Tag: Anil Kapoor

  • Colors kicks off season two of ’24’

    Colors kicks off season two of ’24’

    MUMBAI: It’s been a year since ’24’ changed the face of Indian television as the show’s Indian adaptation took the country by storm while garnering incredible feedback from industry stalwarts and viewers. Now, as Colors prepares to kick-off the second season of this unprecedented entertainer, Anil Kapoor Film Company makes Season 1, directed by Abhinay Deo and co-produced by RDP Television, available to viewers while giving them the opportunity to go down memory lane and revisit the action-packed hybrid genre lead by Anil Kapoor as ATU Chief Jai Singh Rathod.

     

    The DVD will be available for purchase to viewers to raise excitement levels for the next season which promises to surpass the standards set by the first season of the show. The 24: Season 1 DVD will be available at all leading stores online and retail from 24-Dec-14.

     

    With the second season of 24 ready to go on-the-floor, Raj Nayak, CEO – COLORS said, “Season 1 of 24 wowed viewers and created a benchmark on Indian television. The hybrid genre of entertainment in a real-time narrative focusing on espionage struck a chord and made for an unparalleled viewing experience thereby generating curiosity for a new season even before the first season came to an end. As we kick-off the second season of the show, our challenge has been set: to go beyond the standards set by season one. The DVD for 24: Season 1 will enable viewers to relive the power-packed action and set the stage for a brand-new season which promises to entice viewers unlike ever before.”

     

    Actor and Producer Anil Kapoor further added, “When 24 hit television screens in 2013, little did we know that the show would redefine the action genre and be titled a game-changer while paving way for many such finite series in the GEC space. The thrill and pace of television is much different from what films have to offer and I have been itching to get back to the drawing board and work on the second season of 24. I am eager to step back into the shoes of Jai Singh Rathod and experience another 24 hours of his action-packed, challenging day. To enable viewers to relive the thrill of 24, we are releasing the DVD of the first Season so that all my fans in India and around the world can relive the experience or can catch up with the series if they have missed it.”

     

    The DVDs for the first season of the Indian adaptation of 24 will be distributed by Excel Home Entertainment. Mr. M.N. Kapasi, Managing Director, Excel Home Videos said, When 24 first launched on COLORS last year, it became an overnight sensation of sorts with everyone discussing the show and speaking about its inimitable format and strong characterization. We are very happy to be associated with Anil Kapoor Film Co. to make the DVDs available to the show’s fans and viewers across India and give them a chance to catch up on their favourite show.”

     

    While 24: Season 1 marked the television debut of Bollywood superstar Anil Kapoor, it was backed by a stellar cast comprising of Tisca Chopra, Mandira Bedi, Ajinkya Deo, Sapna Pabbi, Neil Bhoopalam and Anita Raaj to name a few, some interesting cameos by Bollywood’s talented actors like Anupam Kher, Shabana Azmi, Richa Chaddha and Rahul Khanna among others. Season1 also brought together the most talented technical team from the entertainment industry. Season 2 of the show, which will go on floors in 2015, promises to raise the levels of thrill and excitement to further create a unique viewing proposition which will enthral the viewers.

  • Viacom18: The ‘Bigg Boss’ of brand integrations

    Viacom18: The ‘Bigg Boss’ of brand integrations

    MUMBAI: Evolution is the key to survival. And the Media and Entertainment industry has mastered the art.

     

    With changing times, the broadcasters, advertisers along with media agencies are coming up with newer and better ways to put forth their message to their viewers beyond the 10 sec or 30 sec TVC. Innovative ways are being found and negotiated to go beyond the 12 minute ad cap authored by the government.

     

    One such network, which through its numerous entities, can be said is at the forefront of it is Viacom18. Take a look at its latest film Mary Kom or Colors’ Bigg Boss. They are a perfect example of how brands can be integrated.

     

    According to Viacom18 group CEO Sudhanshu Vats, as the network offers sponsorships, it will continue to strengthen the value additions like in the case of Snapdeal and Bigg Boss.

     

    Madison Media, recently did brand integrations with the reality show for TVS Scooty Zest and Britannia. Says the media planner from the agency, who didn’t want to be named, “No other network has so many reality shows under its belt. And they all provide a perfect platform to showcase what the sponsor needs to communicate to the audience.”

     

    The deal is made on the table when sponsor and title sponsors come on board. The value additions help the brands to get value for the big bucks they spend on them.

     

    For instance, in Bigg Boss, the key carriers of the brand integration which is also an integral part of the show’s format are the various ‘tasks’ that are given to the housemates to prove themselves. “We ideate in a manner that a brand /product gets woven beautifully in a given task and their positioning and offerings gets highlighted in a seamless manner. For example, the Snapdeal portal used by the housemates to buy essential household items,” says Colors CEO Raj Nayak.

     

    Brands that associate as sponsors, gets branding presence in the house most suitable for their category.  The Garnier Men’s Products posters are put up in the bathroom, which gets featured in the show every day; similarly, making a call to a loved one, using the Oppo Smart Phone.  Nayak adds, “Suitable to the format and content, brand consumption/ usage is also integrated within the day’s activities.”

