Tag: animation

  • Chakra movies to air on Toonami; Astra Force coming soon

    Chakra movies to air on Toonami; Astra Force coming soon

    MUMBAI: After its successful debut on Cartoon Network in 2013, Graphic India and Stan Lee’s “Chakra The Invincible” is back with three new installments of “Made for TV” movies for Turner International. Chakra is the brainchild Graphic India’s Sharad Devarajan, and POW Entertainment founder Stan Lee, who is credited with creating billion-dollar character intellectual properties such as the Spider-Man, the Hulk, the Fantastic Four, Iron Man, Daredevil, Thor and the X-Men.

    Sixty to 70 mins long, the first of the three installments, Chakra Rise of the Infinitus, was aired on Turner’s Toonami last Sunday, while the second and third animated movies are scheduled for December-end and first half of 2017.

    “The movie will subsequently be aired on other Turner channels such as Cartoon Network,” said Devarajan. “I have had a great long-standing partnership with Krishna Desai who heads Turner’s kids content division. He is a true fan of comics books; Stan Lee and I saw the true potential for this kind of unique content,” Devarajan added on choosing Turner as the broadcast partner.

    To make the content travel to regional markets as well, the movies have been produced in English, Hindi, Tamil and Telugu feeds. Apart from its TV broadcasts in India, Graphic India is largely looking into syndicating the TV movies to other international markets. “Our partnership is only for the Indian market, but Graphic India is aggressively expanding to other markets with foreign broadcasting partners as well. We have already partnered with Angry Birds creators, Rovio Entertainment, and its digital platform ToonsTV, making Chakra as the first third-party character to have launched on the platform.”

    The character received a warm welcome from the fan boys in the United States. “Kids from the mid-west America have been found dressing up as an Indian superhero in cosplay conventions and birthday parties — that is how popular it is in the western markets,” Devarajan shared, adding that 100,000 copies of the comic book have been distributed in the North American market.

    Devarajan also has big plans to market the character in India, starting in the next two to three months which will tied to the promotion of the live action Bollywood film inspired by Chakra, announced by Phantom Films (in 2017).

    “We will be pushing the distribution of the comic book, organise live events, and ensure that Chakra has a visibility in games, merchandise and promotions deals with brands in India.”

    Devarajan shied away from discussing the actual budget of the latest series of TV movies, but he reassured that they have scaled up the production.

    “Now that we are getting international market attention about distribution, the more we move to multi-market, the scope of expanding both, scale and budget, increases. Working only in the Indian market gives us limited options, but when foreign players are willing to invest, we naturally consider a higher budget,” he added.

    Apart from Chakra The Invincible, Graphic India will also see its long-announced animated series “Astra Force” (featuring an animated Amitabh Bachchan) see the light of the day this year-end with Disney India being the broadcast partner.

  • Animation film stresses need for elephant corridors

    Animation film stresses need for elephant corridors

    NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.

    Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.

    ‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.

    Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.

    Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.

    ‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.

    But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.

    Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”

    The film gives the message: One can either choose to be impacted by the world or choose to impact world.

    Watch the video on-

  • Animation film stresses need for elephant corridors

    Animation film stresses need for elephant corridors

    NEW DELHI: A timely message during a social event. To coincide with the ongoing Ganesh Chaturthi festival, an animated film has been made to draw attention to the sad state of elephants in the country. The number of elephants has dwindled by almost half over the past few decades.

    Culture Machine’s digital channel ‘Being Indian’ has released the new video titled ‘Our Elephants’ to shed light on the plight of elephants and the grave state of elephant corridors. The film says the total population of elephants has fallen and is between 27,000 and 29,000 now.

    ‘Being Indian’ takes the opportunity to edify people about the conditions of the real giant wanderers.

    Elephant corridors are nature’s highways that allow elephants to move from one habitat patch to another. India houses 50 percent of the entire elephant population across the globe. The country is making efforts to promote elephant corridors and help preserve the friendly giant’s habitat.

