ITV

Tag: Angshu Mallick

  • AWL launches Kohinoor book on Basmati’s timeless legacy

    AWL launches Kohinoor book on Basmati’s timeless legacy

    MUMBAI: Rice has never read so well. AWL Agri Business Limited has served up Qisse kuchh khaas, a coffee table book that celebrates the aroma, allure and ageless appeal of Basmati rice.

    The glossy volume was unveiled at World Food India 2025 in New Delhi by food processing minister Chirag Paswan and AWL managing director Angshu Mallick, in the presence of celebrity chef Kunal Kapur. Authored by padma shri awardee Pushpesh Pant, the book stirs up stories from royal banquets to modest kitchen tables, tracing Basmati’s journey as India’s most prized grain.

    Kohinoor, AWL’s flagship rice brand, has long been synonymous with fine Basmati. With this book, it goes beyond the plate to capture the grain’s role in shaping traditions, festivals and family feasts. Readers can also dig into 15 recipes showcasing the versatility of Basmati, from rich biryanis to everyday fare.

    “Basmati is more than food. It is heritage, nostalgia and a shared cultural bond,” said Mallick, adding that the launch reflected Kohinoor’s commitment to authenticity and taste. Pant called it his “humble attempt” to preserve the grain’s flavourful history for generations.

    With Qisse kuchh khaas, Kohinoor is not just packaging rice but packaging memories, a fragrant reminder that some grains are truly timeless.

  • Adani Wilmar honours SuPoshan Sanginis for tackling malnutrition and anaemia

    Adani Wilmar honours SuPoshan Sanginis for tackling malnutrition and anaemia

    MUMBAI: On International Women’s Day, Adani Wilmar Limited (AWL) is recognising the invaluable work of SuPoshan Sanginis  dedicated volunteers combating malnutrition and anaemia across India. To honour  their impact, the company has launched Stories of Sanginis: A Tribute to Their Strength, a four-part video series showcasing their contributions at the grassroots level.

    Since its inception in 2016, the Fortune SuPoshan initiative, implemented by the Adani Foundation, has reached 14 states, covering 1,946 villages and 190 slums. Working alongside gram panchayats, healthcare workers, and local bodies, 1,240 SuPoshan Sanginis have empowered communities with nutrition education, health interventions, and maternal care.

    The first episode of the series follows a Sangini as she conducts health assessments, leads awareness sessions, and shares her personal journey of transformation. The campaign aims to highlight the dedication of these women, who serve as pillars of strength in their communities.

    AWL managing director & CEO Angshu Mallick said, “SuPoshan Sanginis are catalysts for change, improving lives through their relentless commitment. Their work embodies true empowerment, and we are proud to showcase their impact.”

    The video series will be promoted across digital platforms, including Facebook, Instagram, and YouTube, alongside a nationwide print campaign. With the Fortune SuPoshan initiative already benefiting 2.5 million people, the programme continues its mission to build a healthier, more resilient future.

    Watch the first video:

  • Adani Wilmar and Akshaya Patra expand Mid-day meal reach in Ahmedabad

    Adani Wilmar and Akshaya Patra expand Mid-day meal reach in Ahmedabad

    MUMBAI: Adani Wilmar Limited (AWL) has partnered with The Akshaya Patra Foundation to expand the Mid-day meal programme, providing nutritious meals to underprivileged schoolchildren in Ahmedabad.

    As part of the initiative, six newly introduced delivery vans will facilitate smooth meal distribution, enhancing food accessibility across schools. The vans were officially flagged off in Ahmedabad, with key representatives from Adani Wilmar and The Akshaya Patra Foundation in attendance.

    Adani Wilmar MD & CEO Angshu Mallick stated, “Proper nutrition is essential for a child’s education and future. By supporting The Akshaya Patra Foundation, we aim to ensure that nutritious meals reach children seamlessly, helping them learn and grow without the barrier of hunger.”

