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Tag: Anil Viswanathan

  • Mondelez celebrates 70 years in India with the launch of Cadbury Dairy Milk Spready

    Mondelez celebrates 70 years in India with the launch of Cadbury Dairy Milk Spready

    MUMBAI: To celebrate its 70th anniversary in India, Mondelez India recently launched the new Cadbury Dairy Milk Spready, announcing its foray into the fast-growing spreads category. Also launched was the ‘Cadbury Chocolate Cookbook’ penned by celebrated chocolatier Zeba Kohli.

    Announcing the launch of Cadbury Dairy Milk Spready, Mondelez India director marketing (chocolates) Anil Viswanathan shared that the aim of the brand is to increase per capita chocolate consumption by Indians, which currently is 300 g per year, a starkly different number from 10 kgs in the USA.

    He further commented, “Chocolate spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category. This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs. We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts.”

    Speaking about the cookbook Viswanathan said, “We are also delighted to be partnering with Zeba Kohli to launch our very special Cadbury Chocolate Cookbook, which has 70 recipes where Cadbury Dairy Milk Spready and our other products can be used in innovative recipes.”

    Anil Viswanathan also shared that the launch will be supported by a massive digital campaign, which will focus on the versatility of the spread as a common kitchen ingredient that can be used with any dish to make it tastier, more interesting, and #Cadburylicious to the kids and young adults. He also noted that Cadbury is also working towards making its products more relevant to people of all age brackets.

  • Mondelez India launches limited edition Cadbury Dairy Milk Vintage Box

    Mondelez India launches limited edition Cadbury Dairy Milk Vintage Box

    MUMBAI: Marking the 70th anniversary of Mondelez India (formerly Cadbury India Ltd.) and Cadbury Dairy Milk, the company has launched a limited edition Cadbury Dairy Milk vintage tin pack. The collecter’s edition box contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.

    Commenting on the milestone and the launch, Mondelez India director – marketing (chocolates) Anil Viswanathan said, “We look back on our history in India fondly and it is a huge honour to commemorate this special milestone. We thank our teams as well as all our consumers who have supported us over the years and invite everyone to join us in our journey ahead.”

    He added, “To celebrate this journey, we are thrilled to launch this beautiful Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories.”

    Mondelez India head of ecommerce Abhishek Ahluwalia said, “These days, consumers are not just looking at products and services, but at experiences that can create long-lasting memories. We are excited to launch our yet another e-commerce exclusive proposition. On its 70th anniversary, Mondelez India, wishes to connect with the consumers on an emotional level with the help of its limited edition vintage pack. This is our way to thank the consumers who have played such a significant role in Mondelez’s journey. The vintage pack is a symbol of its seven decades of consumer love and adulation and the positive leaps it has taken to become India’s favourite chocolate brand. We are committed to building on the legacy we’ve created in the last 70 years with the promise of bringing more moments of joy in the times to come.”

    Cadbury Dairy Milk limited edition vintage tin pack contains 4 Cadbury Dairy Milk Chocolate bars and will be available on Cadburygifting.in and exclusively on e-tailers like Amazon, Flipkart, and Paytm at INR 544.

  • Mondelez India Launches Cadbury Dairy Milk Crispello

    Mondelez India Launches Cadbury Dairy Milk Crispello

    MUMBAI: After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India, Mondelez India has launched Cadbury Dairy Milk Crispello, its ‘made in India’ innovation in the Crispy-Eat segment. Banking on Cadbury Dairy Milk’s strong equity, Mondelez India is all set to expand its premium portfolio with this new product offering. 

    Mondelez India director for marketing chocolates category Anil Viswanathan says, “With rising disposable incomes, exposure to global cultures and extensive reach of mass media, the Indian consumers have been exposed to a global palette of food experiences. More specifically, recent work with Gen-Z consumers, a key consumer cohort for us, has shown a desire for multi-textured and complex experiences. This has been an important dimension for us as we have thought about our innovations.”

    “Cadbury Dairy Milk Crispello combines the much loved Cadbury Dairy Milk taste with crispy and creamy textures in a unique ready-to-share snappy format. Its snap and share capabilities further reinforce our shared values of togetherness and collective joy,” he adds.  

    Cadbury Dairy Milk Crispello, is covered with a layer of delicious Cadbury Dairy Milk, crunchy wheat crispies and smooth chocolate cream. As one bites in, the chocolate melts in the mouth and the wheat crispies underneath bring in the crispiness, giving consumers an immersive chocolaty and crunchy experience, all at the same time. The finger-bar format makes it easier to be shared with friends and family. 

    Cadbury Dairy Milk Crispello is priced at Rs 30.

    The launch will be supported by a 360-degree communication campaign that will include a new TVC and outdoor and digital campaigns targeting the brands core target audience i.e. youth. On-ground activations at point of sale and sampling at modern trade outlets will also be part of the campaign to drive awareness for the product.

  • Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

    Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

    MUMBAI: Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.

    Furthermore, in line with the company’s ongoing commitment to develop and groom internal talent, it has announced the appointment of Anil Viswanathan as the new director of marketing for chocolates Mondelez India, succeeding Prashant. 

    Serving as the director of marketing for chocolates Mondelez India since 2015, Prashant has been instrumental in leading the chocolate category turnaround, achieving double digit growth despite external economic challenges, such as the sudden currency demonetisation and GST implementation. He is credited for launching various successful innovations under Mondelez India’s chocolate portfolio, including a made-in-India innovation like Cadbury Dairy Milk Lickables in 2017, which is now a global best practice. Mondelez India is the undisputed chocolate category leader in the country and is currently in its all-time high, with respect to market share. 

    Stepping into Prashant’s role is Anil Viswanathan who has been with Mondelez India for about 18 years. His journey in the company has taken him into regional and global roles and into different categories including chocolate and biscuits. He has progressed through various product, brand management, and category marketing roles. Most recently, he was part of the global chocolate team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, during his stint here as senior innovation platform manager has been the launch of Cadbury 5Star globally, which is now present in three continents including markets like Brazil, South Africa and Southeast Asia. Viswanathan has also been instrumental in the launch of Cadbury Fuse in India, in 2016. 

    His close to two-decade long connection with the chocolate category and understanding of the Indian market will ensure Mondelez India’s continued reign as the undisputed market leader in the chocolate category in the country.

    Mondelēz International is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion.

    Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh in addition to a vast distribution network across the country.