    Although possessing an overpowering exterior, elephants are one of the most social and intelligent creatures. They are responsible for sustaining the forest and keeping the ecosystem together.

    ‘Our Elephants’ by ‘Being Indian’ narrates the man versus the giant story through dialogue. Man survives by destroying and creating what has been given to him by nature. An elephant is similar, as he creates rivers and trails that lead to the evolution of newer species.

    But, humans are disrupting this cycle of evolution and creation, but the poor elephants end up paying the price as they get run over by trains while making their great expedition through the forests.

    Culture Machine’s digital channel ‘Being Indian’ stated, “It’s very crucial for us to realise the importance of the deteriorating conditions of our forests and dimensioning population of elephants. We have curated this content to raise awareness about the situation at hand, and help make a difference through our platform.”

    The film gives the message: One can either choose to be impacted by the world or choose to impact world.

    Watch the video on-

  • 16 brands line up to ‘Find Dory’ in India

    16 brands line up to ‘Find Dory’ in India

    MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited for the latest animated delight from Pixar and Disney that will release on 17 June in Hindi and English in 2D, 3D and IMAX formats across 600 screens in India.

    Including Myntra, Bioworld, Trucare, Hamleys, Gingercrush, Firstcry,  Colgate and Yakult — as many as 16 Indian brands have come on board to celebrate the animated adventures Nemo, Dory and Marlin. As per Disney India, that is the highest number of brand integrations that any animated movie has achieved in India. 

    Which doesn’t come as a surprise given the increasing importance of kids in purchase decisions in families as per industry recognised Turner’s New Generations report 2016. With the growing popularity of animated movies in India amongst kids, brands too are paying keen attention and increasing their visibility.  

    Explaining why Finding Dory would strike a chord with a larger audience, Disney India consumer products head and VP Abhishek Maheshwari said, “Finding Nemo was one of the most successful Disney and Pixar movies and we are very confident that the then younger audience, who are now grown up to be young adults or parents will come watch Finding Dory and at the same time introduce the franchise and its lovable characters to their kids, nephews and nieces.”

    Apart from the usual brands that are believed to have kids as their primary TG, Finding Dory has seen media promotions and merchandising deals across a wide range of categories.  While Myntra, Bioworld and Trucare have signed merchandising deals for its apparel range , brands My Baby Excel, Frank and  Rowan have struck merchandising deals to launch for the new Finding Dory toys product line. 

    Excited about launching an apparel collection for the much anticipated Disney film, Myntra Fashion Brands head Abhishek Verma said, “The in-house brand, YK (Yellow Kite) has specially associated with Disney for a fun filled Finding Dory kids wear collection. We are extremely excited about our collaboration and look forward to its success”.

    In the household segment, Essfil is producing special Finding Dory themed frames and mugs, while Raghuvir Lifestyle  is weaving bedsheets with the colourful characters on. 

    For the consumer electronics segment, Macmerise and Hamee have signed deals for their power banks and mobile covers.

    Retail and eCommerce players didn’t lose out either in making the most of the eyeballs the movie promises to grab with Hamleys, Gingercrush and  Firstcry on board as brand partners. 

    “Activations around movies gives us a good opportunity to engage with the customers and create lasting impressions, especially if there is good movie merchandise available. Finding Dory is one such successful story where we are seeing a lot of traction on the sales front with animatronic models of Dory, Nemo and others selling as hot cakes in our stores even before the movie hits the theatres. We are planning multiple activities across our stores in association with Disney over the next two weeks to promote the movie and the merchandise,” shared Hamleys head of products Manu Sharma on how associating with animated films that targets kids is a significant marketing move for brands.

    The media spends for the movie’s promotion are in the range of between Rs 75 lakh to Rs 1 crore approximately for each media association, while the merchandising deals for toys and apparels  etc., start at Rs 50 lakh and go up to Rs 1 crore as well.  As per industry estimates, these brand associations amount to between Rs 15and 18 crore worth of media value for the studio. 