    The Akshaya Patra Foundation, which serves over 2.1 million children across 16 states and two union territories, welcomed this support. Gujarat vice president Raya Rama Dasa said, “These delivery vans are vital in reaching more children efficiently. We are grateful to Adani Wilmar for their continued dedication to tackling classroom hunger.”

    This partnership builds on Adani Wilmar’s Fortune Suposhan initiative, which focuses on eradicating malnutrition and anaemia. Last year, the company donated three vans and provided meals for 2,000 children for a year.

    Adani Wilmar reaffirms its commitment to fostering a healthier and more nourished generation, ensuring that no child’s education is compromised due to hunger.

  • Adani Wilmar’s Fortune foods celebrates 25 years of Indian home-cooked meals

    Adani Wilmar’s Fortune foods celebrates 25 years of Indian home-cooked meals

    Mumbai: Adani Wilmar Ltd, a leading food & FMCG companies,  commemorates 25 years of Fortune Foods with a unique logo that reflects the brand’s commitment to home-cooked meals and its iconic message, ‘Ghar ka khana, ghar ka khana hota hai’. Over the years, the brand has become one of India’s most reputed and trusted providers of essential kitchen commodities, including edible oil, wheat flour, rawa, maida, suji, besan, rice and pulses. It has played a vital role in bringing families together with delicious, nutritious, and wholesome food, thus becoming an integral part of Indian households.

    The logo, created encapsulates 25 years of tradition and togetherness associated with the brand. The design created gives insights into India’s culinary traditions. It incorporates elements of Indian culinary culture — tools of harvesting, shapes of sweets, forms of cooking utensils, and the sensory experience from the varied aromas and rituals found in Indian kitchens. Each visual element, be it rice, veggies, oil, flour, idlis, samosas, sweets,tadka, rolling-pin, mortar-and-pestle, tiffin box to name a few, represents the ingredients, cooking mediums, and practices that make home-cooked food central to the Indian experience.

    Apart from reflecting the essence of Indian kitchens, the elements in the logo also reflect health, happiness, and a commitment to wholesome food prepared at home. This unique design also celebrates Fortune’s journey of serving nourishing, home-cooked meals to Indian households, seamlessly blending quality with tradition.

    Adani Wilmar Ltd MD & CEO Angshu Mallick said, “For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary—a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavors, and traditions that make home-cooked meals a cornerstone of Indian culture. As we mark this silver jubilee, we honor the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve.”

  • Adani Wilmar’s CSR film celebrates SuPoshan Sanginis’ role in fighting malnutrition & anaemia

    Adani Wilmar’s CSR film celebrates SuPoshan Sanginis’ role in fighting malnutrition & anaemia

    Mumbai: On International Women’s Day, Adani Wilmar Ltd (AWL), one of India’s largest food FMCG companies has launched a new CSR short film celebrating the invaluable contributions of SuPoshan Sanginis in eradicating malnutrition and anaemia amongst its target groups- children (0-5 years), adolescent and women in reproductive age. These women volunteers are an integral part of Fortune SuPoshan Project, a pioneering initiative of Adani Wilmar and implemented by Adani Foundation, the CSR arm of Adani Group to combat malnutrition and anaemia in India.

    SuPoshan Sanginis empowers their communities and are making their voices heard. Their dedication shows how individuals can spark positive change and inspire others to join in, creating a culture of teamwork and inclusivity. At the grassroots, they’re pivotal in breaking the intergenerational cycle of malnutrition. At the same time, these Sanginis also act as beacons of women’s empowerment in their communities.

    The newly launched CSR short film, which is airing today, depicts a Sangini visiting a family, diligently checking on their son’s health and ensuring that he receives proper nutrition to thrive. This narrative highlights the transformative role of Sanginis in rural India, showcasing their endeavours to uplift the lives of undernourished children, impart hygiene practices, and educate families on the significance of nutritious foods such as leafy vegetables, millets, legumes, and fruits. Through their unwavering dedication, these women volunteers are not only nurturing the physical growth of future generations but also spearheading positive change within their communities. The four-min CSR short film, which has been directed by the filmmaker Tiyash Sen and conceptualised by DDB Mudra group, will be extended across platforms like Meta & YouTube for maximum visibility.

