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Tag: Anirban Das Blah

  • CAA Kwan bags Bollywood biggie Akshay Kumar

    CAA Kwan bags Bollywood biggie Akshay Kumar

    MUMBAI: Bollywood superstar Akshay Kumar is definitely a good name to have on any talent management agency‘s roster. Akshay has had strong brand associations with the likes of Thums Up, Dollar and Signature. This apart he has also anchored shows on Hindi GEC Colors such as Fear Factor: Khatron Ke Khiladi and helped build its connect with audiences when it was launched five years ago.

    Now Akshay has signed entertainment & marketing management firm CAA Kwan as his brand custodian and exclusive representative.

    Akshay joins other Bollywood talents such as Ranbir Kapoor, Deepika Padukone, Freida Pinto who are managed by CAA Kwan. The representation covers endorsements and live appearances, in India and internationally.

    Says Akshay: “I have known of Anirban and the team‘s abilities at CAA Kwan for quite some time now. After having already worked with them, I was glad to have them represent me for my commercial work and manage my work behind the scenes while I focus on and give my work in front of the camera my all.”

    Adds CAA Kwan managing partner Anirban Das Blah: “Akshay Kumar is one of the biggest stars in the country. Having delivered the maximum number of super-hits over the last 10 years, it is an honour to have a global icon who stands for success, integrity and perseverance. He exudes warmth and humility, has a strong pan India appeal, effortless style and a bank of blockbusters to vouch for his unmatched talent. It has always been a pleasure to work with him in the past and we are now looking forward to take this relationship to the next level as his exclusive agents in the brand and appearance market.”

    While no numbers were available on how much the deal would be worth, Forbes India had earlier this year estimated that Akshay Kumar earned Rs 179.85 crore in 2012. A substantial part of this income came from endorsements and live appearances. This apart he is the highest tax payer in Bollywood.

  • CAA KWAN to manage Deepika Padukone exclusively

    CAA KWAN to manage Deepika Padukone exclusively

    MUMBAI: Entertainment marketing and management company CAA KWAN will function as complete brand custodians and representatives of Bollywood actor- Deepika Padukone.

    CAA KWAN will manage all of Padukone‘s commercial engagements like endorsements, films and live appearances.

    CAA KWAN managing partner Anirban Das Blah said, "There is no female superstar in the current generation of Bollywood other than Deepika Padukone. She is independent, talented, focused, yet warm and family oriented – all of which are close to what the youth of the country relate to today. After managing her film work for a year, we are glad to take our relationship with her further, to be her exclusive agents in the brand and appearance market."

    Padukone says, "After working closely with the team at CAA KWAN for over a year, I‘m happy to have them represent me exclusively. Knowing that I have a team that is working so efficiently and tirelessly for me, gives me the freedom to completely focus on my craft."

  • Preiti Zinta to be managed by CAA Kwan

    Preiti Zinta to be managed by CAA Kwan

    MUMBAI: Entertainment and marketing company CAA Kwan has announced their newest sign up – actress Preity Zinta.


    Zinta will now be exclusively managed and represented by CAA Kwan and together they will explore opportunities focused on brand associations, endorsements, live appearances and overall brand and image management.


    CAA Kwan managing partner Anirban Das Blah said, “Preity has always been someone who‘s carved a unique space for herself in the media and audience spectrum. She has consistently expanded her horizons beyond the realms of just films and has proved her conviction and her path breaking approach time and time again. Brands and live entertainment based agencies are always looking for actors who have a strong audience and youth connect, which is something that Preity epitomises very strongly.”


    Zinta said, “I am very excited with this association. I‘m sure this will be a fun and fruitful association as I‘m very impressed with the passion and professionalism of the people working here.”

  • Kwan acquires stake in PR agency Eye D

    Kwan acquires stake in PR agency Eye D

    MUMBAI: Kwan, India‘s entertainment and marketing company, has acquired controlling interest in PR agency Eye D Communications for an undisclosed amount.

    Eye D and Kwan already share a number of clients in common on the PR and commercial front and this acquisition has been a natural progression of a working relationship.

    Kwan MD Anirban Das Blah says, “We were looking at investing in a PR agency to provide complete communications solutions to our clients. My only worry was the glaring difficulty that communication companies face when it comes to building and communicating their clients as brands.”

    Blah believes Eye D Communications is an agency that operates from a ‘strategic communication’ perspective and not just from a media relations point of view.

    “We plan to help Eye D accelerate their growth by virtue of our relationships and broaden their offering within the entertainment, fashion, luxury and lifestyle space. Eye D will continue to operate under the same brand name in the industry so as to maintain its individuality even beyond the realm of Kwan”, Blah says.

    Adds Eye D Communications head Divya Tejuja, “Having worked very closely with Kwan on the numerous clients that we share, we have been able to rapidly scale up operations in sectors such as films, fashion, lifestyle and luxury brands. The association will give us access to a much larger talent pool and put us on the fast track to effective brand building and image management in the entertainment, luxury and lifestyle space.”