    Going by insights from media management agencies, brands like Hamleys and Yakult with kids as their TG would predominantly spend on kids channels for media promotions of the movie, followed by English GEC channels to target young parents. 

    Apart from the media promotional deals that the studio has signed with Colgate and Yakult, Disney has focused the film’s marketing strategy on two key points — firstly, it reached  out to Finding Nemo fans and built affinity towards Dory among kids; and secondly by creating a local relativity in the market by inducing local elements.

    The film was dubbed in Hindi with dialogues written by Mayur Puri. Puri and his team of writers along with the extraordinary voice cast have given a unique twist to the Hindi dubbed version of Finding Dory, by giving the characters special localized accents – such as the Nawabi Sea Lions as seen in the Hindi trailer.

    Speaking of his association, Puri said, “After The Jungle Book and Captain America: Civil War, this is my third project with Disney India and I cannot think of a better project to complete our ‘hat-trick’. It has been a learning experience as well as a joyride to bring Dory, Nemo and a host of new adorable characters to life. I’m extremely proud of the Hindi version which keeps the essence of the original intact but is more relatable for the Indian audience.”

    Disney India had earlier used the same strategy which successfully worked for its popular international release The Jungle Book. 

    Disney’s marketing strategy further included tie-ups with media houses to host special ‘Bring your kids to work’ activities wherein kids were treated to fun Dory related activities to build affinity towards the character.

    In addition, Disney India has partnered with PVR cinemas for on ground activities like  ‘Doryminders’, reminding people of movie going etiquette and the ‘Finding Dory’ treasure hunt, which allows lucky moviegoers to win exciting prices. Disney has also partnered with Imagica and Hamleys for Dory centric activities and photo opportunities with interactive standees.

  • 16 brands line up to ‘Find Dory’ in India

    16 brands line up to ‘Find Dory’ in India

    MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited for the latest animated delight from Pixar and Disney that will release on 17 June in Hindi and English in 2D, 3D and IMAX formats across 600 screens in India.

    Including Myntra, Bioworld, Trucare, Hamleys, Gingercrush, Firstcry,  Colgate and Yakult — as many as 16 Indian brands have come on board to celebrate the animated adventures Nemo, Dory and Marlin. As per Disney India, that is the highest number of brand integrations that any animated movie has achieved in India. 

    Which doesn’t come as a surprise given the increasing importance of kids in purchase decisions in families as per industry recognised Turner’s New Generations report 2016. With the growing popularity of animated movies in India amongst kids, brands too are paying keen attention and increasing their visibility.  

    Explaining why Finding Dory would strike a chord with a larger audience, Disney India consumer products head and VP Abhishek Maheshwari said, “Finding Nemo was one of the most successful Disney and Pixar movies and we are very confident that the then younger audience, who are now grown up to be young adults or parents will come watch Finding Dory and at the same time introduce the franchise and its lovable characters to their kids, nephews and nieces.”

    Apart from the usual brands that are believed to have kids as their primary TG, Finding Dory has seen media promotions and merchandising deals across a wide range of categories.  While Myntra, Bioworld and Trucare have signed merchandising deals for its apparel range , brands My Baby Excel, Frank and  Rowan have struck merchandising deals to launch for the new Finding Dory toys product line. 

    Excited about launching an apparel collection for the much anticipated Disney film, Myntra Fashion Brands head Abhishek Verma said, “The in-house brand, YK (Yellow Kite) has specially associated with Disney for a fun filled Finding Dory kids wear collection. We are extremely excited about our collaboration and look forward to its success”.

    In the household segment, Essfil is producing special Finding Dory themed frames and mugs, while Raghuvir Lifestyle  is weaving bedsheets with the colourful characters on. 

    For the consumer electronics segment, Macmerise and Hamee have signed deals for their power banks and mobile covers.

