ITV

Tag: Anish Varghese

  • Liqvd Asia appoints Anish Varghese as CCO

    Liqvd Asia appoints Anish Varghese as CCO

    Mumbai: Liqvd Asia has announced the appointment of Anish Varghese as its chief creative officer. 

    In this role, Varghese will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to Liqvd Asia’s clients, said the statement.

    “Anish comes with a reputation for creating successful and famous campaigns for brands across different sectors. He brings a unique combination of global and regional experience and craft,” said Liqvd Asia managing director Arnab Mitra. “He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”

    Varghese has over 22 years of experience in advertising and building narratives for new-age digital advertising. He has worked with brands such as Visa, KIA, Reebok, National Geographic, Royal Challenge, Captain Morgan, Bira, Ceat, Marks & Spencer, Malabar Gold & Diamonds, Skore, Toyota, ICICI Bank, Acer, etc. He was the mentor and practice lead for the creativity, innovation wing – NowLab & Films Division – Orange Candy for Dentsu Isobar. He played an instrumental role in the growth story and portfolio-building for Dentsu Isobar & Interactive Avenues (IPG Group).

    “My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity,” stated Anish Varghese. “I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”

  • Isobar India ropes in Rohit Mukherjee as Creative Director South

    Isobar India ropes in Rohit Mukherjee as Creative Director South

    MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network, has appointed Rohit Mukherjee as the creative director, South. Mukherjee will report to Anish Varghese, chief creative officer, Isobar India. His last stint was with Bates India where he worked as associate creative director.  

    Varghese said, “I am thrilled to see Rohit on board with his rich and varied experience in brand building. I am confident that the blend of his experience and Isobar’s culture of digital-first thinking will empower us to produce exceptional work to drive our vision of experience-led transformation, powered by creativity.”  

    Armed with 14 years of experience, Mukherjee has worked with Rediffusion, Publicis, McCann and DDB Mudra.

    Mukherjee added, "Isobar has been making all the right noises with some phenomenal work that has created a lot of chatter. With Isobar's digital-first philosophy and approach to advertising, it is charting the right course for the industry in general; and what intrigues me the most, with such a philosophy, is the concept of having an ‘adda’ with your consumers, wherein storytelling is two-way traffic. So, it’s a no-brainer that I need to be a part of this journey. Exciting times ahead!”  

    It is pertinent to note that Mukherjee has won close to 50 national and international advertising awards. These include the New York Festivals, the Global Award, Spikes, Clio’s, RX Club, Abby, e4m IDMA, Campaign India Digital Crest, Emvies, Effie, MMA Global Smarties, Festival of Media and Flames Asia Awards, amongst others.

  • Isobar India elevates Gopa Kumar as chief operating officer, Anish Varghese as chief creative officer

    Isobar India elevates Gopa Kumar as chief operating officer, Anish Varghese as chief creative officer

    MUMBAI: Isobar, the digital agency from Dentsu Aegis Network, a global media and marketing communications conglomerate, has elevated Gopa Kumar to Chief Operating Officer and Anish Varghese to Chief Creative Officer with immediate effect. Gopa and Anish will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani.

    On the appointment, Shamsuddin Jasani, Group MD, Isobar South Asia and executive sponsor for DAN Programmatic states, “Gopa has played a very important part in the growth of Isobar for the past 10 years and was already playing the role of Chief Operating Officer. Our creative product has grown leaps and bounds and we now are truly respected as one of the leading creative forces in the digital age and Anish has been front and centre of this. I truly believe that the two of them along with the leadership team at Isobar will steer us to greater heights for years to come.”

    Gopa Kumar has been promoted to Chief Operating Officer from Executive Vice President, a position he has held since 2017. Gopa has been pivotal to Isobar India’s continued success in both leading and growing the agencies key client relationships and building the business. As Chief Operating Officer, Gopa will be responsible for overseeing Isobar India’s key accounts and business development with a clear strategic vision for growth.

    Anish Varghese has been promoted to Chief Creative Officer from National Creative Director, a position he has held since 2017. Anish will take on the overall responsibility of a refreshed creative proposition and ensure it fills client conversations across Isobar India.

