/SIX India offers a suite of digital services such as digital media planning & buying, e-commerce marketing, UI/UX design & development, CRM & martech solutions, search engine optimisation, app store & e-commerce optimisation, creative performance production hub, data studio and a command centre for listening & online reputation Management.

Talking about the hiring of Chinmay, FCB/SIX India chief business officer Ankit Banga said, “We are thrilled to welcome Chinmay to the team, a testament to FCB/SIX India’s commitment to fortifying our media capabilities. Chinmay embodies a fusion of seasoned expertise and dynamic adaptability, poised to navigate the evolving landscape of media and client needs with enthusiasm. Additionally, Chinmay’s integrated media approach resonates seamlessly with FCB/SIX India’s view of leveraging digital platforms not only to drive performance but also build brands.”

FCB Kinnect and FCB/SIX India CEO Rohan Mehta added, “We are confident that Chinmay’s expertise will help us work cohesively with our clients at FCB Kinnect and the FCB Group at large, to strengthen our thesis that media and creative should not be separated in a digital world, and to further the thought process of ‘creativity as an economic multiplier’.”

Speaking on his new role, FCB/SIX India Sr VP – Media Chinmay Chandratre said, “I am thrilled to join hands with FCB Group India’s leadership team and lead the Media vertical for FCB/SIX India. Together, we are on a mission to navigate the ever-evolving media landscape, pre-empt the pulse of digital trends to drive strategic decisions and create meaningful experiences for our clients and customers. FCB/SIX India is all set to redefine digital possibilities, leverage data-driven insights, shape narratives, and unlock the full potential of modern communication to drive transformative change. I am super excited to be a part of this journey.”

March 14, 2024
Vivo PKL 8 ropes in Dhani app as strategic timeout partner

Mumbai: Vivo Pro Kabaddi League (PKL) season 8 has roped in Dhani app as its strategic timeout partner in collaboration with Professional Management Group (PMG) and Madison Media Ace.

The association will provide Dhani with differentiated visibility during the Live matches of PKL. Strategic timeout is taken twice, at the 10th and 15th minute of the game’s second half. Dhani has further strengthened its on-ground association with Vivo PKL 8 through inventory buys on TV as well as Hotstar.

The 90-second ‘strategic timeout’ fits in seamlessly with Dhani’s proposition of providing the OneFreedom Card to customers in less than two minutes, said the brand in a statement.

“Getting to be a part of a homegrown sport that brings the entire country together is truly exciting for us at Dhani,” Dhani CMO Ankit Banga remarked. “Since a majority of our customers also stem from the heartland and other smaller pockets of India, we believe it is a great fit for us. Also, it resonates fantastically with our product proposition of giving our customers a timeout from making full payments by splitting their transaction into three interest-free parts.”

“Dhani – OneFreedom Card is the first kind of a product and needed a unique way to drive benefits of the product beyond standard inventory buys,” stated Madison Media Ace COO Vandana Ramkrishna. “We leveraged PMG’s expertise to get the STO created for the first time ever on Kabaddi for Dhani to help bring out the brand benefits seamlessly. Kabaddi as a sport, has significant unique viewers and driving visibility through both on-air and on-ground will not only help Dhani garner incremental audiences, but would also drive significant business results.”

“Both Vivo PKL and Dhani are only growing bigger and better in terms of stature and popularity. We have no doubt that the relationship between these two institutions will go the same way in the weeks and months to come,” said Professional Management Group COO Melroy D’Souza.

December 24, 2021
Social Kinnect awarded digital mandate of entire Indiabulls Group

MUMBAI: Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group.

The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely – Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC), and Indiabulls Foundation.

Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. Their result-driven media strategies and creative approach for the brand's growth on digital, was the decisive factor for them winning the mandate for the entire Indiabulls Group.

The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.

Established in 1999, Indiabulls Group today has a net worth of over Rs 22,608 crores and their market capitalisation stands at over Rs 75,838 crores.

The group has a strong presence in the financial services, real estate, pharmaceuticals and LED sectors. It's three main independently listed companies – Indiabulls Housing Finance Limited (IBHFL) ranked 13th largest Consumer Financial Services Company globally, Indiabulls Real Estate Limited (IBREL) is the 3rd largest real estate company by net worth and assets, and Indiabulls Ventures Limited (IBVL) has been rated BQ1 by CRISIL – highest for any brokerage in India.

Social Kinnect CEO Rohan Mehta says, “It has been a pleasure working with the Indiabulls team for over two years now. It's great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavours will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”

Indiabulls Group AGM of digital marketing Ankit Banga adds, “Consolidating our communication approach and strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group.”

October 19, 2018
LIQVD Asia, India wins digital mandate for Indiabulls Housing

MUMBAI: Experiential multicultural marketing entity, LIQVD Asia, India has bagged the digital media mandate for Indiabulls Housing Finance in a multi-agency pitch. The account will be handled out of LIQVD Asia’s Mumbai office.

As part of the mandate, LIQVD Asia will be re-launching its digital marketing initiatives immediately. The campaign for the Indiabulls Housing products will start from India and will gradually penetrate into other markets such as the UK and the UAE.

Indiabulls Group has presence in housing finance, real estate, asset management and securities businesses.

Indiabulls Housing Finance marketing head Rahat Ahmed said, “There has been a marked shift in consumer and brand behaviour in the recent years. Digital has disrupted the way brands communicate with their customers; it allows us to engage with customers in a space where they spend most of their time. This helps us to have targeted conversations with specific audience. Digital allows us to go beyond the corporate website and humanize the brand. We are happy to have found concurrence in our thought process with Team LA. Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions.”

Indiabulls Housing Finance senior manager- marketing and communication Ankit Banga added, “LIQVD Asia fits our requirement of a digital strategy and marketing partner as they have shown potential to be symmetrical with the core views and ideas of IBHFL. Their fresh and measured approach towards digital singled them out as the new age partner for a brand like ours’ that considers new age communication tools like digital to be one of the most critical in their marketing mix.”

LIQVD Asia managing director Arnab Mitra said, “We are overwhelmed and extremely excited to work with Indiabulls. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas ensuring maximum reach and value for IBHFL through our “Digital. On Road” strategies.”

March 24, 2015