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Tag: Anil Singh

  • Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise

    Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise

    MUMBAI: They are putting their best foot forward – Asics , the Japanese sportswear pioneer that seamlessly merges performance and style and the 20-year old Tata Mumbai Marathon run by the well-known and admired Singh brothers – Anil and Vivek of Procam International. 

    Yesterday, Asics  unveiled its twentieth edition limited merchandise for the Tata Mumbai Marathon 2025, celebrating one of Asia’s prestigious athletic events. Uniting the spirit of sports and fashion, the collection was launched at Mumbai’s vibrant Linking road Asics store by actor-triathlete Saiyami Kher, along with Asics brand athletes Rohan Bopanna and Saurav Ghosal.

    This isn’t just merchandise—it’s a testament to the rich, evolving legacy between India and Japan, ready to stride confidently into the future,  said a company statement..

    This year’s limited-edition merchandise pays homage to Mumbai’s iconic Marine Drive, known as The Queen’s Necklace. The designs capture the vibrant essence of Mumbai’s shoreline, blending urban energy with the natural rhythm of the sea. The merchandise features t-shirts adorned with tetrapod patterns and wave-inspired graphics, symbolising the resilience and harmony of the city.

    Asics also revealed the Gel-Kayano 31 limited edition, reflecting  Mumbai’s spirit. With colours inspired by the city’s dynamic skyline, such as Illuminate mint and safety yellow for men and summer dune for women, the shoe combines a 4D guidance system for stability, FF Blast Plus Eco cushioning, and PureGel technology for smooth strides over any distance.

    The collection aims to unite Tata Mumbai Marathon participants in a shared sense of purpose and community. Designed to celebrate Mumbai’s vibrancy, the merchandise creates a connection between runners and the city’s unyielding spirit.

    Said Asics India & south Asia MD Rajat Khurana: “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community.  This collection reflects Mumbai’s vibrant spirit and  every participant’s  resilience. We remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”

    Added  Procam International MD Anil Singh:  “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark twentieth edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. Asics has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.”

    The official Tata Mumbai Marathon merchandise is available at Asics flagship stores nationwide and online at www.Asics.co.in/tmm2025

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    Mumbai: ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024. ASICS brand athlete Rohan Bopanna along with actress & avid runner Gul Panag unveiled the new collection at ASICS store on Linking Road in Mumbai.

    The vibrant design of this collection by ASICS conveys a strong story of energy, persistence and passion for running. The Gel Kayano™ 30 limited edition shoes are designed with a unique blend of colours like electric blue/aquarium for men and white sun coral for women to appeal to both male and female runners.

    The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s colourful culture. The GEL-KAYANOTM 30 shoes are equipped with advanced features like a 4D guidance system for stability and FF BLASTTM PLUS ECO cushioning for softness the shoes aim to energise runner’s every stride of their run.

    The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colours denoting various facets of life, the collection aims to bring all marathon participants together in a harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to have Rohan Bopanna and Gul Panag on board to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empower athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication in fostering a commitment to help individuals achieve their athletic goals.”

    Commenting on the event, ASICS brand athlete Rohan Bopanna said, “I am glad to be a part of this special day being a Brand Athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having the innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoe and t-shirt perfectly captures the vibrant energy of the city.”

    Procam International managing director Anil Singh said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam family. They have continuously set new benchmarks with top-of-the-line event merchandise which are highly sought after by our participants. As we gear up for the 19 edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination and the beating heart of India in every step #HarDilMumbai.”

    The TATA Mumbai Marathon 2024, is a world athletics gold label road race and will be hosted on Sunday 21 January 2024.The event will be flagged off from the historic Chhatrapati Shivaji Maharaj Terminal.

  • Franklin Templeton to be the investment partner for all Procam distance running events in india

    Franklin Templeton to be the investment partner for all Procam distance running events in india

    MUMBAI: Procam International, pioneers of distance running events in India, announced its partnership with Franklin Templeton, one of India’s largest* fund houses, as Investment Partner for all their four world-class running events. The association is slated to start with Tata Mumbai Marathon on January 19, 2020.

