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Tag: animation pitch

  • ATF’s first Animation Pitch announces winners

    ATF’s first Animation Pitch announces winners

    MUMBAI: The Asia TV Forum (ATF) is drawing to a close amid much fanfare. The event saw several activities such as an exciting round of on-stage pitches wherein producers from all over Asia presented their ideas. The winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch were also anounced and the unveiling of the second ATF Formats Pitch took place on 30 November 2017.

    Reed Exhibitions and global partner Green Gold Animation announced studio2 Animation Lab as the winner of the first-ever ATF Animation Pitch. The animation concept, titled “The Western Journey of Pigsy”, wowed the on-stage jury for its creativity and strong appeal to children. The line-up of judges, which comprises some of the biggest names in kids’ animation and entertainment, also saw strong potential for the concept to be exported and extended to a series.

    Targeted at creators and producers of innovative concepts for new and original kids’ animation, ATF Animation Pitch is aimed at facilitating the exchange of ideas and talent between leading international television, distribution and Asian-based producers. In total, 61 entries were received from all over Asia.

    “I am thrilled and excited to be named the winner of the inaugural ATF Animation Pitch. We had a unique concept and we felt that it allows viewers to experience the journey in the west story in a contemporary way. Moving forward, we will work towards developing the script for the concept,” said studio2 Animation Lab director Chiu Li Wei.

    Chiu Li Wei and Grace Chuang from studio2 Animation Lab received a $19,000 prize from GreenGold Animation. This includes a $2,500 cash award, and a consultancy package worth $16,500 that is tailor-made for them to further develop the winning animation, making it ready to pitch to broadcasters.

    After a closely contested fight between five finalists, leading independent distributor all3media International and ATF announced that Gamaliel Paulus (Gammy) from Indonesia, came out on top, winning $3,500 in cash and a $16,500 (both Singapore dollars) consultancy package tailor-made to develop the format, making it pitch-ready for broadcasters.

    ATF Formats Pitch is the premier Asian pitching competition designed to discover innovative concepts for new and original non-scripted entertainment formats from the pan-Asian region. This platform showcases the best of Asia, and exposes ideas for export and development within and even outside of the region.

    In its second year, the competition received more than 50 entries from 13 countries and only five finalists were selected to pitch their concept during the live on-stage judging session which concluded earlier today. Formats were evaluated based on creativity, originality and capacity to return for multiple series. The winning concept must also have the capability to resonate with audiences globally.

    Portraying all these qualities was the winning format, Ranking. It is a game show where participants have to guess the correct order of a ranking in return for prizes. Besides the excitement value that comes with game shows, it also serves to dish fun facts and information to viewers. The judges loved the simplicity of the idea and felt that it had great potential for further development.

    “As many people are familiar with rankings, I believe my format will appeal to any country. Also, I have not seen it in the form of a game show concept. As a producer myself, I understood that for a format to do well, it has to be simple. I am very thankful for the win, I didn’t expect it at all,” said Gamaliel Paulus (Gammy).

    To further develop the format and make it ready for pitching to broadcasters, Gamaliel Paulus (Gammy) will work closely with all3media International. This follows the success of “Hit It” from XTREME Media, which won at the inaugural ATF Formats Pitch last year, and has received its first local commission for a debut in February 2018.

    Aside from the ATF Animation Pitch and ATF Formats Pitch, ATF and ScreenSingapore is also home to another pitching competition, the Southeast Asian Film Financing Project Market.

  • Green Gold backs first animation pitch at Asia Television Forum

    Green Gold backs first animation pitch at Asia Television Forum

    MUMBAI: Visitors to Asia’s leading entertainment content market and conference event – Reed Exhibitions’s Asia Television Forum in Singapore – will get to see Indian animation studio Green Gold Animation getting prominence. The Indian studio has become the first Indian company to get behind as the sponsor of the ATF Animation Pitch which is being introduced at the confab this year on 28 November-1 December.  

    The competition is being positioned as the premier Asian pitching competition for creators and producers of innovative concepts for new and original animation targeting kids, and is aimed at facilitating the exchange of ideas and talent between leading international television, distribution and Asia-based producers. 

    ATF has opened its call for entries from today for the live pitch which will take place on 30 November 2017 in conjunction with the annual trade event. This platform will showcase the best of Asian originality and expose ideas for export and development within and even outside the region. 

    Backed by Green Gold Animation, India’s largest animation production company that caters primarily to children, ATF Animation Pitch 2017 is set to become Asia’s top-flight pitching competition. With the tagline, “Think. Believe. Dream. And finally… Dare.”, ATF Animation Pitch 2017 is open to all creators and producers from around Asia (individuals, students and small-to-medium-sized companies), keen to present their new and original, animated shorts, series and feature films in the genres of Comedy, Adventure, Action, Fantasy. 

    The winner will receive a US$ 19,000 prize from Green Gold Animation, comprising a $ 2,500 cash award, and a consultancy package worth $16,500 that is tailor-made for the winner to develop their animation, making it ready to pitch to broadcasters. 

    As part of the bespoke consultancy package, Green Gold Animation’s leading executives will also share their expertise in areas such as marketing, writing a pitch document, global format sales opportunities, trailer and sizzle preparation, production budgeting, talent payments, press publicity, the global sales process and editing. 

    The first round of judging will be led by Green Gold Animation  founder and CEO, Rajiv Chilaka, and Green Gold Animation (USA) vice-president and head of US operations Marc Lumer, with input from the company’s acquisitions and marketing teams led by vice-president, content sales Bharath Laxmipati. 

    Shortlisted participants will then progress to the live pitching event, where they have the opportunity to pitch their ideas in front of some of the industry’s most experienced veterans, including senior executives from Green Gold Animation. Leading commissioning editors will also be on stage, offering advice and commentary on the ideas pitched. 

    “Being surrounded by passionate and ambitious people, who share a similar love for animation, is a great way to feel inspired and expand intellectual horizons. It’s also important to give back to the entrepreneurial ecosystem in the animation industry, foster creativity and innovation. After all, animation is the craft of the soul,” says  Chilaka about the company’s rationale for supporting ATF Animation Pitch. 

    “We are extremely proud to launch the inaugural ATF Animation Pitch with one of Asia’s biggest players in the industry – this is a true reflection of the potential of a rising Asia. Just as our existing pitch competitions – ATF Formats Pitch and Southeast Asian Film Financing Project Market – have nurtured Asia’s talent pool and created a culture of excellence in content, we are confident that ATF Animation Pitch will be another significant element within ATF that will allow us to be the enabler of so much merit across this vast and diverse continent,” says Reed Exhibitions   ATF senior project director Yeow Hui Leng.