    Commenting on the newly launched CSR short film, Adani Wilmar Ltd MD & CEO Angshu Mallick said, “The Fortune SuPoshan project holds a special place in our hearts, and we take pride in the progress it has made towards eradicating malnutrition and anaemia since its inception. Given that malnutrition is closely linked to food and nutrition, there is no better organisation than us to address it, considering Adani Wilmar’s status as the largest food company in the country. It, therefore, becomes our responsibility to actively work towards this cause. Our SuPoshan Sanginis have played a pivotal role in achieving these objectives, working tirelessly at the grassroots level. The CSR short film serves as a testament to the extraordinary dedication of Sanginis and their unwavering commitment to enhancing the health and well-being of their communities. Their passion and efforts have been instrumental in breaking the worrying issue of intergenerational cycle of malnutrition, and we are proud to honour their contributions on International Women’s Day.”

    DDB Mudra creative head Nitin Pradhan said, “Through the metaphor of the chalk drawings on the wall that capture the world through the confines of his house window, the intent was to visually show the journey of a malnourished kid who recovers gradually, with the passage of time. The Suposhan Sangini is instrumental in this recovery in a variety of ways, bringing to our attention her role in helping us get rid of malnourishment as a widespread malaise.”

    Initiated in 2016, the Fortune SuPoshan Project has witnessed a resounding success in enhancing the health and nutritional status of its target groups in vulnerable communities. The project’s unique approach involves active engagement with stakeholders, including gram panchayats, local governing bodies, healthcare facilities, and frontline health workers. The training and deployment of SuPoshan Sanginis, who’ve been picked up from the villages that are a part of the project, played a vital role in implementing interventions and driving behavioural changes at the grassroots level.

    Lauding the part played by SuPoshan Sanginis in making the project a success, Adani Foundation chairperson Dr Priti Adani added, “I have consistently maintained that the Sanginis have played a significant role in the success of Fortune SuPoshan. The film tribute on International Women’s Day is well-timed and commendable. Their work deserves recognition, particularly their remarkable achievement in breaking the intergenerational cycle of malnutrition.”

    Empowered with comprehensive knowledge of nutrition and the use of technology like tablets, the SuPoshan Sanginis have conducted interventions, utilising cooking demonstrations to focussed group discussions and individual discussions, to spread awareness about health and nutrition as well as government policies and benefits. They act as bridges between communities as well as serve as a connecting factor with the aanganwadis.

    Since its inception in 2016, the Fortune SuPoshan Project has spread its network across 31 sites in the country including some of the aspirational districts like Vidisha(MP) & Narmada(Gujarat), reaching over 4,04,261 lakh households through 1000+ Sanginis across 1940 villages and slums. The proactive approach of Sanginis have resulted in around 90,000 children being saved from malnutrition. More than 3 lakh adolescent girls and women in reproductive age have also benefitted from the project’s intervention through the women volunteers.

    The endline evaluation by a New Delhi-based research institute, recently disclosed the impactful interventions of the Fortune SuPoshan Project in addressing malnutrition among children under five across six sites. Despite India ranking 107 out of 121 countries in the Global Hunger Index 2022, the evaluation showcased the project’s effectiveness in combating malnutrition, which is especially critical given India’s high global child wasting rate.

    Apart from child nutrition, the project also addresses maternal health, infant and child feeding practices, adolescent knowledge and Water Sanitation & Hygiene (WASH) practices. Positive outcomes include increased Antenatal Care (ANC) check-ups, iron folic acid consumption, institutional births, early breastfeeding initiation, and improved dietary diversity among beneficiaries.

  • Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Union Budget 2024: Brands commend the government’s vision for inclusive growth

    Mumbai: In a dynamic era of economic evolution, diverse brands are at the forefront of driving change, fostering empowerment, and shaping a sustainable future.

