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Tag: Aniruddha Deb

  • DDB Mudra appoints Aniruddha Deb as EVP and head of business – North

    DDB Mudra appoints Aniruddha Deb as EVP and head of business – North

    Mumbai: DDB Mudra Group has appointed Aniruddha Deb as executive vice president and head of business – North.

    In his new role, Aniruddha will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North office. He will report to DDB Mudra Group managing partner – North Ashutosh Sawhney.

    In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC, and Subway. He began his career with MullenLowe Lintas Group, where he rose through the ranks to lead Unilever’s detergents, oral care and deodorants business in SE Asia, operating out of Thailand.

    After working with agencies such as Ogilvy, Publicis Groupe and Cheil Worldwide, he took on a marketing role and served as head of marketing at Mobiistar. Here, he launched the Vietnamese smartphone brand in India, both online and retail. His last stint was with Wunderman Thompson as senior vice president & executive business director, where a major part of his role was as the branch head, ADK Fortune, Bangalore.

    “The last two years have accelerated clients’ needs for ‘Through the Line’ consumer-focused marketing,” said Ashutosh Sawhney. “The leaders for this hybrid discipline in our business are rare as they ought to have one foot planted in brand, human insights and strategy and the other in digital, platform-out thinking. Aniruddha’s appointment is in sync with this growing need as he complements both these skill sets with aplomb and has a keen appreciation of what is effective, creative work. We’re excited to see what the future of this hybrid model at the group holds with him on board.”

    “With the changing landscape of creative agencies and an ongoing digital transformation, only a few networks have truly been able to shape themselves as a truly integrated agency in India and DDB Mudra Group is clearly one of them,” said Aniruddha Deb. “What attracts me is the company’s constant endeavour to grow and build great brands through recognisable and effective creative work and the ability and eagerness to provide integrated solutions irrespective of the kind of business they hold. It really excites me to come on board and lead client partnerships across mainline and digital. I hope to play a significant part in the group’s ongoing growth journey.”

  • Dentsu Impact launches new campaign for Mobiistar

    Dentsu Impact launches new campaign for Mobiistar

    MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch. The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence. 

    The communication is set in a college and features young students who are gearing up for a selfie contest. The story is about a young guy who helps his friend shine with the help of the X1 Notch. While the Mobiistar film for C1 Shine shows our protagonist shine in the eyes of people who didn’t think much of him before, X1 Notch shows our protagonist using the phone to help his friend shine. The film tries to reach out and resonate with those who live in the small towns, making sure their dreams and aspirations are fulfilled by the X1 Notch.

    Dentsu Impact national creative director Anupama Ramaswamy said, “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch, our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

    Mobiistar India chief marketing officer Aniruddha Deb adds, “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people to realise their dreams. Our testing results revealed that the college situation was not only relatable and likable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”

  • Aniruddha Deb joins Ogilvy Delhi as VP and biz head

    Aniruddha Deb joins Ogilvy Delhi as VP and biz head

    MUMBAI: Ogilvy Delhi has appointed Aniruddha Deb as vice president and business head.

    He moves in from Lowe and Partners Thailand, where he was working as the SE Asia business director-Regional Unilever.
    He will be reporting to Ogilvy group president north and east Sanjay Thapar.

    Confirming the development, Thapar said, “Aniruddha‘s international exposure will help us with fresh perspectives. He will help us structure couple of local and international businesses.”

    Deb comes in with over 10 years of experience in advertising and brand leadership roles across categories including FMCG (Unilever Soaps, foods, detergents, oral care and deodorants), consumer durables (LG, Greenply), banking (HSBC & ICICI) and telecom (IDEA), across SE Asia (based at Thailand) and South Asia (based at Mumbai and Delhi).

    Prior to joining Lowe, he spent over five years at Lintas.