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Tag: Anjana Reddy

  • AB de Villiers gives WROGN an active twist

    AB de Villiers gives WROGN an active twist

    MUMBAI: WROGN, the breakaway youth fashion brand from Universal Sportzbiz Private Limited (USPL) today forayed into active wear with ‘WROGN ACTIVE.’ Indian ace cricketer, Virat Kohli has been the face of ‘WROGN’ which has become a go to brand for men’s casual wear over the years. USPL has chosen the versatile and legendary South African sportsman; AB de Villiers as the face of WROGN ACTIVE – an eclectic range of lifestyle apparel that is high on both, performance and fashion, and is an extension of the brand WROGN.

    Speaking on the launch, Universal Sportsbiz Limited founder and CEO Anjana Reddy said: “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”

    There is a symbiotic connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. Given his versatility, perseverance and hard work, ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with the Indian customers.

    Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said: “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”

    The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. With prices ranging from Rs 699 to Rs 2999, WROGN ACTIVE will be retailed at all  WROGN exclusive brand outlets, Shoppers Stop and Myntra.com

  • WROGN, IMARA are official lifestyle partners for RCB in IPL 11

    WROGN, IMARA are official lifestyle partners for RCB in IPL 11

    MUMBAI: Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for its eleventh edition.

    WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s trendy and quirky designs off the field, and sporting the WROGN logo on their caps and helmets when in action on the field. At home ground, WROGN’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.

    IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an official lifestyle partner for a team in this edition.

    USPL founder Anjana Reddy says, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!”

    Commenting on the growth in female viewership in the recent past, she adds “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45 per cent of its viewers as females. IMARA is the first women’s brand in the country to be an official lifestyle partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”

    The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customers will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.

    Excited about the association, RCB chairman Amrit Thomas believes that RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with the team.

    Last season, the T20 matches had achieved a 24 per cent jump in television and digital viewership as compared to ningh edition. The average impressions per match stood at 21.18 million as against 17.11 million in 2016. This year, the player auction itself received a record viewership of 46.5 million on television that was six times more than last year, and digital viewership five times more. This season, the T20 matches are expected to see record viewership of about 30 million average viewership per match.

  • Wrogn tie-up with Royal Challengers

    MUMBAI: India’s most promising celebrity fashion and lifestyle brand Wrogn is associated with Royal Challengers Bangalore (RCB) as the official lifestyle clothing partner for the 10th edition of the Indian Premier League. Off field the RCB players will be seen in Wrogn merchandise and while on field their caps and helmets will sport the Wrogn logo.

    Wrogn merchandise is designed to complement the team’s play bold philosophy and makes a fearless, daring & heroic fashion statement. Wrogn’s in-stadia branding will also add colour to the home ground and will augment the vibrant and lively atmosphere during the matches.

    This annual association will be promoted by both partners through their digital properties; their official site and social media channels. Additionally, the brand has comprehensive plans to engage and interact with RCB fans and Wrogn customer sat Wrogn outlets across the country. All customers of Wrogn clothing will also be entitled to tickets to the RCB matches. Fans are of assured free tickets to watch live RCB matches in Bangalore by purchasing clothing /merchandise worth Rs.5000/- and above from the Wrogn line.

    Announcing the tie-up, Wrogn CEO Anjana Reddy said, “T20 is the most celebrated cricket format in the world and we are excited to partner with RCB, a strong contender this season that is brimming with youth, talent and has always kept fans entertained. The Wrogn brand ethos of being bold and dynamic matches that of the RCB and this partnership will give the fans and our customer’s opportunities to engage. From all of us Wrogn we wish the RCB team all the very best.”

    Commenting on this association, RCB chairman Amrit Thomas said, “Wrogn and RCB are a bold brand fit. We are excited to see RCB’s personality getting reflected through the fashionable lifestyle sensibility of Wrogn . We hope to see our fans come to the stadium dressed in RCB Jersey and Wrogn apparel to cheer their favourite team.”

  • Ms.Taken’s ‘Happy Whatever’ creates a storm

    MUMBAI: Every year, as March 8 approaches, the world goes into overdrive with women centric messages, celebrate women, pamper women, offers for women and yes some do remember to empower women. To cut through the clutter, Anjana Reddy of Ms.Taken felt the best way to say something without just talking about it. Along with her team and agency partners the campaign Happy Whatever was conceptualised, created and amplified, to deliver the message that it is time to stop simply talking.