    As the Union Budget 2024 sets the stage for a transformative journey, these brands stand at the forefront, not merely as entities but as catalysts driving change across industries. From championing sustainability to fostering inclusivity, each brand becomes a brushstroke painting a portrait of a progressive and dynamic India.

    Here are the diverse outlooks shared by prominent chiefs of various brands

    Adani Wilmar  MD &  CEO Angshu Mallick

    We commend the vision and intent expressed by the government through the interim budget proposals to create a pathway for inclusive and sustainable growth for India. This will lead to India emerging as a developed economy by 2047. As an FMCG player, we support the vision that will empower different segments of society, making them partners in the growth journey. The government’s focus on development is evident encompassing various social groups and people at all levels.

    The widespread adoption of Nano-DAP across all farming regions is a commendable innovation, empowering farmers and aligning our practices with environmental harmony, reflecting a conscientious approach within the FMCG sector. Moreover, the launch of the ‘Atmanirbhar Oilseeds Abhiyaan’ marks a pivotal step towards achieving self-sufficiency in oilseed production, showcasing our commitment to advancing self-reliance and sustainable practices within the FMCG landscape. We have been investing in oilseed crushing facilities over the years. At present, Adani Wilmar possesses a crushing capacity of 1.20 million metric tons in Soya whereas in mustard seeds crushing, with existing and forthcoming facilities it’ll amount to 0.70 million metric tons.

    Overall, the Union Budget 2024 lays the foundation of inclusive growth that will lead to ‘Sabka Vishwas’. The next five years hold the promise of unprecedented development towards realizing the dream of a developed India @ 2047. The trinity of demography, democracy and diversity supported by ‘Sabka Prayas’ has the potential to fulfil the aspirations of every Indian.

    Cycle Pure Agarbathi managing director Arjun Ranga

    “We are elated to witness the government’s dedication to women’s empowerment. Our workforce, predominantly comprising women, stands as a testament to the impactful contributions they make to our success. This budget not only recognizes but reinforces the crucial role women play in the workforce.”

    Furthermore, Ranga expresses contentment with the government’s focus on MSMEs, noting their crucial role in the global market. He applauds the prioritization of training programs for MSMEs, enabling them to compete on a global scale. Optimistic about the future, he remarks, “The government’s commitment to enhancing the competitiveness of MSMEs through strategic training initiative sets the stage for a promising future. We foresee a brimming future for both women empowerment and the MSME sector.”

    He further commented, “We appreciate the government’s commitment to solar power generation, aligning with our organization’s sustainability focus. Additionally, the government’s initiative to expand existing airports and develop new ones this year will benefit businesses, facilitating smoother operations and exports.”

    Peps Industries managing director K. Madhavan

    It is admirable that the government is dedicated to helping Micro, Small, and Medium-Sized Enterprises (MSMEs). The competitiveness of the industry would be improved by providing MSMEs with training, pertinent technologies, and timely funding.

    It’s a necessity that the government is focusing on Digital Public Infrastructure that represents a significant stride forward, with the potential to revolutionize the economy. By formalizing the economy and investing in the e-vehicle ecosystem, we anticipate a more efficient transportation network, leading to a quicker turnover of goods. This strategic approach not only promises cost-effective transportation but also sets the stage for increased productivity and competitiveness within the industry. These steps strengthen our capacity to provide premium goods and services at reasonable costs.

    Godrej Tyson Foods Ltd (that owns Godrej Yummiez – a ready-to-cook frozen foods brand and Real Good Chicken) CEO Abhay Parnerkar

    The union budget emphasized an increased commitment to bolstering the food processing sector, in line with the overarching objective of bolstering support for farmers and post-harvest activities. This will entail enhancing infrastructure for contemporary storage, supply chains, and distribution, with infrastructure development being a primary focus. The budget places significant emphasis on improving transportation and logistics. The enhanced connectivity will empower food and frozen food companies to efficiently deliver products to the marketplace and pass on cost benefits to consumers.