     

    The network’s youth entertainment channel, MTV, started embedded advertising in the beginning of the year and since then have had many clients willing to take the new form of advertising. The first few ones being Nokia, Tuborg, ITC and Gionee. 

     

    The phenomenon isn’t new, but a lot of broadcasters are taking the route to keep the advertisers happy as well as get in the mullah. The network, which follows the restricted advertisement air time, hikes its rates at regular intervals to keep the in-flow going. And through its numerous properties keeps the marketers happy. 

     

    With the onset of reality shows, advertisers have got more opportunities. Also, one can have repeat messaging in non-fiction shows, which is not too easy to introduce in fiction shows.  However, if ample development time is given, then even in fiction shows brand stories can be fused, as Colors did with Tata Motors for its show 24.

     

    IPG Mediabrands India GM (content and experiences) Dhruv Jha elaborates on the Tata Motors and 24 deal. “These integrations are more like an extension of the media deals, but they need to done in a smart manner. A forced-upon integration can put off a viewer and not benefit both the channel and the brand as well.”

     

    To make the integration an integral “part” of the show, one needs to draw the fine line. The task isn’t easy.

     

    Ideation starts with the brand brief; next comes synergising the key messaging of the brand with the most suitable content piece so as to hit the viewers/ consumers in the most fitting manner.  It is also important to review the operational aspect during ideation – arranging for the products, branding scope in the scene, feasibility of integrating the brand ambassador etc.  Social media is often used to create pre and post telecast buzz around the integrations.

     

    “Innovation is something that has been ingrained in our channel’s DNA, and as the saying goes, if you’ve seen it before, it ain’t innovation. We challenge ourselves with every show – whether its Bigg Boss, Khatron ke Khiladi, Jhalak Dikhhla Jaa, India’s Got Talent or 24 to ensure that there’s a delight factor both for the viewers as well as the sponsors,” boasts Nayak.

     

    The brands which show the most interest to come on board are e-commerce and smartphone companies. And now with the markets stabilising, the channels are also seeing renewed interests from auto sector, food and FMCG sectors.

     

    The trend is now veering towards integration of brands “strategically” across all engagement points and not be uni-dimensional or have a shotgun approach. 

  • Zoya Akhtar to get Hrithik Roshan and Katrina Kaif together again

    Zoya Akhtar to get Hrithik Roshan and Katrina Kaif together again

    MUMBAI: After creating wonders in Zindagi Na Milegi Dobara (ZNMD), one of the most popular on-screen jodis – Hrithik Roshan and Katrina Kaif is all set to be seen together again after Bang Bang.

     

    According to media reports, the duo will be seen in Zoya Akhtar’s next- Road.

     

    The movie is also said to reprise the hit ZNMD troika of Hrithik Roshan, Farhan Akhtar and Abhay Deol. Speculations are that Abhay and Farhan would not have a romantic backup in the film, hence it will only have one heroine.

     

    Even though there is no official confirmation yet, reports add that Hrithik Roshan is already on board and Katrina Kaif is in the running to play the lead.

     

    While Zoya Akhtar is currently directing Dil Dhadakne Do; Hrithik Roshan and Katrina Kaif are presently busy with their upcoming film Bang Bang. The two actors will soon start the promotion of the film which is all set to release on 2 October.

     

    Already, Bang Bang has created a record with its trailer by becoming the fastest promo to cross one million mark in 13 hours and 2 million in 18 hours of its release. And now the two songs ‘Tu Meri’ and ‘Meherbaan’ have also gone viral online.

     

    The high-on-action flick, which is a remake of the Hollywood movie Knight and Day, also features Danny Denzongpa and Jaaved Jaffrey in key roles.

     

    Dil Dhadakne Do is a story about a dysfunctional family starring Anil Kapoor, Priyanka Chopra, Farhan Akhtar, Ranveer Singh and Anushka Sharma.

  • ‘24’ to premiere on Rishtey

    ‘24’ to premiere on Rishtey

    MUMBAI: It’s been a little over a year since COLORS changed the face of Indian television with its path-breaking show, 24. And now, the riveting 24 hours in the life of Jai Singh Rathod which set the country pulsating in its first season is all set to make a comeback on popular demand on Viacom18’s second general entertainment channel Rishtey. The viewers will once again be a  part of ATU Chief Jai Singh aka Anil Kapoor’s  journey  as he  races against time to save Prime Ministerial candidate Aditya Singhania (Neil Bhoopalam) from assassination in this enthralling espionage drama, that redefined  Indian television through its slick narrative. The show will air every Monday to Saturday at 9.00 PM on Rishtey.

     

    Speaking about bringing back 24 on Rishtey, Raj Nayak, CEO – COLORS and Rishtey, said, “Ever since the first season of 24 drew to a close in December 2013, audiences have been reaching out to us via different mediums requesting for a re-run of the show. We are now happy to announce that the show will air on Rishtey during the week and give viewers an opportunity to relive the action-packed moments that made the show truly exceptional.”