    Retail and eCommerce players didn’t lose out either in making the most of the eyeballs the movie promises to grab with Hamleys, Gingercrush and  Firstcry on board as brand partners. 

    “Activations around movies gives us a good opportunity to engage with the customers and create lasting impressions, especially if there is good movie merchandise available. Finding Dory is one such successful story where we are seeing a lot of traction on the sales front with animatronic models of Dory, Nemo and others selling as hot cakes in our stores even before the movie hits the theatres. We are planning multiple activities across our stores in association with Disney over the next two weeks to promote the movie and the merchandise,” shared Hamleys head of products Manu Sharma on how associating with animated films that targets kids is a significant marketing move for brands.

    The media spends for the movie’s promotion are in the range of between Rs 75 lakh to Rs 1 crore approximately for each media association, while the merchandising deals for toys and apparels  etc., start at Rs 50 lakh and go up to Rs 1 crore as well.  As per industry estimates, these brand associations amount to between Rs 15and 18 crore worth of media value for the studio. 

    Going by insights from media management agencies, brands like Hamleys and Yakult with kids as their TG would predominantly spend on kids channels for media promotions of the movie, followed by English GEC channels to target young parents. 

    Apart from the media promotional deals that the studio has signed with Colgate and Yakult, Disney has focused the film’s marketing strategy on two key points — firstly, it reached  out to Finding Nemo fans and built affinity towards Dory among kids; and secondly by creating a local relativity in the market by inducing local elements.

    The film was dubbed in Hindi with dialogues written by Mayur Puri. Puri and his team of writers along with the extraordinary voice cast have given a unique twist to the Hindi dubbed version of Finding Dory, by giving the characters special localized accents – such as the Nawabi Sea Lions as seen in the Hindi trailer.

    Speaking of his association, Puri said, “After The Jungle Book and Captain America: Civil War, this is my third project with Disney India and I cannot think of a better project to complete our ‘hat-trick’. It has been a learning experience as well as a joyride to bring Dory, Nemo and a host of new adorable characters to life. I’m extremely proud of the Hindi version which keeps the essence of the original intact but is more relatable for the Indian audience.”

    Disney India had earlier used the same strategy which successfully worked for its popular international release The Jungle Book. 

    Disney’s marketing strategy further included tie-ups with media houses to host special ‘Bring your kids to work’ activities wherein kids were treated to fun Dory related activities to build affinity towards the character.

    In addition, Disney India has partnered with PVR cinemas for on ground activities like  ‘Doryminders’, reminding people of movie going etiquette and the ‘Finding Dory’ treasure hunt, which allows lucky moviegoers to win exciting prices. Disney has also partnered with Imagica and Hamleys for Dory centric activities and photo opportunities with interactive standees.

  • DQ Entertainment revenue up, reports profits in FY-16

    DQ Entertainment revenue up, reports profits in FY-16

    BENGALURU: The Tapas Chakravarti led DQ Entertainment (International) Limited (DQEIL) reported 8 percent growth in total income from operations (TIO) for the fiscal ended 31 March, 2016 (FY-16, current year) as compared to the previous year. The company has reported Profit after tax (PAT) of Rs 29.94 crore (14.2 percent PAT margin of TIO) in FY-16 as compared to a loss of Rs 19.71 crore in FY-15. The company reported TIO of Rs 210.39 crore in the current year as compared to Rs 194.80 crore in the previous year.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    Segment Performance

    The company’s Animation segment reported an operating profit of Rs 72.94 crore in FY-16 from operating revenue of Rs 164.29 crore as compared to the operating profit of Rs 70.27 crore from operating revenue of Rs 142.34 crore in FY-15.

    The company’s distribution segment reported an operating loss of Rs 13.57 crore on operating revenue of Rs 46.11 crore in FY-116 as compared to an operating profit of Rs 13.67 crore on operating revenue of Rs 52.46 crore in FY-15.

    Let us look at the other numbers reported by DQEIL

    Total Expenditure in FY-16 increased 25.3 percent to Rs 164.50 crore (78.2 percent of TIO) from Rs 131.31 crore (84. percent of TIO) in the previous year.

