ITV

Tag: Anil Dua

  • Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

    The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

    The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

    Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group – said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

    This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

  • Dish TV aims to launch OTT service, hybrid box this quarter

    Dish TV aims to launch OTT service, hybrid box this quarter

    MUMBAI: It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon. The new OTT offering will be a fair mix of linear TV channels, catch up content along with original content.

    “The consumer will have the best of both the worlds getting connected with the Hybrid box and the DTH platform at the same time keeping the cost low and giving excellent value for money,” Dish TV group CEO Anil Dua said in an earnings call after posting Q2 results. He is also optimistic that these innovations will ensure that existing customers are not looking beyond Dish TV.

    Dua also said the company is planning to launch the offerings in this quarter only. After the beta phase which is starting soon, it will get into a quick national launch. While he was questioned if it will tie-up with any OTT player for the launch, he made it clear that Dish TV will not be playing as an aggregator. There may be an app-in-app integration later.

    “It is around Rs 35 crore on the CAPEX and networking equipment by startup cost and other cost still launched and thereafter it will be very marginal cost purchase of small content items which will be reflected in the content cost,” Dish TV CFO Rajeev Dalmia commented on the expenditure for the OTT Platform.

    Although Dish TV has certain plans for partnering with broadband players, till now it has not revealed much. On the other hand, Jio is already getting ready for its bundled service of cable, internet, VoIP especially after the acquisition of stakes in Hathway and Den Networks. There are high chances that customers will tend to pay for a consolidated bill over having three different services.

    This has been seen as a tough challenge for DTH players. However, Dua feels it is good for cable and broadband industry. As ARPUs have been low in respective industries, the new development may pave the way for higher ARPUs helping the entire pay-TV space. “In terms of the competitive price offering etc., in short-term, there could be prices which are lower but I think this company has been observed to match that but in long-term the prices have to rise,” he added further.

    On the question ofsubsidising OTT or Hybrid boxes, Dish TV is looking at all opportunities that OTT presents. “We will definitely use it as a tool for our existing subscriber so that they don’t kind of look here and there, they have everything available with their Dish TV brand on their platform, but certainly we believe that we are making a good product and it can become an attraction tool as well,” Dua commented.

    Dish TV chairman and managing director Jawahar Goel mentioned 4 million boxes are already in the market which are Hybrid-ready. The plan is to convert those into connected boxes in this quarter. Hence, hybridisation of existing boxes is also going to be another opportunity to build the business as well as a new subsidy.

    As the parent company has an OTT platform which is gaining more users, the question arises about the justification of another platform from the group.

    “Our OTT is meant for more from point of view for subscriber, so we are looking at typically short form kind of content which is different from what the other OTT players are looking at. So we feel that these are absolutely tailor-made for our respective audiences,” Dalmia said.

  • Dish TV encores profits in 2nd quarter post merger, proposes maiden dividend of 50%

    Dish TV encores profits in 2nd quarter post merger, proposes maiden dividend of 50%

    BENGALURU: Indian direct to home (DTH) behemoth Dish TV India Ltd (Dish TV) reported profit after tax (PAT) of Rs 19.7 crore for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to PAT of Rs 22.5 crore in the immediate trailing quarter Q1 2109. Dish TV and Videocon d2h were merged on 22 March 2018 and hence Q1 2019 was the first full reporting quarter for the merged entity. The board of directors of the company have proposed a dividend of Rs 0.50 per fully paid up subscriber and issued equity share of Re 1 each. This is the first ever dividend proposed by the DTH major.

    Since results of the year ago quarter are not comparable, a quarter on quarter (q-o-q) comparison of the numbers of the joint entity has been done here. Dish TV’s operating profit or EBITDA in Q2 2019 was Rs 540.6 crore, 2.9 percent lower than Rs 556.8 crore in Q1 2019. The company reported a 3.7 percent q-o-q decline in operating revenue for the quarter under review at Rs 1,594.3 crore as compared to Rs1,655.6 crore in Q1 2019.

    Dish TV’s subscriber additions picked up speed during the first quarter. The net number of 301 thousand additions took Dish TV’s subscriber base to 2.33 crore in Q1 2019. The company picked up another net 200,000 subscribers in Q2 2019 to ramp up its subs base to 2.35 crore.

