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Tag: Anish Kapoor

  • Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership

    Infinix Levels Up with True Rippers for a Power-Packed BGMI Partnership

    MUMBAI: It’s game on in the world of mobile Esports and Infinix just hit a headshot with this one. In a move that fuses silicon with swagger, smartphone brand Infinix India has teamed up with one of the country’s top BGMI (Battlegrounds Mobile India) outfits, True Rippers. The team will now compete under the newly minted moniker Infinix True Rippers, marking Infinix’s maiden foray into the Esports arena and its first-ever global Esports team collaboration.

    This strategic alliance comes ahead of Infinix’s June 3 launch of the GT 30 Pro, a gaming-ready smartphone with 120 FPS BGMI certification and dual gaming shoulder triggers an Indian segment-first. With this hardware-meets-hustle partnership, Infinix is aiming squarely at India’s Gen Z gaming cohort, where play isn’t just pastime, it’s purpose.

    “At Infinix, we’re not just witnessing the gaming revolution, we’re driving it,” said Infinix India CEO Anish Kapoor. “Teams like True Rippers are the driving force behind India’s growing Esports culture. Our collaboration is rooted in a shared belief that gaming in India is more than just play; it’s a powerful aspiration for the youth… Together, we’re setting the stage towards strengthening the Indian Esports ecosystem.”

    Currently, Infinix True Rippers is battling it out in BMPS 2025, an invite-only Krafton-hosted tournament that wraps with a finale in New Delhi next month. The team’s form is impressive, having placed sixth at the BGIS in Kolkata just weeks ago.

    The roster includes:

    1    Gunjan Thakur aka Jelly
    2    Swaraj Singh aka KioLmao
    3    Ngurang Takar aka Ninzae
    4    Samuel Nabam aka SAM

    But this partnership isn’t just about trophies, it’s about storytelling. True Rippers will co-create content with Infinix, plugging directly into the lifestyle and aspirations of Indian gamers.

    “We’re thrilled to partner with Infinix, a brand that shares our vision for trendy storytelling and performance excellence,” said True Rippers CEO Yashwanth AR. “This carefully curated collaboration is a step towards redefining how brand narratives can go beyond conventional naming rights deals.”

    With 454 million gamers in India in 2023 (expected to hit 730 million by 2028), and BGMI contributing heavily to this boom, the Infinix–True Rippers union couldn’t have come at a better time.

    Earlier this year, BGIS 2025 notched a peak concurrent viewership of 485,132 and over 9.4 million watch hours, according to Esports Charts. It’s proof that this isn’t just about games, it’s about culture, community, and carving out a space in a booming economy of attention.

    With GT 30 Pro on deck and True Rippers on fire, this duo is ready to take the leaderboard and Indian gaming to the next level.

  • Infinix India challenges industry hype with its Questionthenoise campaign

    Infinix India challenges industry hype with its Questionthenoise campaign

    MUMBAI: Infinix India’s new campaign, Questionthenoise, championing substance over spectacle. With a satirical twist, the brand film takes a playful dig at excessive marketing tactics, spotlighting product innovation as the true measure of value.

    Piyush Khati, known for his role in Netflix’s class, the ad creatively depicts a scenario where Infinix’s marketing team is left scrambling with a minimal budget. The reason? The company poured its resources into refining the Note 50x 5G+ its latest smartphone designed to prioritise performance and user experience over glitzy promotion.

    The campaign underscores Infinix’s commitment to delivering real value through cutting-edge technology. The Note 50x 5G+ packs a punch with Android 15-based Xos 15, offering enhanced personalisation, fluid animations, and smarter AI capabilities. Powered by the Mediatek Dimensity 7300 Ultimate Soc, it promises lightning-fast performance. Additional features include ultra-fast charging, military-grade certification, and a sleek, stylish design.

    “With Questionthenoise, we want consumers to focus on what truly matters—the product,” said Infinix India CEO Anish Kapoor. “We believe that genuine innovation speaks for itself. The Note 50x 5G+ is designed to offer meaningful features at an accessible price, without the need for flashy promotions.” 

  • Absolut invites designs for ‘Absolut India edition’ bottle

    Absolut invites designs for ‘Absolut India edition’ bottle

    MUMBAI: ABSOLUT, the world’s most iconic vodka is giving a lifetime opportunity to India’s talented artists and creative minds to design forthe first ever ‘ABSOLUT India Limited Edition’ and be part of the rich creative heritage of ABSOLUT.  Launched primarily in Americas and Europe, and now India will celebrate its very own Limited Edition for ABSOLUT and join the league of rare limited editions. .

    This initiative will put India on the global vodka map with the other leading markets.

    The ABSOLUT Limited Editions have predominantly been designed by renowned artists, but with the India edition, ABSOLUT has decided to reach out to various artists and creative minds and to design the ‘ABSOLUT India Limited Edition’ and become a part of history. The brief is to create an India-themed, India-inspired design andadapt what their representation and love about India into a fresh, creative design. The campaign is in partnership with Talenthouse India, SEA’s leading creative crowdsourcing platform.

    The selected design will be incorporated on the ‘ABSOLUT India Limited Edition’ bottles giving credit to the designer.

    Announcing the initiative, Kartik Mohindra, Business Head – International Brands,Pernod Ricard India said,“ABSOLUT has built a strong association with art and creativity in a short span of time in India with it’s collaborations with leading artists such as Anish Kapoor, Subodh Gupta,Vikram Seth and Bharti Kher.

    For designing of ABSOLUT India Limited Edition, we are confident that with the pool of young talent in our country, we will receive overwhelming response for this campaign.”

    Commenting on the launch of the contest, Arun Mehra, CEO, Talenthouse India said, “The market is once again warming up with exciting campaigns and we have developed expertise in product packaging. We admire ABSOLUT’s creative bottles representing cities across the globe and are very proud to associate with the brand on its India initiative. At Talenthouse India, we always encourage creativity and talent through various innovative ways. Today’s youth are bustling with creativity and we are sure that through ABSOLUT’s initiative many aspiring Indian artists will get an opportunity to showcase their sparkling talent”.

    The last date to submit the designs is August 06, 2014 and the winners will be announced on August 20, 2014. To know more about the contest and participate, log onto https://www.talenthouse.com/i/AbsolutIndia.