ITV

Tag: Animal Planet

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • Discovery to showcase Indian content across the world, to further strengthen local programming

    Discovery to showcase Indian content across the world, to further strengthen local programming

    MUMBAI: The flagship Discovery Network is all set to optimise the content programming and channels under its stable, even as the network foresees a growth in India’s GDP in the year 2016 and plans to broaden its portfolio in the nation.

    The network is re-focusing on expanding its scale in India by coming up with better programming line-up, catering to the regional market and by going local using the local talent available in India.

    Discovery Communications, which launched in India back in 1995 with only one channel, has now grown into a conglomerate with as many as 11 channels in five languages. The leader in the factual entertainment genre, Discovery roughly has 550 advertisers on board with approximately 275 million cumulative households across India.

    The company’s portfolio in South Asia comprises Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery Tamil, Discovery Kids, Investigation Discovery, and three high-definition channels namely Discovery HD World, Animal Planet HD World and TLC HD World.

    “No other market in the entire world has shown a growth like India. We want to become a multi-genre platform and want to grow as a media company. With the fresh content line-up, we are broadening our portfolio from what it looks like and are targeting the local audience”, said Discovery Networks International president J B Perrette.

    The network believes that the strong brands under them are extremely powerful and are doing economically well for them.

    Discovery Networks is also considering launch of its over-the-top (OTT) platform in India soon once the bandwidth stabilizes and once 4G gets in place in the country. The network is dependent on the response from the market rather than following one particular model.

    The network already has two direct-to-customer OTT products offering in Europe – Dplay and Eurosport – which are doing exceptionally well for them. “The consumption of video content is rapidly increasing in Norway. The country has proved to be a beneficiary market for us”, added Perrette.

    Known for providing high quality content to its viewers across the nation, Discovery is embarking on a very ambitious content production programme with $2 billion global investment. “We are seeing enormous traffic in India. This year, we have invested $2½ billion on our content programming globally to provide good quality shows on our flagship channels”, added Perrette.

    As it is not a platform only for documentaries, the network will bring new non-fiction genres like sports, kids, non-organic fiction, etc to India. For the first time, the network will broadcast shows produced in India to the rest of the world.

    “Over the years we have increased our local productions in India, and will continue to invest in content to better serve our viewers and clients. Some of the local programmes also find resonance around the world, just like the global content which is viewed in India,” Perrette said.

    Targeting the younger generation at large, the network plans to providing content across all its platforms in an easy, simple, accessible way providing various options of entertainment.

     

  • Animal Planet launches digital campaign #usetigeremoji

    Animal Planet launches digital campaign #usetigeremoji

    MUMBAI: Connecting with millennials and bringing spotlight on the tiger conservation,Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emojito convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.

    Saving endangered tigers, one emoji at a time; the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds. 

    Animal Planet’s innovativecampaign #usetigeremoji includes ways to be a part of the movement:
    •Tweet ‎@AnimalPlanetIn and sign up to extend support to the cause.  
    •A Facebook app through which the users can share different tiger emoji pictures on their timeline.  https://www.facebook.com/AnimalPlanetIndia/
    •A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
    •For more details log on to http://www.usetigeremoji.com/
    •Tigeremoji printable face masks 

    In one week of its launch, #usetigeremoji has marked more than 1.2 million impressions, 
    Over 10,200 tweets with #UseTigerEmoji, 100 thousand videos views.

    #usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.

    The campaign has been co-conceptualised and executed by twentythreedigital agency on behalf of Animal Planet.

    Airing this March, every night at 9 pm, Animal Planet’s WHERE TIGERS RULE is an annual campaign to protect and conserve the tiger population in India.  In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, BipashaBasu, NargisFakhri, Chitrangda Singh and AbhayDeol amongst others.

  • Animal Planet launches digital campaign #usetigeremoji

    Animal Planet launches digital campaign #usetigeremoji

    MUMBAI: Connecting with millennials and bringing spotlight on the tiger conservation,Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emojito convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.

    Saving endangered tigers, one emoji at a time; the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds. 

