ITV

Tag: Aniruddha Roy Chowdhury

  • Dish TV India offers creators and filmmakers Watcho Stories Conclave

    Dish TV India offers creators and filmmakers Watcho Stories Conclave

    MUMBAI:  Film makers and creators watch out, Watcho is coming your way. Dish TV India’s OTT aggregation platform has launched the Watcho Storytellers Conclave,  an innovative platform dedicated to empowering filmmakers and content creators across India. The  initiative addresses the need for a level playing field for film makers and content creators, also, creating and opening up new avenues for both emerging and established talent to connect with audiences and share their unique narratives., says a press release issued by Dish TV India.

    Watcho is being positioned as a game-changer for emerging filmmakers and creators, offering numerous benefits with even more breakthrough features and opportunities to come. On offer is the 10 million plus household  audience available through Watcho and Dish TV, along with promotional opportunities across multiple channels for maximum visibility and impact. For viewers, the platform promises a carefully curated selection of diverse content that enriches their experience with fresh, hand-picked programming, making quality entertainment accessible to all.

    To commemorate the launch, Watcho organized a  Watcho Storyteller Conclave in Kolkata featuring filmmakers and creators, including Prosenjit Chatterjee, Aniruddha Roy Chowdhury, Prasun Chatterjee, and Indranil Roy Chowdhury. The event included three sessions, offering valuable insights into the challenges and opportunities within the content creation landscape, while also expressing enthusiasm for the possibilities that the platform will bring to the industry.

    Said Prosenjit Chatterjee: “DishTV  Watcho is a game-changer for emerging filmmakers and creators. It levels the playing field, making it easier than ever to share your vision with the world. It’s going to be a one-stop hub where creativity meets opportunity, and I’m excited to see the future of film and content unfold here. I’m eagerly thrilled for the Watcho Storytellers Conclave.”

    The next editions  of Watcho Storytellers Conclave are planned for Hyderabad and Mumbai.

    Dish TV CEO & executive director Manoj Dobhal said: “In a vibrant and diverse nation like India, the creative voices of our filmmakers and artists often remain unheard due to limited avenues and opportunities. With this event, we are pioneering a movement that empowers creators to transcend traditional constraints and connect directly with audiences. Our vision is to cultivate an inclusive platform where every creator can share their unique stories, enhancing visibility and enriching the cultural fabric of our entertainment industry. As we embrace the digital-first era, we foresee a future where every narrative, no matter how unconventional, can resonate with its audience. With Watcho Storytellers Conclave, we are committed to nurturing an ecosystem that celebrates creativity and transforms the entertainment experience for all.”

    Added Dish TV corporate marketing head Sukhpreet Singh: “The Watcho Storytellers Conclave in Kolkata marks a pivotal moment in our commitment to nurturing the next generation of storytellers. With this event, we are not just providing a platform; we are cultivating a vibrant community where creativity thrives. Today’s viewers demand content that resonates with their diverse experiences, and Watcho enables creators to step into the spotlight and share their unique voices.”
     

  • Nat Geo and Farhan team up, inspire ‘water footprint’ reduction

    MUMBAI: National Geographic is all set to lead the way in its endeavour to go further as a brand and inspire change.

    National Geographic Mission Blue, is an initiative to address the cause of water scarcity. It aims to spread awareness and empower people with knowledge on what they can do to help impact the lives of the millions who are deprived of this precious resource. It underlines the need for collective action to ensure a better tomorrow. Through specially created digital tools, people will get a sense of not just how severe the water problem is, but also how small changes in their daily lives can help reduce their ‘water footprint’.

    National Geographic Mission Blue was announced in Mumbai to mark the occasion of Earth Day, in line with the brand’s objective to lead with purpose and help sustain the planet. Present at the event was Farhan Akhtar, key partner and face of the campaign, as well as renowned Bollywood directors and Water Aid Foundation; who are all part of this initiative.

    Apart from the main film creative and campaign which will run across media, National Geographic will also disseminate the message through various formats of storytelling to reach and appeal to as many people as possible. This includes special documentaries on the water issue; both global and local, as well as specially created short films by award winning directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury and Madhur Bhandarkar who creatively bring out the key message through everyday stories of India.

    Water Aid Foundation, a non-profit known for its exemplary contribution to the cause of water, has also partnered with National Geographic MISSION BLUE, where they will together help provide clean drinking water to schools.

    Speaking on the campaign, National Geographic and FOX Networks Group business head Swati Mohan said, “National Geographic has always been a brand that has stood for driving purposeful change; something we have been doing for over a century now. Today, the water crisis around the world calls for much attention. In India alone, 76 million people lack access to safe drinking water – a problem that is only going to get worse if no immediate action is taken. We are hopeful that this initiative will help enlighten people on what can be achieved by collective action.”

    Commenting on his association with the initiative, Farhan Akhtar said, “I am proud to be associated with an iconic brand that has the legacy of working for the cause of preserving the planet. National Geographic Mission Blue is a very special initiative that is very close to my heart. It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change. I hope people will realize that the responsibility of conserving water and of their own future is essentially in their own hands.”

  • Shah Rukh Khan shoots promotional film for West Bengal

    Shah Rukh Khan shoots promotional film for West Bengal

    MUMBAI: In order to keep up to his promise that he had made when the TMC government appointed him as the brand ambassador of West Bengal, Shah Rukh Khan recently shot a three-minute promotional film for the state.

    A first-of-its-kind initiative taken by the state since Independence, the three-minute long film titled Beautiful Bengal will be released in the second week of September.

    According to reports, the state chief minister Mamata Banerjee, who saw the film, has and suggested a few changes in the film. The film, which has been made in English and Hindi, will have Khan speaking in Bengali. The film will be used to promote Bengal‘s tourism sector, reports said.

    Through the film, directed by Aniruddha Roy Chowdhury, viewers will be able to see several important landmarks and places of the state including Digha, Sunderban, Dakshineswar and St Paul‘s Cathedral Church.