    Subscription revenue declined 2.4 percent q-o-q increase in Q2 2018 to Rs 1,453.6 crore from Rs 1,489.3. ARPU for the quarter declined to Rs 207 from Rs. 214 the previous quarter. Advertisement revenue for the quarter under review declined 34.8 percent q-o-q to Rs 22.6 crore Rs 34.6 crore. Bandwidth charges (revenue) reduced 3.4 percent q-o-q to Rs 37.4 crore in Q2 2019 from Rs 38.7 crore. Other income declined 26.4 percent q-o-q in Q2 2019 to Rs 80.7 crore from Rs 93.1 crore.

    Company speak

    Dish TV CMD Jawahar Goel said, “We remain extremely confident about our business and our strong financials give us the courage to compete against anyone in this space. That said, we continue to focus on growth with profitability keeping in mind our objective of maximising shareholder returns while aggressively investing in the business.”

    Talking about future competitive scenario in the TV distribution space, Goel, said, “With limited takers for fibre or fixed line broadband, watching television through IPTV is going to be even scarce. In fact, post running an internal analysis, we see less than 1 percent of our subscriber base to be vulnerable to any kind of IPTV threat in the forseeable future. Our competitive strength in the rural market ring fences our subscriber base almost completely.”

    Talking about the current technological buzz, Dish TV group CEO Anil Dua, said, “There is change but a lot of exaggeration as well. We acknowledge the new choices that the television consumer is getting exposed to but you can’t undermine the unique dynamics of India as a consuming nation. The television consumer likes flexibility but not at the cost of affordability. We still are a nation with 98 percent of the households having a single TV at home and with more than 79 percent CRTVs. Our soon to be launched ‘SMRT Stick’ will be the ideal value for money offering for TV households to convert their CRTVs into smart TVs and experience OTT content.”

    Let us look at the other numbers reported by Dish TV

    The merged Dish TV’s consolidated total expenditure reduced 4.1 percent q-o-q in Q2 2019 to Rs 1,053.7 crore from Rs 1,098.9 crore. Cost of gods and services in Q2 2019 reduced 1.9 percent q-o-q to Rs 867.2 crore from Rs 884.1 crore. Personnel cost during the quarter under review increased 8.6 percent q-o-q to Rs 62.6 crore from Rs 57.7 crore in Q1 2019. Other expenses in Q1 2019 reduced 21.2 percent q-o-q to Rs 123.8 crore from Rs 157 crore from Rs 195.97 crore.

  • Dish TV appoints Ranveer Singh ahead of festive season

    Dish TV appoints Ranveer Singh ahead of festive season

    MUMBAI: DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a completely new, bold avatar signalling a new phase in the brand’s life cycle.

    Ranveer Singh is an accomplished and leading film actor who will lend weight with his edgy and youthful attitude to DishTV’s new brand campaign ‘Dish Nahi Dishkiyaon’.

    The brand TVC featuring Ranveer Singh, shows him in different situations with DishTV playing on his mind. To break from the monotony, he presses an imaginary remote and breaks into a dance frenzy. The film concludes with him celebrating amongst people, dancing to the entertaining tunes of the all-new ‘Dishkiyaon’ DishTV. The product window talks of its upcoming SMRT Stick for streaming online videos, 5X HD Clarity and unlimited entertainment packs, suggesting how DishTV is adding fun and entertaining moments to the lives of its customers through innovative new products and services.

    Dish TV India group CEO Anil Dua says, “This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energise our audiences and invigorate our brand.”

    Actor Ranveer Singh adds, “I’m extremely happy to be a part of DishTV, a pioneer brand that’s as passionate about entertainment as I am. My experience shooting for this campaign is pretty much summarised by their tagline – Dish Nahi Dishkiyaon Hai Ye – fun, cool and entertaining. I’m excited and looking forward to everyone watching the TVC.”

    Dish TV corporate head marketing Sukhpreet Singh mentions, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

    This latest campaign which has been conceptualised by Enormous Brands, is soon going live and will be running on air across GEC, Movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season. The campaign will also showcase a few of the innovative products & packages lined up for launch during the upcoming festive season and beyond.

  • DishTV launches ‘Thriller Active’ service on both platforms

    DishTV launches ‘Thriller Active’ service on both platforms

    India, 4th October 2018: Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-‘Thriller Active’ offering best thriller and horror TV shows and movies to Indian audiences on its both brands; DishTV and D2H. The first of its kind service is being offered in partnership with Shemaroo Entertainment Ltd, one of India’s leading filmed entertainment content house. Customers can now enjoy best of thrilling content at channel number 134 on DishTV and D2H platform.

