ITV

Tag: Anil Gupta

  • KEI Industries Ltd. launches Conflame Green+ FRLS for new-age homes

    KEI Industries Ltd. launches Conflame Green+ FRLS for new-age homes

    Mumbai: KEI Wires and Cables, a leading name in the electrical industry, proudly announces the launch of Conflame Green + , its revolutionary house wire which protects lives, saves costand marks a significant stride towards safety and sustainability in the domain of eco-friendly electrical solutions.

    The brand has unveiled its advertising campaign showcasing the esteemed team of Royal Challengers Bengaluru, featuring renowned players such as Virat Kohli, Mohammad Siraj, and Dinesh Karthik. The ad illustrates the brand’s emphasis on sustainability and new age living as Conflame Green + FRLS is made to keep homes safe and the environment, safer.

    In this advertisement, the company is highlighting its flagship eco-friendly green wire, Conflame Green+, which boasts numerous features beyond its environmentally-friendly nature. These include electricity saving capabilities, life-saving attributes in the event of a fire, and its overall safety for homes. By drawing a parallel to an “All Rounder” in cricket, known for excelling in batting, bowling, and overall performance, the ad underscores how the Conflame Green+ wire fulfills various household requirements effectively, akin to the versatility of a cricket all-rounder.

    The communication blitz will capture the imagination of one and all. The campaign will be visible on TV during the cricketing action, print medium, digital and social media space, influencer based marketing activities will keep the atmosphere buzzing.

    Innovative OOH and branding in Metro trains is also on the cards to take visibility to a new high.

    The brand is also leaving no stone unturned to stay at the forefront of tech-innovation. The new advertising campaign will also introduce AI enabled integration with customers and channel partners.

    KEI, a renowned leader in innovative solutions, has unveiled its next-generation living eco-friendly solutions designed to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener and more sustainable future.

    Speaking on the association, KEI Industries Ltd. Chairman -Cum- Managing Director Anil Gupta said, “We are delighted to announce our partnership with Royal Challengers Bengaluru, which is one of the most popular and strongest T20 brands. KEI is one of the leading wires & cables player serving customers across 60 counties globally and we see a great synergy between both the brands. The player of international stature gives a synergy with the product features of brand KEI. India is a cricket frenzy nation and with this partnership, we aim to leverage T20 league to build and strengthen our brand awareness and connect with our target audience across the globe.”  

    Sharing his thoughts on the association, KEI Industries director Akshit Diviaj Gupta Ltd.said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”

  • DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    New Delhi, 20 March: The Indian DataWind Inc.:has been recognized for the Tablet Brand with Maximum Consumer Pull.

    The award was presented to DataWind during the Tele Analysis Device World 2016, Confluence of Indian Device Ecosystem, in New Delhi.

    The dignitaries present at the Device World 2016 included CMDs, Chairmen, CEOs,COO,and senior people from policy formulators, market researchers & industry analysts,handset vendors, operators, OTT players, telecom vendors, VAS providers, consultants/System Integrators/VAR’s,  trade associations & media amongst others.

    DataWind was recognized for making UbiSlate, the low cost, affordable internet connectivity devices accessible to people at the grass root level and in turn making a transformational impact to the Indian Tech industry. DataWind’s efforts have received global attention as the company implements its vision of connecting billions of people to the internet. The company is the only firm to offer free internet browsing for one year on all its devices

    On receiving the award, DataWind President and CEO Suneet Singh Tuli said, “We thank the organisers for the recognition which further motivates us to continue the journey to bridge the digital divide.We were named as the leader in the Tablet market for the 4th Quarter of 2015 both in the IDC and CMR Reports and now we have been named as the Tablet Brand with Maximum Consumer Pull. I am deeply honoured and humbled for this recognition.”

    He added “At DataWind we strive to make technology and connectivity most affordable just so that the true benefits of this digital age are accessible to all.”

