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Tag: Anindya Banerjee

  • Publicis Health appoints Anindya Banerjee as creative head

    Publicis Health appoints Anindya Banerjee as creative head

    Mumbai: Publicis Health has announced the appointment of Anindya Banerjee as head of creative. He will report to Publicis Health senior VP Dorelle Kulkarni.

    In this role, Banerjee will lead the creative mandate for the unit, evolving their creative offerings while managing growth, strategy and communications output for the agency, said the statement.

    “Publicis Health has had tremendous growth momentum in the past year and this is reflected in both our new business wins and our body of work. To keep up this momentum it is important to have a leadership team that brings a diverse perspective and open new avenues for us,” said Dorelle Kulkarni. “Anindya comes with the perfect knowledge of craft and experience which will be invaluable in propelling Publicis Health to the next phase of growth. I look forward to us working together.”

    Banerjee is a seasoned creative with diverse experience in advertising, marketing, and communication. He has held senior leadership roles across various agencies and crafted award-winning campaigns that have gone on to win several accolades at world stages. With over 20 years of experience in the advertising and communication space, his expansive experience will fuel the organisation’s creative services.

    “Publicis Health continues to play a pivotal role for our growth plans and to that end we are committed to bringing on board the best in class talent to the agency,” stated Leo Burnett, Publicis Health & Publicis Business CEO and chief strategy officer for South Asia Dheeraj Sinha. “Anindya’s diverse background will bring a unique perspective to agency and I look forward to some great work in the future.”

    Banerjee joins Publicis Health from FCB Ulka, where he worked on some of India’s biggest brands including the award-winning Times ‘Out and Proud’ campaign for LGBTQ rights in India. He has worked across several Indian and international brands throughout his tenure with various agencies crafting award-winning hybrid 360 campaigns.

    “The scourge of Covid and its terrible aftermath has shown how important health is in the overall well-being of people. I believe health and wellness are going to be the engine drivers of the industry going forward. In that context, Publicis Health is once in a lifetime opportunity for me to be in the right place at the right time,” said Anindya Banerjee on his new assignment.

  • This pandemic has shown that planning is meaningless: FCB Ulka’s Anindya Banerjee

    This pandemic has shown that planning is meaningless: FCB Ulka’s Anindya Banerjee

    MUMBAI: In these unprecedented times, it is easy to lose focus and develop a sense of anxiety or fear. Hence, people around the globe are utilising their lockdown time to invest in personal growth and learning skills. In a special interaction with indiantelevision.com, FCB Ulka executive creative director Anindya Banerjee shares some of his favourite activities, new skills he learnt during lockdown and more.

    Excerpts:

    What are the few things that you learnt during this lockdown?

    • Learnt that people land up in time for virtual meetings (Microsoft teams or Zoom) while being incorrigibly late for meetings in the real world.
    • Learnt that people usually keep video on while on a zoom call with friends and keep the video off while on zoom call with colleagues.
    • Learnt that physical meetings are a waste of time and resources. I’ve now learnt how to present film scripts online and I am liking it.
    • Learnt how to shoot a film without being actually present. It’s tough, but do-able.
    • Learnt how to change the punctured tyre of a car.  

    Have you tried to learn a new game or have you enjoyed playing a game for hours?

    I am learning how to play poker. Although, I suspect, I am a long way off from being proficient at it. I am also enjoying going back to the good old games of the analogue age: monopoly, chess and scrabble.  

    Have you taken time to reflect what you have accomplished in the past years and what goals you'll be setting for the coming years?

    Most people have said that this is a time for reflection. But frankly, with the work pressure, I have had even less time to think of the future. In any case, the pandemic has shown that planning is meaningless.

    Have you made a list of things which you are grateful for?
     
    I wake up in the morning and mentally thank god. I am grateful to be alive. Secondly, I am grateful to my profession that I have my hands full when it comes to work. How many people can stand up and say that?
     
    What business-related book has inspired you the most?

    I love reading. But if there’s one book that has inspired me, and honed my craft more than any other, it is "The Copy Book". In fact, it is the Bible for any advertising person. In every writer’s life, there are moments of fear and utter blankness. 15 minutes on any page are enough to dispel any self-doubt.  

