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Tag: Anil Mathur

  • Godrej Interio releases ‘Work From Home’ guide

    Godrej Interio releases ‘Work From Home’ guide

    MUMBAI:  Godrej Interio has announced the release of its exclusive guide: ‘Stay Healthy. Be Productive’ – a ‘Work From Home’ guide that reveals the challenges and solutions for the modern-day home-office setups.

    With an unprecedented work-from-home (WFH) experiment setting in across Indian cities owing to the COVID-19 outbreak, professionals unused to working from home are finding a new work-life dynamic despite the technological and infrastructure challenges. The guide was released today by Godrej Interio as many more companies across a variety of sectors are going extra mile to provide viable WFH options for a, possibly, undefined period.

    The guide will help professionals to improve their efficiency and productivity by working comfortably and avoiding unnecessary stress and injury. The right work environment at home will also help them avoid wrong postures and prevent MSDs (musculoskeletal disorders).

    Godrej Interio COO Anil Mathur said: “The sedentary nature of modern office work, as well as the number of hours spent during work from home can cause adverse effects on workforce’s health. Advances in technology have made it easy to work remotely but adopting an incorrect posture while working at home can cause some serious health issues. People work with their laptop while sitting on the sofa, the bean bag, sitting cross-legged on the floor, and even while lying down. This may affect our musculoskeletal system. Basis these insights, we developed a work from home guide which talks about the importance to incorporate ergonomics into the home-office set up. Today’s modern workers needs are very different, and the home-office setup needs to provide them the enabling environment they need to be engaged. Ergonomic seating for the home seating is a way for individuals to know that when they take a break and decide to relax they avoid fatigue, muscle strain, and cramps. It will help them be highly efficient and productive.”

    The newly released ‘Work From Home’ guide shared the following tips with the modern day professionals:

    ·         The right desk and chair – It is important to invest in ergonomic chairs and work desks that support different postures throughout the day. The chair that one invests in should have adjustable features to ensure maximum comfort, also having excellent lumbar support that is adjustable to keep the back straight. One needs to adjust the desk at the right height. An ideal set of proper positioning is when one can type on the keyboard with your elbows bent at around 90 degrees.

    ·         Clear desk (and environment) – Create a dedicated workspace for yourself to improve focus and reduce distractions. Ensure maximum comfort while working for long hours at a stretch.

    ·         Have the right accessories- Improper screen heights are a big reason for sore necks and related issues. One should make sure that the computer screen is in level with the users eyes, so one don’t have to drop your neck or slouch over to view it. The screen should also be at your arm’s length while typing on the keyboard. One may consider investing in a high quality laptop stand, an external keyboard and mouse to ensure proper posture at any time.

    ·         Smart props – To sit on the sofa or a bean bag for a short duration while working, one should maintain a proper position by placing cushions behind your back and beneath the laptop to raise it at the level of users eyes. Avoid slouching at any cost, as it may give rise to back pains and related issues.

    ·         Keep moving – One needs to make sure to move around a little while working for long periods of time. Take coffee breaks, go to the balcony and enjoy the tranquility outside, call a friend to chat a little, or check your mails from your mobile. Move around for a bit, before sitting down to work again. This is because sitting at the same posture for hours, even if one is using ergonomic seating arrangements, may put a lot of stress on body and mind. One can also practice some freehand exercises during the breaks to improve your blood circulation and stretch your muscles.

    ·         Try to stand and work – Standing and working for some time reduces the chance of backaches, improves concentration, and helps you work faster. It also aids in burning calories to some extent. One could convert the dresser, an ironing board, or a storage unit into a standing height workstation for shorter periods of time.

    ·         Lighting Choices – Ensure proper lighting in the room one is working in and keep the windows open to let in natural light. However, if one experiences any glare, one needs to draw the curtains or shut the blinds at right angles to the windows. While working at night, one may consider setting up a night lamp on your desk.

  • Godrej Interio strengthens omnichannel strategy with e-commerce operation launch

    Godrej Interio strengthens omnichannel strategy with e-commerce operation launch

    MUMBAI: Godrej Interio recently launched its e-commerce operations further strengthening its presence in the Indian furniture market. With a strong retail network of company-owned showrooms and dealer outlets across India, the latest service offering will further strengthen the brand’s reach by covering 2,000+ pin codes.

    The e-commerce website provides a huge catalogue of products across multiple categories – Living Room furniture, bedroom furniture, dining sets, storages, mattresses and kitchens. Basis the demand and sales, Godrej Interio also plans to introduce selected online-only models to cater to a larger section of customers who love purchasing online. It is also looking at having AR integration on the website by the end of the fiscal year. 

