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Tag: Anjali Malhotra

  • IPRS and Facebook sign music licensing deal

    IPRS and Facebook sign music licensing deal

    NEW DELHI: The Indian Performing Rights Society Limited announced today that it has reached an agreement with Facebook to license its music repertoire for video and other social experiences across Facebook and Instagram. People will now be able to choose music from the IPRS repertoire with hundreds and thousands of songs, to add in their own videos they share on Facebook and Instagram, as well as other social features like Music Stickers on Stories. Through this association, the artists/ members of IPRS would be able to get their music compositions out to millions of people in the country, as some of the largest and most thriving communities on Facebook and Instagram are here in India.

    The IPRS is a representative body of authors and owners, which include composers, lyricists, and owner publishers of music. The deal with Facebook will cover licensing and royalties whenever music represented by the IPRS is used on Facebook and Instagram. 

    Facebook India director and head of partnerships Manish Chopra commented, “Music plays an important role in India for sparking people’s creative expression. With this agreement, people will be able to access a wide variety of music and discover new scores from hundreds of authors and owners, across various genres in many Indian languages.” 

    Facebook director international music publishing Anjali Malhotra said, “We care deeply about enabling the music on our platform that is most important to people. IPRS plays an important role in that, given the meaningful repertoire of their songwriter, composer and publishing members. We continue to innovate with our music partners around the world to create new ways for people and musicians to tell their stories with music.”

    IPRS chairman Javed Akhtar said, “At the heart of music are the creators. The songwriters and the composers. IPRS is excited to create opportunities for our songwriters and composers for their use of works on Facebook and its platforms. The future is brighter when all industries work together and evolve the next phase of music usage together."

    IPRS CEO Rakesh Nigam said, “We are happy that Facebook and IPRS have concluded this deal. We are sure that this partnership will be very beneficial for all members of IPRS and Facebook. We are happy that more and more companies are respecting copyright and coming forth to seek proper licenses from IPRS."

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  • Aviva introduces SME assist tool

    Aviva introduces SME assist tool

    MUMBAI: Aviva Life Insurance announced the launch of Aviva SME Assist, a first-of-its-kind digital tool for business owners. Further strengthening the company’s digital portfolio, Aviva aims to educate business owners about the importance of good financial planning to secure not just their business, but also their family.

    Aviva SME Assist involves a simple three-step process that provides business owners with a comprehensive online report within 10 minutes that showcases their risk profile, evaluates their financial needs while also providing recommendations on the best-suited solutions for their financial requirement depending on their current financial planning.

    Commenting on the launch customer, marketing, digital & IT officer Anjali Malhotra said, “The MSMEs sector contributes as much as 40 per cent to Gross Domestic Product (GDP) of India. The lower penetration of insurance in the sector creates the need to offer a customized and transparent solution to cater to the needs of the SMEs. Business Owners wear 3 different hats:  apart from being the Owner of the business, they are an Employer and also Head of the family.  Each of these roles require specialized solutions to help them protect their business as well as ensure a secured future for their family. We are delighted to launch Aviva SME Assist, a customised tool that helps them assess the financial planning gaps in just a few minutes”.

    Because a business owner has primarily three roles to play as an individual, they need different insurance solutions for different financial needs, which can include business expansion and protection, employee retention through gratuity and other solutions, keyman cover, and loan protection. Additionally, these individuals also need a solution to secure their child, health, and prepare a savings plans for their family, including those covered under MWPA Act.

    With this digital business tool, Aviva provides a one-stop solution to the Next Gen Business Owners. It performs a complete need assessment of the modern business owner through 3 simple steps, and gives them an instant customised Financial Needs Report that is emailed directly to them. It helps business owners understand their financial gaps, thus equipping them with the much needed information to help them secure their key assets. The specially curated tool helps them access to tailor-made solutions and propositions to meet their unique and diverse needs with regard to their vulnerability to different risk aspects.

