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Tag: Anil Verma

  • Nasher Miles appoints Anil Verma as chief strategy officer

    Nasher Miles appoints Anil Verma as chief strategy officer

    Mumbai: Nasher Miles, the premium luggage brand known for its vibrant and stylish designs, is thrilled to announce the appointment of industry veteran Anil Verma as chief strategy officer, effective immediately. This strategic move strengthens Nasher Miles’ position following their recent triumph on Shark Tank India.

    Prior to joining Nasher Miles, Anil held key leadership positions in various multinational companies like Purplle.com, Samsonite, and Delsey Paris. Throughout his distinguished career, he has consistently demonstrated exceptional leadership qualities and a collaborative approach. His commitment to fostering a culture of innovation and excellence aligns perfectly with Nasher Miles’ vision. Having established itself as a top brand in the online marketplaces, Nasher Miles is now poised to test the waters of the offline market. Anil’s extensive experience will be instrumental in leading this expansion strategy. In his role, he will guide the brand’s foray into brick-and-mortar retail, ensuring a seamless customer experience across all touchpoints.

    In his role as chief strategy officer, Anil will oversee the company’s overall strategic direction, encompassing product development, finance, and operations. This holistic approach will ensure Nasher Miles remains agile and adaptable in the ever-evolving business landscape. By focusing on innovative product design, financial discipline, and operational excellence, Anil will contribute to Nasher Miles’ long-term growth trajectory.

    Fresh off their remarkable feat of securing an All-Shark Deal on Shark Tank India Season 3, Nasher Miles is poised for significant growth. Anil Verma’s deep understanding of global markets within the luggage sector, and the e-commerce ecosystem will be instrumental in driving this growth and capitalizing on emerging opportunities. He will play a pivotal role in shaping the company’s long-term vision and ensuring Nasher Miles remains agile and adaptable in the ever-evolving business landscape.

    Nasher Miles founder & chairman Abhishek Daga said, “We are delighted to welcome Anil Verma to the Nasher Miles leadership team. His strategic expertise and proven ability to navigate complex challenges, particularly within the luggage industry, will be invaluable as we build upon the momentum generated by our appearance on Shark Tank India. We are confident that Anil’s leadership will propel Nasher Miles to new heights.”

    Nasher Miles’ CTO Anil Verma said, “I am incredibly excited to join Nasher Miles at this pivotal moment in the brand’s journey. The company’s commitment to innovation and its impressive success on Shark Tank India demonstrate tremendous potential for growth. I am confident that my experience can help Nasher Miles capitalize on emerging opportunities and achieve its long-term vision. I look forward to collaborating with the talented Nasher Miles team to propel the brand to even greater heights.”

    Anil Verma’s passion for driving meaningful change, coupled with his strategic vision and deep industry expertise, makes him an invaluable asset to the Nasher Miles team. Nasher Miles’ journey from bootstrapping with zero external funding for six years to securing an All-Shark Deal on Shark Tank India is a testament to the brand’s resilience, vision, and commitment to excellence. This historic achievement not only validates Nasher Miles’ unique value proposition but also showcases the confidence that the esteemed Shark Tank India judges have in the brand’s potential for future success.

  • Zapped Technologies launches gaming & OTT app Pocket Cinema

    Zapped Technologies launches gaming & OTT app Pocket Cinema

    Mumbai: Zapped Technologies has announced the launch of its app Pocket Cinema which offers a gaming platform that allows users to watch OTT content of their choice and play a simple skill based game around it to win rewards. The app is being touted as a novel concept in the world of gaming and entertainment, denoted by a new name #GOTT – a combination of gaming and OTT.

    Pocket Cinema is a simple, skill based gaming platform targeted primarily at tier 2-3 cities where people aspire to earn money, online but they either don’t know how to, or do not possess the necessary skills for it. The app aims to make gaming technology inclusive and accessible, said the statement. Currently available on android phones, it will shortly be released for iOS, it added.

    According to Pocket Cinema founder duo and co-CEOs Anshuman Singh and Anil Verma the options available online, by virtue of being either too complex or high-end and intimidating, alienate a major chunk of the population from tier 2-3 cities. “Pocket Cinema caters majorly to tier 2 and 3 town consumers, and offers a unique easy-to- play game coupled with entertainment. At present, the content is available in Hindi and Bhojpuri. Marathi, and Punjabi and South Indian Languages will follow soon,” they said.

  • Godrej says it’s “All Safe Here” on Republic Day

    Godrej says it’s “All Safe Here” on Republic Day

    MUMBAI: To mark India’s 70th Republic Day, Godrej launched the campaign, “All Safe Here”, featuring a video highlighting Godrej’s contribution to safety and security for the people in the country. The campaign has been conceptualised by Creativeland Asia.

    In a press statement, the brand said, “From securing homes with its unpickable locks to securing workspaces and banks. From helping create beautiful memories in green and safe Godrej homes to keeping germs at bay. From enabling a safe environment for kids at home or at play to fortifying our grounds in an effort to build a Malaria-free future India. From safeguarding the nation by manufacturing key subsystems for BrahMos and other missiles to a commitment towards making the world a lot greener.  Godrej has been continually at it. And will continue innovating constantly, to keep it #AllSafeHere.”

    Speaking about the project, Creativeland Asia chief creative officer Anu Joseph said, “Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”

    Godrej Group executive director and chief brand officer Tanya Dubash commented, “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instill a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

    Godrej and Boyce Mfg. Co. Ltd. executive director and president Anil Verma said, “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

  • Yang bags Tradus.com creative biz

    MUMBAI: E-commerce portal Tradus.com has handed its creative duties to Yang Communications following a multi agency pitch.

    The media spend on Tradus is estimated to be in the range of Rs 100 million.

    Yang managing partner Sanjay Sharma said, “In the current environment of slowdown, e-commerce has been an exception. The barriers of shopping on the net are coming down and Indian consumers have started enjoying this experience and the price benefit that comes along. Tradus.com has been an early mover in this space and now the challenge is to create an engaging brand out of an existing business.”

    Yang managing partner Anil Verma said, “Online shopping is already becoming crowded and TV seems to be the playground. The creative opportunity is huge as most portals have not yet become well formed in the consumer’s mind. You will soon see a very engaging campaign on Tradus.”

    Tradus managing director Krishna Motukuri said, “We are really excited about partnering with Yang to tell our story. Our virtual doors have been open for over two years and we have over 1000 reputed sellers on Tradus.com selling everything from clothes and mobile phones to toys and even plants. With this mass-media campaign, we are looking forward to making a big splash and raising awareness about the wholesale prices customers can find on Tradus.com.”

    Tradus is a marketplace, where buyers and sellers mutually conduct transactions and offers a convenient shopping experience where one can buy a wide variety of products across 50 different categories ranging from the gadgets to hand-crafted jewelry. Since there are no retailers involved, the goods are available at wholesale prices.

  • Orris Infrastructure awards creative duties to Yang Communication

    Orris Infrastructure awards creative duties to Yang Communication

    MUMBAI: Starting the year on a winning note, Yang Communication, the agency from the house of Saints and Warriors, has bagged the creative duties of Orris Infrastructure following a multi-agency pitch.


    The incumbent agency on the account is Percept/H.


    The size of the business is estimated to be Rs 150 million.


    Yang managing partner Sanjay Sharma said, “Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. This will be a very challenging assignment for us.”


    Anil Verma, managing partner Yang remarks, “This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch.”


    Recently, the agency has won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.


    Orris Infrastructure was founded by Vijay Gupta in 2008 and has expanded its services from being a real estate player to other sectors such as energy, hospitality, golf and education.