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Tag: Angad Singh Manchanda

  • Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

    Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing

    Mumbai: Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the independent global advertising agency Chimp&z Inc. As a way forward, Preksha Sheth has exited the agency’s management, giving Chimp&z Inc a hold of the company.

    This acquisition marks a milestone in Yellophant’s young journey, and Chimp&z Inc aims to expand its service offerings to MSME brands, startups, & emerging brands in the Indian ecosystem with this venture. Yellophant Digital is eager to introduce its new team and rebrand as ‘Yellophant’, bringing fresh AI-driven affordable solutions for young brands in the Indian subcontinent. Together, Chimp&z Inc and Yellophant aim to lead AI-integrated marketing solutions to cater to budgeted clients efficiently. These solutions encompass artificial intelligence, data tracking on social media, content creation using generative AI, films, corporate AVs, and animated short videos, which will help marketers find a niche and top-quality design language. These solutions help improve efficiency and error reduction, provide easier customization, and increase campaign ROI for better results.

    With its operations continuing from its Mumbai headquarters, Yellophant’s team of 20 plus professionals will now work with the employees of Chimp&z Inc thus strengthening their global deliveries. Yellophant’s proven success in collaborations with brands such as Tata Starbucks, Siyaram’s, Complan Nutrigro, Cadini, Klenvor, Kiddoze, Oxemberg, Edmingle, 1Rivet, CarBoli, mySmilist, Beleaf Organics, Mezaya, ExpertMFD, and others showcases a compelling fusion of experience and innovation in their collective journey.

    Commenting on the recent acquisition, co-founders Angad Singh Manchanda and Lavinn Rajpal commented, “With this acquisition, we aim to remodel Yellophant into a future-proof agency with new-age digital solutions. Our commitment to innovation propels Chimp&z Inc’s global network to new heights. This growth will help us accommodate the new developments in the industry. Marketing is soon going to be about how smart your channels are rather than how many channels you use for marketing, this change is going to be led by artificial intelligence, & with this venture, we aim to do that by delivering cutting-edge digital solutions to our clients.”

  • The Kind Citizen announces new brand identity created by Chimp&z Inc

    The Kind Citizen announces new brand identity created by Chimp&z Inc

    Mumbai: Mumbai-headquartered digital marketing agency, Chimp&z Inc, has lent its creative expertise to a rebranding initiative for a non-profit organization, The Kind Citizen (TKC). As part of this one-time collaboration, Chimp&z Inc has redesigned TKC’s logo and provided essential brand guidelines, reinforcing the agency’s commitment to social responsibility and supporting initiatives that drive positive change. These tailored brand guidelines ensure TKC’s alignment with the ever-evolving digital landscape and guarantee an impactful and resonant presence, fostering an organization’s consistent and compelling brand identity.

    The Kind Citizen (TKC) is an organization that is transforming the landscape of social impact by seamlessly connecting NGOs, corporations, and humans for collaborative efforts. The essence of the brand is built on the principles of kindness, connection, and positive change, which are reflected in the new logo created by the agency. Non-profits can post opportunities on TKC’s platform, specifying the needed skills, time commitments, timelines, and a minimal & optional volunteer stipend. Corporations, facing challenges in aligning with the right NGOs for their CSR goals, benefit from TKC’s curated volunteering options, with end-to-end management provided by the platform. Volunteers, often constrained by the demands of full-time jobs, find flexibility and purpose through TKC’s offerings, complete with e-certifications and tailor-made profiles. Chimp&z Inc’s recent creative contribution further amplifies TKC’s reach, reinforcing the platform’s commitment to creating a harmonious ecosystem for collective progress.

