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Tag: Anil Vishwanathan

  • This Diwali, Cadbury creates India’s first AI based hyperlocal ad to support local retailers

    This Diwali, Cadbury creates India’s first AI based hyperlocal ad to support local retailers

    NEW DELHI: The markets are beginning to recover, especially during the festive season, as the customers are now keen to make purchases that have been pending for a long time. At this point, it becomes extremely important for everyone to support the local retailer that forms the back bone of the economy.

    Cadbury India took a cue from this thought and launched a campaign ‘Iss Diwali Aap #KiseKhushKarenge?’ The idea is to turn this Diwali into the sweetest celebration of all times.

    The company will further add sparkle to the festivities, with eCommerce-exclusive premium pack, Oreo Moments and Cadbury Cocoa’s #TheSweetestDiwali activation.

    Continuing the legacy of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India is taking a step further and leading by example by creating the most generous ad ever by reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations ad and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge?

    The ad leverages technology and AI to create India’s first hyper-personalised ad wherein during this ad, these stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow. The ad beautifully captures this by showcasing an Indian family rejoicing the occasion of Diwali wherein the woman of the house gifts something to every member of the family which is bought from the local stores. The film ends on a celebratory note and a thought-provoking message – ‘When all of us support our local stores, all of us can have a Happy Diwali’, thus, putting the spotlight on the act of generosity.

    Mondelez India  senior director marketing (chocolates) – insights and analytics Anil Viswanathan  said, “Throughout festivities exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity. Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times. Whether it is weaving in ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our eCommerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”

    The ad film definitely follows the PM Modi’s call to support the local artisans and retailers and move towards being #Atmanirbhar.

    Someone watching in Golf Course Road, Gurgaon will receive and see this ad: 

    Someone watching in Mahalakshmi will see this ad: 

    Someone watching in Powai will see this: 

    This message is further being seeded through Cadbury Cocoa which is encouraging consumers to return the favour of goodness to their family members, who have always made their festivities more exuberant, with a ‘special mithai’ created using Cadbury Cocoa.

    Renowned personalities like Arjun Kapoor and Yuvraj Singh will be seen depicting the act of home-baking a  special recipe for their special someone to encourage people to walk an extra mile, be extra thoughtful and for a change, make the ones around you smile and turning it into #TheSweetestDiwali.

    With safety becoming a non-negotiable priority for consumers, e-commerce is playing greater role in implementing contactless shopping. Cdbury India is creating more digital shopping opportunities to continue redefining the joy of gifting. The seasonal offerings under the Cadbury Gifting portfolio will be available across multiple channels like e-grocers, marketplaces, e-commerce websites, hyper-local and omnichannel retailers and the company’s own direct-to-consumer website – CadburyGifting.in, so that people can partake in celebrations, unhindered.

    This festive season, the world’s favourite cookie brand – OREO, will continue to add more playful moments, through its special festive edition – Oreo Moments. The Oreo Moments gifting range has received great response over the last two years and the company has planned to scale up this year’s portfolio, in addition to launching an all new pack in the premium gifting segment under Oreo Cadbury Dipped Moments.

  • Cadbury introduces two new flavours

    Cadbury introduces two new flavours

    INDIA: The sweet battle of Cadbury inventors has finally come to an end.

    Mondelez India, the makers and bakers of some of India’s leading snacking brands like Cadbury Dairy Milk, 5Star, Oreo, Bournvita, etc. has announced the winning flavours of the ‘go Madbury for Cadbury’ campaign.

    Introducing Cadbury Dairy Milk Hint O’Mint, made with Cadbury Bournville flavour and Mint crystals, and Cadbury Dairy Milk Paanjeer, combination of Paan flavor and Anjeer bites, created by Cadbury lovers Apoorva Rajan (Bengaluru) and Prabhjot Anand (Punjab), respectively. With the resounding success of Madbury’s debut edition – with more than 800k entries, the company is all set to launch Madbury 2.0, asking consumers “Kahaan Se Aayegi Hamari Agli Cadbury?”.