  • Aviva India launches ‘Hello, Life. Hello Aviva’ campaign

    Aviva India launches ‘Hello, Life. Hello Aviva’ campaign

    MUMBAI: Aviva Life Insurance has launched a new brand campaign Hello, Life. Hello, Aviva. The campaign reaches out to everyone with a clear message to welcome life with all its surprises, detours, challenges. The campaign emanates from Aviva India’s new brand purpose, i.e., “With you today, for a better tomorrow” and emphasizes the fact that Aviva enables customers to be prepared for a better, brighter and more prosperous future. And this further reassures customers that as a trusted partner, Aviva is proud to stand with them in their time of need.
    According to the FY18 annual report by Insurance Regulatory and Development Authority (IRDA), at 3.69 per cent, the insurance penetration in India continues to be one of the lowest globally. Aviva India’s new campaign, Hello, Life.Hello Aviva engages with millennials to help them understand the purpose of life insurance cover and, thus to help them start their financial journey. The campaign is aimed at inspiring people to have a good financial plan in order to make every kind of dream a reality, whether it is a child’s education or marriage, one’s own retirement or aged parents’ security, or even growing one’s own business and more.

    Aviva Life Insurance chief customer marketing digital and IT Officer Anjali Malhotra said: “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft-ignored thought among millennials. This campaign will help them recognize the significance of starting their financial journey at whatever stage of life they may be at, as they say, Hello to Life and to Aviva.”

    The 360-degree campaign has been conceptualized and created in partnership with Creativeland Asia, the on-record creative agency for Aviva India. So far, the campaign has witnessed on Aviva’s owned social media channels, i.e., Facebook, YouTube, Twitter, and Instagram along with OOH and radio, etc.

  • Aviva India partners with Creativeland Asia for brand strategy

    Aviva India partners with Creativeland Asia for brand strategy

    Mumbai: Aviva Life Insurance, India’s most trusted private insurance company, has signed up Creativeland Asia as its integrated creative agency. The mandate for Creativeland Asia’s NCR office will include brand strategy, creative and digital communication. Creativeland Asia got on board following a multi-agency pitch.

    Aviva Life Insurance chief customer, marketing, digital and IT officer, Anjali Malhotra said, “We are pleased to appoint Creativeland Asia as our creative partners. As we embark upon a new journey with a refreshed brand purpose, Creativeland will help us translate this into multichannel communication that will help us achieve business and brand goals that we have set for ourselves. Their experience and capabilities to execute large ticket integrated campaigns should go a long way in helping us strengthen the brand trust that we have always enjoyed.”

    Commenting on the development, Creativeland founder and creative chairman Sajan Raj Kurup said, “Creativeland is delighted to partner Aviva India, one of the most trusted and customer centric private insurance companies in the country. What excites me are the possibilities an integrated relationship in a growing category like this brings with it. We look forward to working in tandem with the team at Aviva in solving business problems with creativity.”

    Creativeland Asia has an integrated philosophy of creativity across its services. The company is a conglomerate of firms that offers creative marketing and communications solutions through various divisions like Creativeland Pictures, Creativeland Digital Technologies and Ventureland Asia.

  • Dish TV adds some Zing to Maharashtra

    Dish TV adds some Zing to Maharashtra

    MUMBAI: After targeting the east of the country, Dish TV has trained its sights on the diametrically opposite part of India – Maharashtra – with its regional sub brand Zing.  The western state has arguably the highest penetration of TV viewing homes nationally.

    Zing has been spreading out gradually over various towns and districts of Maharashtra right from Nashik to Ratnagiri to Aurangabad to Amravati over the past few days. It will however be focusing primarily in the heartlands and on areas where language consumption is very high; hence bigger cities like Mumbai, Thane, Pune and Nagpur won’t be exposed to the brand.

     

    Earlier this year, Zing was launched in West Bengal, Odisha and Tripura. The aim is to provide a DTH offering that can compete with cable but with digital picture quality, stereophonic sound and at affordable rates. Says Dish TV marketing VP Anjali Malhotra, “When these analogue consumers think of going digital we come as the first proposition. As markets will open up in phase III and IV, we do see an opportunity between other private DTH players and DD’s Freedish.”