    ‘Thriller Active’, DishTV’s exciting new offering is available to the subscriber on free preview of 15 days. Post free preview, the viewers can continue to enjoy spine chilling thrillers, television shows and movies at a nominal subscription price of Rs.40+Taxes.

    Announcing the new service, Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “Our focus at DishTV and D2H, has always been on innovative content, best value proposition and unique entertainment initiatives. Horror and thriller is a genre that young audiences have a huge appetite for, and we are here to fill the gap for a singular destination for the best of content available in this segment.”

    Apart from classic horror shows such as Aahat, Zee Horror Show, Fear Files, a bouquet of unique features await every thriller enthusiast on DishTV and D2H. Further, to make weekends exciting for binge watching, the service brings special thriller, crime and horror series every Saturday and Sunday along with a popular movie.

    Hiren Gada, Director – Shemaroo Entertainment Limited said, “We are delighted to tie-up with Dish TV India Ltd to provide this exciting content on its DishTV and D2H platforms. Being a leading content aggregator and owner, our efforts are to serve audiences with exciting content in innovative ways. Bearing the same in mind, the programming of the service has been carefully chosen and hand-picked from Shemaroo’s best thrilling library content.”

  • Dish TV India Limited achieves ISO 27001 certification

    Dish TV India Limited achieves ISO 27001 certification

    MUMBAI: Dish TV India Limited, world’s largest single country DTH Company, has achieved the ISO 27001 Certification, the international standard that sets out and describes requirements and best practices for an Information Security Management System (ISMS). Dish TV India has received ISO 27001 certification for its Noida and Greater Noida facilities.

    ISO 27001, considered the gold standard for information security,ensures systematic examination of the organization’s security risks leading to design and implementation of a coherent and comprehensive suite of information security controls. The standard also includes establishing, implementing and operating an ISMS along with constant monitoring, review and improvement so that security controls meet the organization’s information security needs on an ongoing basis.

    Exhilarated at the achievement, Dish TV India Limited, Group Chief Executive Officer, Mr. Anil Dua said, “Our unwavering dedication towards ensuring the very best entertainment experience for our customers is evident from our efforts in achieving new milestones and setting very high standards. The prestigious ISO 27001 certification will help us set the highest standard of information security controls & measures to protect information from any internal or external threat.” 

    Delighted at receiving the certification, DishTV India Limited, Chief Technical Officer, Mr. V. K. Gupta said, “With ISO 27001 certification, we have reinforced our commitment to providing complete assurance to our customers towards our security protocols, controls and practices. Information security management encompasses all types of information and determines how information is processed, stored, transferred, archived and destroyed. Dish TV India will continue its endeavor towards protection of information assets from potential security breaches.”

    Under the certification, Dish TV India implemented 114 controls, spanning 14 domains encompassing various departments such as IT, HR, Sales, Revenue Assurance, Administration, Business Process Engineering, Call Centre technology, RF and Electrical.  With more than 10 months of planning and implementing stringent controls, Dish TV India defined well-rounded ISMS policies and ensured complete employee awareness and compliance.

    Dish TV India believes that secure information is one that ensures confidentiality, integrity and availability and therefore, the need to protect information through appropriate security controls and measures. 

  • Impending tariff order implementation pushes Dish TV to sign short-term contracts

    Impending tariff order implementation pushes Dish TV to sign short-term contracts

    MUMBAI: Keeping in mind the recent Madras High Court judgement in regard to tariff order and interconnect regulation, India’s largest direct to home (DTH) brand Dish TV India is now focussin on short-term deals. As the recent judgement brought tariff-order closer to the reality, the DTH brand’s move has factored in the impending  tariff order implementation.

    The recent judgement upheld the order of Chief Justice Indira Banerjee, giving a green signal to  TRAI’s powers to frame tariff for the broadcasting sector. It has helped TRAI move forward to create a transparent and non-regulatory framework.

    According to media reports, Dish TV chairman and managing director Jawahar Goel spoke about the short-term contracts while talking to analysts. “We will get the content at the same cost as a cable operator in Chennai like Arasu Cable. The same price will be applicable to us,” Goel said on an optimistic note hoping the tariff order would remove discrimination.

    He also mentioned that the recent merger of Dish TV and Videocon d2h has managed to reduce content costs in some cases. “I can say the broadcasters have recognised the combined entity. Earlier we used to give 7%, 8%, 5% increase. This is no longer the case rather. In some of the cases, we have reduced the content costs while some agreements are still pending,” he said.

