Tag: Anish Mehta

  • Cosmos-Maya starts 2021 with new seasons of hit shows

    Cosmos-Maya starts 2021 with new seasons of hit shows

    MUMBAI: It’s just the second week of the new year, and animation studio Cosmos-Maya is already looking to outperform its own stellar run in 2020.

    By mid-2021, among a bevy of numerous upcoming projects, the studio plans to release second seasons of audience favourites Titoo, Gadget Guru Ganesha (GGG) and Bapu. The former two have reached this milestone merely six months into their preliminary release. Titoo has been a top performer on Turner-owned Pogo, consistently being in the top five viewed kids’ animated programs on Indian TV. Bapu and GGG are streaming on Indian OTT platform Zee5 and have been consistent top performers on TV as well, with GGG contributing strongly to gross channel viewership of Disney Channel India.

    The studio launched Titoo on Pogo in July 2020, a show about the eponymous schoolboy who likes to help people but always ends up causing trouble in the process. Bapu originally debuted in May 2020 and is a show about the Mahatma in a fun rendition of his social principles. Ganesh Chaturthi’20 saw the release of Gadget Guru Ganesha, a fantasy animated show about a group of orphans and their friendship with a little Ganesha who employs mystical gadgets to solve problems with them.

    Cosmos-Maya has unwaveringly adhered to strict production and release timelines in the past year, and it has reflected in the best way for the quality and performance of the eight shows they’ve released. The new announcements are just the beginning of a long line-up planned in 2021, with big names such as Dabangg and Tenali Rama also in the offering.

    Cosmos-Maya CEO Anish Mehta said the studio is creating new projects, and it's just the start of a great set of offerings lined up this year. 

    "Disney India and Turner (Warner Media) have played an integral part in our shows achieving the level of success that they see today. The domestic and international markets are opening up to a large cultural and creative diversity of animated content from every corner of the globe, and Indian homegrown kids’ content is here to make a mark deeper than ever. Our terrific creative heads Suhas Kadav (Bapu) and Dheeraj Berry (Titoo and Gadget Guru Ganesha) have helmed the projects with utmost ingenuity and have met the bar for success as with every Cosmos-Maya produced project. We have our finger on the pulse of audience demands and the media business landscape and 2021 will see the best of it,” added Mehta.

  • Cosmos-Maya secures global digital distribution deals

    Cosmos-Maya secures global digital distribution deals

    MUMBAI: Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally, including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu.

    US-based OTT Studio has picked up four Cosmos-Maya titles – Vir The Robot Boy, Motu Patlu, Tik Tak Tail, and Chacha Bhatija – for its own Cartoon Plus channel which sits on both Roku and Amazon Fire TV.

    In a separate deal, Cosmos-Maya has secured a far-reaching agreement with Binge! Networks which sees the same four original titles air on over 100 platforms across North America and globally (excluding India and the Indian subcontinent).

    In addition, Cosmos-Maya’s own digital channel WowKidz is available on Roku and Amazon Fire TV under the terms of the Binge! Networks agreement. Cosmos-Maya’s WowKidz channel airs animated shows from around the world as well as the animator’s own original series. WowKidz gives children 24/7 streaming access to multiple popular kids’ programs like Motu Patlu, Vir The Robot Boy, Chacha Bhatija, and Tik Tak Tail.

    Cosmos-Maya CEO Anish Mehta said, “The syndication of our content across digital platforms is a strategic focus for our global growth. We are delighted that through these three agreements, our content and channel are now available on over 120 platforms across the world – starting with North America which is a key territory for our expansion. We look forward to a whole new international audience for our entertaining and unique collection of shows.”

  • Motu Patlu wins big at the Asian Academy Creative Awards ‘20

    Motu Patlu wins big at the Asian Academy Creative Awards ‘20

    MUMBAI: It has been nearly eight years since Motu Patlu started entertaining children and the programme continues to remain in the top slot among kids’ animated shows on TV and digital platforms. At the annual Asian Academy Creative Awards held in Singapore, the immensely popular kids’ show by Cosmos-Maya has been declared the national winner from India in the best animated programme or series (2D or 3D) category.