    Animal Planet’s innovativecampaign #usetigeremoji includes ways to be a part of the movement:
    •Tweet ‎@AnimalPlanetIn and sign up to extend support to the cause.  
    •A Facebook app through which the users can share different tiger emoji pictures on their timeline.  https://www.facebook.com/AnimalPlanetIndia/
    •A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
    •For more details log on to http://www.usetigeremoji.com/
    •Tigeremoji printable face masks 

    In one week of its launch, #usetigeremoji has marked more than 1.2 million impressions, 
    Over 10,200 tweets with #UseTigerEmoji, 100 thousand videos views.

    #usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.

    The campaign has been co-conceptualised and executed by twentythreedigital agency on behalf of Animal Planet.

    Airing this March, every night at 9 pm, Animal Planet’s WHERE TIGERS RULE is an annual campaign to protect and conserve the tiger population in India.  In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, BipashaBasu, NargisFakhri, Chitrangda Singh and AbhayDeol amongst others.

  • Animal Planet ropes in Sonakshi Sinha for tiger conservation campaign

    Animal Planet ropes in Sonakshi Sinha for tiger conservation campaign

    MUMBAI: Animal Planet has launched fifth annual campaign to protect and conserve the tiger population in India with actress Sonakshi Sinha as the face of the campaign.

    As part of Animal Planet’s 2016 ‘Where Tigers Rule’ campaign, the channel will offer viewers a peek into the lives, habitats, behaviour of various tiger species from 1 March every day at 9 pm.

    Tweaking a popular dialogue from one of her films for this campaign, Sinha said, “Danger se darr nahi lagta, endangered se lagta hai.”

    The campaign will bring captivating stories of tigers – their co-existence with humans, the threatening environment and the conservation efforts of leading experts from India and around the world. It has been filmed in breathtaking landscapes located in India’s forests, grasslands and protect reserves, including Madhya Pradesh’s Kanha and Bandhavgarh National Parks, Uttarakhand’s Jim Corbett National Park, Rajasthan’s Sariska and Ranthambore National Parks, West Bengal’s Sunderbans, and Maharashtra’s Tadoba.

    Discovery Networks Asia-Pacific EVP and general manager – South Asia Rahul Johri said, “My entire team feels deeply gratified that the tiger population in India has increased in the last few years. The campaign attempts to bring attention to the imminent danger to tigers and to sensitise millions of viewers through breathtaking programming. We are ecstatic that we have made a small and vital contribution. The challenge is far from over and we will continue to invest our resources and energy and lead the campaign from the front.”

    Expressing the true passion for wildlife Sinha added, “I feel fortunate that I can participate in this wonderful cause and be a change agent. I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature.”

  • Animal Planet ropes in Sonakshi Sinha for tiger conservation campaign

    Animal Planet ropes in Sonakshi Sinha for tiger conservation campaign

    MUMBAI: Animal Planet has launched fifth annual campaign to protect and conserve the tiger population in India with actress Sonakshi Sinha as the face of the campaign.

    As part of Animal Planet’s 2016 ‘Where Tigers Rule’ campaign, the channel will offer viewers a peek into the lives, habitats, behaviour of various tiger species from 1 March every day at 9 pm.

    Tweaking a popular dialogue from one of her films for this campaign, Sinha said, “Danger se darr nahi lagta, endangered se lagta hai.”

    The campaign will bring captivating stories of tigers – their co-existence with humans, the threatening environment and the conservation efforts of leading experts from India and around the world. It has been filmed in breathtaking landscapes located in India’s forests, grasslands and protect reserves, including Madhya Pradesh’s Kanha and Bandhavgarh National Parks, Uttarakhand’s Jim Corbett National Park, Rajasthan’s Sariska and Ranthambore National Parks, West Bengal’s Sunderbans, and Maharashtra’s Tadoba.

    Discovery Networks Asia-Pacific EVP and general manager – South Asia Rahul Johri said, “My entire team feels deeply gratified that the tiger population in India has increased in the last few years. The campaign attempts to bring attention to the imminent danger to tigers and to sensitise millions of viewers through breathtaking programming. We are ecstatic that we have made a small and vital contribution. The challenge is far from over and we will continue to invest our resources and energy and lead the campaign from the front.”