  • MySchoolReviews.com launches #HerCourageLessons campaign

    MySchoolReviews.com launches #HerCourageLessons campaign

    MUMBAI: #HerCourageLessons, the latest campaign by Isobar India, the digital agency from Dentsu Aegis Network, for MySchoolReviews.com, a school listing and reviewing website, is making parents question the way they are raising their girls.  Parents, with love and care, are also unknowingly teaching fear to their daughters through their statements and actions. “Avoid going to certain public spaces”. “Don’t wear certain types of clothes”. “It’s not nice to talk back”. These statements come rightly under a blanket of concern, but inadvertently, what they also do is instill fear in girls.

    The campaign has been launched with a series of 3 films. Taking influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters. In addition, MySchoolReviews.com has especially created an Amazon Alexa skill that would allow parents to check whether they are fear training or courage training their daughters.

    Talking about the campaign, MySchoolReviews.com co-founder and managing partner Lalit Mehra said, “Being courageous is the need of the hour for every girl. As responsible custodians, it is our duty to teach every girl in India to be fearless, confident and strong. Through #HerCourageLessons, we want to prove that teaching courage to daughters from a young age is possible.”

    Isobar India executive vice president Gopa Kumar said, “I believe it’s a fantastic initiative by MySchoolReviews.com to bring out the prevalence of unintentional fear training by parents at large. We may not notice it but it is prevalent and is deep-rooted in what we teach to our girls. We need to move out of this and start teaching courage to our daughters so that the next generation is fearless and is not conditioned in stereotypes. Through a series of brand videos, #HerCourageLessons intends to raise awareness about the same. Along with Alexa skills, other unconventional techniques are being explored to push this message across to parents.”

    Isobar India national creative director Anish Varghese stated, “This International Women's Day, we do not want to discuss the lives of only a few girls. Rather we want to create an impact on an entire generation. And all of this starts with a simple question to parents who are raising their girls – What are you teaching them – fear or courage? Data says that more than 63 per.cent of parents unknowingly teach fear to their daughters through their statements and actions. To make them aware of this, we twisted the very first lessons that kids learn and remember when they get old – the nursery rhymes.  The happy visuals in the films show that teaching is unintentional while what you hear will take you by surprise. #HerCourageLessons, powered by MySchoolReviews.com, urges parents to re-look at the lessons they are teaching their girls from a young age so as to raise the brave girls of tomorrow.”

  • Adidas gets women up and running

    Adidas gets women up and running

    MUMBAI: Adidas has launched a digital campaign with its digital agency Isobar. Titled #ItsOnYou, the core objective is to expand the brand’s community of runners, especially targeting women non-runners. While most brands are striving to garner new audience through strong communication, which is driven by motivation and persuasion; Adidas came up with a digital film with a counterintuitive concept. Instead of giving reasons to women to run, the brand rode on the belief that no one can make someone run unless they want to.

    <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/8UG_07cgrRU” frameborder=”0″ gesture=”media” allow=”encrypted-media” allowfullscreen></iframe>

    The goal of the film was to make women realise that no external motivation can drive them, nor can any excuse hold them back.

    The campaign will be further propelled via a 360 degree initiative, digital and on-ground branding.

    Adidas business unit head Sunil Gupta says, “The campaign echoes an urban dilemma of the clash between the excuse and the tiny voice within, that knows the hollowness of the excuse. Through the film, we set out to showcase some of the thoughts people might have at the moment of truth, that metaphorical wake-up call which may spur us into action or lull us into accepting another excuse. Through real people and their very real stories, we hope the message reaches women across strata, geographies and professions that their run, their energy is in their own hands. The team at Isobar captured this thought beautifully,” he adds.  

    Isobar India national creative director Anish Varghese mentions, “In today’s busy lifestyle, it’s getting easier for people to find excuses whether it’s to run or not to run. This is an attempt to make people realise that no matter what excuse you choose, nothing in the world can make you run. There will be many things which will pull you back, but in the end, the onus is on you to get up and go for that run.”