ITV

Tag: Anil Nair

  • Women encouraged to challenge set norms in new Vivel campaign

    Women encouraged to challenge set norms in new Vivel campaign

    NEW DELHI: Through a unique message, personal care brand Vivel has launched a  #AbSamjhautaNahin campaign with a television commercial aimed at asking women to challenge the compromising way of life.

    In the TVC, the protagonist voices her soft yet firm “Ab SamjhautaNahin!” and depicts just one of many uncomfortable situations that a woman often encounters.

    The aim is to raise its voice addressing the specific issue of pre-conditioned mindsets for women, leading them to compromise at various stages in their lives

    Chief Creative Officer: Vivek Rao

    Directors: Subir Chatterjee & Namita Roy Ghose

    Production Company: White Light Moving Pictures Limited

    The TVC has been conceptualised by L&K Saatchi & Saatchi to present an everyday situation faced by modern day Indian women at workplace and to communicate the brand message that every gaze, every thought that suggests women being weaker or less than equal needs to be shattered.

    According to the concept, “We have all heard the fable about the mighty elephant tethered by a mere rope, unaware of its inherent strength because it was conditioned into believing that the rope was enough to hold it back. In a similar vein, women in India from a very young age have been taught to conform to societally accepted ways of life. Moulding her thinking and behaviour to fit within the prescriptive boundaries of the way others want to see her.  A social conditioning that leads to a life of restrictions, a life less lived”.

    As the campaign unfolds, it will provoke in women the realisation of this latent conditioning, inspire them to challenge status quo and therefore maximise their potential and live fuller lives.

    Law & Kenneth Saatchi & Saatchi CEO & Managing Partner Anil Nair said: “Not every day we get an opportunity, especially in the personal care category to creatively amplify a brand’s strong point of view. This is a ‘what we believe in’ campaign and we sincerely hope that we can inspire women to say #AbSamjhautaNahin in their own unique way

  • Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    MUMBAI:  L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication of the emphasis the organisation wants to put in its creative leadership space in order to live up to its global iconic reputation. Nangia henceforth, will report to L&K Saatchi & Saatchi CEO and managing partner, Anil Nair.

     

    L&K Saatchi & Saatchi, co owner, chairman and managing director Praveen Kenneth said,  ““Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our to serve our clients.”

     

    Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero‘ punchline during the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda. His association with the organisation goes back by seven years and his contribution has been significant in some of its highly acclaimed work with accounts like Jockey, Thomas Cook, VIP Skybags and recently, pepperfry.com, to name a few.

     

    Charles Victor, with whom Nangia shares the designation, has been serving L&K Saatchi since 2006 and is placed as the National Creative Director.

  • L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba

    L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba

    MUMBAI: As part of the organisation’s restructuring in Delhi, Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as president – North.

     

    On the other hand, the agency has promoted L&K Saatchi & Saatchi senior vice president – Delhi operations Sanjeev Gauba as executive vice president.

     

    Law & Kenneth Saatchi & Saatchi CEO and managing partner Anil Nair said, “Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba, who was our senior vice president of Delhi operations, is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to executive vice president. With these two senior resources spearheading Delhi, I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”

     

    Rakshit added, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”

     

    Armed with 25 years of experience, Rakshit has previously worked with companies like HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann and Bates Clarion.

  • L&K Saatchi & Saatchi bags Hamdard account

    L&K Saatchi & Saatchi bags Hamdard account

    MUMBAI: Health and wellness brand Hamdard Laboratories, which houses brands like Roohafza, Safi, Joshina and Roghan Badam Shirin amongst others, has allocated its creative duties to L&K Saatchi & Saatchi.

     

    L&K Saatchi & Saatchi won the account in a multi-agency pitch on the strength of its strategic and creative approach and was awarded the creative duties for brands like Roghan Badam Shirin, Traditional medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties.

     

    Hamdard Laboratories chief marketing officer Mansoor Ali said, “Hamdard is now geared to expand and innovate keeping wide product offerings and modern day consumers in mind. Hence a fresh approach and a strategic direction from our creative partner was critical for our brands. After a detailed evaluation, we finalised L&K Saatchi & Saatchi as our creative partner who we felt understands and shares the same passion with us.”

     

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair added, “Hamdard’s exciting product mix is indeed a challenge and delight to work on. Keeping a fine blend of traditional with modernity, old with new, young with old, Hamdard as a brand gives our creative thoughts a new dimension that is very satisfying. And hence our creative strategy is completely in sync with Hamdard reoriented marketing strategy which we hope should culminate into great results in the market.”