    Cosmos-Maya CEO Anish Mehta shared, “We are absolutely elated to witness the manner in which our Motu and Patlu have slowly gained pop icon status in India, from comic book characters to one of the top-viewed cartoons by Indians globally. This recognition by AACA goes to show how the world is our oyster and how our industry is gearing up for a global culture-agnostic media market.”

    Motu Patlu recently celebrated its 1000-episode milestone, a record it’s managed to set in the short span of eight years since the show’s launch in 2012, and the show has commanded a viewership of 7 billion globally by nearly 55 million subscribers on Cosmos-Maya’s YouTube multichannel network WowKidz.

    Cosmos-Maya CCO and Motu Patlu director Suhas Kadav said, “Watching our creations grow from familiar characters to one of the most viewed and loved shows is a journey few content creators get to undertake. Motu, Patlu, Dr Jhatka, Ghasitaram and the townspeople of Furfuri Nagar have been nurtured by our team like family and will always hold a special place in my heart. There’s no better feeling than seeing our beloved characters win such huge laurels at such prestigious events.”

    Motu Patlu will compete with national winners from ten other countries for the final round of the AACA, which will be held virtually from Singapore in December this year.

    One of the prime viewership drivers for kids’ channel Nickelodeon, Motu Patlu has consistently commanded the top four slot in viewership, watch time and ratings as per BARC statistics, and it’s been declared the most popular animation show in the world by Google, two years in a row. Moreover, Motu and Patlu are the only animated characters from India to have their wax statues at the famous Madame Tussaud’s Museum. The success of the series has resulted in 21 telemovies, a full-length 3D stereoscopic feature film and a spin-off show with one of its characters, Inspector Chingum, is currently streaming on Amazon Prime Video.

  • Cosmos-Maya launches five new shows in 2020

    Cosmos-Maya launches five new shows in 2020

    MUMBAI: Cosmos-Maya the studio known for animated shows like Motu Patlu and Selfie with Bajrangi is having a more than a promising 2020. In the face of paradigm shifts in the macroeconomic scenario and the meaning of the workplace itself, the studio has consistently churned out one offering after the other throughout 2020, for TV as well as streaming services.

    In May, the animations studio released Bapu, a show based on Mahatma Gandhi and his principles  which got airing on Disney Channel and Zee5. The show has been immensely successful and is already scheduled for a second season. During the auspicious festival of Ganesh Chaturthi, Gadget Guru Ganesha, a show about a boy’s friendship with the revered God figure and how they  they solve various problems using mystical gadgets made its debut. Other than thesetwo  season two of Guddu, a 3D show centered around a circus lion and his posse released on Disney and Zee5.

    The studio released its fourth new IP, Titoo on Pogo in July-end. It has been the top-performing kid's entertainment TV show for four weeks consistently since release. Come Diwali, Cosmos-Maya will be releasing its latest IP this year, Lambuji Tinguji in partnership with Turner on Cartoon Network.

    The studio started its IP library with one show in 2012.Today it has five high-performing IPs just within a span of six months since March 2020. This has seen the studio capture above 60 per cent of the Indian doemstic animation market space.

    Other than new projects, the studio licensed one of its IPs, Selfie With Bajrangi to Disney+Hotstarl. The platform ordered 234 episodes of the show being touted as the next biggest thing for the studio after the vastly successful characters Motu Patlu. While increasing the scale of its content umbrella, Cosmos Mata has also ensured creative diversity in the kind of topics addressed and the genres defined by their characters. Each show has something different to offer, talking to kids in an entertaining, non-pedantic manner.

    Every major industry including media has suffered logistical and performance setbacks in 2020. In light of that, releasing five IPs with multiple international projects on the side is a feat unlike any other for Cosmos Maya, especially considering that few production houses have made any fresh releases in 2020.