    Virgio founder and CEO Amar Nagaram

    FM Sitharaman, in the interim budget announcement, encapsulated the remarkable growth witnessed by the nation in the last six years. Noteworthy initiatives such as green India initiatives, technological advancements, and startup-friendly budgets, including PM Mudra Yojana, which approved 43 crore loans totalling Rs 22.5 lakh crore for the entrepreneurial aspirations of the youth, have played a pivotal role in the country’s economic progress. Additionally, schemes like Fund of Funds, Startup India, and Start-Up Credit Guarantee have significantly contributed to the advancement of our youth.

    FM Sitharaman emphasised a golden era for tech-savvy youth, introducing a corpus of Rs 1 lakh crore with a fifty-year interest-free loan. This corpus aims to provide long-term financing or refinancing with extended tenors and low or negligible interest rates, fostering research and innovation in sunrise domains within the private sector. This move is particularly beneficial for D2C startups in India.

    The circular aspect of Virgio aligns with the broader vision outlined in the budget, striving to create an ecosystem where sustainability and innovation coexist. We eagerly anticipate contributing to this transformative journey by utilising technology and research to shape a fashion industry that not only upholds the highest standards of quality but also champions environmental responsibility. The proposed measures will undoubtedly inspire and empower fashion brands to further integrate circular practices and innovative technologies into their business models.

    Greendot Health Foods Pvt. Ltd. managing director Vikram Agarwal

    The Interim Budget 2024-25 presented by FM Nirmala Sitharaman has brought positive news for the FMCG and retail sectors in India. The threshold for presumptive taxation in retail businesses has been increased, the corporate tax rate dropped and new manufacturing companies enjoy a reduced rate. These measures create a favourable environment for the retail sector, supporting business growth and economic stability”.

    BN Group managing director and CEO Anubhav Agarwal

    “FM Sitharaman’s Interim Budget holds promise for the edible oil industry. The continued focus on ‘Atmanirbhar Oil Seeds Abhiyan’ with its emphasis on research, technology adoption, and market linkages is a welcome step towards self-sufficiency. This, coupled with the increased capital investment outlay, paints a promising picture for rural development and increased consumption, both of which directly impact our industry’s growth. However, the success hinges on the swift implementation of these initiatives. Streamlining access to high-yielding seeds, ensuring timely procurement at remunerative prices, and facilitating value addition, crop insurance are crucial for farmers to truly benefit. Additionally, sustaining the reduced import duties on key edible oils while strengthening domestic production can create a win-win situation for consumers and industry players.

    Overall, the budget lays a strong foundation towards self-reliance, but industry collaboration and swift execution will be key to translating vision into reality. We, in the edible oil industry, are optimistic and committed to contributing to a truly ‘Atmanirbhar’ edible oil ecosystem for India.”

    Eliea Wellness director & co-founder Sanjeev Ingti

    In the wake of our budget allocation, we strive for fiscal responsibility and strategic investment. This budget reflects our commitment to fostering growth, innovation, and societal well-being. By prioritizing key sectors, we aim to create a resilient economy that serves all citizens. Every Rupee spent is a step towards a brighter future, addressing pressing needs while laying the foundation for sustainable progress. We understand the responsibility entrusted upon us, and we pledge transparency and accountability in executing this budget. Together, we embark on a journey to build a stronger, more inclusive society, where the dividends of wise financial management benefit everyone. This budget is not just a financial plan; it’s a roadmap to prosperity, unity, and a better quality of life for our community. Let us move forward with optimism and determination, confident that our financial decisions today shape the destiny of tomorrow.

  • Q3 Results – Adani Wilmar Limited records 13 per cent volume growth

    Q3 Results – Adani Wilmar Limited records 13 per cent volume growth

    Mumbai: Adani Wilmar Limited (AWL) records a strong 13 per cent volume growth in 9M FY24, with broad based growth across all segments. Sequential revenue growth of 5 per cent QoQ (Q3’24 vs. Q2’24). In 9M ’24, the food & FMCG segment recorded a revenue of Rs 3653 crore, a 26 per cent YoY growth company achieved best EBITDA till date, at Rs 504 crore in Q3.

