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Tag: Angelo George

  • Bisleri makes a splash in MEA with thirst-quenching Apparel deal

    Bisleri makes a splash in MEA with thirst-quenching Apparel deal

    MUMBAI: Water you waiting for, Middle East and Africa? Bisleri International has just uncapped a major partnership with Dubai-based Apparel Group, setting the stage for a regional beverage boom. The strategic alliance will see Bisleri’s much-loved portfolio ranging from its iconic packaged water to its fizzy favourites manufactured, marketed and distributed across MEA, starting with the UAE in 2025.

    With a legacy that’s been hydrating India for over 50 years, Bisleri has long held the top spot in the country’s packaged water market. Its product range includes not just the flagship water bottle, but also the premium Vedica Himalayan spring water, and aerated offerings like Limonata, POP, Spyci Jeera, Rev, and Soda. Currently, it operates 128 manufacturing centres and reaches over 500,000 outlets in India alone plus it already has a UAE presence, having backed events like the Dubai Marathon.

    “The Middle East and Africa markets represent significant opportunity for value creation,” said Bisleri International CEO  Angelo George. “With a large Indian diaspora already familiar with our brands and Apparel Group’s consumer expertise in the region, the match is just right.”

    Founded in 1996, the Apparel Group is no lightweight. The retail behemoth runs 85 plus brands and 2,300 plus stores across 14 countries, supported by a workforce of 25,000. Now, they’re ready to add hydration to their retail portfolio.

    Apparel Group CEO Neeraj Teckchandani called the tie-up a “strategic milestone” that aligns with the Group’s ambition to diversify and scale. “We see this as a long-term, value-driven collaboration that redefines beverage retail in the region,” he added.

    With fizzy ambitions and deep-pocketed partners, Bisleri’s Middle East expansion is anything but a drop in the ocean. It’s a sign that the Indian refreshment giant is thirsty for more and ready to bottle global growth.

  • Bisleri partners with ASI to restore water bodies at India’s heritage sites

    Bisleri partners with ASI to restore water bodies at India’s heritage sites

    MUMBAI : Bisleri International Pvt. Ltd. has embarked on a visionary collaboration with the Archaeological Survey of India (ASI) under the Adopt a Heritage 2.0 Programme, uniting heritage conservation with sustainable water stewardship. This landmark partnership, formalised through a Memorandum of Understanding (MoU), was signed by ASI director Zulfeqar Ali and Bisleri CEO Angelo George, with the agreement ceremoniously exchanged between ASI director general Yadubir Singh Rawat and George.

    As part of ‘Bisleri’s Nayi Umeed’ CSR initiative, the project will initially focus on revitalising four significant water bodies: Chand Baori in Abhaneri, the baori at Neemrana, Padma and Rani talabs at Ranthambore fort, and Budha Budhi pond at Kalinjar fort. Restoration efforts will include desilting, cleaning, ecological rejuvenation, and landscaping, ensuring minimal disruption to these historic sites. Informative signages will also be installed to enhance visitor experience and community engagement.

    George stated, “At Bisleri, we are committed to sustainability and cultural preservation. This collaboration with ASI reflects our dedication to protecting India’s rich heritage while ensuring the conservation of vital water resources for future generations.”