    The company’s finance expense in FY-16 increased 38.3 percent at Rs 59.09 crore (28.1 percent of TIO) as compared to the Rs 42.73 crore (21.9 percent of TIO) in FY-15.

    DQEIL Production expense (PE) in FY-16 reduced 48.9 percent to Rs 11.06 crore (5.3 percent of TIO) from Rs 21.63 crore (11.1 percent of TIO) in the previous year.

    The company’s Employee Expense (EBE) in FY-16 at Rs 54.13 crore (25.97 percent of TIO) reduced 15 percent from Rs 63.71 crore (32.7 percent of TIO) in FY-15.

    Company speak

    The company in its earnings release says, “Our drive is to improve the collections from customers even if it leads to short term reduction of revenue. We see that with the market improving worldwide we will be able to meet the dual objective of reducing debtors while securing good orders from the customers. We have a strong visibility of orders for production for the next 18-24 months.”

    “In order to map our specialized offerings better with the market opportunities, we have streamlined our business divisions into Animation including VFX and Licensing and Distribution including digital media. 

  • DQ Entertainment revenue up, reports profits in FY-16

    DQ Entertainment revenue up, reports profits in FY-16

    BENGALURU: The Tapas Chakravarti led DQ Entertainment (International) Limited (DQEIL) reported 8 percent growth in total income from operations (TIO) for the fiscal ended 31 March, 2016 (FY-16, current year) as compared to the previous year. The company has reported Profit after tax (PAT) of Rs 29.94 crore (14.2 percent PAT margin of TIO) in FY-16 as compared to a loss of Rs 19.71 crore in FY-15. The company reported TIO of Rs 210.39 crore in the current year as compared to Rs 194.80 crore in the previous year.

    Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
    (a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
    (b) 10,000 lakh = 100 crore = 1 arab = 1 billion.

    Segment Performance

    The company’s Animation segment reported an operating profit of Rs 72.94 crore in FY-16 from operating revenue of Rs 164.29 crore as compared to the operating profit of Rs 70.27 crore from operating revenue of Rs 142.34 crore in FY-15.

    The company’s distribution segment reported an operating loss of Rs 13.57 crore on operating revenue of Rs 46.11 crore in FY-116 as compared to an operating profit of Rs 13.67 crore on operating revenue of Rs 52.46 crore in FY-15.

    Let us look at the other numbers reported by DQEIL

    Total Expenditure in FY-16 increased 25.3 percent to Rs 164.50 crore (78.2 percent of TIO) from Rs 131.31 crore (84. percent of TIO) in the previous year.

    The company’s finance expense in FY-16 increased 38.3 percent at Rs 59.09 crore (28.1 percent of TIO) as compared to the Rs 42.73 crore (21.9 percent of TIO) in FY-15.

    DQEIL Production expense (PE) in FY-16 reduced 48.9 percent to Rs 11.06 crore (5.3 percent of TIO) from Rs 21.63 crore (11.1 percent of TIO) in the previous year.

    The company’s Employee Expense (EBE) in FY-16 at Rs 54.13 crore (25.97 percent of TIO) reduced 15 percent from Rs 63.71 crore (32.7 percent of TIO) in FY-15.

    Company speak

    The company in its earnings release says, “Our drive is to improve the collections from customers even if it leads to short term reduction of revenue. We see that with the market improving worldwide we will be able to meet the dual objective of reducing debtors while securing good orders from the customers. We have a strong visibility of orders for production for the next 18-24 months.”

    “In order to map our specialized offerings better with the market opportunities, we have streamlined our business divisions into Animation including VFX and Licensing and Distribution including digital media. 