    Franklin Templeton aims to use a digital first approach to engage the runner community, with innovative offerings towards increased financial security.

    Today, running is the fastest growing participative sport in India. Procam running events have played a pivotal role in this transformation – from starting a health & fitness revolution that spawned over 1400 races in the country, to creating a springboard for Indian long- and middle-distance runners. Re-enforcing bonds with civil society, these events have become a beacon of humanity and compassion.

    The road has been a great leveler and distance running has transcended boundaries to become a Sport for All – beyond politics, religion, race, colour and gender.

    Franklin Templeton believes that investing is not a 100-meter dash, but a marathon. There are many similarities in skill, character and attitude between a successful marathon runner and a successful investor. When one speaks about a marathon runner, the quality that repeatedly finds mention is physical stamina and when it comes to investing as well, it’s about the mental and emotional stamina that is needed to navigate the ups and downs of the market.

    Franklin Templeton released a campaign called the “Marathon of Life” that helps the viewer draw inspiration from nine real life stories of marathon runners. It highlights important traits like being resilient, stepping up, having a goal, starting early, taking risk, diversifying efforts, power of compounding, importance of a guide and the importance of starting the journey anytime irrespective of your age. These resonate with principles of successful long-term investing.  

    Mr. Sanjay Sapre, President, Franklin Templeton – India, on the association said, “The growing focus on fitness, health and wellness is evident and certainly a step in the right direction. It is equally important for people to focus on their financial health and wellness.   Our partnership with Procam as an ‘Investment Partner’ is an ideal match, as we find a lot of common ground between long-distance running and investing. This includes many aspects like coaching, discipline, resilience, and the ability to master one’s emotions. We encourage investors to participate and excel in their own Marathon of Life.”

    Speaking on the partnership, Anil Singh, Managing Director, Procam International, said, “The support of our sponsors has been instrumental in the accelerated growth and success of distance running. We have always believed in cementing long-term partnerships, beyond return on investment. It is our pleasure to welcome aboard the globally renowned Franklin Templeton as our Investment Partner starting from TMM 2020. Franklin Templeton draws a synonymous co-relation with running marathons, life and investments. We are privileged with this visionary approach and as partners, we look forward to providing runners across the globe a new experience.”

    The partnership is set to kick off through one of the Franklin Templeton’s key campaign for all TMM 2020 – My Journey Video. It captures a runner's performance across the duration of the Tata Mumbai Marathon 2020 and highlights key statistics of their pace, and split timings.

    Tata Mumbai Marathon 2020 is scheduled to take place on 19th January 2020 and the 17th edition is expected to witness over 50,000 participants on the streets of Maximum city. 

  • Neo@Ogilvy names NDs of SEO and Mobile

    Neo@Ogilvy names NDs of SEO and Mobile

    MUMBAI: The full service digital arm of the the Ogilvy Group, Neo@Ogilvy has made a few appointments. Anil Singh joins Neo@Ogilvy as national director of SEO and Megha Ahuja will take on the role of national director (mobile) Neo@Ogilvy.

     

    On the appointments, Neo@Ogilvy president and country head Sanjay Ramakrishnan said: “It’s great to have Anil and Megha join the neo@ogilvy team. One of the goals at Neo is to build deep domain capabilities across each aspect of digital marketing – Search, Mobile, Social and Display. The depth of capabilities is going to matter even more in the ever changing digital landscape. Anil and Megha are specialists in their domains and bring in vast amount of knowledge and experience in the SEO and Mobile space and I am sure it’s going to benefit all our clients.”

     

    Singh brings in over 13 years of work experience in the digital space that spans various sectors. His expertise is specifically in SEO and prior to this he had spent seven years at Interactive Avenues, building the SEO practice from scratch. 

     

    Ahuja comes to us with a background that covers seven years in strategy, account management and digital marketing. Her exposure cuts across FMCG, auto, travel, telecom, media, healthcare and paints.

     

    They will both be based in Delhi