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Tag: Anika Wadhera

  • Sirona launches Raksha Bandhan campaign

    Sirona launches Raksha Bandhan campaign

    Mumbai: Sirona, a feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the impower self-defence pepper spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the impower self-defense pepper spray.

    While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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    “It is unfortunate that we live in a world where women have to constantly watch their backs,” said Sirona head of marketing Anika Wadhera. “While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives.”

    Impower pepper spray is a non-lethal self-defense tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.

  • Breaking menstrual taboos: How society is evolving

    Breaking menstrual taboos: How society is evolving

    Menstrual hygiene is an indispensable aspect of women’s health, yet it remains clouded by stigma, taboos and misinformation. There is a critical need to start the conversation without any shame and initiate awareness programs on menstrual hygiene to break taboos, promote good hygiene and empower women.

    The impact of Menstrual Taboos and Stigma can lead to differences in health, education, and social equality. In many regions, menstruation is believed to be impure or shameful, resulting in exclusion from society. Some regions ask women to use separate spaces like “menstrual huts,” not allowing them to enter the kitchen or holy places, completely isolating women and increasing their vulnerability.

    These restrictions cause a lack of communication leading to an unfavorable environment for women. From an economic standpoint, menstrual taboos lead to restricted availability of menstrual hygiene products. In tier two & three cities, with a lack of knowledge and availability of menstrual products, women resort to unhealthy choices, resulting in severe health problems and vaginal infections. In tier one cities, while menstrual products may be more accessible, the stigma still prevents many from seeking necessary medical care resulting in untreated health problems that also affect the mental health of women.

    “We believe that breaking taboos is essential for achieving gender equality and empowering menstruators. We can create a more supportive and understanding society by providing education and access to healthy and innovative menstrual hygiene products. Our initiative to break taboos is about empowering women to reject stereotypes and embrace their true potential” – Sirona.

    Here are some key strategies contributing to the positive evolution of menstrual hygiene awareness:

    1. Awareness campaigns: Through a variety of campaigns, Sirona Hygiene constantly seeks to change the conversation on menstruation by organizing training sessions with school, college, corporate, underprivileged areas. This Menstrual Hygiene Day (28 May), Sirona encouraged everyone to join “TheBloodyConversation” to normalize periods and break down the taboos around periods especially among men, emphasizing the importance of unfiltered, open dialogue.

    2. Leveraging technology: The way we communicate knowledge about menstrual hygiene is being revolutionized by technology. Apps, websites, and social media platforms are now pivotal in educating and connecting menstruating individuals, making crucial information more accessible and fostering supportive communities. Smart menstrual cups and period monitoring apps are just a few of the Technology advancements that are transforming how women handle their menstrual periods.

    3. Men as role models & fostering open dialogue: It is important to promote a more informed, empathetic, and equitable society where menstrual health is understood and supported. When it comes to periods, there is often a lack of awareness among men, making it crucial to have open and comfortable conversations about menstrual health. Men can play a significant role as role models in this regard. By openly discussing and supporting menstrual hygiene, men can help break down stigma and promote understanding. This can lead to more empathetic attitudes and behaviors towards women, creating a supportive environment.

    4. Promote policy change: Advocacy for inclusive policies that support menstrual health is vital. Policies should ensure access to menstrual products, education, and facilities in public spaces, schools, and workplaces. Policymakers can address the issue of menstrual hygiene through training programs, campaigns and free distribution of Sanitary pads and menstrual cups in both urban (for the underprivileged women) and rural India.

    By implementing these strategies, society can make significant strides towards breaking the taboos and promoting menstrual hygiene awareness. Empowering individuals with knowledge and resources leading to healthier, more confident, and equitable communities. Let’s continue to support and advance these efforts to create a future where menstrual hygiene is understood, accepted, and prioritised.

    The article has been authored by Sirona Hygiene’s head of marketing Anika Wadhera.

  • Sirona challenges menstrual taboos with #TheBloodyConversation campaign

    Sirona challenges menstrual taboos with #TheBloodyConversation campaign

    Mumbai: Sirona Hygiene, The Good Glamm Group’s portfolio brand and a leading brand in menstrual hygiene products, is revolutionising the conversation around menstruation with the launch of its unapologetically bold #TheBloodyConversation campaign. In recognition of Menstrual Hygiene Day, this initiative aims to dismantle the taboos, ignorance and stigma surrounding periods, particularly among men, and insists on the necessity of open, unfiltered dialogue.

    In line with its commitment to drive change, this Menstrual Hygiene Day (28 May), Sirona encourages everyone to just have “TheBloodyConversation.” The campaign video, sheds light on the lack of awareness amongst men when it comes to periods, emphasizing the importance of open and comfortable conversations about menstrual health. As part of an eye-opening experiment, men in the video are equipped with a simulator device that replicates period pain each time they answer a period-related question incorrectly. With this campaign, Sirona wants to emphasize that by just having the bloody conversation, we can promote a more informed, empathetic, and equitable society where menstrual health is understood and supported. It’s time we normalize periods and ensure that everyone has the resources and knowledge they need to manage them with dignity.

    “At Sirona, we refuse to tiptoe around the subject of menstruation,” asserted Sirona Hygiene, Good Glamm Group head of marketing Anika Wadhera. “Our #TheBloodyConversation campaign challenges societal norms that perpetuate silence and misinformation. By compelling everyone to engage openly and honestly, we are driving towards a future where menstrual health is universally understood, respected, and supported.”

    According to recent research, the menstrual hygiene market has experienced substantial growth, with a compound annual growth rate (CAGR) of 6.3 per cent from 2019 to 2023. Over the past two years, there has been a significant shift in the conversation surrounding menstrual hygiene, marked by a remarkable 25 per cent increase in online searches related to menstrual health and hygiene. Throughout this period Sirona has led multiple  campaigns aimed at educating the public and destigmatizing menstruation.

    Sirona’s assertive approach with #TheBloodyConversation is designed to provoke thought and action, demanding for change. It underscores the critical importance of normalizing period discussions, ensuring that everyone—regardless of gender—has the knowledge and resources needed to manage menstrual health with dignity and respect. Through this campaign, Sirona aims to cultivate a more informed, empathetic, and equitable society, dismantling the taboos surrounding menstruation and foster an environment where conversations about menstrual health are as commonplace and accepted as any other health discussion.

    Since 2015, Sirona has led the way in this category by developing modern and innovative solutions for problems related to menstrual hygiene. By encouraging candid discussions about menstruation, Sirona has played a significant role in breaking taboos and enabling women to confidently manage their menstrual health. Sirona continues to innovate and expand its range of products to cater to the diverse needs of menstruators. From menstrual cups to period pain relief patches, Sirona offers a comprehensive suite of solutions that prioritize comfort, convenience, and sustainability. Join Sirona in breaking taboos, challenging stereotypes, and championing menstrual health for all.