    The company’s growth trajectory remained steady with a volume growth of 5 per cent YoY in Q3’24 and 13 per cent YoY in 9M FY’24. Consumer demand in packaged staple foods stayed strong during the festive season of Q3. The branded products that comprises 80 per cent of edible oils and Foods & FMCG sales, grew faster than the overall sales in both segments. Rural sales also stayed steady for us. Despite good volume growth, revenue is optically lower by 17 per cent YoY in Q3, as product pricing has been lower during the year, in-line with lower raw-material costs.

    The company recorded revenue of Rs 12828 crore in Q3 and Rs 38024 crores in 9M FY’24. The profitability of the company has again normalised with EBITDA at Rs 504 crore. In Q3, after witnessing 2 quarters of subdued profits due to high-cost inventory and hedge dis-alignment. Profitability of the Bangladesh subsidiary continues to be in stress due to the local currency issues. Standalone EBITDA was higher at Rs 530 crore in Q3.

    The company is progressively using more regional approaches to drive deeper penetration into the local markets. The company is on track to more than double its rural town coverage during the financial year from 13,000 towns to more than 30,000 rural towns by the end of this financial year. The company has been adding new markets and our branded products are now available in 38 countries across six continents.

    Edible oil

    The volume was flat YoY in Q3 and grew by 8 per cent YoY during 9M FY’24. Branded products have been growing at a faster pace. Branded products grew by 3 per cent YoY in Q3 and 15 per cent YoY in 9M FY’24. ROCP (refined oil consumer pack) market share of AWL in edible oils reached 19.8 per cent in Dec ‘23 on MAT basis (source: Nielsen), which is an improvement of 30 bps vis-à-vis the same period last year.

    The segment recorded revenue of Rs 9711 crores in Q3, with sequential growth of 7 per cent compared to Q2. In YoY terms, revenue is optically lower by 23 per cent YoY in Q3 ‘24, as product pricing has been lower during the year, in line with lower raw-material costs.

    The growth in the edible oils segment continues to be driven by strong growth in sunflower oil and mustard oil, which have been growing faster than the industry due to strong brand equity.

    Food & FMCG

    The Food & FMCG segment, which includes products such as wheat flour, rice, pulses, besan, sugar, poha and soap continued to outperform. During the quarter, the segment revenues grew at 25 per cent YoY, with an underlying volume growth of 17 per cent YoY.In 9M FY’24, the segment delivered a turnover of Rs 3653 Crores, a robust growth of 26 per cent YoY.

    Exports restriction has been a drag on foods growth in the last three quarters. In the domestic market, branded products revenue has been growing at 40 per cent plus YoY for the last nine quarters.

    Wheat business gained share in South India from multiple interventions. This led to a significant improvement in volume off take in Q3, increased penetration in retail outlets, and created pull demand from retailers. In South India, branded penetration is high for the industry, along with good pricing power for brands. We will continue to focus on the South India market to gain our fair share.

    Industry essentials

    The industry essentials volume grew by 17 per cent YoY in Q3 ’24 and 21 per cent YoY in 9M FY’24, supported by robust growth in Castor & Oleochemical businesses. The segment recorded revenue of Rs 1844 in Q3 and Rs 5777 in 9M FY’24.

    Key highlights –

    1 Volumes show strong resilience and reflect robust consumer demand, growing at 5 per cent YoY in Q3 and 14 per cent YoY for 9M FY24 across all segments.

    2 Branded products, which are 80 per cent of sales of edible oils, Foods & FMCG, show higher growth.

    3 Branded Food & FMCG in the domestic market has shown market-beating growth of over 40 per cent YoY in the past 9 quarters with the segment expected to touch a milestone revenue of Rs 5000 crores for FY ‘24.

    4 Rural demand is stable, belying expectations of weak rural demand having a major impact on consumer goods sales.

    5 Company on track to more than double rural coverage from 13000 to over 30000 rural towns by the end of FY24.

    6 Revenue dip reflects lower prices of edible oils in response to decline in input costs of raw materials. However, strong brand equity drives growth in sunflower oil and mustard oil faster than the industry.