    Another face of the company, Dish TV India Group CEO Anil Dua emphasised on the importance of the unity in industry to implement the tariff order. He termed the Mera Apna Pack as a predecessor to the implementation of the Tariff Order.

    “We are the only one I guess in any of the DPO including cable or the DTH industry who are geared up to sell the pay channel based on the Tariff Order and the customer demand,” Dua said.

    Also Read:

    Third Madras high court judge gives TRAI tariff order thumbs up

    Dish TV offers SD channels at Rs 8.5 per month

  • Merged Dish TV reports maiden numbers for fiscal 2018

    Merged Dish TV reports maiden numbers for fiscal 2018

    BENGALURU: The merged entity comprising of two Indian DTH players – Dish TV India Ltd reported its maiden fourth quarter and fiscal numbers for the periods ending 31 March 2018 (Q4 2018, quarter under review, FY 2018 year or fiscal under review). The two entities of the new behemoth Dish TV India Ltd were – Dish TV India Ltd and Videocon d2h Ltd before the merger. Dish TV and Videocon d2h had reported profit after tax (PAT) of Rs 82.12 crore and Rs 30.44 crore respectively for fiscal 2017. Individual revenues in fiscal 2017 were Rs 3,014.38 crore and Rs 3,071.73 crore for Dish TV and Videocon dh2 respectively. On 22 March 2018, Videocon d2h had merged with and into Dish TV India Ltd with the appointed date of the merger being 1 October 2017, or for the latter half of financial year 2018. The post merger consolidated operating revenue of Dish TV post merger for FY 2018 was Rs 4.634.16 crore and consolidated net loss was Rs 84.50 crore. Subscription revenue was Rs 4,216.7 crore. Consolidated total comprehensive loss (TCL) for FY 2018 was Rs 81.33 crore.

    Dish TV’s fiscal 2018 numbers are not comparable with FY 2017 in the form presented by the company for FY 2018. Financials of Dish TV India Ltd for the quarter ended 31 March 2018 thus represent three months’ financial performance each of Dish TV India Ltd and Videocon d2h Ltd. Similarly, financials of Dish TV India Ltd for the year ended 31 March 2018 represent 12 months’ financial performance of Dish TV India Ltd and six months financial performance of Videocon d2h Ltd. Both companies had reported separate financials for the quarter ended 31 December 2018 (Q3-2018, immediate trailing quarter, previous quarter).

    Subscriber numbers

    The merged company – Dish TV India Ltd had a subscriber base of 2.3 crore with a market share of about 37 per cent at the end of Q4 2018. This makes it the largest private DTH player in the country. ARPU (average revenue per user) of the merged entity for Q4 2018 was Rs 201. For Q3 2018, individually Dish TV had reported ARPU of Rs 144, while Videocon d2h had individually reported ARPU of Rs 208.

    Let us look at the other numbers reported by the merged Dish TV

    Simple consolidated EBIDTA for fiscal 2018 was Rs 1316.02 crore (28.4 per cent of operating revenue). Total expenditure for FY 2018 was Rs 4,786.23 crore. Employee benefit expense during the year under review was Rs 209.61 crore. Operational cost in fiscal 2018 was Rs 2,476.60 crore. Finance costs were Rs 396.37 crore. Other expenses were Rs 620.82 crore.

    Dish TV’s numbers for the fourth quarter

    Since the Dish TV-Videocon d2h merger happened in the third quarter of fiscal 2018, a year on year (y-o-y) comparison would not be an apples-to-apples comparison. We have compared how it fared in the fourth and third quarters (quarter over quarter or q-o-q) of 2018.

    The merged Dish TV India Ltd consolidated revenue from operations reduced 5.1 q-o-q in the quarter under review to Rs 1,532.37 crore from Rs 1,614.33 crore in Q3-2018. Consolidated total revenue reduced 5.7 per cent q-o-q to Rs 1,545.11 crore from Rs 1,638.50 crore.

