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Tag: Aneesh Madani

  • Twitter sports partnership APAC head Aneesh Madani quits

    Twitter sports partnership APAC head Aneesh Madani quits

    MUMBAI: Twitter head of sports partnerships- Asia Pacific Aneesh Surender Madani has put down his papers after working for over five years. He started his journey in November 2013 heading the sports partnership for the Indian market.

    He announced this development on Twitter saying, “It’s time for the next adventure! @Twitter, you will always have my heart. #LoveWhereYouWorked,” he wrote in the post.

    Prior to this, he was the senior manager, Neo Sports Broadcast for around seven months. He also had stints with Nimbus Communication. He worked with Leo Burnett India as a brand strategy associate.

  • CPL 2018 becomes first T20 league to stream live on Twitter

    CPL 2018 becomes first T20 league to stream live on Twitter

    MUMBAI: The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.  Caribbean Perimier League is one of the annual T20 cricket  tournaments held in the Caribbean. This will be the first time where cricket fans in these countries will be able to watch full matches on Twitter and join the live conversation at the same time.

    Fans from India will also be able to enjoy over 150 highlight video clips from the league. Currently the tournament is sponsored by Hero MotoCorp.

    Hero MotoCorp head corporate communication Bharatendu Kabi said, “We are delighted to extend our association with Twitter for the second consecutive year for the Hero Caribbean Premier League. Cricket fans in India and around the world now prefer to watch live streams of their favourite matches at their convenience and we are glad to play a key role in facilitating this. Twitter is today one of the most preferred media for the youth and our continued partnership with them is a signal of Hero’s commitment to bringing sports to where the fans are.”

    Through the partnership, premium video content highlights from #CPL18 will be made available on Twitter in India and globally. The in-stream video sponsorship collaboration builds on the success of the last season and treats fans on Twitter to the best moments from #CPL18.

    Hero CPL head of digital Vishnu Kumar said, “Hero CPL is the biggest party in sport and we’re proud to partner with Twitter to become the first T20 cricket league to give fans access to cricket streaming live on the platform. Hero CPL brings together some of the biggest cricket superstars in a carnival atmosphere. In addition to the games, there will be highlight clips on Twitter.”

    “Thanks to our title sponsor Hero, we will ensure that fans don’t miss a single moment, just like Fabian Allen’s stunning catch last season. Our goal is to engage the cricket community even more deeply and this partnership will make it big, especially as our star players are popular on Twitter,” he added.

    Asia Pacific Twitter head of sports partnerships Aneesh Madani added, “The global, public conversation around cricket happens on Twitter and we’re thrilled to team up with Hero CPL to add live-streamed cricket to that experience for fans in 54 countries. Strengthening our partnership with Hero CPL is the in-stream video sponsorship with Hero for the second year running. Together, we’re excited to offer cricket fans a unique experience to take in the games, highlight video clips and the conversation, all in one place on Twitter.”

    The 2018 season of the Hero CPL will feature superstars from around the cricketing world, including Chris Gayle, Andre Russell, Steve Smith, David Warner, Kieron Pollard, Dwayne Bravo, Sunil Narine, David Miller and many more. The live stream of CPL matches will be available to logged-in and logged-out cricket fans on Twitter and connected devices via @CPL on Twitter.

  • @FIFAHindi: We have taken care of growing ‘football’ conversations, says Twitter exec Madani

    @FIFAHindi: We have taken care of growing ‘football’ conversations, says Twitter exec Madani

    MUMBAI: FIFA today launched a new Twitter account @FIFAHindi — the maiden global sports federation to do so — to cater to football fans in the most widely-spoken language in the host country — India.

    This FIFA U-17 World Cup is set to make history as it will be the first FIFA competition in India. It will also be the first participation of an Indian national team in a FIFA competition. Now, FIFA and Twitter are embarking on another ‘first’.

    The Twitter account will keep fans updated on the progress of the 52-match tournament, taking them on a journey across the six venues, as 24 teams compete for the trophy. It will also update fans about important information related to their fan journey, and will retweet the best fan tweets, as #FootballTakesOver in India.

    FIFA chief communications officer Fabrice Jouhaud said that they were committed to deepening their engagement with fans around the world.

    FIFA knew, he said, the Indian fans were not only excited about the World Cup, but were huge supporters as well. FIFA would therefore be closely analysing the success of the Twitter account over the next four weeks, he added.

    Football had a significant place on Twitter with a strong community and constantly growing conversations, said Twitter head of sports partnerships – Asia Pacific Aneesh Madani.

