ITV

Tag: Anirudh Dave

  • SAB TV extends original programming, launches 7:30 pm show

    SAB TV extends original programming, launches 7:30 pm show

    MUMBAI: For years, SAB TV has been the standout, lean, fit, channel from the Sony Pictures Networks India (SPN) stable. However, the Hindi GEC space has being seen competition hotting up with new launches over the past year or so and existing leaders such as Star and Zee extending original fictional programming to seven days a week.

    The SPN management has been taking corrective action to help SAB TV retain its edge. Among the tacks it has been taking is improving distribution and increasing the hours of original programming it airs. Two weeks back it unveiled a new show Khidki, which has begun getting some traction from its viewrs. Come 26 July and another fiction series is slated to make its debut at the 7:30 pm slot on weekdays.

    The show is produced by Dheeraj Kumar’s Creative Eye and has Anirudh Dave in the lead with Rakesh Kapoor and Malini Kapoor essaying pivotal roles. It will track the journey of Y.A.R.O, (Your Aptitude Remote Operator) a humanoid, who is on the path of self-discovery. Created by super genius scientist Govardhan Aggarwal (Rakesh Bedi), who considers it his own son and has programmed the robot – with a human heart – to feel and behave like a 22 year old human. The story takes an interesting turn when Y.A.R.O starts interacting with people around him and how he eventually forges a strong bond with them. He learns the essence of life, love and above all humanity and he soon embarks on an adventurous journey with his family and friends.

    “We have added Y.A.R.O at the 7:30 pm slot for two reasons: most channels are doing well at that timing, and second we are increasing the original programming hours we air to gain parity with others in the Hindi GEC space,” explains SAB TV executive vice-president and business head Anooj Kapoor. “There are two ways to extend our prime time. Go late prime time or early prime time. Since we have a core family audience watching our shows, we felt the 11 pm slot was too late, and chose early prime.”

    Kapoor believes the show’s concept is young and refreshing and is in keeping with the channel’s strategy to differentiate through innovation. “It has a light hearted feel but Y.A.R.O Ka Tashan will help us see relationships with our family, friends, in a new light. Since Y.A.R.O is blissfully unaware of the rules of human society, he would experience the essence of love and humanity and in turn we would learn virtues of selflessness and generosity through his innocence,” he adds.

    SAB’s new show is pitched against Colors’ Sasural Simar Ka, Star Plus’ Saath Nibhana Saathiya, Zee TV’s Meri Saasu Ma and Life Ok’s Rishto Ka Saudagar Bazigar.

    “Even as everyone was relying on dancing and reality shows on weekends, we launched two silent comedies, GuturGu and Rumm Pumm Po back to back on Saturdays and Sundays,” details Kapoor. “Extending the same logic Y.A.R.O is completely differentiated from other shows that are well established and some of them are running for a long time and some fatigue may have set in. ”

    “The subject seems different definitely,” says a media observer. “How the audiences will react to Y.A.R.O will be decided by the treatment and execution by Creative Eye and SAB of the robot with a human heart. Watching the promos of Y.A.R.O Ka Tasha one feels that while the comedy is in the right direction, the visual effects could definitely be improved. However, the comedy could overshadow the VFX and engage viewers. Let us wait and watch.”

    Kapoor is playing a wait and watch game himself and says he is not willing to speculate how the show will do and what ad rates it could attract. “The factors that decide the ad rates are the TRP and audience composition,” he explains. “If the audience is attractive to advertisers and even if the ratings are less, the channel may get a good rate. Some times if the rating is more but the audience is not that attractive the channel may get less. Hence, a decision can be taken once the show is live. This exposes not only the ratings but the composition of the audience.”

    Two weeks back SAB TV had launched a first of its kind show Khidki which revolves around stories sent in by TV viewers.. Some of these select stories are being adapted into mini-series of episodes for the small screen.

    “Not only did the show open well but, in its second week, the ratings have gone up. In the first week, on Friday, ratings were 0.4 and this week from Monday it’s 0.6. It has grown and it’s a good sign for us,” says the ever optimistic Kapoor

  • SAB TV extends original programming, launches 7:30 pm show

    SAB TV extends original programming, launches 7:30 pm show

    MUMBAI: For years, SAB TV has been the standout, lean, fit, channel from the Sony Pictures Networks India (SPN) stable. However, the Hindi GEC space has being seen competition hotting up with new launches over the past year or so and existing leaders such as Star and Zee extending original fictional programming to seven days a week.