    Cosmos-Maya CEO Anish Mehta said, “We are really glad to have found a way to work around the rigours of the lockdown and be able to provide new content as was planned for the current year. All content that we have made available in 2020 was born out of production plans drawn up as far back as 2019, and the real credit for our well-timed content delivery goes to our entire team of creative and executive professionals who handled the shift from office to home smoothly and collectively ensured that we stay as close to our release plans as possible. We are proud of our drive to consistently cater to kids’ entertainment requirements and have them enjoying while staying at home for this extended period. Additionally, I would like to deeply thank our OTT and broadcaster partners for the relationship they have endeavored to maintain with us, and the manner in which they modeled their ‘stay home, stay safe’ campaigns around our characters, which stands testament to our promise of sustainability – to keep on delivering clean, enjoyable entertainment for kids and their families.”

  • Cosmos-Maya’s new kids’ animation show Bapu: An ode to Gandhi

    Cosmos-Maya’s new kids’ animation show Bapu: An ode to Gandhi

    Cosmos-Maya’s brand new show ‘Bapu’ was premiered by Disney India on 01 May 2020. The date could not have been more felicitous as it also marks the international Labor Day. What a befitting tribute by The Walt Disney Company to the greatest Karma Yogi who ever lived!

    “If we are to reach real peace in this world,” Mahatma Gandhi said in 1931, “we shall have to begin with children”. Come 2020, when the world faces the perils of pandemics, wars, climate change, global warming, and plastic pollution, all caused by the over-exploitation of natural resources, inculcating Gandhian values into the lives of our children is the need of the hour.

    In this article, I will highlight some of Mahatma Gandhi’s sayings, which have also been incorporated in episodic storylines, and are an integral part of the show itself.

    “Happiness is when what you think, what you say, and what you do are in harmony”

    Cosmos-Maya began work on ‘Bapu’ two years ago. Only a month into development, when we pitched the show to Disney India, much to our delight, they greenlit the show at the concept stage itself! Disney has believed in our vision from the word go. For ‘Bapu’ to have become a reality, it could have been done by no other than Disney. The essence of the show is a direct match with the ethos of the Walt Disney Company, and we are happy to have worked with them on this pioneering concept. With ‘Bapu’, we aim to empower kids the world over with Gandhiji’s values in a non-didactic format and communicate Gandhiji’s teachings with child-friendly, responsible, fun and entertaining storytelling. We have exercised our Creative Social Responsibility.

    “A man is but the product of his thoughts; what he thinks, he becomes”

    The task was no easy one. Children of the 4-11 age group do not know much about Gandhiji, and the scant knowledge they have is passed on by their elders. This was the backdrop when we envisaged creating an animation IP based on the Mahatma. Gandhi's teachings have to be broken down and simplified for very young children to decode. Children are known to have short attention spans, and hence, they must be kept engaged and entertained so that the message is imprinted in their minds. It was imperative for us to capture their imaginations with catchy visuals and keep them engaged with exciting storytelling and entertained with humor. It has also been our endeavor to make each episode a family viewing affair. The show has been made such that even parents can watch it with their children, and in the process give additional commentary to kids on the Mahatma. Rajkumar Hirani utilized similar strategies to propagate Gandhi's teachings, both in Lage Raho Munnabhai and the video he made last year with top Bollywood celebrities to commemorate the 150th birth anniversary of the Mahatma, attempting to remind people of his values and bring him alive within us again.

    “You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.”

    While contemplating the happenings of the last two months, the pre and post Covid eras, I am reminded of a couple of episode plots of the upcoming series. There is one called ‘Shopping Competition’ which highlights the flip side of growing consumerism, where a couple of individuals fight over who can possess more material goods at a given time, thereby overspending and on the verge of bankruptcy, before Bapu steps in to set things right. There is another one where a tiger cub wanders into the neighborhood and causes panic. Bapu comes to the rescue before any harm comes to it. Antagonism towards nature will be our greatest undoing, the Mahatma had prophesied.

    “The best way to find yourself is to lose yourself in the service of others”

    ‘Trends’ like cleanliness, ecological conservation, fitness, healthy eating, and de-cluttering have reappeared and are now normative behaviors, but they were advocated a long time ago by Gandhiji, who lived a frugal and minimalistic, yet purpose-driven life. He advocated for every organism on mother earth living together in harmony, and every human being working for the greater good of society – a give rather than a take approach. Here is a man who dedicated his life to ‘Sarvodaya’, the welfare of the people around him, every last human being, rich and poor, old and young, able-bodied and specially abled, and all of nature’s life forms. 

