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Tag: Angel Broking

  • Invest during muhurat trading with Angel One’s ‘Shagun ke Shares’

    Invest during muhurat trading with Angel One’s ‘Shagun ke Shares’

    Mumbai: Angel One, formerly known as Angel Broking, has returned with its ‘Shagun Ke Shares’ campaign this Diwali.

    This year, the fintech company is encouraging people to adopt ‘muhurat trading’ as a Diwali ritual and begin their journey of smart investments with Angel One.

    As part of the campaign, Angel One has released a digital film showcasing a young man investing during the Muhurat Hour on Diwali and asking people to make smart investments with Angel One for quick account opening, zero brokerage and smart recommendations. The company has also tied up with influencers from different genres and is leveraging the ICC Men’s T20 World Cup tournament to initiate the conversation around finance.

    Spreading out the message, Angel One chief growth officer Prabhakar Tiwari discusses ‘muhurat trading’ in a video message on his social media.

    According to Angel One, the top Diwali picks for this year include Federal Bank, Sona BLW, HCL Technologies, Stove Kraft, and Shobha, among others.

    Speaking about launching the “Shagun Ke Shares” campaign, he said, “For a long time, Muhurat Trading has been followed by just investors and traders. With an increasing population participating in the stock market, Muhurat Trading can be a good start for more people to hop on the bandwagon and turn it into, like all other Diwali rituals, something we are trying to do with our “Shagun Ke Share” campaign this year. The investment during the auspicious occasion is considered a sign of good fortune.”

    Adding to it, Angel One chief executive officer Narayan Gangadhar said, “India is a land of unique traditions. Even in the stock market, we have a tradition that is unique to us-‘muhurat trading.’ The muhurat hour marks the beginning of the financial year, and our state-of-the-art smart solutions can enable people to begin their investment journey on this auspicious occasion. We look forward to more people adopting to investing during the ‘muhurat trading’ hour this year.”

  • Silicon Valley techie Narayan Gangadhar joins Angel Broking as CEO

    Silicon Valley techie Narayan Gangadhar joins Angel Broking as CEO

    Mumbai: Fintech brokerage firm Angel Broking has roped in Silicon Valley veteran Narayan Gangadhar as its new CEO.

    Narayan has more than two decades of global experience leading technology businesses at top-tier Silicon Valley companies, such as Google, Microsoft, Amazon, and Uber. He brings operating experience leading highly disruptive businesses by driving innovation in product, technology, capability building, and processes automation.

    Gangadhar was head of technology at Uber in San Francisco where he led the company’s core infrastructure, machine learning, data platform, and data science teams of over 650+ employees across the globe. During his tenure, Uber scaled to over 400+ cities globally completing over 14 million trips daily. At Google, he led large product and engineering teams to launch the first set of the search giant’s cloud infrastructure services, such as Compute Engine, Cloud SQL, Container Engines. He also led large teams responsible for developing the overall application infrastructure which power productivity apps like Google Drive, Google Docs, etc.

    Prior to Google, Gangadhar was the general manager and director at Amazon Web Services where he developed the Cloud Database business. He was most recently the founder & CEO of a robotics start-up in San Francisco that develops automated urban mobility solutions

    “The Indian market is at an interesting juncture as more people make technology a part of their daily lifestyles,” said Gangadhar. “As a CEO, my entire focus will be on unlocking superior efficiency for all stakeholders. The overarching objective is to make the product more accessible in the mass market.”

    Angel Broking CMD Dinesh Thakkar said, “Narayan is the right person to lead Angel Broking along its journey as a leader in this industry. He is a well-rounded engineer with great leadership qualities and will add significant value to our existing digital assets. Plus, he will help us realise our aspirations to become a preferred Fintech company in India. With Narayan leading the team, I am sure we will scale new heights in making international standard apps, offering world-class customer experience, and taking best-in-class AI/ML journeys for new and existing customers to understand investing and trading well.”

  • Angel Broking’s Prabhakar Tiwari re-designated as chief growth officer

    Angel Broking’s Prabhakar Tiwari re-designated as chief growth officer

    Mumbai: Angel Broking has further fuelled its growth by re-designating CMO Prabhakar Tiwari as the new chief growth officer. In his new role, Tiwari will now also head sales at Angel along with marketing. He will be responsible for both client acquisition and sales transformation.

    An IIM Bangalore alumnus, Tiwari has led Angel Broking’s marketing transformation since 2019. He has played an instrumental role in expanding the brokerage house's visibility through several award-winning campaigns along with a strong focus on performance marketing and technological integrations such as leveraging web and app analytics and AI/ML based retargeting campaigns. Under his leadership, some notable campaigns include ‘#DontBeAChomu’, ‘#ShagunKeShares’, ‘Aage Badhne Ka Smart Sauda’, and ‘Ek Nayi Shuruaat’. He has previously also held key positions across several leading consumer and digital companies such as Marico, CEAT and PayU.

