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MUMBAI – From binge-watching to binge-buying, connected TV is rewriting India’s festive shopping playbook. At the 3rd India Brand Summit 2025, Nikhil Kumar, chief growth officer...
MUMBAI: As Indian content creators wrestle with legacy media’s slow fade and digital fatigue’s creeping toll, one question rules the reel: how do you keep the...
The India Brand Summit 2024 hosted a riveting panel discussion featuring prominent voices in the sports industry. The discussion explored innovative strategies to market sports content...
Mumbai: The second edition of the Indian Brand Summit 2024, held in Mumbai, witnessed insightful discussions on how addressable advertising is transforming personalised marketing, the role...
Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching...
Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching...
Mumbai: The eighth edition of The Content Hub Summit delves into the ever-changing world of content creation. With the consolidation of platforms, creators face new hurdles...
Mumbai: The eighth edition of The Content Hub Summit delves into the ever-changing world of content creation. With the consolidation of platforms, creators face new hurdles...
Mumbai: The power of movies on television often referred to as the ‘big picture’ has impacted how we consume entertainment, making it an essential part of...
Mumbai: The India Brand Summit held on 28 November 2023 at The Lalit Mumbai, convened leaders, marketers, entrepreneurs, and experts to explore current trends, challenges, and...
Mumbai: With a potential reach of 600+ million, the World Cup on television is the place to be for advertisers looking to capture the attention of...
Mumbai: The festive season brings a double whammy for advertisers and brands as the Asia Cup and the much-awaited World Cup (Hosts – India) is set...
Mumbai: Beginning the session on a lighter note, Wanvari, who was intrigued by the earrings Bopche was wearing, asked him what was so special about it....
Mumbai: The second edition of the Indian Digital Brand Fest (IDBF) 2022, which took place on 12 October at ITC Maratha, Mumbai, ran an intriguing panel...
Mumbai : Goodwill and corporate reputation are the safety cushion against high inflationary and economically uncertain times that the private sector is undergoing currently. As reputed...