    “Be the change you wish to see in the world”

    This show just had to be made. There is very little content for children on Gandhiji. His teachings shall forever be relevant and more such content should be produced the world over. Our children must grow up to be leaders of tomorrow. Who better than Mahatma Gandhi to guide them in their quest? The barrister from Porbandar is a testament to the fact that there is a leader within all of us. ‘Work is Worship’ is a dictum Mahatma Gandhi kept very close to his heart. Labor and faith, according to Gandhiji, were pre-requisites for leadership. The strength required to be able to practice this is what molds a leader. He knew that belief is contagious, that it binds a people. Without belief, the world would be a meaningless place. The man in the loin cloth changed the course of destiny and handed us a bright future. It is now up to us to teach our children well and keep Gandhiji alive forever.

    (The writer is CEO of Cosmos-Maya. The views expressed are his own and Indiantelevision.com may not subscribe to them)

  • Disney India to premiere three Cosmos-Maya shows this summer

    Disney India to premiere three Cosmos-Maya shows this summer

    MUMBAI: Disney India is premiering TV Guddu, Bapu and Gadget Guru Ganesha, three new shows produced by Cosmos-Maya.

    With the addition of these IPs, the Singapore- and India-based leading Asian animation studio Cosmos-Maya will now have 20 of its own produced series IPs airing worldwide now. The three shows are also launching digitally on a leading OTT platform, the details of which will be out shortly.

    The news comes soon after two other Cosmos-Maya IPs, Titoo and Lambuji Tinguji were green lit by Turner India for its channels Cartoon Network and Pogo. 

    “We are very happy with this development and our heartfelt thanks go out to Disney India. Both parties have tasted great success with the very popular show Selfie With Bajrangi; and just like Bajrangi, these three shows are also in line with Cosmos-Maya’s USP of ‘Novelty with Relatability’. Our concerted efforts to bring joy and cheer to our young viewers have neared fruition and we are excited. For a studio the size of Cosmos-Maya, it was no small task to keep operations running, but crisis or no crisis, the show must go on. We have kept production operations running remotely from home to ensure that children are kept engaged and entertained at home,” Cosmos-Maya CEO Anish Mehta said.

    Guddu chronicles the exploits of the anthropomorphic circus lion Guddu, a spin-off character from the very popular Motu Patlu franchise. The show pushes the envelope of 3D animation quality with never seen before visuals.

    Bapu, the first of its kind IP inspired by the teachings of Mahatma Gandhi, tells the story of a wise elder of a contemporary neighborhood in the modern world. Bapu and his three monkeys always endeavor to help kids face their problems, right wrongs and add a positive spin to adversity. Both Guddu and Bapu have been directed by Suhas Kadav, who is also the Director of the Motu Patlu franchise.

    Gadget Guru Ganesha is a slice-of-life-buddy comedy set on a quintessential Indian family and beautifully encapsulates the nuances of Indian culture in an entertaining format. Gadget Guru Ganesha is directed by Dheeraj Berry, also the director of another highly popular Cosmos-Maya show Selfie With Bajrangi.

  • Cosmos-Maya to co-produce animated movie ‘Dogtanian and the Three Muskehounds’ with Apolo Films

    Cosmos-Maya to co-produce animated movie ‘Dogtanian and the Three Muskehounds’ with Apolo Films

    MUMBAI: Leading India and Singapore-based animation studio Cosmos-Maya is making its first foray into animated feature films, partnering with Spanish independent Apolo Films to co-produce Dogtanian and the Three Muskehounds, an adaptation of the classic tale of ‘The Three Musketeers’.

    Cosmos-Maya will part finance and co-produce the full-length animated feature film based on the animated TV series “Dogtanian and the Three Muskehounds”. Universal is already on board the project taking SVOD rights for several key territories including the UK, France and Germany. TVE, Lusomundo and A Contracorriente in Spain are also partners on the film, which has financial support from ICO, Banco Santander, Sodena and Sonagar.