    Expressing the true passion for wildlife Sinha added, “I feel fortunate that I can participate in this wonderful cause and be a change agent. I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature.”

  • BARC week 6: History TV18 jumps to second spot; Discovery continues to lead

    BARC week 6: History TV18 jumps to second spot; Discovery continues to lead

    MUMBAI: The factual entertainment genre continues to be dominated by Discovery even as History TV18 toppled National Geographic Channel and bagged the second place on the charts.

    According to week 6 of Broadcast Audience Research Council (BARC) India ratings across 6 Mega Cities: NCCS AB : 4+ Individuals, while some players have gained viewership, some others have witnessed a significant fall.

    Discovery continues to lead with 5317 (‘000s) followed by History TV18 with 4023 (‘000s).

    National Geographic Channel came down to the third place with 3257 (‘000s). Animal Planet with 2990 (‘000s) and Nat Geo with 1806 (‘000s) stood at the fourth and fifth positions respectively.

  • BARC week 6: History TV18 jumps to second spot; Discovery continues to lead

    BARC week 6: History TV18 jumps to second spot; Discovery continues to lead

    MUMBAI: The factual entertainment genre continues to be dominated by Discovery even as History TV18 toppled National Geographic Channel and bagged the second place on the charts.

    According to week 6 of Broadcast Audience Research Council (BARC) India ratings across 6 Mega Cities: NCCS AB : 4+ Individuals, while some players have gained viewership, some others have witnessed a significant fall.

    Discovery continues to lead with 5317 (‘000s) followed by History TV18 with 4023 (‘000s).

    National Geographic Channel came down to the third place with 3257 (‘000s). Animal Planet with 2990 (‘000s) and Nat Geo with 1806 (‘000s) stood at the fourth and fifth positions respectively.

  • Animal Planet connected fans with animal kingdom on FB

    Animal Planet connected fans with animal kingdom on FB

    MUMBAI: This month, with love and romance in the air, brands bring out innovative campaigns to make emotional connect with their consumers. 

    Breaking away from the cliché of roses and chocolates, this Valentine’s Day, Animal Planet celebrated the most pristine form of love and together in the wilderness.  Building its new digital campaign, Animal Planet connected its fans with the animal kingdom on Facebook.  The channel, through its most wonderful collection of wildlife photographs invited fans to express their love.

    Animal Planet admirers could pick their favourite valentine card and dedicate it to their loved ones by tagging them in the comments or by sharing it on their wall heart emoticon ?#?AnimalValentineCard.

    Commenting on the digital initiative, Discovery Networks EVP and GM Asia-Pacific Rahul Johri said, “Animal Planet celebrates the bond between animals and humans through it gripping content.  Valentine’s Day is a great occasion to communicate this relationship and rejoice with its viewers. #AnimalValentineCard is a unique digital initiative and viewers have responded to it with supreme response.”

  • Animal Planet connected fans with animal kingdom on FB

    Animal Planet connected fans with animal kingdom on FB

    MUMBAI: This month, with love and romance in the air, brands bring out innovative campaigns to make emotional connect with their consumers. 

    Breaking away from the cliché of roses and chocolates, this Valentine’s Day, Animal Planet celebrated the most pristine form of love and together in the wilderness.  Building its new digital campaign, Animal Planet connected its fans with the animal kingdom on Facebook.  The channel, through its most wonderful collection of wildlife photographs invited fans to express their love.

    Animal Planet admirers could pick their favourite valentine card and dedicate it to their loved ones by tagging them in the comments or by sharing it on their wall heart emoticon ?#?AnimalValentineCard.

    Commenting on the digital initiative, Discovery Networks EVP and GM Asia-Pacific Rahul Johri said, “Animal Planet celebrates the bond between animals and humans through it gripping content.  Valentine’s Day is a great occasion to communicate this relationship and rejoice with its viewers. #AnimalValentineCard is a unique digital initiative and viewers have responded to it with supreme response.”