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Tag: Anisha Iyer

  • McDonald’s India – North and East repurposes OOH campaign material into school bags for kids

    McDonald’s India – North and East repurposes OOH campaign material into school bags for kids

    Mumbai: – As a commitment to bringing in sustainability and community involvement across each of its functions, McDonald’s India- North and East in its latest initiative has taken a step ahead by repurposing its out-of-home marketing material into school bags for kids. The initiative is conceptualised and executed in collaboration with OMD India with the goal of reducing plastic waste.

    Faced with the global plastic pollution crisis, brands all over the world are working to reduce plastic waste. McDonald’s India North and East leads the way in creating out-of-home advertising and recognises that billboard vinyl, which is made of non-biodegradable polymers, contributes significantly to plastic waste.

    Speaking on this initiative, McDonald’s India – North and East, managing director Rajeev Ranjan stated, “Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience. We continuously explore avenues to reduce waste, transition to more sustainable materials, while simultaneously making a meaningful contribution to communities. The repurposing of billboard materials into school bags exemplifies our dedication to achieving both of these goals in an innovative and impactful manner. This endeavour not only marks a significant stride for us toward strengthening sustainable practices but also underscores our dedication to creating a significant positive impact within our communities.”

    Discussing the campaign, OMD India Team CEO Anisha Iyer expressed her delight, “As people’s mindsets increasingly shift from a consumerist approach to one that’s more conscious and intent-driven, advertising’s focus on sustainability gets stronger than ever. We see Happy Bags as not just a campaign but a heartwarming step towards sustainable practices for McDonald’s. Channelling the Indian spirit, we’re pleased to be emphasizing the need for innovative approaches to driving social and environmental impact.”

  • OMD India appoints Anisha Iyer as chief executive officer

    OMD India appoints Anisha Iyer as chief executive officer

    Mumbai: Omnicom Media Group India’s media network OMD has announced the appointment of Anisha Iyer as its new chief executive officer, with effect from January 2022. In this new role, she will be reporting to Omnicom Media Group India group CEO Kartik Sharma.

    As CEO, Iyer will be responsible for leading the organisational vision and steering strategic goals across the business with a focus on leading future-ready teams, enhancing client relationships and delivering best-in-class solutions across the board, said the company in a statement on Tuesday.

    “Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth,” said Kartik Sharma. “With her understanding of our clients, industry and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make better decisions, faster.”

    Iyer joined OMD in 2019 as the managing director for Malaysia. She has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its chief product officer – tasked with providing future-facing, industry-leading capabilities and technologies by instilling a culture of creativity, innovation, thought leadership, and ground-breaking ideas.

    With an illustrious career spanning nearly two decades in the advertising business, Iyer’s previous stints include working across Mindshare, Madhouse and Group M. She has lent her expertise over the years, delivering cutting-edge solutions and best-in-class strategy for a range of clients spanning FMCG, pharma, auto, travel, telecom, e-commerce, food, and retail businesses.

    “The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm,” said Anisha Iyer. “It is a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”