     

    Adding to this ATU Chief Jai Singh Rathod aka Anil Kapoor said, “24 is very special to me. As an actor and a producer very rarely have I experienced such immense creative satisfaction as I have from this show. We were very fortunate that some of the nicest people in show business came together on this show and made the entire journey truly memorable. Everyone, right from the actors to the technicians put in 200% and that shows on screen. The feedback I have received, from viewers across all strata of society and across all age groups, has been very heartening and truly encouraging.”

    He further added, “I am very happy to know that the team at COLORS is now premiering the show on Rishtey, which will give more audiences across the country the chance to experience the show. I hope that the new audiences enjoy watching the show and appreciate our efforts at presenting something different. Also, all fans of 24 who missed out on some episodes earlier or want to relive the entire journey will now get enjoy the thrill not just on weekends but on 6 days in a week on Rishtey. I am also ever excited to share that while viewers once again relish Season 1 of the show, we are already working towards season 2 which will be as thrilling and edge-of-the-seat as the first season.”

     

    24 features the finest from the world of entertainment including Anil Kapoor, Anupam Kher, Shabana Azmi, Tisca Chopra, Anita Raj, Mandira Bedi and Neil Bhoopalam amongst others. The show is co-produced by Anil Kapoor Film Co. and Ramesh Deo Productions, directed by Abhinay Deo and adapted by Rensil D’Silva.

     

    Join ATU Chief Jai Singh Rathod in the race against time as 24 unfolds again Starting 25th August, 2014, every Monday to Saturday at 9.00 PM on Rishtey!

  • Bhagyashree makes her comeback on TV with Life OK’s new show

    Bhagyashree makes her comeback on TV with Life OK’s new show

    MUMBAI: Seems like film actors are moving out of their comfort zones! Faces like Amitabh Bachchan, Salman Khan, Anil Kapoor, Manoj Bajpai and others have already established themselves in the television fraternity.

     

    Latest to join the race is Bhagyashree Patwardhan, the actor who ruled an entire generation’s heart with her debut movie Maine Pyaar Kiya.

     

    Come July, and Bhagyashree will return to the small screen with Life OK’s new offering Laut Aao Trisha. Produced by Nandita Mehra and Bhairavi Raichura’s 24 Frames Production’s, she essays the role of Amrita Swaika, a mother and her journey as she steps out of the house to find her daughter Trisha, who has suddenly disappeared. To the outside world, the Swaikas appear as a picture perfect family that eats, prays and stays together but in her search for Trisha, she comes face to face with the shattering realities of her family and relationships.

     

    With the promos already hitting the television screens from 16 June, it has got more than 2,000 views on YouTube. The show will also bring together some of the very talented and successful actors of television on one platform.

     

    Thrilled to be a part of Life OK’s Laut Aao Trisha, Bhagyashree said, “It’s been a long time since I have been in the entertainment space and I am really excited to be back and working with Life OK for Laut Aao Trisha. The intrigue and the complexities of relationships that are part of my character is what attracted me to the show and made me want to be a part of it. Nothing is black and white, we are all shades of grey. There are layers to every relationship and it takes a trauma to reveal them. What starts as a mother’s search for her daughter who has disappeared, slowly unveils the true faces of all the relationships around her.”

     

    Surprisingly, this finite series was earlier set for telecast on Star Plus. But due to lack of slot, it has been pushed to Life OK. Moreover, while the working title for the show was Missing, it is now called Laut Aao Trisha. While it is an adaptation of the US series Missing, the creative’s changed the title to Laut Aao Trisha in order to make it more relevant as per the story.

     

    If sources are to be believed, the show will air five days a week and will occupy the prime time slot.

  • 24: Live Another Day debuts on AXN starting 9 May

    24: Live Another Day debuts on AXN starting 9 May

    MUMBAI: It was first reported in May last year that American broadcast network, Fox, was considering a 24 limited event television series based on a concept by EMMY Award winning writer, Howard Gordon. Not long after, Gordon had issued a statement saying, “Jack Bauer has always been an exciting, thrilling character, who has evolved through the years, and this new and exciting event series format is perfect to tell the next chapter of his story and continue to reflect how the world is changing. Fans can be rest assured that the Jack they know and love will be back.” 

     

     Indeed, the much-loved lead protagonist of 24 will be back with 24: Live Another Day, scheduled to premiere on AXN on 9 May, within the same week as its US telecast.

     

     AXN India programming head Arpit Mankar, confirmed the development. Having aired all eight seasons of 24 as well as the television film, 24: Redemption in India, the channel had acquired the rights to broadcast 24: Live Another Day and anymore 24 series if produced early on this year.

     

    Coming to the limited series, it is set and shot in London and follows the exploits of agent Bauer (Kiefer Sutherland), four years after the events of season 8, as he once again risks life and limb to thwart a global disaster.  

