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Tag: Anita Kotwani

  • MAM round up of the week

    MAM round up of the week

    MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes of the industry, the newsmakers held their sway. Indian Television Dot Com brings to you a round up of the most important news events over the past seven days: 

    Mindshare South Asia’s organisational restructuring

    Media agency, Mindshare, part of GroupM announced the organisation restructure this week by elevating Amin Lakhani as the new president of client leadership at Mindshare India. In his new role, he will manage core client capabilities across all offices in the country. 

    Additionally, Anita Kotwani has been promoted from her existing role to senior vice president of new business and Premjeet Sodhi will join Mindshare South Asia as senior vice president of Mindshare Fulcrum, South Asia and will lead Team Fulcrum across South Asia. Premjeet’s new role is effective March 2018.

    Madhusudan Gopalan takes over as P&G India MD and CEO

    P&G India elevated Madhusudan Gopalan who as the new managing director and CEO who will take over from 1 April 2018. Madhusudan is currently leading the P&G business in Indonesia and will take over from Al Rajwani, who is set to retire from the company after 37 years of service after the end of the financial year. Until his retirement, Al will help in on-boarding Madhusudan on the India business and enable a smooth transition.

    Gopalan has over 18 years of experience working for the company across business units and diverse geographies like India, US and ASEAN countries.

    Google Pay launches in US, UK

    Globally, in an attempt to become a hit in the vast payment space, Google launched its payment system, Google Pay in US and UK markets where users can pay for public transport in London, Portland and Kiev. 

    In India, Extending its Google Tez option, the Indian payment app will now enable bill payments for electricity, gas, water, DTH as well as postpaid mobile. You just have to link your biller accounts once and directly pay from your bank account. Tez supports Bharat BillPay and doesn’t add any transaction charges.The app is supported in English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu languages. 

    The bill paying feature would include major utilities like Reliance Energy, BSES and Dish TV and would cover all states and major metros. The app supports all major and small scale banks in India for payment.

    GroupM, Ogilvy unveil Effectiveness Lab

    Wavemaker, GroupM’s media, content and technology agency partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.

    Branded content is the first space the Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats. As marketers increase spends on the creation and deployment of content, it is crucial to bring intelligence to what drives effectiveness in the content space.

    ABBY Awards announces 2018’s jury chairs 

    The week also saw Advertising Club and AAAI’s ABBY Awards announcing the illustrious Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth. The Media category will be judged by Madison World chairman Sam Balsara, Branded Content and Entertainment category will be judged by BIG FM CEO Tarun Katial. 

    ABBYs 2018 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa, between 5th April, 2018 and 7th April 201 at The Grand Hyatt, Bambolim, North Goa.

  • Blush and Castrol Activ Scooter joins to make ‘Chal Udte Hain’

    Blush and Castrol Activ Scooter joins to make ‘Chal Udte Hain’

    MUMBAI:Culture Machine’s digital channel ‘Blush’ and Castrol Activ Scooter collaborate to celebrate the beautiful bond between a brother and sister. A brother is your first best friend and your partner in crime, he loves you unconditionally, inspires you, motivates you and most importantly he empowers you! ‘Chal Udte Hain’ tells a heartfelt story of a brother becoming the wind beneath his sister’s wings!

    Featuring popular digital star Mithila Palkar, the video follows the love-hate relationship of a brother and sister by showcasing some of their most memorable moments while growing up. Encouraging women to take charge of the tougher things in life and becoming more independent, Blush propagates that the sister can protect and pamper her brother just as much as he does to her through the video ‘#ChalUdteHain’.  The video is a montage of flashbacks about the life lessons a sister learns from her brother which eventually gives her the confidence to face the world on her own. On the occasion of RakshaBandhan, the sister exudes self-confidence making her brother proud.

    Speaking about the film, Culture Machine’s digital channel Blush released a statement, “People always treat women as delicate beings who need to be looked after and protected. There is also this wrong stereotyping of how women cannot do well in certain ‘male dominated’ domains. We want all the women to know that they are just as independent and capable as their male counterparts and for men to realise that the biggest contribution to their sister’s lives would be to encourage them to not only be self-sufficient but also push these so called boundaries. There can be no better gift a brother can give his sister.”

    Castrol India Ltd Head, Brand and Communications Kedar Apte, – commented, “The greatest benefit that a scooter gives the woman rider is independence. When given the right positive reinforcements throughout childhood – this independence is showcased everywhere including the vehicle she chooses to ride and its upkeep and maintenance Through this campaign on Rakhshabandhan we are trying to show how strong and interdependent brother-sister relationship is. In the video -the brother is chief ally, who encourages his sister to break barriers and inspires her to take full responsibility of her scooter including its maintenance…it’s a progressive & forward-looking narrative.”

    Mindshare Client Leadership Anita Kotwani said, “We have always believed that if you are able to build content around cultural relevance and bring in a new dimension to the storyline then it definitely resonates with the audiences. We are confident that this video will touch the hearts of millions of brothers and sisters in India and bring them closer to Brand Castrol Activ Scooter.”

    Mithila Palkar spoke on her experience, “Women, in general, have been taught for centuries that they need to be protected by their male guardians. Chal Udte Hain is a thought provoking video about brothers protecting women by making them self-reliant and taking confidence in their independence. I had a wonderful time working with the Blush team and take pleasure in being associated with this inspirational video. I’m sure the audience will love it.”