    With the launch of the Hindi Twitter account, FIFA was transcending the barriers of language and enabling even more access, as the first-ever FIFA event in the country would kick off, Madani added.

  • ESPNCricinfo & Twitter tie up to take #CricIQ social for #SLvInd

    ESPNCricinfo & Twitter tie up to take #CricIQ social for #SLvInd

    MUMBAI:   ESPNCricinfo and Twitter have walked out to the middle together to take #CricIQ social for the series deciding third test between Sri Lanka and India.

     

    Cricket fans around the world can now play CricIQ, which is ESPNCricinfo’s flagship cricket trivia game, by simply Tweeting their answers to @ESPNCricinfo.

     

    They will then get an auto-reply as an acknowledgment of their answer and fans who Tweet the right answers the fastest climb up a leaderboard which is announced on every day of the test match. Three daily winners and the Top 3 fans at the end of the test match win exciting prizes.

     

    Twitter India  head of sports partnerships Aneesh Madani said, “Twitter is the mobile microphone for sports fans around the world when they have something to say. We have consistently worked to bring more for the cricket fan and our partnership with ESPNCricinfo, who have built one of the largest audiences in the world for cricket on the platform, is another step in that direction . With this innovation to bring #CricIQ to Twitter, we’re delighted that ESPNCricinfo is giving cricket fans another fun reason to Tweet.”

    ESPNCricinfo director – business development Gaurav Thakur added, “ESPNcricinfo CricIQ has evolved to become one of the finest cricketing quiz destinations for ardent cricket fans and quizzers across the country. With the on-going India v SriLanka Test series, we decided to take the quiz social. This partnership with Twitter for #CricIQ gives fans a chance to play the quiz, and have fun with the uniquely real-time and interactive nature of the experience.”

  • Star Sports and Twitter partner to launch ‘Tweeplay’

    Star Sports and Twitter partner to launch ‘Tweeplay’

    MUMBAI: Starports.com and Twitter have tied up with TenTenTen Digital Products to launch a new interactive experience on Twitter called ‘Tweeplay’. 

     

    This innovation promise entertainment for sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet. This unique experience on Twitter will be available during the IPL playoff matches right up to the final on 1 June.

     

    Fans can avail of instant replays by just following four simple steps…

     

    Step 1: Twitter users tweet “@StarSportsIndia #StarSportsTweeplay Help”

     

    Step 2: They will receive a reply with an appropriate set of commands that they can use to demand for specific highlight videos of the match

     

    Step 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6

     

    Step 4: Watch the video right within their TWEET AND Twitter timeline

     

    On the development Star India head of digital business Ajit Mohan said, “Star Sports has always strived to innovate on digital and we areexcited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.”

     

    Twitter India head of sports Aneesh Madani said, “As a platform for live, public conversations, Twitter and sports have always been a great fit. Our goal is to reach and delight all sports fans in India by bringing them closer to their game of choice and re-live the best moments of the match. 

     

    We applaud starsports.com and TenTenTen for this breakthrough initiative of near real-time interactivity on the platform.”

     

    Tweeplay is created and being managed by TenTenTen Digital Products. TenTenTen MD and CEO Ramesh Srivats said, “Tweeplay is a unique way to offer snack-sized content on-demand on Twitter. We are very excited about launching it with starsports.com  during the Pepsi IPL playoffs and hope that a never-seen-in-the-world-before service like Tweeplay will help drive online buzz & content consumption.”

  • Raheel Khursheed joins Twitter India

    Raheel Khursheed joins Twitter India

    MUMBAI: Although Twitter India started its operations two years ago, it has always kept a low profile in the country. Subtly it keeps adding people to its organisation that is currently headed by Rishi Jaitley who is the director of the social media here. The recent appointment is former Times Now and CNN-IBN senior correspondent Raheel Khursheed as head of news, politics and government.

     

    According to a MediaNama report he will provide front-line technical support to journalists, politicians and governmental agencies. Twitter sources confirmed that he had joined the company but could not reveal any more details.

     

    Both Jaitley and Khursheed have mentioned his appointment on their Twitter pages. Prior to this Khursheed was with change.org where he was heading the communication strategy around campaigns in India and building its brand.

     

    The article also states that his role would be to work on expanding Twitter’s relation with journalists, government officials and politicians to increase their usage of the popular social media website.

     

    Twitter India has also hired Arvinder Gujral to head its mobile business development for India and south East Asia, Aneesh Madani to handle sports partnerships and Pratiksha Rao as associate partnerships manager.