     

     Tracking the federal fugitive on the run are CIA head Steve Harris played by Benjamin Bratt (Law & Order); resourceful but ruthless CIA agent Kate Morgan played by Yvonne Strahovski (ChuckDexter); smart and sophisticated CIA computer techie Jordan Reed played by Giles Matthey (Jobs); and sharp but arrogant field operative Erik Ritter played by Gbenga Akinnagbe (The Wire).

     

    Calling the shots is James Heller played by William Devane (The Dark Knight Rises), now president of the United States. Heller is flanked by his chief of staff, Mark Boudreau, played by Tate Donovan (Damages, Hostages), who is married to Heller’s daughter and Bauer’s former flame, Audrey, played by Kim Raver (Revolution).

     

     Meanwhile, Bauer’s confidante, Chloe O’Brian, played by Mary Lynn Rajskub (Firewall), is now working underground with high-profile hacker Adrian Cross played by Michael Wincott (The Crow). 

     

     The guest stars on 24: Live Another Day include Golden Globe Award winner Judy Davis (Life with Judy Garland), Golden Globe Award nominee Stephen Fry (Alice in WonderlandBones) and Michelle Fairley (Game of Thrones). Bauer has just a day to prevent an unthinkable terrorist attack that could change the world forever…

     

    What are AXN India’s expectations from the limited series? “We expect the show to get new viewers. There are two reasons for this: a) 24 now is a more recognised brand in India, thanks to the local version. b) We expect the younger generation of today to tune-in to the show since the 24 franchise launched way back in 2001 when they were too young to consume TV. We are targeting both the 24 loyalists who we believe are in the 25-44 yrs TG as well as the 15-24 yrs TG who would possibly be watching it for the first time. We expect both males and females to tune in. They will surely want to watch this cult show,” said Mankar.

     

    What about advertising? A 30-second advertisement spot for 24: Live Another Day sells for half a million US dollars in the US. So, “This credibility definitely helps from a sponsorship point of view as brands are assured of loyal viewership, in terms of both reach and time spent. Our sales team has had a very encouraging response from key categories and brands. AXN’s marketing campaign will be 360 degree covering TV, online, OOH and print,” shoots Mankar.

     

    Starting 31 March, Monday to Thursday at 9:00 pm, AXN India will air all episodes of season eight of 24 as a catch-up marathon before 24: Live Another Day makes its adrenaline-packed debut on 9 May.

  • America gears up for the 15th IIFA Weekend and Awards 2014 in Tampa Bay

    America gears up for the 15th IIFA Weekend and Awards 2014 in Tampa Bay

    MUMBAI: As we draw closer to the 15th International Indian Film Academy (IIFA) Weekend & Awards in Tampa Bay, Florida, the Academy held a press conference on the lawns of the U.S. Consulate in Mumbai, today. Friends of IIFA, members from the film fraternity were present today along with U.S. Ambassador Peter Haas, and the Tampa Bay delegation to show their support for the upcoming celebrations in the United States of America. The 15th Videocon D2H IIFA Weekend and the Tata Motors IIFA Awards will be held from the 23rd – 26th of April.

     

    Actors Anil Kapoor, Madhuri Dixit Nene, Saif Ali Khan, Kareena Kapoor Khan, Bipasha Basu and music director Pritam were on hand to announce the details of the Videocon D2H IIFA Weekend. Leading the delegation from Tampa were Mayor of Tampa Bay – Bob Buckhorn, Hillsborough County Commissioner – Al Higginbotham and Santiago Corrada, President and Chief Executive Officer of Visit Tampa Bay and the IIFA hosts from Tampa Bay, Dr. Kiran Patel and Dr. (Mrs.) Pallavi Patel.   

     

    Peter Haas, U.S. Consul General in Mumbai said, “I’m excited by IIFA’s decision to hold this year’s awards ceremony in Tampa, Florida.  Bollywood fans across the United States will be thrilled that India’s biggest film stars are coming.  We look forward to other Indian companies choosing the United States as their travel destination and stand ready to assist.”

     

    The 15th edition of the Videocon D2H IIFA Weekend in April 2014 is set to include multiple star-studded events including the IIFA Rocks (a fashion and music spectacular), the IIFA Magic of the Movies & Technical Awards, and the crown jewel Tata Motors IIFA Awards.

     

    The Tata Motors IIFA Awards will be hosted by Shahid Kapoor and Farhan Akhtar. The first set of star performers at the Videocon D2H IIFA Weekend include Hrithik Roshan, Priyanka Chopra, Madhuri Dixit Nene, Saif Ali Khan, Kareena Kapoor Khan, Ranveer Singh, Sonakshi Sinha, Bipasha Basu, Pritam and Vir Das among others. The performances would be choreographed by the internationally-renowned Shiamak Davar. More stars would be announced in the next few weeks.

     

    The sale of tickets for the Tata Motors IIFA Awards has been brisk with more than 15000 tickets being already sold without any announcement of performing stars. The response from the audience is phenomenal and the Indian contingent is looking forward to the first-ever IIFA Celebrations in America.