    The script of the film is being written by the award-winning American screenwriter Doug Langdale (Kung Fu Panda, The Book of Life, The Weekenders, Scooby-Doo!, Top Cat, Guardians of Oz) and will be based on the original  written by Apolo Films’ Claudio Biern Boyd. As co-producer, Cosmos-Maya will handle production of the film and exclusive distribution in Asia.

    Dogtanian and The Three Muskehounds is a heritage kids’ brand drawn from Alexandre Dumas’ classic ‘The Three Musketeers’ and was first released in 1981 as a 26-episode TV series. Dogtanian was at the peak of its popularity in the 1980s and four decades since the IP’s launch on TV, it is still aired in over 100 countries.

    Apolo Films producer director and director of the new feature film Toni Garcia said: “Dogtanian is very close to our hearts and no stone will be left unturned to recreate this magical IP. The partnership with Cosmos-Maya has been very favorable as they too are very enthusiastic about the venture. It is fascinating to see the levels of workmanship at the studio. There is a culture of sharing and learning, which positively impacts the quality of the output and delivery time. One for All and All for One.”

    Cosmos-Maya CEO Anish Mehta said, “Dogtanian marks Cosmos-Maya’s resolute entry into the international feature film business. With 25 years of rich experience in animation production, and the backing of American Private Equity firm KKR, which has a controlling stake in Cosmos-Maya, we are well poised for all round growth. A state of the art independent studio has been set up for high quality feature films, and we’re thrilled to have Dogtanian as our debut project in the Feature Film division.”

    Apolo Films president Claudio Biern Boyd added: “Dogtanian will entertain children as it used to do their parents 40 years ago, following our philosophy: make kids happy. We are very proud of the co-production deal with Cosmos-Maya mixing creativity, high quality and worldwide known brands. We’re beginning a strong relationship.”

  • Cosmos-Maya appoints Priti Karandikar as senior VP, new businesses

    Cosmos-Maya appoints Priti Karandikar as senior VP, new businesses

    MUMBAI: It is a very exciting time to be in the kids’ audiovisual space. With the sheer increase in consumption, proliferation of platforms and new technology coming in every day, the market is at a very exciting junction. Harnessing the tailwinds in the macro-economic scenario, Cosmos-Maya is targeting holistic growth for the new financial year. With the studio going great guns with its Production, International and Digital Businesses, there is enough and more scope to grow the New Businesses division which includes the maturing Licensing & Merchandising, Ed-Tech Content Creation, New Digital Media verticals, all working in concert.

    Priti Karandikar has been appointed Senior Vice President, New Businesses at Cosmos-Maya. Priti will be based in Mumbai and will report in to Anish Mehta, CEO Cosmos-Maya. The appointment is in line with the company’s expansion plans and its dictum of ‘Animation beyond Entertainment’, which includes increasing reach, further exploitation and variegation of offerings for both owned and acquired brands.

    Said Anish Mehta on the development, “My hearty welcome to Priti. Her appointment heralds a new growth phase. The revenue generation ecosystem at Cosmos-Maya has been very active. With her coming in, we envisage a more holistic approach to brand monetization, with all divisions working in tandem to drive revenues.”

    Karandikar has over 15 years of Sales & Marketing experience and has held senior positions in the Consumer Products Divisions at The Walt Disney Company and Viacom18. At Disney, where she worked for close to a decade, she was part of the brand building efforts in India right from the start-up phase in 2004. Priti has been a part of the core L&M team at Viacom 18 as a Sales Director, managing 5 key categories for the entire kids portfolio across India and servicing brands like Colgate, Kellogg's, Perfetti and ITC for Viacom 18's promotional licensing portfolio.

    Cosmos-Maya’s journey from being a standalone animation production studio to creator of both fully-owned domestic, and globally co-produced IPs, has been momentous and has seen the studio develop a robust sales and syndication pipeline. The next phase of organic growth will see a thrust on the New Businesses division.  

    Karandikar said, “I thank the Cosmos-Maya family for making this transition so seamless. Cosmos-Maya has some of the most established kids’ IPs in its portfolio, those which lend themselves beautifully to licensing and brand extensions. My immediate focus areas are L&M, EdTech content creation and New Digital Media with the aim to further strengthen the value chain right from content creation to content monetization for the next cycle of growth.”