  • Content Tokyo 2016 sees 1,530 exhibitors covering all genres of content

    Content Tokyo 2016 sees 1,530 exhibitors covering all genres of content

    MUMBAI: At Content Tokyo 2016, a record number of 1,530 exhibitors will gather from across Japan and the world to showcase their latest, most creative and innovative products and technologies. They are dealing with all genres of content such as music, game, animation, TV, film, technology in expression, AI, and publishing, etc. It causes chemical reactions not only between exhibitors and visitors, but also among all the participants, so the venue will be filled with excitement and creativity.

    Exhibitors are both content creators & production companies and companies dealing in the solutions for content business Content Tokyo consists of 6 specialised shows. At Production Companies Expo, Creators’ Expo, and

    Licensing Japan, you will meet from major production companies to up-and-coming creators and unique licensors. At the other 3 shows, Advanced Content Technology Expo, Content Solutions Expo, and Content Marketing Expo, you will find the solutions for your business.

    Industry front-runners will speak at Conference (free admission)

    At conference, industry leaders will reveal their secrets to make attractive content. David Lee from Netflix will talk about useful factors for when making original films and Netflix’s objectives for Japanese and Asian markets. Ms. Sandra Karpman, a camera operator of PIXAR, will reveal how the magical world of PIXAR is created through their camera techniques. Katsuro Onoue, the film director of “Attack on Titan”, will speak focusing on SFX/VFX. Access the website for the information on the other speakers and details on the sessions. These sessions are free of charge specially for visitors coming from outside of Japan.

    Visitors from Around the World

    38,000 professional visitors of the content industry are expected to gather from all across Asia. If you belong to content industry, you have no choice but to join this exciting 3 day event!

  • Content Tokyo 2016 sees 1,530 exhibitors covering all genres of content

    Content Tokyo 2016 sees 1,530 exhibitors covering all genres of content

    MUMBAI: At Content Tokyo 2016, a record number of 1,530 exhibitors will gather from across Japan and the world to showcase their latest, most creative and innovative products and technologies. They are dealing with all genres of content such as music, game, animation, TV, film, technology in expression, AI, and publishing, etc. It causes chemical reactions not only between exhibitors and visitors, but also among all the participants, so the venue will be filled with excitement and creativity.

    Exhibitors are both content creators & production companies and companies dealing in the solutions for content business Content Tokyo consists of 6 specialised shows. At Production Companies Expo, Creators’ Expo, and

    Licensing Japan, you will meet from major production companies to up-and-coming creators and unique licensors. At the other 3 shows, Advanced Content Technology Expo, Content Solutions Expo, and Content Marketing Expo, you will find the solutions for your business.

    Industry front-runners will speak at Conference (free admission)

    At conference, industry leaders will reveal their secrets to make attractive content. David Lee from Netflix will talk about useful factors for when making original films and Netflix’s objectives for Japanese and Asian markets. Ms. Sandra Karpman, a camera operator of PIXAR, will reveal how the magical world of PIXAR is created through their camera techniques. Katsuro Onoue, the film director of “Attack on Titan”, will speak focusing on SFX/VFX. Access the website for the information on the other speakers and details on the sessions. These sessions are free of charge specially for visitors coming from outside of Japan.

    Visitors from Around the World

    38,000 professional visitors of the content industry are expected to gather from all across Asia. If you belong to content industry, you have no choice but to join this exciting 3 day event!

  • Animation & Gaming Centre will be close to industry venue: Rathore

    Animation & Gaming Centre will be close to industry venue: Rathore

    NEW DELHI: While declining to give the exact venue for the proposed National Centre for Animation, Gaming and Visual Effects (NCOE), the Parliament was told today that it would be located in a place closer to the animation and gaming industry.

     

    Minister of State for Information and Broadcasting Rajyavardhan Rathore said in reply to a question that the Centre would be set up with participation from the industry and with the help of Media & Entertainment Skill Council (MESC).

     

    The objective of NCOE is to build a national centre of excellence to impart world class education at affordable fee structure in animation, gaming and visual effects.

     

    This would help create a world class talent pool in India to cater to the Indian and global players, the Minister said.