    The idea behind the campaign is a simple fact – each year society at large would talk about the cause, talk of their support, talk of a few initiatives and it ends there. With Happy Whatever, the idea was to talk of this and communicate it without speaking a word.

    As a brand Ms.Taken targets aspiring women, full of dreams; looking forward to a life different from her mother’s. She is aware of where she comes from but has the courage to explore the world. She is willing to accept the criticism of the traditionalist as she bends some of the rules of the society.

    Universal Sportsbiz CEO Anjana Reddy said, “This year for Women’s Day I wanted to make a strong statement – don’t patronise women because it is women’s day and just talk and talk about putting women up on a pedestal. Do something more. Act against all the negativity and violence towards women, then women’s day can be celebrated with real meaning.”

    For Kriti Sanon, chief stylist, Ms. Taken, being the face of the campaign was not just another assignment. She believes strongly in the cause and said, “I have never understood the concept of celebrating womanhood & giving respect to women on one day in the whole year. What about the other 364 days? Moreover, it’s more important to make this country safe for women so incidents like the ‘Bangalore molestation’ never ever happen again.”

    With 44 million impressions, Happy Whatever created huge noise online and was a talking point across a lot of media too for the different approach to a women’s day campaign.

    Conceptualised by the Ms.Taken team in association with Fisheye Creative who made the video, the campaign was amplified on social platforms by Media Moments.

    Fisheye Creative creative head Orko Basu said, “Clearly, it was something that needed to be said, as is evident from the global response.” Media Moments founder-director Poonam Ganguly said, “Being a strong believer in actions speaking louder than words, my team and I are proud to be associated with the cause the video represents.”

  • Wrogn Virat brand in Jabong portfolio

    MUMBAI: India’s leading online fashion portal Jabong has announced the addition of Virat Kohli’s breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available in 450 variants.

    Virat has been the highest run scorer for India for six years straight and was the fastest in the world to reach 25 centuries in ODIs. Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

    Wrogn’s launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

    Jabong chief business officer Rahul Taneja said, “We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself.”
    Jabong chief merchandising officer Kalyan Kumar Gunasekaran added, “Wrogn collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click.”

    Universal Sportsbiz CEO & owner of Wrogn Anjana Reddy said, “Wrogn is one of the fastest growing men’s youth fashion brand in India, and we are excited to partner with Jabong and launch our latest SS’17 Collection.”

    Universal, under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. Promoted by Reddy – a national level badminton player – and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans.

  • Imara inspires Shraddha to ‘Fashion your own world’

    Imara inspires Shraddha to ‘Fashion your own world’

    MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.

    This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”

    With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.

    The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.

    Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”

    Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”

    Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”

  • Imara inspires Shraddha to ‘Fashion your own world’

    Imara inspires Shraddha to ‘Fashion your own world’

    MUMBAI: Imara, the celebrity fashion line founded by Universal Sportsbiz Pvt. Ltd (USPL) with Bollywood sensation, Shraddha Kapoor has launched ‘Fashion your own world’ – its latest national brand campaign on the launch of its A/W 16 collection.

    This season, Imara gives every woman the right to style her dream world. The AW 16 Imara collection emphasizes on the fact “you create your world.”

    With stunning imagery that draws inspiration from nature – the visuals transport Shraddha Kapoor to the lands of oysters, butterflies and fireflies emphasising freedom.

    The central theme of the campaign is to empower women that they make their own choices and should stick to it and never let anyone ever influence their life changing decisions. The campaign consists of three visual narratives. Each of these narratives depicts Shraddha in various avatars, confident and fearless. The message is for the contemporary women – to be confident, have an opinion, and to stand up for one’s own belief system.

    Universal Sportsbiz CEO Anjana Reddy commented, “Imara has carved out a space for itself with breathtaking imagery that celebrates the power of women who live life on their own terms. This season, we continue Imara’s journey with Shraddha Kapoor, showing the Imara woman fashioning her own world.”

    Fisheye creative director Orko Basu said, “The spirit of Imara has always manifested itself in strong women. For Autumn/Winter 2016, we decided to focus on festive, celebratory images that showcase Shraddha Kapoor using nature to bring light and joy to the world around her.”

    Imara co-founder Shraddha Kapoor said, “I’m always excited to be in an Imara campaign and the latest one lives up to its own high standards, with images that are simply amazing. To all the girls out there, I have but one message: stay true to yourself, fashion your own world.”