    Cosmos-Maya revenue and corporate strategy senior vice president Devdatta Potnis said, “Priti is an astute salesperson with the right blend of enthusiasm, passion and diligence. She is a welcome addition to the sales force, which has now become stronger and more diversified.”

  • The expanding Cosmos of Indian animation

    The expanding Cosmos of Indian animation

    “Animation can explain whatever the mind of man can conceive” – Walt Disney

    India is at the cusp of a creative revolution. There has been a sudden proliferation of media platforms. Content consumers are spoilt for choice. This increase in supply has peculiarly resulted in increased demand and consumption, thereby giving rise to more such platforms and more opportunities. This has been a boon for storytellers and IP creators like Cosmos-Maya. Cosmos-Maya’s growth is a microcosm of that of the Indian animation sunrise industry. A recent report by KPMG pegs that the Indian Animation and VFX industry, which now stands at $1.23 billion, will more than double in size to $2.6 billion in the next 5 years.

    With a market share of 65 per cent in the burgeoning kids’ animation space, Cosmos-Maya is a shining success story like no other. From producing four half-hour episodes a month to producing 50, from having one show to having 15 on-air and from being a onetime service provider, backend studio to a leading IP creator, Cosmos-Maya today is the largest kids’ animation company in India with a 360-degree expansion focus.

    Since KKR backed Emerald Media acquired a controlling stake in the company, the last few years have seen Cosmos-Maya attain a consistent annual growth of more than 50 per cent. Its success can be attributed to its evolution from a premium animation outsource destination to IP creator. The report states that the Indian animation IP production business grew by about 20per cent in the last year and currently stands at Rs 860 crore. It is slated to double in size to Rs 1750 cr in the next 5 years.        

    Digital platforms are seeing a boom in the country. Close to 650 million Indians have access to internet services today. Smartphone penetration has reached the 500 million mark. When we look at the breakup of India’s animation production pie, 53.5per cent is digital’s share. This is driven by content viewing on mobile phones in a country which has mostly single TV households. WowKidz, Cosmos-Maya’s YouTube network, has been a big benefactor of this digital growth.

    WowKidz today has more than 26 million subscribers and 13 billion views. An average of 60,000 new subscribers are added daily to the mix. WowKidz had humble beginnings and Cosmos-Maya saw it as a source of additional revenue. It was given a push when Cosmos-Maya envisaged a brand which viewers could bank upon for 24X7 quality entertainment. In just 18 months, it is now a full-fledged business entity raking in a substantial share of the company’s revenue pie. The platform now has 10,000 odd videos of quality entertainment for the 3-14 year demographic. WowKidz has the world’s largest Hindi language animation content catalogue today. The company has also acquired blockbuster shows like Smurfs, Boonie Bears, Omnom, Hotwheels and Simba from American, Chinese and European countries and these are giving back rich dividends on WowKidz. WowKidz has become a window to bring the best global content to India and to showcase quality Indian kids’ content to the world.

    Interestingly for India, the classic Television is also still growing. There are currently 24 kids’ channels in India. Another report by Boston Consultancy Group says that traditional media continues to be the media of choice for consumers with an overall share of 84 per cent, the biggest chunk of which is with television. More than 200 million households in India today have a television, up from 180 million in s 2016. This ensures a consistent, pan-India reach of the content aired on TV. What makes these statistics even more interesting for a market like India are its absolute numbers. There are more than 300 million households in the country today, growing ever so quickly. TV has 30 per cent share in India’s animation production pie, but still has the maximum reach. Today TV and digital are both growing in the country. With animation transcending boundaries between the two, we live in a beautiful era of plurality. For a content creator like Cosmos-Maya, both platforms are equally lucrative.