     

    Business events include the FICCI-IIFA Global Business Forum which focuses on business opportunities across the two geographies, the Global Leadership Honours and a Media and Entertainment Strategy Summit led by Ernst & Young and FICCI’s Entertainment division.

     

    The FICCI IIFA Global Business Forum will take place over two days (24th & 25th April) at the Tampa Convention Center. Hosted by the University of South Florida College of Business, the business forum will be addressed by several leading visionaries and business leaders including Indian IT visionary, founder and Executive Chairman of Infosys, Mr. Narayan Murthy and FICCI President Siddharth Birla. The business forum’s verticals will focus on renewable energy, pharma, healthcare & life sciences, tourism, IT and cyber security, infrastructure, education and higher education.

     

    For the first time this year, the IIFA EXPO comprising a B2C showcase of businesses from India and US would be on view. The focus areas are property, wellness and tranquility, jewelry, banking, tourism, bridal wear, clothing, handicrafts and artifacts.

     

    Additional unique events include an IIFA Masterclass with an international actor and IIFA Stomp which is a celebration by the Tampa Bay community to welcome IIFA on April 23rd – a unique celebration of Indian music, dance and cuisine in the Curtis Hixon Waterfont Park in Tampa. This open for general public event, will feature popular DJs led by Ravi Drums and Akbar Sami.

     

    Long time friend & supporter of IIFA, International Actor, Anil Kapoor said “There is nothing as unique as Bollywood, and Tampa is in for a treat this year! The IIFAs are a great platform for us to showcase our work to the world. This April, IIFA will bring the magic of Indian Cinema to America.”

     

    Speaking on her years in the US, Madhuri Dixit Nene said, “Very few know that I lived in Florida for a while. I have been to Tampa Bay and I can tell you honestly it is a beautiful city and the people there are warm and welcoming. Thank you for hosting us. We are gonna rock.”

     

    Saif Ali Khan commented saying, “It’s always amazing to give our Indian and international audience a once-in-a-lifetime opportunity to witness one of the finest celebrations of Indian culture and cinema. IIFA is really going to rock this year!”

     

    Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors said, “After an exciting debut last year, Tata Motors is again joining hands with IIFA to delight their global audiences. With our newly showcased, next-generation cars – the Zest and the Bolt, at the recent Auto Expo 2014, we also have some new emerging superstars to add to the excitement. Engineered for global markets, through global teams across India, UK and Korea, these cars will set new standards in their respective segments just like the IIFA Awards. These cars are a true representation of our Horizonext philosophy, with best-in-class offerings and will showcase the Next in Design, Performance and Infotainment. We will bring many more such exciting best-in-class offerings and we hope to receive your support in our journey, in the Future”.

     

    Kareena Kapoor Khan said, “There is a great pride when representing your country and the Indian film industry, and IIFA makes that possible for all us. I am excited to reach out to our fans and Indian Cinema aficionados in the USA and across the world. I’m sure IIFA 2014 is going to be a phenomenal success as it ventures into USA.”

     

    Mr. Sabbas Joseph, Director, Wizcraft International & IIFA said, “In our 15th year, IIFA continues to build bridges through cinema across communities throughout the world. We are determined to bring the magic and magnitude of Indian culture as Tampa Bay is set to witness the spectacle that is Indian cinema, when IIFA comes to the US, this April.”

     

    Bipasha Basu said, “Over the years, I have been privileged to have been a part of and performed at several IIFAs and have watched them grow from strength to strength. It is commendable that IIFA continues to be a magnificent celebration of Indian Cinema and IIFA’s efforts to promote Indian Cinema on a global scale are really praiseworthy. As an ambassador of Cinema, I whole-heartedly support this noble endeavor and will continue to do so. It would be fun to be in North America this year, because with a huge number of Bollywood fans in the country, it will only be a remarkable celebration.”

     

    At the onset of IIFA 2014, Videocon announced the launch of Videocon 4K 4 IIFA Facebook contest where the users can participate, play and win a chance to experience IIFA in Tampa Bay, US. Mr. Anirudh Dhoot – Director, Videocon Group stated, “In our 6th year of successful association, Videocon d2h along with IIFA, shares a similar outlook of promoting excellence in entertainment. The focus of both IIFA and Videocon d2h is adding variety and value in its entertainment quotient.  Videocon d2h which is now Asia’s Most Promising DTH brand strives to provide the best viewing experience in Asli HD through its DTH services and now reaches more than 10 million homes. We provide a very good platform for IIFA as well to reach out to this discerning audience.”

     

    Gaurav Banerjee, General Manager, Star Plus said, “We are proud to partner Wizcraft for over the last ten years in the biggest celebration of Indian Cinema with the IIFA weekend. This year with Tampa Bay as the host, a fantastic line up of talent and support from the industry, we promise to create a blockbuster evening reaching IIFA to millions of households worldwide through Star Plus.”