    Commenting on the results Adani Wilmar Limited MD & CEO, Angshu Mallick said: “We continued to witness the growth momentum in packaged staple foods driven by shift in consumer preferences for hygienic and quality products. The revenues from the branded products in the domestic market, under the Food & FMCG segment have been growing at 40 per cent plus YoY in the past 9 quarters enabling us to close FY ’24 with an estimated Rs 5,000 crores of revenue in the segment.

    We are putting our energies in rapidly scaling up our distribution network for general trade to realise the immense opportunity available in the packaged staple foods. At the same time, we are developing our HORECA and exports channels which will continue to witness much faster growth in the near future. Our strong market share in the alternate channels put us in an advantaged position from the fast-growing rate of this channel.”

     

  • Star Jalsha to launch cookery show ‘Rannabanna’ on 16 March

    Star Jalsha to launch cookery show ‘Rannabanna’ on 16 March

    MUMBAI: Star Jalsha has come up with a new delicious offering for its viewers. It is all set to host “Rannabanna”- a one of a kind cookery show which will teach the viewers an array of new delicacies from across the world including local delicacies which they can cook and relish with family and friends.

    Capturing the love for food, Rannabanna, is a unique cookery show featuring a grandmother as the show host. In every episode the lovely grandmother will whip up two mouthwatering dishes for her foodie grandson. The recipes will have a traditional touch, revealing grandmother’s way of cooking as well as contemporary dishes well suited to the changing taste of the new Bengali. The warm, fun filled grandmother-grandson relationship with their common love for food will be seen for the very first time on television screen.

    Star network regional entertainment CEO Kevin Vaz said, “We are supremely attentive to the continually evolving tastes of our audience. In step with their discerning preferences, our new show, Rannabanna, promises to bring a new dimension to the otherwise routine cookery shows. We are delighted to have Adani as the presenting sponsor for Rannabanna, wherein their products under the brand Fortune, will be showcased. As a strategic partner, we look forward to a long-term association with them on the project.” “We are confident that this concept will appeal to the taste buds of our audience.”, he added.

    The show is being produced by Windows Production one of Bengal’s leading production houses. Windows has produced multiple successful cookery shows in the past featuring celebrities. Windows has also recently produced the blockbuster filmPosto, capturing the warm relationship between grandparents and a grandson.

    Fortune Rannabanna features popular actress Tanima Sen,who will be seen as the grandmother and Star Jalsha’s popular character “Gopal bhar” aka Raktim Samanta as the grandson. While Tanima adds to the love and warmth of the show, Raktim in his innocent style adds to the fun factor of the show through light hearted banter.

    Adani has come on board the show as ‘Presented by’ Sponsor showcasing their plethora of products under the umbrella brand Fortune in an integrated manner in the show. Adani Wilmar deputy chief executive officer Angshu Mallick said, "Fortune Oil always stood by the philosophy that there is nothing like home cooked food. We found Rannabanna as a concept fresh, engaging and it takes the brand ahead. The show puts the kitchen at the centre of the home and Fortune at the centre of the kitchen.With Star Jalsha and Rannabanna we found a unique proposition to reach out to the food loving Bengali audience in the true Fortune way.”

  • Fortune unveils a new logo and identity

    Fortune unveils a new logo and identity

    MUMBAI: Fortune, a renowned food FMCG brand has unveiled a brand new logo and a wide range of product offerings. In the digital era, where the consumer’s attitude and behaviour have become extremely intuitive, the brand opted to focus on digital amplification to present it’s new identity across social media platforms in collaboration with Akshay Kumar & key influencers such as Miss Malini, Chef Ajay Chopra, Deeksha Joshi and many others. 

    Over the past two decades, the consumers have evolved. Being a beacon of inspiration, Fortune has uplifted it’s look and feel and built a modern and contemporary brand image. Owing to that, Fortune has revised the brand logo and packaging, along with the way they communicate with the consumers.