     

    L&K Saatchi & Saatchi Delhi branch head and senior VP Sanjeev Gauba said, “Today’s markets needs very precise solutions, across mediums, to engage well with the consumer. Our passion was visible in our strategic and creative work. We are thrilled and honoured to be associated with these iconic brands and see a great long term partnership emerging with Hamdard.”

  • Digital L&K Saatchi & Saatchi ropes in Vinay Venkatesh as chief creative officer

    Digital L&K Saatchi & Saatchi ropes in Vinay Venkatesh as chief creative officer

    MUMBAI: Digital L&K Saatchi & Saatchi has got on-board Vinay Venkatesh as chief creative officer. He comes with 14 years of experience in creating and building brands.

     

    Digital L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “VinayVenkatesh understands the digital engagement idiom, having worked on large engagement centric brands like Vodafone and Diageo. He is an extremely motivating leader and I can see him bringing out that spurt of genius in any and everybody he works with. His passion to bring ideas to life and his exhilarating vision towards different situations will help not just our agency in scaling new heights but will also benefit our clients a great deal. I am extremely pleased to have him on board and hope for an extremely rewarding journey with him.”

     

    Venkatesh opined, “In order to create something, you must first destroy something else. At Digital L&K Saatchi & Saatchi, the mandate is to destroy mediocrity and create greatness. I’m very excited to be leading a fantastic team that truly believes in this mandate. They’re young, driven and extremely passionate. Great work is driven by great people and I look forward to being an integral part of that journey at the agency.”

     

    Over the years Venkatesh has worked with agency networks like Alok Nanda & Company, zeroninefivefour, OgilvyOne Worldwide and Indigo Consulting.

  • Industry sees higher growth than GroupM’s 12.6 per cent estimate

    Industry sees higher growth than GroupM’s 12.6 per cent estimate

    MUMBAI: “Acche din aa gaye hai,” said GroupM south east Asia CEO CVL Srinivas while unveiling the agency’s ‘This Year, Next Year 2015’ annual report.

     

    As per the report, India’s advertising investment is expected to reach an estimated Rs 48,977 crore in 2015, up 12.6 per cent from last year with digital leading the pack with 37 per cent growth and television following at 16 per cent.

     

    Last year, the growth of 12.5 per cent was attributed to the heavy ad spending due to the general and state elections and industry categories like e-commerce and telecom. Keeping the same positive attitude, the agency feels that 2015 will also move upwards.

     

    Agreeing with it, the industry believes that with the economy going up in a positive manner, the numbers could even go higher.

     

    Speaking to Indiantelevision.com, Parle Products marketing general manager Praveen Kulkarni says, “ARPU (average revenue per user) is going to be better this year and ad spends will increase further.”

     

    According to him, various initiatives taken by the government will bear fruits in the coming months. “2015-2016 will see a positive turnaround in the economy and the overall AdEx can grow up to 15 per cent,” he adds.

     

    Voicing the same sentiments, HDFC Life marketing, product, digital and e-commerce senior executive vice president Sanjay Tripathy, sees an upward trend across all media. “The gross domestic product (GDP) grew at 6.9 per cent in 2013-14, and if it continues to grow, then AdEx is bound to increase as well. I see it going even beyond 12.6 per cent and as for digital, it can go up to 40 per cent,” he states.

     

    However, L&K Saatchi & Saatchi India CEO and managing partner Anil Nair is a little conservative about the numbers. “Digital has various buckets from where the revenue comes in. Apart from media, there are other digital assets like apps as well. I don’t think we can put a number on the growth as I feel the industry will take at least one more year or so to touch a 37 per cent growth number,” he says, as he believes that numbers could increase for categories like retail but one cannot generalise.

     

    “Definitely, the medium is growing faster than the rest but I would still peg it a little lower,” Nair adds.

     

    As for the television, with new channels being launched by networks as well as investment in the digital platform and the ICC World Cup followed by the Indian Premiere League (IPL), the medium is moving forward.

     

    Stating the example of recently announced yet-to-launch &TV, ZEEL chief sales officer Ashish Sehgal believes that with new channels comes added inventory. “World Cup and IPL will obviously help the channels as well as digital mediums. And as and when Broadcast Audience Research Council (BARC) releases its data, the advertising spend on television will see an upward trend as well,” he says.