    Having travelled to some phenomenal destinations across the globe over the last 15 years, IIFA has graced the shores of the UK, Europe, Middle East, South East Asia, South Africa, Sri Lanka Amsterdam and Canada. Fans and enthusiasts of Indian Cinema from around the world can expect to see their favorite stars descend into Tampa, Florida during the weekend and witness Indian Cinema’s most glorious event unfold for the first time in America. With world-class infrastructure and facilities and having hosted a myriad of international concerts, events and the Super Bowl four times, Tampa Bay is the ideal choice for the 15th IIFA celebrations.

     

    The Videocon D2H IIFA Weekend is presented by Videocon D2H and the Tata Motors IIFA Awards is presented by Tata Motors. The IIFA Weekend &Awards will be broadcast globally on Star Plus, for the 10th year running.

  • Anil Kapoor and Priyanka Chopra along with the IIFA management to kick start IIFA Tampa 2014

    Anil Kapoor and Priyanka Chopra along with the IIFA management to kick start IIFA Tampa 2014

    MUMBAI: Superstars of Indian Cinema – Anil Kapoor and Priyanka Chopra will join the International Indian Film Awards (IIFA) on a 3 city tour of America as they announce celebrations ahead of the 15th year of the film industry’s most awaited awards ceremony and weekend extravaganza. Fans of Indian Cinema, particularly those residing in Los Angeles, Tampa Bay and New York will have the opportunity to catch two of the most prolific stars of Indian Cinema on American soil.

     
    Priyanka Chopra said “Year after year, IIFA brings the best of Indian cinema to a new geography in different parts of the world, providing a taste of the best that we have to offer. We are very excited to bring IIFA to Tampa Bay.  With the support of representatives of Visit Tampa, we have been able to conceptualize and actualize an incredible event.  There will be music, dance and a whole lot of spice!  We’re looking forward to giving our fans and new audiences the experience of a lifetime.

     

    Earlier this year, the International Indian Film Academy (IIFA) announced that fans of Indian Cinema could expect the 15th Annual IIFA celebrations to make its American premiere in Tampa Bay, Florida. The institution has now announced the much awaited official dates for the mega-weekend that is all set to take place from the 24th – 26th of April.

     
    Speaking about the tour, Anil Kapoor said “With the promise of bringing the best and biggest events to the fans of Indian Cinematic Diaspora in a manner that’s unique and entertaining, the IIFA Weekend and Awards is an iconic platform with fans globally. As a friend of IIFA, I am delighted as IIFA makes its debut in the USA through Tampa Bay.  It has been my pleasure to be associated with IIFA for over a decade and once again on behalf of IIFA and the Indian film fraternity we commit to give our audience an opportunity to witness one of the finest celebrations of culture and cinema.”

    Having played a large hand to bring the IIFA ceremony to Tampa Bay; cardiologist, philanthropist, community leader and strong supporter of IIFA, Dr. Kiran Patel said, “I am glad to lend my support in whatever way possible to IIFA and the Indian film fraternity at large. The excitement is building up and we look forward to some extremely entertaining and memorable events. With the goodwill of our community we look forward to the grandest Indian cinema spectacle that the US has ever seen.”

    Santiago Corrada, President and Chief Executive Officer of Visit Tampa Bay said, “We are extremely excited to join Wizcraft/IIFA in announcing the official dates, venues and the launch of ticket sales. Our teams have worked together diligently over the past six months to ensure a successful production in Tampa Bay.  This tour is just the beginning of a very exciting journey. Our entire region is enthusiastically preparing to welcome tens of thousands of visitors to our destination, and we look forward to serving as great hosts to the biggest and best International Indian Film Academy awards in history.”

    Having travelled to some phenomenal destinations across the globe over the last 14 years, IIFA has graced the shores of the UK, Europe, Middle East, Southeast Asia, South Africa, Sri Lanka and Canada. Fans and enthusiasts of Indian Cinema from around the world can expect to see their favorite stars descend into Tampa Bay during the weekend and witness Indian Cinema’s most glorious event unfold in the city. With world-class infrastructure and facilities and having hosted a myriad of international concerts, events and the Super Bowl four times, Tampa Bay is the ideal choice for the 15th IIFA Weekend & Awards.

     

    Mr. Andre Timmins, Director, Wizcraft International said, “We are looking forward to organizing the IIFA Weekend & Awards in the USA and exploring the wonderful new opportunities in this new territory for IIFA. With a focus to showcase the best of Indian cinema to the world, we are preparing for another spectacular edition this year including many exciting and entertaining events leading up to and including the IIFA Weekend. Anil Kapoor & Priyanka Chopra have been associated with IIFA for many years and it is a great pleasure to have them tour America with us as we officially announce details for IIFA 2014 in Tampa Bay.”

     

    IIFA is a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories.  The alliances made via the platform of IIFA provide huge benefits and gain not only to India the host country as well. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions.

  • Getting Dolby 5.1 audio into Anil Kapoor’s ’24’

    Getting Dolby 5.1 audio into Anil Kapoor’s ’24’

    While the Indian television industry is no stranger to 5.1 Dolby surround sound, the recently concluded season of Anil Kapoor’s 24 on Colors garnered much appreciation for skilful use of this technology, while setting a benchmark for television shows to follow. 

