Tag: Angelique Dhama

  • OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs

    OBEETEE unveils ‘Mosaic’ collection: Artistry woven into handcrafted rugs

    Mumbai: OBEETEE, a name identical to unparalleled craftsmanship and innovation in luxury carpeting, proudly introduces its latest masterpiece – the ‘Mosaic’ collection. This assortment of handcrafted rugs serves as a tribute to the multifaceted essence of India, summarizing its diverse landscapes and architectural wonders through a harmonious blend of vibrant colours and captivating textures.

    ‘Mosaic’ transcends the typical boundaries of design collections, drawing inspiration from a variety of elements that embellish our world. From abstract representations of architecture to complicated geometrics and the serene beauty of landscapes, this collection captures the often-overlooked beauty that surrounds us. Each thoroughly woven thread in these rugs represents tales of exploration and admiration for the hidden marvels that enrich our lives.

    Ar. Shripal Munshi, the creative force behind ‘Mosaic,’ describes it as a culmination of his design journey, highlighting, “This collection is a celebration of the elements we encounter daily but often fail to appreciate – the allure of architecture, the grace of landscapes, and the elegance of geometrics. Collaborating with OBEETEE Carpets has been a rewarding experience; their commitment to exquisite craftsmanship perfectly aligns with the vision of this collection. The skilled weavers have poured their expertise into bringing ‘Mosaic’ to life, infusing it with the soulful essence of our diverse and captivating country. It’s more than just a meticulously crafted collection; it’s an invitation for homeowners to infuse their spaces with the essence and spirit of India.”

    OBEETEE Carpets Retail CEO Angelique Dhama expresses immense pride in presenting the ‘Mosaic’ collection to a tasteful clientele. She states, “This collection seamlessly marries global architectural inspirations, offering a unique opportunity to showcase the often-overlooked elements that surround us. Each rug in ‘Mosaic’ is not merely a carpet but a portal inviting the unexplored facets of the world into the very heart of one’s home.”

    ‘Mosaic’ stands as a testament to OBEETEE’s unwavering commitment to exquisite craftsmanship and innovation, providing homeowners with a rare chance to adorn their spaces with the spirit and diversity of India’s enchanting beauty.

  • Madison Media wins media mandate for Obeetee

    Madison Media wins media mandate for Obeetee

    MUMBAI: Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The Agency will manage the entire media gambit for the client including TV, print, radio, OOH, digital, and cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

    Founded in 1920, Obeetee claims to be the largest handmade rug maker in India. The company is a leading producer and exporter of exquisite hand-knotted, hand-tufted, and flatwoven carpets.

    Obeetee CEO Angelique Dhama said, “Carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media backing our aspirations and walking the path to success with us.”

    “Carpet/rugs category intent has gone up 120 per cent due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online and offline touchpoints. We are confident that our digital-first and outcome-driven omnichannel approach will help Obeetee surpass industry growth,” said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.