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Tag: Anil Ramachandran

  • IndusInd Bank launches redesigned website to enhance customer experience

    IndusInd Bank launches redesigned website to enhance customer experience

    NEW DELHI: IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets. 

    The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant content management platforms – Adobe Experience Manager. 

    The all new website enables users to seamlessly navigate through the various products and services of the bank, thereby enabling the bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

    IndusInd Bank EVP and head – marketing & retail unsecured assets Anil Ramachandran said, "This is another key  step forward from a brand perspective as the customer experience in this critical touchpoint, has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient . The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation."

    IndusInd Bank head direct banking Ritesh Saxena said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers . The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of  customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”

    IndusInd Bank chief information officer Biswabrata Chakraborty added,  “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version  of the Adobe Experience Manager which will offer users with a unique browsing experience.” 

    Indigo Consulting chief digital officer Krishna Chandaluri said, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, technology and marketing for their guidance and support during this strategic project delivery period.” 

    Some of the key highlights of the website are:

        Customised experience –  The website understands the need of a user and tries to display content based on the user's behaviour. It also helps the Bank to curate offers based on the customer’s profile and preferences.

        Better visual appeal – Bigger banner placements across the website including product pages, enhances the visual appeal and makes information consumption easier

        Adjustment of Font size – This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.

        Alternate text for Images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.

        Improved Navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices. 

    Indigo Consulting, the leading digital business and marketing transformation company of the Publicis Group has been a digital partner of IndusInd Bank for more than five years and was given the mandate for this customer experience transformation by the bank. 

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  • IndusInd Bank roots for Indian Blind WC T20 team

    IndusInd Bank roots for Indian Blind WC T20 team

    MUMBAI: IndusInd Bank, in association with Cricket Association for the Blind in India (CABI), has launched ‘TheOtherMeninBlue’ campaign for the IndusInd Bank Indian Blind Cricket Team under the World Champions Programme – Cricket for the Blind. Advocating the cause, IndusInd Bank aims to garner support for, and generate passion and visibility for the defending champions in the ongoing T20 World Cup Cricket for the Blind, which commenced in Delhi on 19 January, 2017.

    The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing. While the nation focusses and cheers for mainstream cricket, that visually-challenged cricketers also make the country as proud, both on and off the field, and that they too require support and cheering, while they represent their country at the highest level.

    Through this campaign, IndusInd Bank strives to mobilize that support for the unsung heroes. IndusInd Bank has developed a dedicated microsite to encourage people to root for ‘TheOtherMeninBlue’. To make it more participative, the Bank has developed a unique game, with 3D sound technology, that provides users with a firsthand experience as to how the visually-challenged cricketers play the game. Users can click on the Play, Cheer and Share the Score options, which they can put up on Facebook to show solidarity with the team.

    A two-week long campaign on social and digital platform aims to garner goodwill and cheer for the Champions – the main highlights being a massive influencer campaign via social media, player profiles, thought provoking / did you know content, interactive contests and games which will make the overall experience highly participative and engaging.

    The campaign aims to put the spotlight on the team’s dedication, rigorous training and successful achievements on both the national and international stage. The campaign brings to the fore IndusInd Bank’s continuing endeavor to work with diverse communities to bring about positive change and improve lives.

    One of the major highlights of the campaign is the anthem ‘Shor Machayega Sara Mohalla’ as a part of cause marketing campaign – launched by Cricket Association for the blind in India (CABI) in association with IndusInd Bank – is an inspiring sixty second anthem to excite the nation to support the “#TheOtherMenInBlue”. It opens with the lines “Dikhayi nahin deta, Par dikha toh saktey hain, Dikhayi nahin deta, Par sun toh saktey hain. Aao… shor machao, Humaari himmat badhao, Aao… shor machao.” In English, it means, “We can’t see, but we can show you, we can’t see, but we can hear you! Come and cheer us, come boost our spirits, come and cheer us!”

    IndusInd Bank Head – Marketing & Communication, and Head – Retail Unsecured Assets Anil Ramachandran said, “The T20 World Cup is the ideal platform to acknowledge the many achievements of ‘TheOtherMenInBlue’ and cheer them as they play hard to defend their title. The campaign is a part of our continuing endeavours and belief that IndusInd Bank as a part of society ,can reach out to diverse communities and work for their support and betterment.”

    IndusInd Bank Country Head – Commercial Banking and in-charge of Sports Vertical Sanjeev Anand noted, “Through our unique campaigns, we are providing the much-needed impetus to compete and excel in sports, and encourage visually challenged sportspersons to come forward and play for personal and national glory.”