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Tag: Anjali Hegde

  • Amazon, Tata & Hyundai top India’s most mobile-ready brands, FB in world’s best

    MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

    The Top 10 Most “Mobile Ready” Brands in India Are:

    Amazon
    Tata Motors
    Hyundai
    Maruti
    Snapdeal
    Horlicks
    Lakme
    Rin
    Iodex
    Bournvita

    In total, more than 2,000 brands were reviewed across 15 countries (Argentina, Australia, Austria, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, UK, Uruguay, and the USA) against 60 separate criteria, producing in excess of 240,000 data points.

    The Top 10 Most “Mobile Ready” Brands In The World Are:

    1. Facebook
    2. Amazon
    3. 7-Eleven
    4. Hyundai
    5. Microsoft
    6. Nike
    7. Google
    8. Adidas
    9. OLX
    10.Target

    Ansible India CEO Anjali Hegde said, “India is a mobile first nation and an entire generation has bypassed PC/Desktop to connect digitally. The new consumer is mobile first and uses it as a primary tool for information, entertainment, engagement, communication and commerce. MDEX puts into perspective and benchmarks the mobile readiness of brands to connect with this new consumer. It is an authoritative study which looks at the mobile ecosystem in a holistic way. This is a study is timely and would immensely benefit brands to remain ahead of the curve.”

  • IPG Mediabrands launches mobile marketing Ansible, to work out of three venues

    IPG Mediabrands launches mobile marketing Ansible, to work out of three venues

    MUMBAI: Ansible India, a global full service mobile marketing company of IPG Mediabrands, has been launched in India. The services of Ansible India will include mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions.

    Anjali Hegde, the former chief executive of Reprise Media, the second digital agency of IPG Mediabrands, has been appointed CEO of Ansible India.

    Ansible’s global footprint includes 18 offices across 11 counties globally, with each providing the mobile marketing options; extending from media, sites and apps into mobile commerce, mobile content, and broader technologies such as wearables, beacons, connected cars, augmented reality and virtual reality.

    The company is also providing Ansible India’s clients an access to global publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, and patented technologies such as HARK, which is the technology that powers “Kia Game On” tennis. This Ansible mobile app campaign that won “Best In Show” and three other awards at the 2014 Mobile Marketing Association APAC Awards and “Most Innovative App” and “Best Mobile Marketing” at the 2015 Mobile World Congress in Barcelona.

    The brand claims that the focus in India would be media++, whereby the agency would offer the complete gamut of execution and design capabilities.

    Ansible global president Travis Johnson said: “Mobile is the most personal media channel – statistically it’s no more than a meter from you for 90% of your day. Indian consumers have high expectations and will quickly reject brands with poor mobile experiences. Ansible India is created to provide end-to-end mobile capabilities to optimise the entire user experience and ensure our clients are ahead of their competition. It’s not just about mobile media, it’s about optimizing the creative, mobile site, app and every element that will soon include wearables and in-car experiences. We are thrilled to enhance IPG Mediabrands India with this breadth of expertise”.

    In India, Ansible would operate out of Gurgaon, Mumbai and Bengaluru offices of Interactive Avenues and is currently in the process of building the teams.
    “We had been watching the mobile space with great interest. It was evident that in order to create great brand experiences on mobile, we need to have top class tech and development skills of scale. Today, Ansible is perfectly poised to provide the best of media and the best of technology solutions on mobile to brands in India”, added CEO Anjali Hegde.

  • IPG Mediabrands launches mobile marketing Ansible, to work out of three venues

    IPG Mediabrands launches mobile marketing Ansible, to work out of three venues

    MUMBAI: Ansible India, a global full service mobile marketing company of IPG Mediabrands, has been launched in India. The services of Ansible India will include mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions.

    Anjali Hegde, the former chief executive of Reprise Media, the second digital agency of IPG Mediabrands, has been appointed CEO of Ansible India.

    Ansible’s global footprint includes 18 offices across 11 counties globally, with each providing the mobile marketing options; extending from media, sites and apps into mobile commerce, mobile content, and broader technologies such as wearables, beacons, connected cars, augmented reality and virtual reality.

    The company is also providing Ansible India’s clients an access to global publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, and patented technologies such as HARK, which is the technology that powers “Kia Game On” tennis. This Ansible mobile app campaign that won “Best In Show” and three other awards at the 2014 Mobile Marketing Association APAC Awards and “Most Innovative App” and “Best Mobile Marketing” at the 2015 Mobile World Congress in Barcelona.

    The brand claims that the focus in India would be media++, whereby the agency would offer the complete gamut of execution and design capabilities.

    Ansible global president Travis Johnson said: “Mobile is the most personal media channel – statistically it’s no more than a meter from you for 90% of your day. Indian consumers have high expectations and will quickly reject brands with poor mobile experiences. Ansible India is created to provide end-to-end mobile capabilities to optimise the entire user experience and ensure our clients are ahead of their competition. It’s not just about mobile media, it’s about optimizing the creative, mobile site, app and every element that will soon include wearables and in-car experiences. We are thrilled to enhance IPG Mediabrands India with this breadth of expertise”.

    In India, Ansible would operate out of Gurgaon, Mumbai and Bengaluru offices of Interactive Avenues and is currently in the process of building the teams.
    “We had been watching the mobile space with great interest. It was evident that in order to create great brand experiences on mobile, we need to have top class tech and development skills of scale. Today, Ansible is perfectly poised to provide the best of media and the best of technology solutions on mobile to brands in India”, added CEO Anjali Hegde.

  • Reprise Media bags LG Electronics’ digital biz

    Reprise Media bags LG Electronics’ digital biz

    MUMBAI: Reprise Media has bagged the digital duties for LG Electronics’ range of products including ACs, refrigerators, microwaves, washing machines and vacuum cleaners.

    The agency bagged the account following a multi-agency pitch for each of these product lines.

    The scope of work includes providing strategy for media and communication, creative services and production, product website development and providing ideas across social media and activation.

    LG India VP-marketing L.K.Gupta said, “We met up with a lot of digital agencies, but found Reprise Media to be strategically sound and experts in the digital medium. They came to us with innovative ideas which were completely rooted in sound business logic. We have selected them because of their specialised team and out of box ideas.”

    Reprise Media CEO Anjali Hegde, “The journey for Reprise started less than an year ago and I am exceptionally proud of the team which went out and won some enviable businesses. LG is a bright feather in our cap and we are proud to be associated with a vibrant, technology leader brand.”