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Tag: Angel One Ltd

  • Angel One launches #AzaadiKaRaasta campaign for financial independence

    Angel One launches #AzaadiKaRaasta campaign for financial independence

    Mumbai: Angel One Ltd, a fintech player, focused on empowering individuals on their financial journey, launched its Independence Day #AzaadiKaRaasta campaign. The campaign features an impactful social-first approach that illustrates the journey towards financial freedom. The campaign celebrates the journey as much as the destination, acknowledging the effort, determination and perseverance required to gain control over one’s financial future.

    Angel One’s vision is to empower individuals by making financial independence an achievable goal for everyone. The #AzaadiKaRaasta campaign is a testament to this vision, honouring the relentless pursuit of financial freedom. Through this initiative, Angel One aims to inspire and support individuals on their journey, acknowledging that every step towards financial empowerment is a milestone worth celebrating.

    Highlighting this unique campaign’s objective, Angel One Ltd chief growth officer Prabhakar Tiwari commented, ”At Angel One, we are dedicated to empowering individuals to take control of their financial future. Our campaign, #AzaadiKaRaasta, is crafted to connect with people from all walks of life, regardless of age, profession or experience. By advocating for smart investing across a diverse range of financial products, we aim to equip every Indian citizen with the tools and knowledge necessary to achieve true financial freedom. This campaign honours the collective efforts of those striving for financial independence and contributing to the nation’s brighter future.”

    The film begins with a narration on the universal quest for financial freedom, showcasing diverse individuals on their path to financial independence. Through compelling visuals, it underscores the dedication and hard work needed to achieve this goal, highlighting scenes of people studying markets, making investments and celebrating milestones. The narrative emphasizes that financial independence requires persistent effort and smart decisions, concluding with a salute to those who strive for it, positioning Angel One as a supportive partner.

    The #AzaadiKaRaasta campaign embraces a comprehensive, multi-platform strategy, leveraging cutting-edge digital tools and creative approaches—including influencer collaborations and social media engagement, to captivate and connect with a diverse audience.

    Embed link: https://www.youtube.com/watch?v=RPcR9Yj1pLA

  • Angel One launches #RahoHameshaSuper campaign

    Angel One launches #RahoHameshaSuper campaign

    Mumbai: Angel One, India’s leading fintech player, launches their latest campaign #RahoHameshaSuper, in its commitment to revolutionize the investment landscape. The second edition of the Angel One SuperApp campaign reaffirms their commitment to elevate user experience, by delivering best in class speed, security and reliability experience, thereby revolutionizing the fintech landscape.

    Earlier the successful multi-channel #SuperIsHere campaign introduced the new Angel One SuperApp across the country. Now, the second edition spotlights what makes the SuperApp truly super – its key features of being fast, secure and reliable – catering to the needs of young, aspiring investors and traders across diverse regions. The idea behind this film was to take the superior features and make them relatable and easy to understand for anyone watching this from any corner of the country.

    At the heart of the campaign lies the SuperApp, a comprehensive solution designed to meet the diverse needs of users. From online trading and investing to direct mutual funds and sovereign gold bonds, SuperApp serves as a one-stop destination, simplifying the investment process for individuals from all walks of life. Under this 360° integrated marketing campaign #RahoHameshaSuper, Angel One pledges to empower individuals across the nation in their investment, trading and wealth creation journeys. Users can anticipate an investment and trading experience through the app that is both seamless and secure, surpassing any previous standards.

    Key highlights of the Angel One SuperApp includes ensuring lightning-fast execution even in low-network areas. With a focus on customer-centricity, the SuperApp’s features are enhanced to meet evolving user demands. Furthermore, security remains a top priority with SuperApp, incorporating diverse measures such as two-factor authentication, pin and robust portfolio privacy options. These enhancements solidify Angel One’s position as a trusted and innovative fintech platform for secure and confident online trading and investing.

    Angel One Ltd chief growth officer Prabhakar Tiwari expressed his thoughts on the campaign, stating, “RahoHameshaSuper is more than just a campaign; it symbolizes a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience. We have packed the campaign with relatable messages under #AbSamjheKyonHainSuper, specifically targeting Gen Z and young millennials. By showcasing the app’s unique features and benefits, we are expecting a significant  boost in the brand consideration scores and facilitate our growth strategies.”

    Angel One Ltd chairman & MD Dinesh Thakkar stated, “Angel One is actively embracing innovation and technology within the SuperApp framework, catering to the requirements of all demographics. As Angel One pivots through the dynamic fintech landscape, our dedication remains steadfast towards our North Star — empowering a billion lives with leading-edge solutions and create the most trusted fintech brand.”

    #RahoHameshaSuper campaign employs a versatile, multi-channel approach, utilising digital-first strategies and innovative mediums such as influencers, social media posts, AR filters and QR integration to engage diverse audiences.