    Commenting on the launch, Godrej Interio chief operating officer Anil Mathur says, “With design thinking and innovation at the core of our business, Godrej Interio has transformed lives through design, customer centricity and cutting-edge technology, and the latest service offering of launching an e-commerce website is a prime example of it. We are the largest furniture player in India with more than 300+ exclusive stores and 1200+ dealer network spanning over 650 cities in India. Our e-commerce platform is an extension of our offline networks and it provides an additional touchpoint for customers to experience and explore our products.”

    Commenting on growth strategy further Mathur further said “We have not launched our website for a pure e-commerce play, but more to maintain an omnichannel presence. Currently, we barely get 1 per cent of our business from online through marketplaces; but with our website in place, we aim to increase the share of online to 10 per cent in the next two years. Currently, we get almost 65 per cent of our revenues from beyond just the tier 1 markets with a huge 52 per cent from upcountry locations. We are growing at a CAGR of 15 per cent over the last couple of years, compared to the market growth rate of 7-8 per cent”

    According to RedSeer Consulting, the online furniture market in India grew at a CAGR of approximately 80-85 per cent to reach approximately $310 million in FY19 as compared to $104 million in FY17, and is likely to touch $700 million in FY20. With the advent of international players, highly unorganized furniture market in India is expected to get more organized and increasingly move towards omnichannel business. Also, with the plethora of categories available, and boundaries between furniture and furnishing markets blurring, the future is exciting for the furniture industry in India

  • Godrej adds new furniture brand Script

    Godrej adds new furniture brand Script

    MUMBAI: Godrej has today announced the launch of a new home furniture brand, Script.The aggressive growth plan includes launch of three stores across three cities in this fiscal. Script is pegged as a lifestyle extension from the house of Godrej. Backed by an extensive design thinking process, Script will be tapping into a market size that is estimated to be 10,000+ crores. The first store will be launched in Bangalore followed by stores in Delhi and Mumbai. The business expects a turnover of Rs 320 crores by the end of the 3rd fiscal year.

    Godrej & Boyce MD & Chairman Jamshyd Godrej says, “Godrej has always been celebrated for offering innovations that use cutting edge technology and best in class manufacturing methods with a purpose of providing a great experience to our consumers. Script is a brand that strengthens our commitment to the latter. It is also the first brand from the house of Godrej & Boyce, which establishes Godrej in the attainable premium furniture category. Backed by a strong supply chain infrastructure owing to our existing leadership presence in the furniture segment, we believe Script will be a preferred brand amongst our stakeholders.”

    Godrej & Boyce COO Anil Mathur adds, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. Script is an earnest endeavour in the same direction. It doesn’t merely attempt to satisfy customers but delight them through finest design features. The brand is premium and niche but endeavours to reach the mass market wherein aspiration for cutting edge products exists but prevailing range remains nonexistent.”

    Script business head Rajat Mathur says, “Script is a new perspective on furniture and accessory design that is inspired by contemporary living. Currently there is limited number of national and international branded furniture players in the market. In addition, there is also a vacuum in the attainable premium segment in furniture retail. With Script we see a huge opportunity to bridge this gap. Backed by a very strong design and R&D team, Script promises to offer our consumers the freedom of living.”

  • Phogat launches Godrej Interio healthcare range

    MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to spread awareness about the importance of good sleep for your physical and mental wellbeing.

    A living example of discipline and healthy living leading to success, Phogat spoke about the importance of sleep@10 in her life. She shared instances of her father drawing a strict regime for her and her sisters and one of them being sleeping early by 10pm and getting up by 4am.

    Expressing her appreciation to the vital issue, Phogat said, “Athletes need immense discipline owing to the high-octane physical activities that we engage in. Sleeping@10 was non-negotiable in my house. My father ensured we all slept by then. I believe this routine is not just essential for a wrestler but all of us if we wish to have a stress free and healthy lifestyle. Take your diet, daily exercise and even your mattress very seriously, cause all of this will lead to a healthy sleeping pattern.”

    Sleep Disorder Clinic clinical director Dr. Devnani also spoke on the benefits of sleeping early and how this was a very pertinent conversation for India, given 93% of Indians are believed to be sleep-deprived.

    Dr. Devnani said,“The addiction to technology and multiple devices all through the day and accessing them immediately before sleeping is also on the rise.” She also added, “It has been medically proven that the best time to sleep is at 10pm since it perfectly coordinates with the sun’s patterns.”

    Godrej Interio COO Anil Mathur said,“Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. Misuse of new age technology might be playing an important role towards this and it’s our responsibility to seek for a healthier lifestyle.”