MUMBAI: ITC Hotels is spelling epic with a ‘q’. The hospitality giant has unveiled its newest premium brand, Epiq Collection, marking a fresh chapter in its growth story and adding sparkle to its ‘Asset-Right’ expansion strategy.
The first destinations to host this new brand are two of India’s most culturally vibrant cities, Puri and Tirupati. The 118-key Epiq Collection Puri, an owned property, and the 201-key Epiq Collection Tirupati, a managed hotel, are set to open within the next two years, both joining the Club ITC rewards programme. Together, they signal a refined blend of modern sensibility and soulful Indian hospitality.
“The launch of Epiq Collection marks an important milestone in the evolution of ITC Hotels’ brand architecture,” said ITC Hotels Limited managing director Anil Chadha. “We are curating experiences that are contemporary in sensibility yet timeless in their connection to place.”
The brand aims to add around 1,000 rooms in the medium term and will feature premium hotels and resorts, each with its own distinctive character, design language and culinary identity. Staying true to ITC Hotels’ reputation for sustainability and culinary excellence, the Epiq Collection will celebrate regional cuisines with a modern twist, where local inspiration meets global sophistication.
Designed to host both new builds and repositioned premium properties, Epiq Collection promises to be a reflection of social vitality, service finesse, and that unmistakable Indian warmth that defines ITC’s hospitality ethos.