    As most readers would be aware, Dolby  5.1 (five point one) surround sound is the common name for six channel surround sound multichannel audio systems, using five full bandwidth channels and one low-frequency effects channel (point one). Dolby Digital, Dolby Pro Logic II and DTS  are all common 5.1 systems, and use the same speaker channels and configuration, having a front left and right, a centre channel, two surround channels and a subwoofer.

    I wanted the experience to be exactly the same as when viewers spend Rs 100-200 on a ticket to watch a film in a cinema hall, says Abhinay Deo

    So how was a technology commonly associated with commercial cinema incorporated to create a more immersive experience for viewers within the comfort of their homes?

    Says Dolby India country manager Pankaj Kedia: “We started the dialogue with 24 quite early when everything was in the pre-production stage. We supported and worked closely with them right through the entire production and post-production. I think 24 is unique because the promise that we have been talking about, the possibilities we have been talking about for 5.1 and HD, 24 has made it all possible. Because consumers watch the content; they are not watching a channel or a particular operator. I think 24 as content is a new genre from an Indian broadcast perspective, and it has taken this experience to an altogether different level, which has never been possible before.”

    For 24 director Abhinay Deo, sound was one of the stars of 24. “Sound for me is a very important aspect. A film or emotion cannot be complete without the right sound. We started with the show, and looked at it both as a television product and as a feature film. I wanted the experience to be exactly the same as when you spend Rs 100-200 on a ticket to watch a film in a cinema hall,” says Deo.

    “I didn’t care about what it is that television viewers are used to, and I was warned about it time and again… ‘This won’t work in television… we are not used to this… and so on…’ But we went out with what we believed in. Forget about who is used to it and who isn’t, who used it and who didn’t. We gave them the experience we feel they should have had,” he adds.

    With only LCDs, LEDs and Plasma TVs supporting HD, how did the team ensure that HD viewers with home theatre systems and those without and those with plain vanillas TVs with normal stereo sound have an equally enjoyable experience?

    Replies Deo: “That was the biggest challenge in sound for us. We did a lot of pre-production. We didn’t do anything majorly radical in either of these parts. We did a lot of R&D and made a standard so that people on both sides of the fence could enjoy that experience. We kept the volume at a level it should be at; not more, not less. And that is great because of the Dolby experience.”

    Coming to the technology itself, sound designer for 24 Nimish Chheda goes on to explain the nitty-gritty. “We gave it a cinematic approach, right from the start; our studio had speakers behind a perforated screen equipped with a digital projector, making you feel like you are sitting in a theatre,” he says. “We had layers of all the elements – dialogues, sound effects, and music. We mixed it, keeping in mind what was important for a particular shot. We highlighted what was important in every shot and moved onto the next shot and thus, ensuring a smooth flow.”

    To keep the sound as ‘real’ as possible, ambiences were used more than sound effects. For the purpose, the team scouted the city at particular times, recording four-channel or ‘quad’ sounds. Usually in 5.1 surround sound, dialogues are always in the centre speaker and sound effects are in the left and right speakers, while ambiences are in the front left and right and the rear left and right channels. Hence, a viewer seated in the centre gets a surround sound experience.

    To keep the sound as _real_ as possible, ambiences were used more than sound effects, says Nimish Chheda

    Recording location sound proved to be an uphill task throughout as each episode took at least seven to eight days to shoot. For example for episode No 3 which is supposed to happen between 2 am and 3 am. Since the filming of that specific episode was done over eight days, ambient sound kept changing every night. 

    Unlike the norm on TV wherein the camera audio with its two channels is used, for 24, the team opted for eight dedicated channels. Specific microphones were assigned to Kapoor as the main protagonist Jai Singh Rathod, and film sync sound set up was used for the rest of the cast.

    Approximately 60 per cent of the filming was outdoors as compared to a general TV series; and Deo was extremely rigid about filming locales with natural environments. “Hence, we had to be extremely particular about ambient sound interference like a lorry honking or a dog barking when sound was being recorded,” says Cheddha.

    Another requirement that they had to keep in mind was that of the title sponsor Tata Motors. There was a commitment from the team to ensure that each and every Tata car sounds as real and distinct as it does on the streets. Hence, all these sounds were recorded on location. 

    The five-member strong post-production team comprised a dubbing engineer, foley artist, foley recordist, sound editor, and the sound designer, who also served as the mixing engineer for the entire series. The background score was done by two music professionals – Mark and Gaurav – while a team of post-production coordinators made sure the entire process between sound and video was smooth.

    No particular servers were used for audio though there were dedicated two 2TBa Enterprise Edition internal drives (10,000 rpm) for the purpose. This apart, they were backed up on two 2 TB drives each; thus three back-ups happened simultaneously at the end of each day.
    Standard Avid and Protools software were used for designing, clean-ups, mixing and so on.

