MUMBAI: Ganpati bhakti just got a dash of kitchen wisdom. This Ganesh Chaturthi, TTK Prestige has set up its immersive Prestige Svachh Shelter at Mumbai’s iconic Andhericha Raja, proving that devotion and clean living can go hand in hand. The installation, inspired by the spill-proof deep lid of the Svachh cookware range, is drawing thousands of devotees who are discovering that true blessings may well begin at home with cleaner kitchens and mindful water use.
Partnering with Fever FM as the official radio partner, the initiative goes beyond festive décor to become a movement. Families, youngsters and even celebrities are stepping into the Svachh Shelter to click selfies, upload them on social media and take the Svachhlivingpledge. Each post adds to a growing collective voice for sustainable practices, while participants also stand a chance to win Prestige vouchers. The shelter has quickly turned into a buzzing hub where spirituality, community and conscious living blend seamlessly.
To spice things up, the daily Modak Making Challenge has devotees rolling up their sleeves with Prestige’s Airfryer and multi-tasking Kadai. The fun, fuss-free contest has already seen spirited participation, with cheers and applause echoing through the pandal as winners walk away with Prestige gift hampers. Beyond contests and selfies, the presence of well-known personalities has added star power, amplifying the message of cleaner kitchens and responsible living.
Explaining the thought behind the initiative, TTK Prestige chief sales & marketing Anil Gurnani said the Svachh Shelter was designed to marry celebration with purpose reminding households that festive joy can sit beautifully alongside conscious choices for the environment. As the campaign gathers momentum, the shelter is turning from an attraction into a movement, showing devotees that devotion shines brightest when it is paired with purity, awareness and a cleaner tomorrow.