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Tag: Anirban Mozumdar

  • Anirban Mozumdar joins TBWAIndia as chief strategy officer

    Anirban Mozumdar joins TBWAIndia as chief strategy officer

    MUMBAI: TBWAIndia announced the appointment of Anirban Mozumdar as its chief strategy officer. Anirban brings with him nearly three decades of expertise in branding, advertising and communications, further strengthening the agency’s reputation for delivering disruptive brand strategies and experiences. He will report to TBWA India CEO Govind Pandey.

    Anirban’s 28-year career spans diverse roles – account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s ‘Surprising Whiteness’ across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally.

    He also transformed chlorophyll into a full-service consultancy. Most recently, as Havas India’s chief strategy officer, he led brand strategy for major clients like Reckitt and Burger King. Inherently aligned with TBWA’s disruptive spirit, Anirban brings a sharp, future-facing lens to brand strategy, helping businesses lead with purpose and clarity.

    “Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data‑driven insight with creative thinking. I’m thrilled to welcome Anirban as our chief strategy officer. His strategic acumen will help TBWAIndia push boundaries and deliver disruptive, results-driven work for our clients,” said Pandey.

    Speaking on his new role, Anirban said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepening our relationships and bringing my recent experience on technology brands and brand consulting to build reputation through results.”

    Beyond work, Anirban is a closet poet and an amateur crooner. He loves etymology, language and starts each morning with Wordle.

  • Tarun Jha moves on from Havas Worldwide India

    Tarun Jha moves on from Havas Worldwide India

    Mumbai: Tarun Jha, who had joined as the chief executive officer, decided to move on to pursue other interests. Over the past one year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness impressive growth. Today, Havas Worldwide India boasts an enviable roster of clients and is well poised to continue its growth momentum.  

    Anupama Ramaswamy, chief creative officer, Anirban Mozumdar, chief strategy officer and Kundan Joshee, managing partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

    Rana Barua said, “Tarun was an intrinsic part of the team, playing a key role in establishing a robust foundation for Havas Worldwide India. He actively contributed to important discussions and helped in putting together a strong and capable second line of leaders. I wish him all the best for the next chapter.”

    Tarun Jha, said, “My time at Havas India has been a short yet a transformative experience for me, almost a refresher course that has equipped me to become a more adept and all-round marketer. Witnessing the ‘One Havas’ philosophy and the effective collaboration between the 20 agencies and specialised divisions has almost been a revelation. I look forward to applying all my acquired skills and knowledge to the art of building enduring brands and businesses, something that I have always loved doing.”

  • 82.5 Communications appoints Anirban Mozumdar as chief strategy officer

    82.5 Communications appoints Anirban Mozumdar as chief strategy officer

    Mumbai: Ad agency 82.5 Communications on Tuesday appointed Anirban Mozumdar as chief strategy officer in Mumbai. He replaces Rishabha Nayyar, who is moving on from the agency to pursue his interest in academics. 

    Prior to this, Mozumdar was the CEO of Mumbai-based Chlorophyll brand and communications consultancy.

    82.5 Communications chairman and CCO, Sumanto Chattopadhyay said, “His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”

    An alumnus of Mudra Institute of Communications (MICA), Mozumdar has over 24 years of brand building and strategy experience, across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. He has worked extensively across the b2c, b2b and d2c sectors and on brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki said the agency on Tuesday.

    Co-chairman and CEO, Kapil Arora said, “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion join us, to partner our clients and the 82.5 family, in our growth journey.”

    Talking about his new role, Mozumdar said, “It’s thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit.  I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”

  • Sheel Saket joins ITSA as executive producer

    Sheel Saket joins ITSA as executive producer

    MUMBAI: Sheel Saket, who had quit Euro RSCD India (Delhi) as VP-client servicing early this month, has joined ITSA Brand Innovations as executive producer.

    ITSA is a one-month-old innovation company founded by Emmanuel Upputuru, Anirban Mozumdar and Daniel Upputuru along with Concept‘s Vivek Suchanti. The company aims to create value for brands through innovation.