    Mondelez India senior director – marketing (chocolates), insights and analytics Anil Viswanathan said “Cadbury Dairy Milk’s ubiquity has been melted into unique versions to fulfil the various snacking needs of the nation, which reiterates its entrenchment in the lives of our consumers, as a household ingredient. Therefore, we launched Madbury to give all the chocolate lovers a chance to create their ‘Home Wala’ Cadbury, by experimenting with flavours and ingredients of their choice. As a result, further strengthening our consumer connect. It was elating to see such creative and unique ideas and combinations of flavours that people wanted to amalgamate with the taste of their favourite chocolate bar and brought out the love Indians have for desi/ localized flavours. Considering the incredible response that the first edition generated, we are now thrilled to roll out Madbury 2.0 and expect greater participation across the country.

    Read more news about Cadbury

    As a company, Mondelez India is always looking for ways to innovate and excite consumers, and Madbury is yet another attempt to further strengthen our connection through an engaging campaign curated ‘of the people, by the people and for the people’. We can’t wait to see what other exciting flavours will be introduced to the world of Cadbury!”

    The first edition of Madbury garnered more than 823 million impressions across platforms, 205 million views, and engaged with 1.7 crore consumers. As a result, the love for local flavours came to the fore with suggestions of Cadbury versions like- Chai and Elaichi, Paan and Mixed Berries, Kulfi and Badam, Cashew and Mishtidoi, etc. amidst an array of other ingredients. This is truly a consumer-centric initiative – special chocolate bars made by consumers, for consumers. The consumers finally voted for the Top 2 winning flavours. Supporting this consumer-centric launch, the brand will associate with Indian Celebrity Chef Kunal Kapoor, to create some special digital engagement for the winners and the winning flavours. These limited-edition bars – Cadbury Dairy Milk Hint O’Mint and Cadbury Dairy Milk Paanjeer, are all set to hit the shelves and delight consumers, by the first week of October 2020.

    Comprehending the enthusiasm and rigor with which the consumers participated to showcase their culinary creativity, Mondelez India is now all set to launch the second edition of the campaign- Madbury 2.0, asking consumers “Kahaan Se Aayegi Hamari Agli Cadbury”. This year, the brand will take it a notch higher by inducing a sense of competition across different parts of the country. They will also introduce a white chocolate mass in addition to the milk chocolate mass that was available in the previous edition, presenting the consumer with a whole new avenue to experiment and come up with exciting new combinations. Madbury 2.0 will witness 3 winners and will go live from 28 September, till 30 October.

  • Kidzania Mumbai gets on board Cadbury as Chocolate Factory partner

    Kidzania Mumbai gets on board Cadbury as Chocolate Factory partner

    Mumbai, India, July 23, 2013: KidZania, the world’s fastest growing edutainment brand today announced its partnership with Cadbury Dairy Milk to set up the Chocolate Factory at KidZania Mumbai. As a part of the vision to ignite the hearts and minds of children, KidZania associates with Cadbury to offer a chocolate making experience to kids.

    The Cadbury Dairy Milk Chocolate Factory provides children a unique opportunity to role-play as a Chocolatier. Kids invest their kidZos, the local currency of KidZania to get trained as Chocolatiers wherein they learn the step by step process of chocolate making. At the Cadbury Dairy Milk Chocolate Factory children get a firsthand experience of how their favourite chocolates are made. The entire experience will enhance a child’s ability to work cohesively in a group and deliver products of the highest standards.

    Mr. Viraj Jit Singh, CMO , KidZania India said, “The collaboration with Cadbury for the Chocolate Factory offers an exceptional opportunity of experiential learning for the child. The stringent quality standards that Cadbury follows is mirrored in every process flow so that the learning experience is enriching for the child.”

    Speaking on the occasion, Anil Vishwanathan, Vice President Chocolates, Cadbury India, said “Every child’s dream is to visit a chocolate factory – and that is just the dream we hope to make real at the Cadbury Dairy Milk “Factory” at KidZania. Children will learn how chocolates are made – from selecting the best cocoa bean, processing of chocolate, packaging and to the final product. As leaders in the chocolate category in India, we hope that the little chocolatiers that visit us have a whole lot of fun and learn more about the chocolate brand they love to eat.”