    Breaking down it’s stereotype of being a popular oil brand, Fortune now consists of a wide range of product offerings from rice, dal, atta, soya chunks, besan and much more.

    The brand launched a campaign #Whatsinthebox on 21 Feb with ace actor Akshay Kumar & key influencers to create conversations and generate curiosity amongst target audience by solving the puzzle & unbox the mystery Fortune box. On 28th Feb, the brand with Akshay Kumar unboxed the new identity and the wide range of offerings under the Fortune umbrella.

    Talking about the announcement, deputy CEO  Angshu Mallick said, “Fortune has always been about connecting with the consumers in the correct way. For the evolving needs of our consumers, Fortune has undertaken a step towards uplifting the brand proposition by modernizing the identity of the brand.

    For decades Fortune has been synonymous with oils, and while we have the largest share of the pie in the category, we are determined to dominate all categories. Our vision is to become the largest food FMCG brand in the country which is why Fortune range also includes Rice, Atta, Besan, Dal, Soya chunks and more in an all-new avatar that I believe will resonate better with all the consumers.”

    Media and strategy head Sanjay Adesara said, “For the digitally evolved consumers today brands are more than just a product. They connect with its philosophy, identity and buy into their vision. For the last 20 years Fortune has been periodically reinventing itself not only in its range (today the Fortune Foods range includes Rice, Atta, Besan, Pulses, Soya chunks, and more) but also in its identity. To retain the affinity of today’s visually-stimulated generation we have undertaken this rebranding initiative,”

    Fortune’s consistent quest for growth combined with innovation and experimentation will contribute to the brand’s overall sales and business model.

  • Fortune Brings Tech & Food Together in A Charming Story by Ogilvy South

    Fortune Brings Tech & Food Together in A Charming Story by Ogilvy South

    Mumbai: Ogilvy brings a fresh take on Fortune Oils’ ‘Ghar ka khana’ to appeal younger audience.

    Fortune Oils’ latest campaign unveils a sweet story of a husband and wife. We see the wife cooking in the kitchen when her husband enters the room with his latest toy – a voice assistant gadget. When the wife stops him from sampling the food that is being prepared, he decides to tease his wife by asking the voice assistant which restaurant serves the best ‘gobi ke kofte’. To his surprise, the voice assistant replies that the best ‘Gobi ke kofte’ was being served in his kitchen. The voice assistant continues by saying along with other fresh ingredients that are handpicked for use in the kitchen, the most important input is everyone’s favourite cooking oil – Fortune. And all this comes together in dishes that taste so good because they are prepared with love at home. 

    Fortune has been communicating the platform thought through different narratives over the last many years. By picking up nuances from popular culture, evolving lifestyle needs the interpretation of Ghar ka khana is kept fresh and contemporary. Today technology is seen as a credible source of knowledge. By using technology to reinforce the brand proposition in a charming story Fortune seeks to build a new connect with its younger audience.
    The film is shot in three different languages to connect with key regional audiences. 

    Piyush Pandey, Chief Creative Officer Worldwide, Executive Chairman India, Ogilvy: “Fortune has always saluted home cooking and makers of home food. It also tries to stay contemporary and the new ad tries to capture that spirit. I am very happy that it is going to be shared with a lot of people in this country.”

    Angshu Mallick, Deputy CEO, Adani Wilmar Ltd.: “Fortune Oil always stood by the philosophy that there is nothing like home cooked food. We found this concept fresh, engaging and it takes the brand ahead. This story puts the kitchen in the centre of the home and Fortune brand at the centre of the kitchen. We felt, in today’s time, that people will relate to this story where use of technology is very common.”

    Tithi Ghosh, Managing Partner, Ogilvy South: “There is no joy greater than eating home cooked food – is a universal insight. For the brand to be in tune with changing lifestyle codes it is important to refresh the brand’s thematic communication with stories that borrow from these new cultural codes. Tonality of the communication continues to be charming and authentic. This time the campaign has been shot in three different languages for even greater authenticity.”