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Tag: Anil Soni

  • District App books big screens to steal the show off-screen

    District App books big screens to steal the show off-screen

    MUMBAI: If you’re heading to the movies in Andhra or Telangana, you might catch a new star off the screen. District App, the up-and-coming ticketing platform, has rolled out an ambitious off-screen cinema branding campaign across 40 cities, 60 theatres, and over 100 sites in Andhra Pradesh and Telangana, in partnership with integrated media agency The Local Talk.

    The campaign, one of the most expansive of its kind in the region, is designed to plant the District App brand squarely in the heart of the movie-going experience-right where ticketing meets its audience. From lobby takeovers to branding near box offices, the initiative ensures that the brand appears exactly where entertainment decisions are being made.

    “Cinema has always been a powerful medium of mass engagement. For a ticketing platform like District, the cinema setting naturally aligns with their brand promise. This campaign ensures the brand is present exactly where the action begins at the box office”, said The Local Talk director Anil Soni.

    What makes this move especially strategic is the app’s laser focus on Tier 2 and Tier 3 cities, where local cinema culture thrives and brand loyalty is often driven by on-ground visibility. With longer dwell times and a captive audience, cinema spaces offer a golden opportunity for deeper engagement, something digital platforms often struggle to achieve in these regions.

    The campaign also spotlights the growing trend of digital-first brands going hyperlocal to build recall in high-traffic physical environments. With the help of The Local Talk’s regional media acumen, District App is betting on the box office as a gateway to user growth.

    As the curtain rises on this bold branding move, one thing is clear District App isn’t just selling tickets, it’s staging a takeover.

  • Blinkit-The Local Talk partner for an expansive OOH campaign in Mysuru

    Blinkit-The Local Talk partner for an expansive OOH campaign in Mysuru

    MUMBAI: Life in a tier-2 city often feels like a nostalgic slow waltz, doesn’t it?

    Gone are the days of instant deliveries, where tier-1 living spoiled you with groceries at your doorstep in minutes and your midnight cravings met with a mere tap on your screen.

    Frustrating, right?

    But just as you’re coming to terms with the snail pace of tier-2 convenience, Blinkit has a surprise in store.

    In a bold, colourful splash across Mysuru’s streets, Blinkit, India’s leading quick-commerce trailblazer, has launched a striking out-of-home (OOH) advertising campaign in partnership with The Local Talk.

    With this vibrant initiative, Blinkit isn’t just delivering groceries—it’s delivering a message: tier-2 cities are no longer left behind in the quick-commerce revolution.

    The campaign highlights Blinkit’s dedication to creating a lasting connection with Mysuru’s audience while addressing the rising demand for quick-commerce services. Designed and executed by The Local Talk, the campaign features high-impact visuals and strategic placements across Mysuru, aiming to embed Blinkit’s brand deeply within the local consciousness.

    The Local Talk director Anil Soni expressed optimism about the collaboration, “Mysuru is a market brimming with potential, and Blinkit’s innovative approach resonates well with the city’s audience. Through this campaign, we’ve ensured Blinkit’s brand presence is impactful and widespread. The initial response has been excellent, and we’re excited about the possibilities this collaboration brings.”

    This campaign leverages Mysuru’s unique consumer landscape to foster engagement and drive Blinkit’s penetration into tier-2 markets.

    As the demand for quick-commerce solutions grows in tier-2 cities, Blinkit continues to position itself as a reliable and forward-thinking service provider. With The Local Talk’s creative execution and a tailored approach to Mysuru’s audience, Blinkit aims to become a household name in the region.