  • ‘Virat Kohli’s Be your own hero’ ad campaign for Wrogn

    ‘Virat Kohli’s Be your own hero’ ad campaign for Wrogn

    NEW DELHI: ‘Be your own hero’, an advertising campaign by Wrogn with Virat Kohli as the chief brand evangelist, is a bold and irreverent take on the symbolism of idol worship.

    Virat Kohli is seen breaking statutes and tearing posters of his own ‘imagery’ with a message to move ahead and not get caught up trying to be someone else. This new campaign is being rolled out nationally across outdoor, print and digital mediums in Tier-1 cities. 

    Wrogn’s brand philosophy incorporates questioning the conventions, accepted norms and expected fads by shunning symmetry and conformity. The new ‘Be your own hero’ advertising campaign extends this brand philosophy with a new narrative that captures the essence of the youth of today.

    Universal Sportsbiz CEO Anjana Reddy said: “WROGN is one of the fastest growing brands in the youth fashion segment. With Virat Kohli as the Chief Brand Evangelist, it has helped us form a deep connect with youth across the country and our new ‘Be your own hero’ campaign will endear him further to the target groups. With our new Wrogn Exclusive Brand Outlet (EBO) strategy and the new campaign, Wrogn will consolidate its position as the number #1 choice in the youth fashion segment for casual wear.”

    Fisheye Creative Solutions Pvt Ltd CEO & Strategy Head Dave Banerjee said, “Perhaps no other country hero worships movie stars, cricketers or even politicians like we Indians do. That probably comes from an innate inferiority complex, a sense of subservience. As a breakaway youth fashion brand, we thought Wrogn is in a good position to address this issue. Virat, who’s easily the most influential youth icon, is in a very unique position to speak openly about it and try to make the Indian youth start looking up to themselves rather than some other ‘hero’.”

    Wrogn co-founder Virat Kohli said, “I am extremely excited with the new ‘Be your own hero’ campaign for Wrogn. The world has changed and the new campaign reflects the change. Social media is an indicator that every individual is now his or her own ‘hero’ in a way and the campaign captures this cultural change with dramatic effect. I’m keen to know the feedback of the youth and will be waiting for comments on my social media channels. Wrogn as a brand is growing very fast and I’m extremely enthused with the response from fans and customers across India”.

  • ‘Virat Kohli’s Be your own hero’ ad campaign for Wrogn

    ‘Virat Kohli’s Be your own hero’ ad campaign for Wrogn

    NEW DELHI: ‘Be your own hero’, an advertising campaign by Wrogn with Virat Kohli as the chief brand evangelist, is a bold and irreverent take on the symbolism of idol worship.

    Virat Kohli is seen breaking statutes and tearing posters of his own ‘imagery’ with a message to move ahead and not get caught up trying to be someone else. This new campaign is being rolled out nationally across outdoor, print and digital mediums in Tier-1 cities. 

    Wrogn’s brand philosophy incorporates questioning the conventions, accepted norms and expected fads by shunning symmetry and conformity. The new ‘Be your own hero’ advertising campaign extends this brand philosophy with a new narrative that captures the essence of the youth of today.

    Universal Sportsbiz CEO Anjana Reddy said: “WROGN is one of the fastest growing brands in the youth fashion segment. With Virat Kohli as the Chief Brand Evangelist, it has helped us form a deep connect with youth across the country and our new ‘Be your own hero’ campaign will endear him further to the target groups. With our new Wrogn Exclusive Brand Outlet (EBO) strategy and the new campaign, Wrogn will consolidate its position as the number #1 choice in the youth fashion segment for casual wear.”

    Fisheye Creative Solutions Pvt Ltd CEO & Strategy Head Dave Banerjee said, “Perhaps no other country hero worships movie stars, cricketers or even politicians like we Indians do. That probably comes from an innate inferiority complex, a sense of subservience. As a breakaway youth fashion brand, we thought Wrogn is in a good position to address this issue. Virat, who’s easily the most influential youth icon, is in a very unique position to speak openly about it and try to make the Indian youth start looking up to themselves rather than some other ‘hero’.”

    Wrogn co-founder Virat Kohli said, “I am extremely excited with the new ‘Be your own hero’ campaign for Wrogn. The world has changed and the new campaign reflects the change. Social media is an indicator that every individual is now his or her own ‘hero’ in a way and the campaign captures this cultural change with dramatic effect. I’m keen to know the feedback of the youth and will be waiting for comments on my social media channels. Wrogn as a brand is growing very fast and I’m extremely enthused with the response from fans and customers across India”.