ITV

Tag: Anirudh Ravichander

  • 7UP and Spotify spice things up with sonic flavour boost

    7UP and Spotify spice things up with sonic flavour boost

    MUMBAI: 7UP, is now aiming to ignite taste buds with its “7UP Spiceit Playlist,” a collaboration with Spotify that marries science and sound. It’s a sensory assault designed to crank up the spice factor in your favourite fiery dishes.

    Backed by research from Oxford University’s Charles Spence, the playlist leverages specific musical frequencies to amplify the perception of heat. “We’re not just selling a drink; we’re selling a spicy symphony,” says shailja joshi, category lead, cola and flavours, pepsico india. “And 7UP’s the perfect cool-down after the sonic spice explosion.”

    7UP has enlisted music maestro Anirudh Ravichander, who stars in a digital campaign film that’s as much a visual feast as it is an auditory one. “Music can amp up anything,” Ravichander quips in the film. “Even the heat of a vindaloo.”

    “This isn’t your average playlist,” says Spotify india director of sales Sanketh Garimella, “It’s a full-blown sensory experience, a collision of refreshment and rhythm.”

    The campaign, conceptualised by Leo India, will be blasted across TV, digital, and social platforms, with limited-edition 7UP packs featuring qr codes for instant playlist access. “We’re turning every meal into a multi-sensory mosh pit,” says Leo south Asia chief creative officer Vikram Pandey.

    So, whether you’re tackling a tandoori inferno or a chilli-laden curry, 7UP and Spotify are promising to crank up the heat, and then cool you down. “It’s a spicy sonic boom,” concludes Joshi. “And 7UP is the aftershock of refreshment.”

  • Shilpa Rao & Anirudh Ravichander reunite for ‘Devara’ second single

    Shilpa Rao & Anirudh Ravichander reunite for ‘Devara’ second single

    Mumbai: Singer Shilpa Rao continues her collaboration with renowned music director Anirudh Ravichander as they reunite for the upcoming song from the Telugu film ‘Devara’ second single. After making waves with her successful collaborations in Tamil cinema, notably with music director Anirudh Ravichander on hits like “Chaleya” and “Kaavaalaa”, Shilpa and Anirudh are now with melodious eagerly awaited film ‘Devara’ second single.  

    Anirudh Ravichander, known for his dynamic musical compositions, teams up once again with Shilpa Rao to create what is expected to be another chart-topping soundtrack. Their collaboration on the second single will come out in four different languages: Telugu, Hindi, Malayalam, and Kannada, adding a fresh and exciting dimension to Devara’s musical landscape.

    “Working on the song was a completely new experience for me,” said Shilpa Rao. “The song has such a sweet and fresh vibe with the bouncy words, capturing the slow dance feel of Telugu music so smoothly. Collaborating with Anirudh is fantastic—it felt more like a jam session than just recording. He always imagines my voices in ways that I couldn’t. I loved every moment and learned a lot during the process.”

    Devara, directed by Koratala Siva, features an impressive cast including Jr NTR, Janhvi Kapoor, and Saif Ali Khan. The film is set to release on 27 September 2024, in multiple languages including Telugu, Hindi, Tamil, Malayalam, and Kannada. The film’s narrative is an action-drama, promising a captivating experience for audiences across India.

  • 7UP launches ‘Kaara Saarama Eat, 7UP Repeat’ campaign

    7UP launches ‘Kaara Saarama Eat, 7UP Repeat’ campaign

    Mumbai: In line with its commitment to refresh audiences throughout summer, 7UP, the clear refreshing drink, is set to reimagine consumer taste experiences with a flavorful twist. The beverage brand has teamed up with brand ambassadors, Rashmika Mandanna and Anirudh Ravichander to launch an all-new campaign that establishes 7UP as the ultimate companion for spicy food enthusiasts across South India. Leveraging the everlasting cravings amongst consumers for bold and zesty flavors, and the love for 7UP as most fitting beverage choice to compliment the heat, providing a refreshing taste that perfectly balances the spice.