     

    However, Sehgal is a little cautious as well and believes that the numbers will be more close to reality when the next financial year begins in April.

     

    The out-of-home (OOH) sector will see a drop this year as the agency estimates it to grow only by four per cent. Milestone Brandcom (part of Dentsu Aegis Group) MD and CEO Nabendu Bhattacharyya adds, “I guess GroupM has based the report on last year’s general elections but I believe that the sector will continue to grow by 10 per cent as the economy is stable. With e-commerce investing heavily on the medium and support of real estate and jewellery brand as well as infrastructure growing across cities and towns in the country, the medium has nothing to fear.”

  • HSBC appoints L&K Saatchi & Saatchi as its communication partner

    HSBC appoints L&K Saatchi & Saatchi as its communication partner

    MUMBAI: HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its premier offering in India. HSBC Premier is the group’s premium financial services product, offering exclusive banking services to high net worth individuals.

     

    The agency will be taking forward the globally integrated campaign for the re-launch of Premier. The agency’s Mumbai office will handle the account.

     

    The new positioning for HSBC premier is ‘Personal support, for your Personal Economy’. 

     

    L&K Saatchi & Saatchi CEO and managing partner Anil Nair said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the ‘premier’ business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”

     

    The campaign took an inside-out approach for the re-launch, starting with HSBC’s own relationship managers to better understand the real challenges that their clients face. 

     

    Extensive research, consultation and interviews with both relationship managers and clients revealed the insight that high net worth individuals across the world have one major characteristic in common: they each have their own individual, highly personal economy.

     

    Interconnected to all aspects of their lives – whether home, family, work, experiences or passions – their personal economies are always with them, always changing and needing care and attention in order to grow. 

  • Law & Kenneth beefs up senior team

    MUMBAI: Law & Kenneth’s India arm has made three top level recruitments in Rana Barua, Amardeep Singh and Samir Datar in order to align its management and creative leadership with its growth plans.

    Barua comes in as chief operating officer, Singh as chief creative officer and Datar as senior vice-president, strategic planning.

    Law and Kenneth CEO Anil Nair confirmed the news to indiantelevision.com and also said, “These appointments are a part of organisational restructuring at Law and Kenneth. The agency has been seeing tremendous growth over the past couple of years and today we are a force to reckon with in India. These positions have been created specifically to better cope with the growth spurt we are experiencing and to facilitate further growth.”

    Barua will continue to be based out of Mumbai and will be in charge of Law and Kenneth west and south and will report to Nair. Singh and Datar will retain their base in Delhi.

    As CCO, Singh will be in charge of creative business in the north and east and will report to Law and Kenneth NCD Charles Victor. Datar will look after the ITC business and will report to co-chairman and managing director Praveen Kenneth and Nair.

    Barua’a previous stint was with Red 93.5 FM as COO from where he stepped down in January 2012. Before that he held the post of EVP – programming and marketing at Radio City for three and a half years. He has 19 years of experience in the field, having started at JWT as account executive in 1993. Subsequently, he has worked with Ogilvy and Mather, McCann, Rediffusion DY&R and Bates in the span of his career.

    Singh, who is gearing up for his second innings at Law and Kenneth, has previously worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications, M&C Saatchi and Law & Kenneth. With around 22 years of experience, he has worked with a myriad collection of brands like Jet Airways, SAS, Domino‘s, Coke, Perfetti, Yamaha, Hindustan Motors, Suzuki, Seagram‘s, RadicoKhaitan, Bacardi, Nestle, SmithKline Beecham, Dabur, Reckitt & Coleman, JK Tyres, Apollo Tyres, Grasim, NIIT, Royal Bank of Scotia, ABN Amro Bank, GPI Bravery, PVR Cinemas, Oberoi Hotels, The Lalit, Toshali Resorts, Bausch & Lomb, DLF Malls and Unitech.

    Datar’s career spans over 20 years during which he has interacted and worked with diverse product categories. He started off as account director at JWT in 1996 followed by agencies like Cheil Communications, Bilcare Research and Acme Tele Power Ltd. He worked with brands like Maggi, Samsung, Hyundai and Nature Fresh.

    Datar said, “I believe that Law & Kenneth is the most exciting and challenging place to be right now and I look forward to contributing my bit to the excitement. My role will be to have strategic focus on all brands under ITC, which is also the core strength of Law and Kenneth.”