MUMBAI: Ambience Publicis has roped in Anirban Mukherjee as vice president, planning. Currently, Mukherjee heads planning at McCann Erickson.
Chief strategy officer Partha Sinha, “At Publicis we are not interested in a planning discipline. We are interested in a planning product. Anirban is one of the few people in this industry who can actively contribute in developing a new point of view.” He further added,” I have known Anirban for a while and have high regard for his refined thinking. He will surely strengthen our team and more importantly strengthen our purpose.”
Mukherjee said, “What excites me most about Publicis is their respect for original thinking. My conversations with Partha have been about building a reputation based on quality of thought and I look forward to working with Ambience Publicis.”
Anirbhan brings with him 14 years of experience as he started his career at JWT, Kolkata in 1993. He later joined McCann at Kolkata and had a 10 year long stint with them, informs an official release.
His current assignment with McCann as executive planning director leading a team and handling businesses such as Unilever (Pears, Liril, Vaseline), Marico (Saffola, Parachute), J&J (Stayfree), Tata Indicom and brands like Coca Cola, Reckitt (Harpic), Nescafe, Bacardi, Motorola and Perfetti.