    The campaign titled, ‘Kaara Saarama Eat, 7UP Repeat’ translates through a pop-cultural context to, ‘Eat Spicy Food – Drink 7UP – Repeat’ in that order. The campaign is accompanied by a riveting TVC that features the brand ambassadors, Rashmika and Anirudh who share the screen on 7UP for the first time ever. The campaign as well as the TV commercial ties back to the brand’s ongoing Super Duper Refresher positioning across India.  

    The 46-seconds film, opens to a late afternoon, set against the backdrop of a lively food truck-themed open-air restaurant, where Rashmika Mandanna, engages in a spicy culinary adventure with master chef Anirudh Ravichander. Rashmika stands before the truck, perusing the menu with a mischievous glint in her eyes. Playfully engaging with the chef, Anirudh, she craves the bold flavors of Chettinadu and Madurai cuisine. Anirudh, in his signature style, creates a sizzling “Chettinadu fire parotta,” unleashing a steamy, aromatic spectacle. As Rashmika eagerly bites into the spicy dish, her eyes water, but undeterred, she craves more. With chili emojis in her eyes and a fiery tongue, she desperately seeks relief from the spice heat to relish the food again. Anirudh surprises her with a special delivery from a fire engine, creatively showcasing the intense spice and the ultimate relief provided by 7UP, ending with the memorable catchphrase, ‘Kaara Saarama Eat… 7UP Repeat!’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 7UP India (@7upindia)

     

    PepsiCo India category lead, cola & flavors Shailja Joshi said, “Leveraging further on the biggest category driver of refreshment in the clear category, 7UP is all set to position itself as the ultimate occasion refreshment champion. Embracing the deep-rooted love that consumers have for both spicy food and 7UP, the brand has started its journey to level up the food experience when consumed with 7UP. The campaign ‘Kaara Saaram Eat, 7UP Repeat’ is an artistic take to highlight the beautiful blend of bold, spicy flavors perfectly balanced with the refreshing 7UP. We are excited to take this campaign forward through the year and couldn’t be happier to have Rashmika and Anirudh launch this campaign through a quirky new film.”

    Commenting on this collaboration, brand ambassador, Rashmika Mandanna said, “There’s nothing quite like the combination of the spices from my favorite delicacies and the refreshing kick of 7UP. I have grown up on the flavorful notes of spices in my food and so this film is a very natural representation of myself in real life. It was a great experience to shoot with Anirudh and I hope our fans will jump onboard to join enjoy this ultimate pairing.”

    Sharing his excitement on the new campaign, brand ambassador, Anirudh Ravichander said, “Starting the year with 7UP’s pairing with spicy food and this new film with Rashmika is truly exciting. It captures the perfect blend of bold taste and refreshment, making every sip a delightful journey. Cheers to this flavorful adventure, and I hope my fans across the country enjoy it as much as I do!”

    The creative agency for the campaign is Leo Burnett.

    The campaign reinforces 7UP’s commitment to not only quenching thirst with refreshment but also elevating the entire spicy food experience for consumers. The brand promises to be the go-to-choice for those seeking the perfect balance of spice and refreshment, making every spicy meal a delightful and repeatable affair. The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms with its sparkling lemon and lime flavor.

  • 7UP onboards Ranbir Kapoor as the newest brand ambassador

    7UP onboards Ranbir Kapoor as the newest brand ambassador

    Mumbai: 7UP, a beverage brand renowned for its refreshing and effervescent appeal, onboards Bollywood star, Ranbir Kapoor, as the distinguished new face of the brand. This collaboration is poised to bring together the refreshing spirit of 7UP and the charismatic charm of Ranbir Kapoor – creating a perfect synergy that is set to unfold in the summer of 2024. Ranbir Kapoor along with 7UP, will be seen further elevating the brand’s new ‘Super Duper Refresher’ positioning in India.

    Ranbir Kapoor’s association with 7UP is yet another step by the brand towards creating a refreshing narrative that resonates with the audiences across the country. The collaboration is aimed at further deepening brand love and connect and set the stage for a super duper refreshing summer with 7UP in India.