    The merged entity reported consolidated PAT of Rs 118.21 crore (7.7 per cent of operating revenue) as compared to a loss of Rs 118.21 crore in the immediate trailing quarter Q3 2018. Consolidated simple EBITDA in Q4 2018 was 19.5 per cent lower q-o-q at Rs 400.65 crore (26.2 per cent of operating revenue) as compared to Rs 497.84 crore (30.8 per cent of operating revenue). Adjusted consolidated EBITDA (Dish TV claims that a onetime merger expense of Rs 60 crore was accounted for in Q4 2018) was 7.5 per cent lower q-o-q in Q4 2018 at Rs 460.65 crore (30.1 per cent of operating revenue) as compared to Rs 497.84 crore). Consolidated TCI in Q4 2018 was Rs 119.86 crore as compared to a consolidated TCL (total comprehensive loss) of Rs 166.31 crore in the previous quarter.

    The merged Dish TV’s consolidated total expenditure was almost the same at Rs 1,611.80 crore in Q4 2018 as compared to Rs 1,612.36 crore in Q3 2018. Operational cost in Q4 2018 increased 2.2 per cent q-o-q to Rs 866.36 crore from Rs 847.74 crore. Employee benefit expense during the quarter under review reduced 0.7 per cent to Rs 66.856 crore from Rs 67.30 crore in Q3 2018. Finance cost in Q4 2018 reduced 7.3 per cent q-o-q to Rs 132.94 crore from Rs 143.38 crore. Other expenses in Q4 2018 reduced 1.5 per cent q-o-q to Rs 195.97 crore from Rs 198.92 crore.

    Company speak

    In Dish TV’s earnings release, the company’s CMD Jawahar Goel said, “There is significant growth potential both in the short and the long term when it comes to acquiring new subscribers. While in the short term, digitisation will continue to feed subscriber additions, government schemes focused on bridging the urban/rural divide, increasing farm incomes and electricity connection to rural households will create demand for new televisions and pay-tv connections in the years to come.”

    On the merged Dish TV, Goel said, “It’s time to now put all thoughts to action and deliver what is expected from two leading platforms when they come together. I am happy to share that merger integration across functions has been successfully completed and new roles, responsibilities and key deliverables have been well received by our team.”

    “I see a new sense of passion and urgency all around in the company and believe that we have everything we need to surge ahead,” added Goel.

    Three well recognised and powerful brands- Dish TV, d2h and Zing are now being marketed under the Dish TV India Ltd umbrella. Dish TV group CEO Anil Dua said, “Revenue would be further fortified through Value Added Services, some of which have already been cross rolled-out on all three brands. With demonetization, poor rural demand and merger related distractions behind us, we are confident of a sharp turnaround in our operating and financial performance in this fiscal.”

    Also Read :

    Videocon d2h, Dish TV merger comes to fruition

    Dish TV-Videocon d2h to bank on economies of scale

    Videocon d2h delists from NASDAQ, merger with Dish TV likely on 22 March

  • Dish TV offers SD channels at Rs 8.5 per month

    Dish TV offers SD channels at Rs 8.5 per month

    MUMBAI: After an intense merger time with Videocon d2h, Dish TV is back with a new solution for its customers and this time it is offering SD channels at just Rs 8.5 a month. The DTH operator has even launched a 360-degree campaign to make people aware of it.

    Entitled “Saadhey aath mein jeeto saare heart”, the campaign amplifies the benefit of having the choice of hand-picking channels based on customers entertainment needs and how that ultimately leads to keeping everyone at home happy.

    The campaign, conceptualised by Enormous Brands, aims to connect both rationally and emotionally with customers who are managing delicate relationship balances at home. Aimed to reiterate Dish TV’s flexible and customisable entertainment packs and offerings, this campaign solidifies Dish TV’s position in the industry and showcases how its innovative offering of Rs 8.5 per channel per month is set to create a new benchmark in television entertainment.

    In the form of a TVC, the campaign showcases how a young man is being felicitated for having achieved an impossible feat – that of keeping his mother and wife happy by getting their favourite channels added on Dish TV. This unique superpower is available to all its customers and gives them the ability to choose the entertainment of their choice at a minimal price of Rs 8.5 per SD channel per month on their base pack.

    The seed of the idea came from the insight that today’s customers are often left wanting as most operators tie them down to a pre-bundled pack. Upgrading to a new pack becomes heavy on the pocket without the freedom to choose their favourite channel.

    Dish TV group CEO Anil Dua says, “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want.”

    Dish TV corporate head of marketing Sukhpreet Singh adds, “With family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline. To connect with customers, we will roll out the campaign on TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

    Enormous Brands managing partner Ashish Khazanchi mentions that the agency’s endeavour is to make the brand more inclusive and charming. With this campaign they wanted to bring this promise alive in the context of families in a fun and enjoyable way.