    The SPN management has been taking corrective action to help SAB TV retain its edge. Among the tacks it has been taking is improving distribution and increasing the hours of original programming it airs. Two weeks back it unveiled a new show Khidki, which has begun getting some traction from its viewrs. Come 26 July and another fiction series is slated to make its debut at the 7:30 pm slot on weekdays.

    The show is produced by Dheeraj Kumar’s Creative Eye and has Anirudh Dave in the lead with Rakesh Kapoor and Malini Kapoor essaying pivotal roles. It will track the journey of Y.A.R.O, (Your Aptitude Remote Operator) a humanoid, who is on the path of self-discovery. Created by super genius scientist Govardhan Aggarwal (Rakesh Bedi), who considers it his own son and has programmed the robot – with a human heart – to feel and behave like a 22 year old human. The story takes an interesting turn when Y.A.R.O starts interacting with people around him and how he eventually forges a strong bond with them. He learns the essence of life, love and above all humanity and he soon embarks on an adventurous journey with his family and friends.

    “We have added Y.A.R.O at the 7:30 pm slot for two reasons: most channels are doing well at that timing, and second we are increasing the original programming hours we air to gain parity with others in the Hindi GEC space,” explains SAB TV executive vice-president and business head Anooj Kapoor. “There are two ways to extend our prime time. Go late prime time or early prime time. Since we have a core family audience watching our shows, we felt the 11 pm slot was too late, and chose early prime.”

    Kapoor believes the show’s concept is young and refreshing and is in keeping with the channel’s strategy to differentiate through innovation. “It has a light hearted feel but Y.A.R.O Ka Tashan will help us see relationships with our family, friends, in a new light. Since Y.A.R.O is blissfully unaware of the rules of human society, he would experience the essence of love and humanity and in turn we would learn virtues of selflessness and generosity through his innocence,” he adds.

    SAB’s new show is pitched against Colors’ Sasural Simar Ka, Star Plus’ Saath Nibhana Saathiya, Zee TV’s Meri Saasu Ma and Life Ok’s Rishto Ka Saudagar Bazigar.

    “Even as everyone was relying on dancing and reality shows on weekends, we launched two silent comedies, GuturGu and Rumm Pumm Po back to back on Saturdays and Sundays,” details Kapoor. “Extending the same logic Y.A.R.O is completely differentiated from other shows that are well established and some of them are running for a long time and some fatigue may have set in. ”

    “The subject seems different definitely,” says a media observer. “How the audiences will react to Y.A.R.O will be decided by the treatment and execution by Creative Eye and SAB of the robot with a human heart. Watching the promos of Y.A.R.O Ka Tasha one feels that while the comedy is in the right direction, the visual effects could definitely be improved. However, the comedy could overshadow the VFX and engage viewers. Let us wait and watch.”

    Kapoor is playing a wait and watch game himself and says he is not willing to speculate how the show will do and what ad rates it could attract. “The factors that decide the ad rates are the TRP and audience composition,” he explains. “If the audience is attractive to advertisers and even if the ratings are less, the channel may get a good rate. Some times if the rating is more but the audience is not that attractive the channel may get less. Hence, a decision can be taken once the show is live. This exposes not only the ratings but the composition of the audience.”

    Two weeks back SAB TV had launched a first of its kind show Khidki which revolves around stories sent in by TV viewers.. Some of these select stories are being adapted into mini-series of episodes for the small screen.

    “Not only did the show open well but, in its second week, the ratings have gone up. In the first week, on Friday, ratings were 0.4 and this week from Monday it’s 0.6. It has grown and it’s a good sign for us,” says the ever optimistic Kapoor

  • Shorgul……About nothing….

    Shorgul……About nothing….

    MUMBAI: Providing entertainment to the high priced admission rates paying audience seems to be no more the reason why many producers/ directors make films. That too in a country where each state charges entertainment tax at whim, and, which consists of a major portion of the admission rates.