    PepsiCo India category lead, cola & flavours Shailja Joshi said, “7UP has long been a driving force of refreshment in India, enchanting consumers with its quirky narratives and iconic TVCs. The Super Duper Refresher positioning, introduced earlier this year, has resonated with consumers nationwide, uplifting spirits and setting a new standard for refreshing experiences. As we culminate this remarkable year, it gives us immense pleasure to unveil Ranbir Kapoor as the newest addition to the 7UP family. His magnetic charm and widespread appeal perfectly align with the ethos of 7UP, and we cannot wait to create magic on-screen together in the upcoming summer season.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 7UP India (@7upindia)

     

    Bollywood megastar Ranbir Kapoor shared his excitement for the association, “I am absolutely thrilled to join the 7UP family. There is a certain vibe to 7UP as a brand especially the positioning of super-duper refresher as this is actually something I personally relate to. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar.”

    Ranbir joins Rashmika Mandanna and Anirudh Ravichander in the star-studded line-up of 7UP’s ambassadors in India and will feature in 7UP’s new Super Duper Refresher TVC that is set to take over traditional and digital platforms across the country soon.

  • ‘CNN-News18 Indian of the Year 2023’ honours India’s brightest youth icons

    ‘CNN-News18 Indian of the Year 2023’ honours India’s brightest youth icons

    Mumbai: ‘CNN-News18 Indian of the Year’ (IOTY), the largest awards platform on news television, has revealed the nominees in its ‘Youth Icon’ category for this year. The platform seeks to honour young trailblazers who have emerged as influential voices among India’s youth today.

    Recognizing excellence across seven categories – entertainment, business, sports, youth icon, rising Sports Star, Social Change, and Climate Warriors, the 13th edition of ‘CNN-News18 Indian of the Year’ promises to be a celebration of India’s finest achievers on the global stage.

    The nominees for the Youth Icon category encompass exceptional individuals and internet personalities who have ingrained themselves into India’s pop culture. This distinguished roster includes AP Dhillon, Kusha Kapila, Anirudh Ravichander, Ranveer Allahbadia, and Trinetra Haldar Gummaraju.

    A notable figure in the global music scene, A P Dhillon seamlessly blends traditional Punjabi folk music with modern hip-hop, captivating the youth with his distinctive style. His recent release ‘With You’ garnered an astounding 37 million views on YouTube in just a month, a testament to his impactful storytelling and authentic embrace of identity.

    Social media influencer and versatile artist Kusha Kapila has earned widespread acclaim for her roles in Masaba Masaba Season 2, Shilpa Shetty-starrer Sukhee, and Rhea Kapoor and Ekta Kapoor’s production ‘Thank You For Coming.’

    Renowned Chennai-based composer-singer Anirudh Ravichander, celebrated for his globally popular ‘Why This Kolaveri Di,’ continues to dominate the Indian music scene. Hits like Kaavaalaa, Chaleya, and the Jawan title track have solidified his position as the anthem creator of the year, especially for Shah Rukh Khan’s fans.

    A pioneer in Indian podcasting, Ranveer Allahbadia has spearheaded ‘The Ranveer Show’ on his YouTube channel ‘BeerBiceps.’ With over six million subscribers, Allahbadia’s podcasts feature some of India’s most successful individuals, contributing to meaningful conversations and thought leadership.

    Karnataka’s first trans-woman doctor and a trailblazer in Indian content creation, Trinetra Haldar Gummaraju, has established a safe platform for the queer community. Her acting debut in Made in Heaven Season 2, coupled with recognition on “The Forbes 30 Under 30 Asia List 2022,” underscores her multifaceted impact.

    The winner in the youth icon category will be revealed at the star-studded grand finale celebrating luminaries in Indian entertainment at The Indian of the Year 2023 award ceremony.

    CNN-News18 IOTY has a rich legacy of honoring exceptional talent across various fields, with past winners in the category including Allu Arjun, Neeraj Chopra, Yogi Adityanath, and Marimuthu Yoganathan.