    Chimp&z Inc CEO and co-founder Angad Singh Manchanda expressed his enthusiasm for the collaboration, stating, “When we first spoke to Dolly Aswani, we knew we needed to create a logo that needed to have a ‘lot of heart’ in it. Dolly’s compassion and enthusiasm for giving back to the community have been reflected upon when we were creating the branding for the same. Team Chimp&z Inc loved working on this project as this wasn’t just another branding project, it reflected our dedication to supporting initiatives that make a difference. By enhancing TKC’s brand, we aim to contribute to their mission of fostering impactful collaborations and positive change in the community.”

    The Kind Citizen founder Dolly Aswani commented on the collaboration, saying, “TKC’s first interaction with Chimp&z Inc’s team was the perfect combination of compassion with professionalism. In all our conversations with the team involving Angad, Vishakha, Modini & Sean, we felt the team wanted to capture TKC’s true essence in the new logo & branding. The newly crafted brand guidelines enhance our digital presence and strategically position the organization for better connectivity with its audience. TKC’s refreshed logo and branding now embody our mission, uniting the three pillars with kindness at the core, fostering connections, and amplifying the impact of our community-driven initiatives. Together, we built a positive force for change with like-minded individuals and corporations.”

  • 2023 unveiled: A tapestry of triumphs, challenges, and innovation in the world of technology

    2023 unveiled: A tapestry of triumphs, challenges, and innovation in the world of technology

    Mumbai: As we bid farewell to 2023, it’s time to reflect on the dynamic landscape of the brands digital marketing and technology industry, which has faced significant challenges, and unfolded new dimensions of innovation. The past year has been a roller coaster for marketing enthusiasts, with groundbreaking achievements, persistent hurdles, and the relentless pursuit of progress shaping the narrative. Let’s delve onto our industry experts who have placed their thoughts for the industry this year and are looking forward to the future.

    Yango Tech CEO & co-founder Max Avtukhov

    “The e-grocery and retail market in India is undergoing unprecedented growth, fueled by increased internet penetration and evolving consumer behavior that favors online shopping. This shift, coupled with the convenience factor, has spurred the convergence of technology and consumer demands. Personalized recommendations and enhanced last-mile delivery are key outcomes, fostering a dynamic and flourishing environment. Projections indicate that the India Online Grocery Market is poised to reach USD 130 billion by 2032, exhibiting a remarkable CAGR of 37%. Despite facing challenges in logistics, quality assurance, and competitiveness, the e-grocery and retail sector in India continues to thrive, fundamentally reshaping how Indians procure their daily essentials. The trends observed in 2023 affirm this trajectory. At Yango Tech, our commitment is unwavering. We are dedicated to empowering retailers and e-commerce platforms with cutting-edge technologies, enabling them to navigate the evolving landscape of customer behavior and seize a significant share of this burgeoning market.”

    Vinod Cookware director Sunil Agarwal

    “Cooking is an ever-evolving art, constantly improving with new ingredients, recipes, and cookware. In 2023, we’ve embraced transformation in how we approach the culinary world. As we stride into the future, we’re also witnessing a surge in demand for eco-friendly and sustainable kitchen solutions. Recognizing this shift, our commitment to offering products that balance innovation with environmental responsibility remains unwavering. Smart kitchen technology is another arena that’s shaping the landscape. We have incorporated smart features into our designs to make cooking not just convenient but also an immersive and enjoyable experience. This year marked the introduction of our  Zest Ceramica Collection, Vinod Connect, and Aluminum Die Cast Range, revolutionizing the modern Indian kitchenware industry. Apart from catering to the needs of our consumers we also ventured into the B2B sector with the launch of our Vinod Horeca Range to cater to the needs of hotels and cloud kitchens. Strategic partnerships with Sony’s Masterchef India and KBC showcase our dedication to impactful collaborations. In line with the booming global kitchenware industry, projected to reach USD 37.23 billion by 2027, we also expanded our reach with the launch of Vinod Cookware’s UK website, bringing our quality products to the UK and EU markets. As we navigate this era of change, 2023 underscores the importance of adaptability in today’s world be it at your workplaces, homes, and kitchens.”