     

    There are three packs available – Utsav, Anando and Shubharambh that will have 16 Marathi channels such as Zee Talkies, Zee 24 Taas, Zee Marathi, Star Pravah, Mi Marathi, ABP Mazha, IBN Lokmat, Saam TV, Maayboli, 9X Jhakaas, Jai Maharashtra, TV9 Maharashtra,  DD Sahyadri and ETV Marathi.

     

    Estimates peg Maharashtra’s cable TV and DTH homes at around 4-5 crore with a considerable amount of that being covered under the first two phases of digitisation.

    A marketing campaign worth Rs 6 crore has already begun across various towns and cities. The first phase was ground activations through mobile vans and merchandising activities. The ATL campaign that just commenced includes Marathi newspapers, local radio spots and close to 100 outdoor billboards in city and market areas. The ATL marketing that has been executed by McCann with planning in the hands of Madison will go on for a month.

    “Consumers are warming up to the idea that they are getting an offering that his cablewallah will have,” says Malhotra while highlighting some of the learning from Zing in the east. West Bengal and Odisha were test areas and she says that at an aggregate level the two brands, Dish and Zing, have collectively taken 40 to 50 per cent share.

     

    The regionalisation of DTH also means that new channels need to be added as and when they come. Earlier this year the DTH operator secured additional transponder space on the newly launched SES 8 satellite, thus allowing it to add several more channels.

     

    While there is a worry that the sub brand may eat up into the parent brand, Malhotra says that research has shown that isn’t the case. “The customers for Dish and Zing are very different. Which is why we aren’t even bringing Zing to the cities. In some places we will only display Zing, in some Dish and in some both, depending upon the language consumption in each of the areas,” she says.

     

    While on the one hand, a couple of DTH operators are going high tech and targeting premium viewers with 4K Ultra HD announcements, Dish TV, the oldest of them all, is going desi and local.

  • DTH ops latch onto the FIFA juggernaut

    DTH ops latch onto the FIFA juggernaut

    MUMBAI: The world is in the grip of football fever and India isn’t far behind, though it is traditionally a cricket-crazy country where an Indian Premiere League would score any day higher than a FIFA in terms of fan frenzy.

     

    As aficionados prepare to settle down in front of the idiot box, popcorn and coke in tow, DTH operators are doing all they can to woo customers with special services and what not during the World Cup.

     

    A strategy adopted by almost all DTH operators is to offer Sony Six free for the entire duration of FIFA to all new subscribers taking a connection between June and the FIFA finale. While Tata Sky, Sun Direct and Airtel DTH are offering the channel free-of-charge to all their new subscribers, Dish TV is offering it only to its new subscribers and also to Zing subscribers. “FIFA viewing pockets are West Bengal, Odisha, Kerala and urban cities. So when compared to cricket, it isn’t as big an event in India,” says Dish TV CEO RC Venkateish.

     

    Additionally, Tata Sky and Videocon d2h have timed the launch of two of their services to coincide with the beginning of FIFA. Tata Sky has launched its TV Everywhere application for desktops and laptops, which was hitherto only available on Android and iOS smartphones. Furthermore, Sony Six is the new addition to the list of channels available on the app that would be available to subscribers at the same cost of Rs 60 per month. Tata Sky COO Vikram Mehra says, “The service launch has been timed just before the football World Cup to ensure that the home laptop doubles as the second TV at home, thus allowing youngsters to watch late night football matches on their laptops and headphones without disturbing their entire family.”

     

    Whereas, Videocon d2h has recently launched its earphone service through which, viewers can connect to radio frequency remotes and watch TV. “We have been working on this proposition for our consumers for quite some time. As per extensive research done by us, the typical Indian male consumer likes to watch content late night. Mostly consumption is of sports and movies. Given that in a typical Indian household, television is in the bedroom, volume becomes an issue. With a huge following for the World Cup in India and its late night timing, it coincided well with our plans,” says Videocon d2h CEO Anil Khera. Special product offerings will be provided for headphone remote-enabled set top boxes.