    This lucrative scenario has been an enabler of cross-continental partnerships to develop high-quality co-productions with top studios in the world. Cosmos-Maya currently has 5 European co-productions, namely ‘Leo Da Vinci’ (with Gruppo Alcuni and All Rights Entertainment), ‘Berry Bees’, an Italian-Australian-Irish co-production), ‘OPS’ (with Studio Campedelli and Movimenti) and ‘Atchoo!’ (with Studio Campedelli and Cartobaleno). ‘Galactic Agency’, is the latest co-production with Studio 100 France. Cosmos-Maya is aggressively expanding into China with co-productions and licensing deals with the top Chinese entertainment players.

    Cosmos-Maya has organically moved into the international content distribution space with WowKidz Distribution. The onus will be on acquiring best in class American, European and Chinese content, the seeds of which have already been sown. We are following a three-pronged approach of marketing, creative localization (which includes voice casting in local language and music) and syndication of the content. Our knowledge and distribution experience of local Asian markets coupled with our creative prowess enables us to add that extra zing to the content and making it ready for consumption. To quote an example, ‘Berry Bees’, one of our biggest co-productions with Atlantyca, SRL and Telegael will be ‘The Dabangg Girls’ in India, thereby giving it an Indian soul and yet retaining its original charm. Glocalization is the future.

    Licensing and merchandising (L&M) segment accounted for a share of 17 per cent in the Indian animation production pie. Needless to say, with home-grown IPs growing in number, this is a category waiting to explode. Cosmos-Maya’s IPs like Selfie With Bajrangi and Guddu are very conducive to L&M given their reach and relatability and a full-fledged L&M department has been created to exploit this space.

    A $2 billion giant in the form of the Indian ed-tech industry has been given a push by animation. A major need gap exists between the education and entertainment industries. Cosmos-Maya is creating the WowKidz Edutainment App to bridge this gap and bring fun ways of learning to kids of all ages. The same is slated to launch in the next financial quarter. Cosmos-Maya is working with the largest ed-tech company in the country. Ed-Tech assumes a major chunk of the company’s revenues and the scope of business is planned to grow exponentially in the next couple of years.

    To sum up, Disney established itself as a leader in the animation industry before diversifying. The Indian animation industry is alive and kicking. Cosmos-Maya will continue to drive growth of this sunrise sector.

    (The author is CEO Cosmos-Maya. The views expressed are his own and Indiantelevision.com may not subscribe to them)

  • Slapstick is back in India with Eena Meena Deeka

    Slapstick is back in India with Eena Meena Deeka

    Mumbai: Cosmos-Maya’s non-dialogue slapstick comedy show Eena Meena Deeka was recently launched on the Disney Channel. The ratings coming in have been very encouraging. For the show to do well in a genre which is exciting, inventive, and witty and requires great skill to produce, the creators have a lot to cheer about.  

    According to recent BARC data, average impressions for the show are significantly higher than those for category toppers like Motu Patlu and Chhota Bheem for the month of December, 2018. There is no other non-dialogue show in the Top 10 in the kids’ animation category for this period.

    The show, having been syndicated to more than 100 countries worldwide, is also doing exceedingly well digitally on Cosmos-Maya’s YouTube channels, WowKidz and Wow Toons and has garnered around 300 million views cumulatively owing to the internationally recognized genre it falls into. It is also available for viewing on Netflix.

    Eena Meena Deeka essentially tells the story of the constant chase between a cunning hungry fox and three chicks, Eena, Meena and Deeka. The show borrows from the archetypal battle between malevolence and innocence, which was immortalized by the likes of Tom & Jerry and Oggy and the Cockroaches.

    Dheeraj Berry, the show’s creator and SVP- Development & Current Projects, Cosmos Maya, himself a Walt Disney fan, feels there may be another reason for the success of Eena Meena Deeka. “The relationship between the characters in Eena Meena Deeka is such that they can’t live without each other. Young viewers vicariously experience sibling bonding in the show”  

    Anish Mehta, CEO, Cosmos-Maya adds, “People love to laugh. Slapstick comedy has the ability to engage audiences of all age groups. That perhaps is the reason why Eena Meena Deeka airs in more than 100 countries today. In the Indian sphere, we are in an era where kids can access content on their mobile phones without having to care about high data charges. The time is right for the short format, non-dialogue slapstick comedy to make a comeback.”