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Tag: Anil Dua

  • Anil Dua bids adieu to Hero MotoCorp

    Anil Dua bids adieu to Hero MotoCorp

    MUMBAI: Hero MotoCorp has announced the resignation of senior vice-president for marketing and sales Anil Dua.

     

    The company statement mentioned that Dua has decided to pursue an opportunity outside of the company and will continue in his current role till 24 June 2014. Dua has been with the company since 2006 and is credited with having helped the company evolve its brand after it parted ways with its 26-year-old joint venture partner Honda Motor Co. in December 2010.

     

    Commenting on the development, Hero MotoCorp managing director and chief executive Pawan Munjal said, “He played an important role in doubling of sales volumes and increasing market share during the past eight years. I thank Anil for his contributions, and wish him all the very best in his future endeavour.” 

     

    According to a statement issued by the company, the national marketing and sales functions will continue to be headed by Sanjeev Shukla and A. Srinivasu respectively. On the other hand the national dealer development and after-sales service functions will remain with Ajay Dikshitand Rajesh Mukhija, respectively.

  • Hero Honda lines up marketing activities around the World Cup

    Hero Honda lines up marketing activities around the World Cup

    MUMBAI: Two wheeler company Hero Honda Motors, which is a global partner of the International Cricket Council (ICC), has unleashed a slew of activities offering opportunities for fans to realise their cricketing dreams and get closer to their cricketing icons.

    Hero Honda has announced the “Karizma ZMR Cricket Championship” to be hosted in Colombo, Dhaka and 75 cities spread across the country prior to the World Cup.

    Spanning over two weeks, the Karizma ZMR Cricket Championship will feature cricket teams from several city colleges, who will compete to be the best in their respective cities. 28 city teams will be finally chosen for the dream-come-true opportunity to take a ‘Victory Lap’ each during a World Cup match, hosted in their city or region.

    In addition, many winners will also get another opportunity – this time to pose with the World Cup trophy, during the trophy tour being organised on the sidelines of the championship.

    Moreover, one additional team will be chosen nationally through an online contest. This team will be chosen based on their performance in a cricket-based video game which can be played on mobile phones and computers. And this team gets the Biggest Prize of all – they will get to take their Victory Lap in the final match of the ICC Cricket World Cup in Mumbai!

    Hero Honda is also organising a tour of the ICC Cricket World Cup trophy. The trophy has already been taken to Mumbai, Ahmedabad, Pune, Chennai, Hyderabad and Bangalore, and Colombo in Sri Lanka. It will now be taken to Delhi, Chandigarh and Dhaka (Bangladesh) so that fans can actually get to see the all-important trophy for themselves.

    The cricket World Cup, to be played in India, Bangladesh and Sri Lanka, takes place from 19 February – 2 April 2011.

    Hero Honda Motors senior VP marketing and sales Anil Dua said, “If big time cricket is here, you can trust Hero Honda to bring in exciting innovative concepts for cricket fans and enthusiasts. Taking a Victory Lap at an international cricket match – that too at an ICC Cricket World Cup match – is any cricketer’s dream. And Hero Honda is playing the catalyst in helping young, budding college cricketers realise that dream. Does it get bigger than this! It’s our own unique way of not just raising a cheer for the game of cricket but also for the fans – who have made cricket a religion in this part of the world.”