     

    Even Sun Direct’s existing customers, who take a recharge of six months or more, can watch Sony Six free during the FIFA period. Those who don’t have Sony Six in their packs can avail the FIFA add-on for a special price of Rs 39 for the duration of the World Cup or buy Sony Six at Rs 30 per month. A mix of above the line (ATL), below the line (BTL), digital and PR activities have been planned close to the beginning of the World Cup. ATL is through radio, TV and focus on Kerala; BTL is through posters, leaflets and wobblers; while other activities are through SMS, OBD and blogs. The operator has already received nearly 40,000 requests for Sony Six.

     

    Dish TV and its second brand Zing are banking not just on Sony Six but also on Sony Aath which will be providing commentary in Bangla. Says Dish TV VP marketing Anjali Malhotra, ”Zing caters to a larger language customer base. Sony Aath is already available in all base packs of Zing as well on Dish TV in the north. With Sony Six available to consumers free of any extra fee during FIFA, it will help people buy Zing and watch it.”

     

    The operator has also rolled out an intense marketing campaign across West Bengal involving print, outdoor and radio mediums.

  • Dishtv, Tata Sky plan schemes for World Cup

    Dishtv, Tata Sky plan schemes for World Cup

    MUMBAI: DTH service providers Dishtv and Tata Sky will use the upcoming cricket World Cup to entice their viewers and increase subscription numbers.

    Dishtv has come out with a World Cup For Free offer. It has come out with a special world cup promotional pack at Rs 3990, all inclusive with six months subscription free. This also includes dishtv’s sports active services free for the same six-month period. The offer is being introduced by the dishtv mascot who entices the viewer with his histrionics and invites them to this unique experience only on dishtv.

    Dishtv is positioning itself as offering active services that enable a better than stadium experience for the viewer. Besides digital picture quality and stereophonic sound, viewers will have value added controls.

    The matches can be viewed with multi-camera angles. Subscribers can watch a match through three different camera angles – the main feed, the square leg and the third which will be a mix of stump cam/high wide shot.

    Language Feed: The dish subscriber will have the opportunity to hear the commentary from a choice of five languages – English, Hindi, Tamil, Telugu and Bengali along with a live stadium ambient sound.

    Highlights: Match highlights, i.e. all wickets and key shots like – 4’s, 6’s will be available to the dishtv viewers at the press of a button whenever they want

    Statistics: The dishtv subscriber will have access to a stupendous Amount of cricketing data like team line ups, score cards, in-depth history of the players, their past records and so on again on their TV screens merely at the touch of a button.

    The firm says that subscribers will get the Sports Active services at no extra cost that would otherwise cost Rs. 25 per month.

    Dishtv CEO Arun Kumar Kapoor says, “Cricket is like religion in our country and the Cricket World Cup being the biggest opportunity to delight the consumers. With the advent
    of active services and new consumer offers available in the market, the subscribers have a win win situation. dishtv has always worked towards maximising its viewer’s delight and will continue to do so”.

    Commenting on the caricature launched by, dishtv to flag off the World Cup campaign, dishtv VP marketing Anjali Malhotra says, “The mascot lends a face to the brand that is warm, consumer friendly and trustworthy. Moreover he seems to simplify an otherwise perceived technology product apart from adding an element of fun to our communication as we are but, an entertainment provider to Indian homes. We are sure that the consumers will warm up to him.”

    As far as Tata Sky is concerned the company’s MD and CEO Vikram Kaushik says, “Tata Sky is offering free subscription for three months and has roped in actor Hrithik Roshan for its new marketing campaign.”

    He explains that as part of this campaign select viewers who have subscribed before 15 April will get to watch the World Cup final match with him. In adition the company is extending the free pricing policy to the second, third and fourth television set within a consumer’s household.

    “The new marketing campaign is a step to reach one-million subscriber base by the end of this year. We expect phenomenal subscription during the World Cup.”