    Shorgul is another film that decides to coincide its content with the incidents that happened in a particular state, UP in this case, driven by communal politics. So the content is the routine say, a piece of local news from any vernacular media like a Hindu- Muslim boy girl romance, statue of a deity found in Muslim’s farm, just about anything that can tilt the balance of harmony between communities. In the process, the film also touches some of the more controversial events of the state.

    A Hindu boy Anirudh Dave and a Muslim girl, SuhaGezen, are neighbours growing together. As they mature, Anirudh has fallen in love with Suha but it is one-sided and Suha treats this just as a friendship and she is soon to be engaged to be married to a Muslim boy, HitenTejwani.
    The town has a gallery of politicians named so as to bear close resemblance to real life active politicians of UP. Jimmy Sherrill is a Hindu politician (modelled after SangeetSom) and member of the assembly. He is the kind armed with fuel and always on a lookout for fire to add to it. On the other side is Narendra Jha (representing Azam Khan). While, there is also a caricature of Amar Singh, Sanjay Suri plays the UP CM MIthilesh Yadav kind of role. While Jimmy and Jha ferment trouble using community card, there is also a saner, balancing factor in town in Ashutosh Rana, father of the lovelorn Hindu boy, Anirudh, who is respected by both the communities.

    This is about as original as the makers get for rest of the events loosely woven together in the name of a political drama.The end is, as is the norm in such a film, about sermonizing, blaming mainly the politicians for muddying up the peace between the two communities. The film has a horde of talented actors in the cast and even as all of them do well, Ashutosh and Hiten stand out.

    As for the commercial for Shorgul, the film promises none.

    Producers: Swatantra Vijay Singh, Vyas Verma.
    Directors: Pranav Kumar Singh, Jitentra Tiwari.
    Cast: Jimmy Shergill, Ashutosh Rana, Narendra Jha, Anirudh Dave, HitenTejwani, Sanjay Suri, Eijaz Khan, SuhaGezen, Neetu Pandey, Hrishitaa Bhatt, Jay Shanker Pandey.

  • Shorgul……About nothing….

    Shorgul……About nothing….

    MUMBAI: Providing entertainment to the high priced admission rates paying audience seems to be no more the reason why many producers/ directors make films. That too in a country where each state charges entertainment tax at whim, and, which consists of a major portion of the admission rates.

    Shorgul is another film that decides to coincide its content with the incidents that happened in a particular state, UP in this case, driven by communal politics. So the content is the routine say, a piece of local news from any vernacular media like a Hindu- Muslim boy girl romance, statue of a deity found in Muslim’s farm, just about anything that can tilt the balance of harmony between communities. In the process, the film also touches some of the more controversial events of the state.

    A Hindu boy Anirudh Dave and a Muslim girl, SuhaGezen, are neighbours growing together. As they mature, Anirudh has fallen in love with Suha but it is one-sided and Suha treats this just as a friendship and she is soon to be engaged to be married to a Muslim boy, HitenTejwani.
    The town has a gallery of politicians named so as to bear close resemblance to real life active politicians of UP. Jimmy Sherrill is a Hindu politician (modelled after SangeetSom) and member of the assembly. He is the kind armed with fuel and always on a lookout for fire to add to it. On the other side is Narendra Jha (representing Azam Khan). While, there is also a caricature of Amar Singh, Sanjay Suri plays the UP CM MIthilesh Yadav kind of role. While Jimmy and Jha ferment trouble using community card, there is also a saner, balancing factor in town in Ashutosh Rana, father of the lovelorn Hindu boy, Anirudh, who is respected by both the communities.

    This is about as original as the makers get for rest of the events loosely woven together in the name of a political drama.The end is, as is the norm in such a film, about sermonizing, blaming mainly the politicians for muddying up the peace between the two communities. The film has a horde of talented actors in the cast and even as all of them do well, Ashutosh and Hiten stand out.

    As for the commercial for Shorgul, the film promises none.

    Producers: Swatantra Vijay Singh, Vyas Verma.
    Directors: Pranav Kumar Singh, Jitentra Tiwari.
    Cast: Jimmy Shergill, Ashutosh Rana, Narendra Jha, Anirudh Dave, HitenTejwani, Sanjay Suri, Eijaz Khan, SuhaGezen, Neetu Pandey, Hrishitaa Bhatt, Jay Shanker Pandey.