    This year, the winner selection process will combine expert judgment and public voting, with 50 per cent of the decision-making power given to the audience and the remaining 50 per cent entrusted to the jury. To cast your vote for your favourite Indian and for more details regarding the awards, visit www.indianoftheyear.com

  • Spotify’s new Premium campaign is about feeling the music

    Spotify’s new Premium campaign is about feeling the music

    Mumbai: Spotify Premium has launched ‘Feel The Music’, a campaign that brings listeners closer to their favourite artists by bringing the moments of music creation to the forefront. There are over 35 local and global artists whose behind-the-scenes footage of recording and performing songs will be a part of the campaign.

    “Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist, but often do not know the effort that went into making that song – the passion, the hard work, the love, the pain. The new Spotify Premium campaign,‘Feel The Music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible”, said Spotify marketing director Neha Ahuja.

    The first film to go live today is one that features Shankar-Ehsaan-Loy for Dil Chahta Hai. Released in 2001, the song and film score sounds still as fresh today, and the video takes the listeners through how the trio brought the title track together. Over the coming weeks, Spotify will release more films that will be featured on digital platforms and in movie theatres, and static creatives that will feature on outdoor media.

    Embed: first film

    The artists who feature in the campaign, include:

    1.   Alan Walker
    2.    Anirudh Ravichander
    3.    Anuv Jain
    4.    Arijit Singh
    5.    Armaan Malik
    6.    A.R. Rahman
    7.    Asees Kaur
    8.    Badshah
    9.    BTS
    10.    Coldplay
    11.    Diljit Dosanjh
    12.    DIVINE
    13.    Doja Cat
    14.    Ed Sheeran
    15.    Harry Styles
    16.    Jasleen Royal
    17.    Jonita Gandhi
    18.    Jubin Nautiyal
    19.    KING
    20.    K S Chithra
    21.    Manoj Muntashir
    22.    M M Keeravaani
    23.    Neeti Mohan
    24.    Nimrat Khaira
    25.    Post Malone
    26.    Pritam
    27.    Sachet-Parampara
    28.    Salim-Sulaiman
    29.    Selena Gomez
    30.    Shakthisree Gopalan
    31.    Shankar-Ehsaan-Loy
    32.    Shreya Ghoshal
    33.    Sunidhi Chauhan
    34.    Yuvan Shankar Raja
  • Sprite launches multi-lingual summer campaign

    Sprite launches multi-lingual summer campaign

    MUMBAI: Coca-Cola India has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its sparkling beverage Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

    This multi-lingual campaign sees Ayushmann Khurrana and Taapsee Pannu together on screen for the first time as the face of the Hindi version. For Telugu audiences Kavya Thapar and Anumolu Sushanth bring the campaign to life. Anirudh Ravichander and Priya Anand are the face of the campaign for Tamil. The campaign reinforces how Sprite’s refreshment inspires youth to have the clarity to cut through others’ stereotyping and judgements. Through their friendly banter, the protagonists show how the multitude of stereotypes and judgements that society throws at today’s youth tend to distract them from what really matters to them. The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi.

    Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: "Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements and stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you.”

    Amarinder Bhutalia, Managing Partner, Ogilvy, said: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn't distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.”

    In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including outdoor and digital.

  • Brodha V teams up with Kolaveri Di Music Director Anirudh Ravichander for Tamil Film Song– “Shake That”

    Brodha V teams up with Kolaveri Di Music Director Anirudh Ravichander for Tamil Film Song– “Shake That”

    MUMBAI: Anirudh Ravichander, the man behind the viral phenomenon ‘Kolaveri Di’ and the hottest music directors in the Tamil Music industry, announced his collaboration with rapper Brodha V.  Brodha V is bringing his trademark lyrical hip-hop to one of this season’s most anticipated Tamil Films, Kaaki Sattai. Brodha V will be rapping on a high-energy song titled, “Shake That”. The music launch for this film is scheduled on 12-12-2014 on the occasion of Tamil Superstar Rajnikanth’s birthday.

     

    Brodha V, hailing from Bangalore have worked with Vishal-Shekhar and rapped on the song Ready Steady Po from Chennai Express and with Raghu Dixit on the song Dheaon Dheaon from Mujhse Fraandship Karoge. He has also released several DIY style music videos on his YouTube channel which till date have received over a million views. Last year, his latest independent simgle, Aigiri Nandini, likewise has received a great response on YouTube and from critics.