    According to Pankaj Kedia, the biggest challenge for Dolby during the making of 24 was to preserve the content creator_s intent

    First the dialogues recorded on the eight track location sound recorder (Deva), were cleaned up and in unfortunate cases, where the ambient levels were too high, they were marked for dubbing. In the episode which had Richa Chaddha and Anil Kapoor on a construction site, despite all efforts to do live noise reduction of ambient sound; the team had to dub almost 80 per cent of it.

    Then, the location ambience tracks were listened too very closely…as well as the sound design and sound effects. In the sound design process, we used certain sounds which were generated using Kyma Pacarana. The rest of the sound effects were used from the library or recorded live to ensure that the sound is as real as possible. The music tracks from the music composers were then layered into the session, and making it ready for the 5.1 Dolby mix. 70 per cent of the background score used in the Indian series was that used in the US, and the Indian music composers had to work with the two stereo tracks that the music came down in to add their elements and nuances.

    The challenge was to make sure all the elements worked well in TV 5.1 for which the team did a lot of R&D. All the tracks were mixed as per the Dolby Mix Level of -23dBfs.

    General television shows comprise of just dialogue and music; the challenge here was to keep the overall mix i.e. the sound effects, music and dialogue proportionately loud enough, yet crystal clear when listened to separately, giving you a complete cinematic feel out of your general tv speakers.

    It may come as a shock but on an average, 70 hours were spent on post-production per episode to deliver 42 minutes of content. Of these, 30 hours were devoted to cleaning up and leveling of dialogues, 25 hours to sound designing and the remaining 15 hours to the final mix. “Time was always a challenge, we had to give unmix’s, Dolby 5.1 mix & a stereo mix version for every episode to the channel for their Promos and the HD and SD platforms respectively” says Cheddha. “But it was fun, which generally TV is not.”

    The dogged focus on getting it right ensured that Colors’ technical and quality control team gave it the go ahead for almost every episode. The only exception was the first in the series, which had a problem that got clearance after corrections from the production house. 

    The show is a refreshing change to Indian television, believes Resul Pookutty
    Deo points that the sound and technical standards used in the original US version of 24 became the gold standard for Dolby audio in TV shows worldwide. And the desi version too toed the same line. “I think the US 24 in its time, reinvented TV there, which is what our intent was as well,” he says. “Hence, we were clear when we said that whatever they had, we must have. There is standardisation in terms of treatment of sound, as Dolby did with the original. But having said that, Los Angeles and Mumbai are totally different and the way they sound is totally different. We needed to hear Mumbai at a particular hour. In that sense, the original US version is pretty clean whereas ours is noisy and that is great.”

    According to Kedia, the biggest challenge for Dolby during the making of 24 was to preserve the content creator’s intent. “We wanted to deliver the content exactly in the same way it was meant to be and not in any different way. The bullet sound, the explosion and the whisper had to all sound exactly the same that they’d been designed to,” he says.

    That’s a sound way of looking at things. And it worked if one goes by the kudos the entire sound team has been getting. Hear out what Oscar winning sound designer Resul Pookutty has to say.  “I haven’t seen it much on TV; I was supposed to do the sound for the same. But my schedules didn’t allow me to work on it, what I’m hearing is a lot of good things about the show, which in a way is a refreshing change to Indian television.”

    Indeed. And may the tribe pushing the envelope on sound in Indian television increase.

  • Akshay Kumar & Ashvini Yardi to release Fugly on 16 May 2014

    Akshay Kumar & Ashvini Yardi to release Fugly on 16 May 2014

    NEW DELHI: After the success of their first venture OMG: Oh My God!, actor Akshay Kumar and Ashvini Yardi are all set to release Fugly, a coming-of-age drama set in the by lanes of Delhi.

     

    The film’s release date has just been announced as 16 May 2014.

     

    Produced by the Grazing Goat Pictures and directed by Kabir Sadanand, Fugly is shot extensively in Delhi and the breathtaking locations of Leh. It is the story of four friends – Dev, Devi, Gaurav and Aditya and how this carefree bunch, at the threshold of their lives, get caught in a Fugly incident, which sucks them slowly into the big bad world of corruption, politics and the real society in the capital.

     

    The central characters are played by an ensemble of some of the freshest faces to emerge from India: Anil Kapoor’s nephew Mohit Marwah, Olympic medalist Boxer Vijender Singh, grand niece of Sayed Jaffery Kiara Advani and Slumdog Millionaire actor Arti Lamba will make their Bollywood debuts in the film. The film also sees the fondly remembered Anjali, from the 1998 blockbuster, Kuch Kuch Hota Hai, Sana Saeed, in a special song and Jimmy Shergill who returns to the big screen after Bullet Raja.

     

    With Fugly, Akshay and Ashvini have followed up the huge success of their first film venture, OMG: Oh My God, and their regional successes, the critically acclaimed Marathi film 72 Miles Ek Pravas, and the Punjabi comic-caper ‘Bhaji in Problem’.

     

    Spearheading investment into quality, subject-driven film-making, Grazing Goat Pictures is taking Hindi and regional cinema to new heights with a range of innovative and fresh projects.