    Abzo Motors co-founder Kanchi Patel

    “The EV industry has experienced substantial growth in the last few years, and 2023 has been no exception. In the first half of this year, EV sales reached 5.1 million units, on track to surpass 10 million units for the full year. Witnessing the surge in electric vehicle adoption has been an enriching experience, reaffirming the industry’s shift towards a cleaner and greener future. Several major automakers are investing in the Indian EV market, including Tata Motors, Hyundai, and Mahindra & Mahindra. In turn, the enthusiasm and acceptance from consumers have been overwhelming, highlighting the growing awareness and appetite for eco-friendly mobility options.  This year has proven to be a significant milestone for us as we proudly launched our first e-bike, a testament to our commitment to sustainable and innovative transportation solutions As co-founder of Abzo Motors, navigating through the dynamic landscape of 2023 has been both challenging and rewarding, and we look forward to continuing our contribution to the evolution of the EV industry, paving the way for a more sustainable and electrifying future.”

    Chimp&zInc co-founder & CEO  Angad Singh Manchanda

    “Marking a dynamic shift in marketing trends, 2023 has witnessed a complete transformation in the digital marketing front. With much anticipated augmented reality and social commerce to purpose-driven content, the industry has undergone a holistic revamp. Authentic storytelling has rightfully claimed the spotlight, placing a strong emphasis on forging genuine emotional connections with consumers. The fusion of personalization and technology emerged as a game-changer, reshaping our online experiences. Adding to our learning journey were new trends like Generative AI, Machine Learning, Customer Data Platforms, and Voice Search. Artificial Intelligence (AI) strategies gained substantial momentum, enhancing the intelligence behind digital experiences. Privacy rules became a prominent point of discussion showing the industry’s dedication to responsible practices. CGI trends, including Augmented and Virtual Reality, alongside the widely embraced generative AI, prominently graced the stage. Each of these trends ignited curiosity among marketing professionals, providing us with powerful tools to weave compelling stories. We’ve discovered that fostering a curious mindset, coupled with courage and a commitment to authenticity allows us to actively participate in shaping the future of digital marketing. Here’s to a year that not only pushed boundaries but also ignited creativity.”

  • Chimp&z Inc founders launch ‘Yellophant Digital’

    Chimp&z Inc founders launch ‘Yellophant Digital’

    Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India.

    Headquartered in Mumbai, the agency will be headed by Preksha Seth. After gaining the hands-on experience of running a digital agency for five years, Preksha has kick-started her second venture, Yellophant Digital in alliance with Chimp&z Inc.  

    As a full-service, ROI-driven digital marketing agency, it focuses on crafting flawless marketing strategies and not just creative solutions for its clients. This USP gives the agency an upper hand in the budding SME and start-up market. The agency will house specialists in these services who will develop marketing and advertising solutions for their clients based on their distinct needs. Set up with a holistic perspective, it is a one-stop destination for brands with an appetite to create a niche in the industry. 

    Lavinn Rajpal and Angad Singh Manchanda said: “Nowadays, SMEs and start-ups seek to make a grand appearance on digital media and have a longer shelf-life in the highly competitive markets. Yellophant promises exactly that. The agency is modeled to function effectively and sustainably with the clients’ needs at the center. We have enabled all the necessary services required to boost brands to the forefront in the very initial stage of the agency to provide wholesomely to its clients.”

    About her new collaborative venture, Preksha Seth, c-founder, Yellophant Digital, said: “Yellophant Digital is my second venture into digital marketing. It is started with a very simple thought of being a launchpad for the start-up and SME industry of India. Collaborating with a global services agency like Chimp&z Inc to accomplish this thought is just what I needed. With the infrastructural support and the global outreach the agency has, I am really excited to partner with them. Our vision is to be the leading agency in the SME sector and provide a specialized agency model to cater to the specific needs of this industry. The aim is to revolutionize the way brands and entities look at the digital industry and provide growth to them by using dynamic creative solutions and data.”