    At the event DataWind also made a presentation on Make in India, conforming to the vision Prime Minister of India. The Award was received by Anil Gupta, Vice President, Platform Strategy from DataWind.

    Recently, DataWind was announced as the leader in the Tablet market in 4th Quarter of 2015 by both IDC and CMR Report with 20.7% and 24% market share respectively.According to CMR report, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

  • DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    DataWind Receives award for “Tablet Brand with Maximum Consumer Pull” at Teleanalysis Device World 2016″

    New Delhi, 20 March: The Indian DataWind Inc.:has been recognized for the Tablet Brand with Maximum Consumer Pull.

    The award was presented to DataWind during the Tele Analysis Device World 2016, Confluence of Indian Device Ecosystem, in New Delhi.

    The dignitaries present at the Device World 2016 included CMDs, Chairmen, CEOs,COO,and senior people from policy formulators, market researchers & industry analysts,handset vendors, operators, OTT players, telecom vendors, VAS providers, consultants/System Integrators/VAR’s,  trade associations & media amongst others.

    DataWind was recognized for making UbiSlate, the low cost, affordable internet connectivity devices accessible to people at the grass root level and in turn making a transformational impact to the Indian Tech industry. DataWind’s efforts have received global attention as the company implements its vision of connecting billions of people to the internet. The company is the only firm to offer free internet browsing for one year on all its devices

    On receiving the award, DataWind President and CEO Suneet Singh Tuli said, “We thank the organisers for the recognition which further motivates us to continue the journey to bridge the digital divide.We were named as the leader in the Tablet market for the 4th Quarter of 2015 both in the IDC and CMR Reports and now we have been named as the Tablet Brand with Maximum Consumer Pull. I am deeply honoured and humbled for this recognition.”

    He added “At DataWind we strive to make technology and connectivity most affordable just so that the true benefits of this digital age are accessible to all.”

    At the event DataWind also made a presentation on Make in India, conforming to the vision Prime Minister of India. The Award was received by Anil Gupta, Vice President, Platform Strategy from DataWind.

    Recently, DataWind was announced as the leader in the Tablet market in 4th Quarter of 2015 by both IDC and CMR Report with 20.7% and 24% market share respectively.According to CMR report, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

  • Rajesh Khanna makes his TVC debut in Havells’ new campaign

    MUMBAI: Bollywood yesteryears superstar Rajesh Khanna is making his debut television commercial. Electrical and power distribution equipment manufacturer Havells India Limited unveiled its new ad campaign, ‘Havells Fans are Forever‘, featuring Khanna in the TVC.

    Havells is known to portray unique concepts through its out of the box advertising with campaigns like ‘Shock Laga‘ and ‘Wires that don‘t catch fire‘. The latest campaign named ‘Fans are Forever‘ is another extension of this strategy. The TVC has been shot by R Balki.

    The commercial makes use of the fact that Khanna attracted
    unprecedented mass hysteria and a frenzied fan following in his heydays. It showcases him going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar. However there is a twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans!

    Havells (India) joint managing director Anil Gupta said, “It is a constant endeavour to come out with clutter breaking ad campaigns and create the desired impact so as to reach out to audience at large. As far as Rajesh Khanna is concerned, he was undoubtedly the best fit for our campaign – Fans are Forever. Even after 30 or 40 odd years, people of not only our generation but by the younger generation as well, remember him as one of the biggest stars of his time. He will be revered for ever just like our Havells Fans!”

    Balki chairman and chief creative officer Lowe Lintas India said, “This new campaign gave us a great opportunity to capture the essence of the brand with sheer simplicity. When the ad was being conceived, we could think of none other than Rajesh Khanna himself who had the maximum fan following…almost legendary and who still commands a great deal of respect. Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial.”

    Khanna added, “To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It‘s good to be back.”

    The commercials will be on air during the ongoing IPL and will also be extended to print, internet and in-shop POSM.