    Tiwari said, “I strongly believe that only high-tech interventions coupled with relevant KPIs must justify any business effort. It is precisely what we have done in marketing and achieved phenomenal results on the ground. Today, it is a moment of pride and resolve for me, as I’m being handed over additional responsibilities of sales and sales transformation. I look forward to leading the next phase of rapid growth towards the market leadership.” 

    Angel Broking CEO Vinay Agrawal said, “Prabhakar is a strategic fit for this role as he is focused while devising and executing business plans. His data driven approach has added considerable value to our ongoing efforts of growing the business. I am confident that Prabhakar will be pivotal in unlocking the next phase of growth at Angel Broking, especially as we eye the pole position.”

    Angel Broking CMD Dinesh Thakkar, said, “At Angel Broking, Prabhakar has built a distinct candidature with his attention to detail and a ‘never say never’ attitude. His working style is unique. He always keeps his team high-spirited and driven towards actionable goals. Still, we believe his true potential is yet to be tapped and are happy to announce his re-designation as chief growth officer.”

    The brokerage house is making advances into tier-2, tier-3 and beyond cities – while also receiving footfall of millennials from urban regions. It has recently launched several millennial-centric offerings including smart money (education), smartAPI (automated trading), international investing in partnership with vested and ARQ prime (investment engine) alongside others. 

  • Angel Broking launches “Smart Sauda” campaign to promote Angel iTrade Prime

    Angel Broking launches “Smart Sauda” campaign to promote Angel iTrade Prime

    Mumbai: Angel Broking, one of the largest full-service digital broking firms, recently launched its new campaign ‘Aage Badhne ka Smart Sauda’.  The campaign offers the Smart Choice of Angel iTrade prime against perceived stock investment related barriers, such as high brokerage fee, hidden charges and messy digital experience. Angel iTrade Prime offers its clients an opportunity to avail full suite of broking services including basic research and advisory, absolutely free.

    The comprehensive 360* brand campaign aims to leverage the quirky nature of the creative idea. The marketing campaign is built around digital first approach to target the millennials, primarily in tier 2 and tier 3 cities. The video creatives will be promoted on YouTube, as well as on the new emerging channels like TikTok & leading OTT platform such as Jio TV. Further, the communication will be amplified on Social Media and on-ground activation.

    Sharing his thoughts on the brand campaign, Mr. Prabhakar Tiwari, CMO, Angel Broking Ltd., said, “Angel Broking exists to navigate new age India to meet their financial dreams. At Angel Broking, we are experiencing a rapidly growing demand for our flat brokerage offering from the millennial audience, particularly in tier 2 and tier 3 cities. Our customers have strong digital maturity, as they seek an uncomplicated, self-service investment experience. Our new campaign “Smart Sauda” is designed around young India’s aspiration to transform their lives.”

    Speaking on the launch of the campaign, Vinay Agrawal, CEO, Angel Broking Limited, said, “With the launch of ‘Smart Sauda’ campaign, we aim to promote iTrade Prime that combines affordable pricing, cutting edge technology and end-to-end broking services, thus empowering customers to trade ‘smartly’. By slashing the brokerage charges to zero, we intend to promote equity investments as a preferred avenue for retail investors pursuing a long-term growth asset class.”
    Angel Broking Ltd., a full-service digital broking house has transformed the way retail trading is done in India and offers an extensive range of financial solutions. Be it providing services like easy to understand user interface for mobile applications and desktop platforms or opening an account within 5 minutes, with just a single click KYC, Angel Broking constantly works to optimize efficiencies of its platform across stages of designing, execution and acquiring customers thereby living up to the promise of being the right choice for new-age traders and investors. 

  • iProspect India wins Angel Broking’s social media duties

    iProspect India wins Angel Broking’s social media duties

    MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has won the social media duties for the stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.

    As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.

    Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them win, retain and engage their clients.”

    On the association, Prabhakar Tiwari, CMO, Angel Broking said, “After rigorous two-months of pitches and carefully evaluating our potential partners, we are happy to partner with iProspect in our next phase of digital growth plans. With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market.”
     

  • CogMat wins Angel Broking’s digital biz

    MUMBAI: Digital media agency CogMat has won the digital media mandate of a broking company Angel Broking.

    The agency has won the account on the back of multi-agency pitch that took place a month ago.

    According to the agency spokesperson, CogMat will work on the digital advertising for the brand and create content inorder to engage consumers. It will also work on the ORM strategy online relationship management (ORM) strategy for the client.

    The brand is expected to spend around 10-12 per cent of its total ad spend on the digital media.

    Based in Mumbai and Hong Kong, CogMat also works with clients like, Mufti Jeans, Euro Kids, Live In, Benzer, Richfeel and Trident Hotels.