    Saket said, “I am a great fan of Emmanuel‘s integrated approach to work. I absolutely loved the Me and Maggi case study and his ‘Every trip has a purpose‘ for Cleartrip has been an inspiration. When he shared the idea behind ITSA, I just had to be part of it.”
    ITSA founder Emmanuel Upputuru said, “I had worked with Sheel before. He belongs to a rare species. To begin with, he is not your regular account managment guy. He actually is more creative than many people in the so-called creative departments in the agencies. And what I absolutely love about him is, ask him if something is possible, he will tell you ten different ways it can be done. ITSA‘s core team is now complete – with human strategy, innovative ideas, award winning craft and implementation skills in this team.”

    ITSA chief strategy officer Anirban Mozumdar added, “As we begin to do our projects and sign on clients, Sheel‘s resourcefulness and ability to deliver solutions is going to be an indispensable, must-have asset for us. We believe Sheel will add great value to relationships and help us collaborate to execute and deliver our brand innovations and campaigns.”

    Saket has almost 16 years of industry experience during which he worked on the marketing side briefly before starting his agency career. Prior to joining Euro RSCG, he had also worked with McCann Erickson, JWT and Ogilvy India.

  • Concept grows ‘Beanstalk’ with new branding solutions agency

    MUMBAI: Daniel and Emmanuel Upputuru, Vivek Suchanti and Anirban Mozumdar have floated a new branding solutions agency – ITSA Brand Innovations – in an effort to “fill the gap between the TV commercial maker and the social media hot-shop.” The Mumbai-based agency is a part of Concept Communications Group.

    The agency draws inspiration from global entities like Ideo, Apple, Improv Everywhere, Droga5 and+Castro, Buenos Aires.

    Their aim is to be the single partnering custodian to a brand in a maze of technology and communication specialists. ITSA plans to provide the much needed innovation to brands in a world that is rapidly changing. The vision is to come out from the comfort zone and be much more than “just another overtly friendly neighborhood agency.” The agency will operate on the premise that innovations happen only when ideas are applied.

    The agency will create innovative products, services and communication platforms and also intends to patent some of the new product ideas or innovations. Some of the areas where ITSA is in the process for applying for patents are automotive, insurance, youth, music and technology.

    The agency said in a statement that it already has a prototype ready for the automotive sector, which ITSA hopes to be its first launch around August.

    ITSA is open to innovations and platforms that invite brands and brands that invite innovations or innovative thinking to create turning points or inflections. The agency will operate on the concept of “trans-disciplinary collaboration” which brings together a relevant set of skills required for applying a particular idea – it could be technology, art, craft, design, IT or even a social scientist, for example to collaborate.

    ITSA is in talks with a few clients and wants to work with like-minded partners, the company said.

    Emmanuel Upputuru will assume the role of chief innovation officer. He was earlier with Publicis India as national creative director, where he worked on Nestle‘s “Me & Meri Maggie” integrated campaign.

    Upuuturu says, “I feel the timing is just right. 4G is round the corner. The economy is down. My energy levels are at an all time high. I have always believed that if you know what you are doing, you are not doing anything original. So I am waiting to see what this entity will shape up to be.”

    Anirban Mozumdar will take on the post of founder and chief – innovation, strategy and collaborations at ITSA. He has 15 years of experience in advertising and was national planning director with Publicis.

    Mozumdar says, “ITSA a world view, a conviction that we believe brands and the market are ready for and need more than ever before. It‘s a breeding ground for ideas and making them happen. Eventually, ITSA a confluence of like-minded, hyper ideating people who create things multitudes of people would love to engage with and hopefully, find that engagement rewarding”.

    Concept Group chairman Vivek Suchanti adds, “ITSA is a foray into innovations for Concept Communications which is partnering the venture. Concept adds a new, distinct offering to its existing advertising, PR, Digital and independent communication agencies. We are excited about the fact that ITSA is a very different idea and it adds to the offering from Concept”.

    Daniel Upputuru will serve as chief creative officer. After a stint at TAG McCann, he went on a sabbatical from advertising and tried his hand at anthropology at Buena Ventura , Columbia.

    He adds, “I was not interested in joining another advertising agency. But when Emmanuel explained the vision of ITSA it reminded me of The Improbability Drive that Zaphod Beeblebrox steals and that‘s when I said, I am in.”

    The collaboration/tie-up with Concept gives ITSA the benefit of an established eco system including advertising, PR, digital and sports marketing capabilities. And of course ready offices in Mumbai for managing work from the city.

    Prasad Raghavan, also an industry veteran will provide support and advise the ITSA core team as a mentor and will be the guiding force apart from working on special projects, especially involving breakthrough expression and execution of ideas.