    To all the brothers- help your sister believe she can and she will. Here’s to looking at Raksha Bandhan in a whole new way!

  • Blush and Castrol Activ Scooter joins to make ‘Chal Udte Hain’

    Blush and Castrol Activ Scooter joins to make ‘Chal Udte Hain’

    MUMBAI:Culture Machine’s digital channel ‘Blush’ and Castrol Activ Scooter collaborate to celebrate the beautiful bond between a brother and sister. A brother is your first best friend and your partner in crime, he loves you unconditionally, inspires you, motivates you and most importantly he empowers you! ‘Chal Udte Hain’ tells a heartfelt story of a brother becoming the wind beneath his sister’s wings!

    Featuring popular digital star Mithila Palkar, the video follows the love-hate relationship of a brother and sister by showcasing some of their most memorable moments while growing up. Encouraging women to take charge of the tougher things in life and becoming more independent, Blush propagates that the sister can protect and pamper her brother just as much as he does to her through the video ‘#ChalUdteHain’.  The video is a montage of flashbacks about the life lessons a sister learns from her brother which eventually gives her the confidence to face the world on her own. On the occasion of RakshaBandhan, the sister exudes self-confidence making her brother proud.

    Speaking about the film, Culture Machine’s digital channel Blush released a statement, “People always treat women as delicate beings who need to be looked after and protected. There is also this wrong stereotyping of how women cannot do well in certain ‘male dominated’ domains. We want all the women to know that they are just as independent and capable as their male counterparts and for men to realise that the biggest contribution to their sister’s lives would be to encourage them to not only be self-sufficient but also push these so called boundaries. There can be no better gift a brother can give his sister.”

    Castrol India Ltd Head, Brand and Communications Kedar Apte, – commented, “The greatest benefit that a scooter gives the woman rider is independence. When given the right positive reinforcements throughout childhood – this independence is showcased everywhere including the vehicle she chooses to ride and its upkeep and maintenance Through this campaign on Rakhshabandhan we are trying to show how strong and interdependent brother-sister relationship is. In the video -the brother is chief ally, who encourages his sister to break barriers and inspires her to take full responsibility of her scooter including its maintenance…it’s a progressive & forward-looking narrative.”

    Mindshare Client Leadership Anita Kotwani said, “We have always believed that if you are able to build content around cultural relevance and bring in a new dimension to the storyline then it definitely resonates with the audiences. We are confident that this video will touch the hearts of millions of brothers and sisters in India and bring them closer to Brand Castrol Activ Scooter.”

    Mithila Palkar spoke on her experience, “Women, in general, have been taught for centuries that they need to be protected by their male guardians. Chal Udte Hain is a thought provoking video about brothers protecting women by making them self-reliant and taking confidence in their independence. I had a wonderful time working with the Blush team and take pleasure in being associated with this inspirational video. I’m sure the audience will love it.”

    To all the brothers- help your sister believe she can and she will. Here’s to looking at Raksha Bandhan in a whole new way!

  • Women Power: Anita Kotwani

    As the International Women’s Day approaches, Indiantelevision.com catches up with some of the leading ladies in the media business to discuss the role of women in the current scenario. Mindshare’s Anita Kotwani shares her views on how it is to function in the media industry as a woman. With 16 years of experience in media planning, business development, marketing, media management, product promotions and team building, Kotwani is currently principal partner, client leadership at GroupM’s Mindshare.

    Q: How has the business of media changed in the last decade?

    A: It has been an enriching and rewarding experience through the years as the backroom media function of the erstwhile years has come to the forefront with the media agency getting an equal stake as compared to the creative agency in front of the clients.

    Q: How conducive is the environment for women to thrive in the media business today?

    A: This is one industry where we have seen women standing up at par with their male counterparts and in many cases are the ones leading the businesses. Recognition of the value that they bring to the business has been seen across the board and their efforts have been rewarded and recognised.

    Q: What are the major challenges women face today in the media business?

    A: The foremost challenge is to keep pace with the changing environment. Recognising the importance of new and emerging media, newer technologies will be critical going forward. Ensuring that we start the process of training on these mediums from the seniors would be important as otherwise you will have the younger lot being a lot savvier on the newer environments than yourselves.

    Another aspect that is challenging is respecting one as a senior. As a boss you need to ensure that you add value to your employees or the staff reporting to you. The respect that you gain from them when you are able to direct, guide, motivate or delegate as per the skill / will framework is an integral part for their development. In their success lies yours and you need to ensure that you carve out their growth trajectory in the organisation.

    Q: What changes would you like to see in the work environment to make it a better and more conducive place for women?

    A: The constant struggle that I do see for our industry is the work-life balance that is so hard to maintain. And for women with families and children to take care of, coping with both home and work is a challenge. I would really like to see flexible hours for women so that they can balance out their family and work life. As long as they are able to deliver on the work load, giving them the flexibility to work as per their convenience would help women to continue working rather than taking the necessary sabbatical that many do once they have kids to manage.

    Q: What advice would you give to the young girls entering the business of media today?

    A: For a person from a law background coming into this industry accidentally, I would really like to state that this industry grows on you. It is challenging and fun, yes stressful as well, but the satisfaction of making a difference and helping brands grow is another high. To add to that, the recognition and accolades that you draw for some path breaking work you have done on brands challenges you time and again to raise the bar on the businesses one handles.