    If you three wishes, what would you change in the world?

    • I would change people’s mindset about wastage. Wastage is the biggest crime today and it should be punishable by law.
    • I would make comics tax-free. Everyone loves reading comics. They are simple, entertaining and easy to read. A comic book can go a long way in eradicating illiteracy.

    What habits helped you become successful?

    Success is a highly contentious topic. Who’s to decide what is successful and what is not?

    What mindsets have helped you?

    The world is full of super talented people. And I know I am not one of them. So, I try and over-compensate it by working twice as hard.

    If you had the chance to start your career over again, what would you do differently?

    I am in advertising for the love of advertising. We influence society, thoughts and in many ways, I believe we are far ahead of the curve when it comes to changes. It’s an entertaining business and I get paid for it. Why would I want to do things differently?

  • Anindya Banerjee thanks essential service providers who are extending their support during COVID-19

    Anindya Banerjee thanks essential service providers who are extending their support during COVID-19

    MUMBAI: COVID-19 pandemic is threatening lives across the globe. It has brought the entire economy and people’s life at a standstill. During this crisis, essential service workers are the ones who are risking their health so that society can function smoothly. FCB Ulka ECD Anindya Banerjee expresses his gratitude towards healthcare providers and other essential services personnel for their support during this crisis.

  • Anindya Banerjee joins FCB Ulka as ECD

    Anindya Banerjee joins FCB Ulka as ECD

    MUMBAI: FCB Ulka has announced the appointment of Anindya Banerjee aka Andy as the ECD, FCB Mumbai. In his role, Andy will be working closely with FCB Ulka creative head (West) & national creative director Keegan Pinto.

    With twenty-three years of experience in the advertising arena, Andy has been associated with Scarecrow M&C Saatchi, Law and Kenneth, Publicis, Contract Advertising and Ogilvy in the past.

    His memorable work has won him accolades at national and international award shows. He has also performed jury duties at distinguished industry platforms. Some of the brands that he has worked on, in the past are, NIIT, IBM, Maggi (Me and Meri Maggi), Limca (Fresh Ho Jao) and Hungama.

    Commenting on the appointment, Pinto said, “Andy comes with immense experience in pedigreed agencies like Ogilvy, Contract and Publicis. But more importantly, he also brings along the merit and nimbleness of an agency like Scarecrow M&C Saatchi. A start-up spirit which is extremely relevant in contemporary times. "

    Speaking on the new role, Andy said, “FCB Ulka has some of India’s greatest brands. In 2018, it created history by sweeping almost all the awards shows thanks to Shindoor Khela for The Times of India. So, when Keegan Pinto offered me a chance to be a part of the Ulka family, I had no hesitation in saying yes.”

    Andy also has been a visiting faculty for Sri Aurobindo Centre for Arts and Communication, New Delhi and a travel writer for the magazine Car n’ Style.

    FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol – Brand Bedrock.

  • Scarecrow elevates Banerjee to Delhi branch head

    MUMBAI: Scarecrow Communications has promoted Anindya Banerjee to branch head at Scarecrow Delhi.

    Banerjee currently serves as executive creative director and creative head of the agency‘s Delhi office and will take on the additional responsibilities from 1 June.

    Scarecrow founder director Raghu Bhat said, “Andy‘s contribution to the growth of Scarecrow Delhi deserves more than lip service. Andy believes in Scarecrow as much as Scarecrow believes in him. We are merely being sensible by unleashing Andy‘s potential through timely empowerment.”

    Scarecrow founder director Manish Bhatt added, “Andy is the face of Scarecrow Delhi. All we are doing here is recognising it and giving it a nomenclature. We are giving him due liberty and power to the role he was playing by default. And wish him to attract great brands and great talent.”

    Scarecrow founder director Arunava (Joy) Sengupta said, “As we move to the next phase of our growth in Delhi, we needed a captain, and to all of us there was no better candidate than Andy. Am sure he will lead us well in our journey in Delhi market.”

    Scarecrow has, in its kitty, brands like Reliance Digital, Anchor Panasonic, DNA, Religare, Future Capital, Viacom18, Rupa, Core and Quikr.

    Scarecrow Delhi handles brands such as Eristoff, Pentair, DLF and MVL Mobiles.