Mumbai: The Promax India Awards 2024 have officially wrapped up, marking the end of an extraordinary virtual event celebrating the brightest talents in media and entertainment marketing. With an array of creative work across 57 categories, this year’s awards highlighted the industry’s leading players’ resilience, innovation, and creativity.
Despite the challenges faced by the industry in a post-pandemic landscape, the virtual format allowed Promax India to reach a global audience, showcasing the best work in entertainment marketing and promotion. This year’s winners demonstrated artistic excellence and a keen ability to adapt and thrive in a rapidly changing environment.
Shemaroo Entertainment led the pack with an impressive haul, taking home 20 Gold and 13 Silver awards. Their campaigns stood out for their creativity and impact, setting new benchmarks in the industry. Disney Star/ Disney+ Hotstar/ NGC also shone brightly, securing 15 Gold and 11 Silver awards. Their innovative approaches to brand promotion and audience engagement were widely recognised and celebrated. Culver Max Entertainment claimed 9 Gold and 13 Silver awards, showcasing their versatile and dynamic work across various categories. Zee Entertainment Enterprises made its mark with 6 Gold and 6 Silver awards, reflecting its commitment to pushing the boundaries of entertainment marketing. Viacom18 earned 1 Gold and 8 Silver awards, underscoring their consistent efforts to deliver high-quality promotional content. Reporter Broadcasting Company garnered 2 Gold awards, highlighting their impactful storytelling and marketing strategies. MA+TH Entertainment Network achieved 1 Gold and 1 Silver award, showcasing their innovative contributions to the industry. White Turtle Studios – A Trailer Park Group Company and Dynamite Design each took home 1 Silver award, while Cutawayy Films and Warner Bros. Discovery celebrated their success with 1 Gold each.
Promax India event director Andy Chua reflected on the event’s success, stating, “It’s been a challenging year for the Indian entertainment media industry, with many companies still recalibrating and navigating the new market realities post-pandemic. But what really stands out to me is how this challenge has sparked even more creativity and smarter budgeting, as seen in the brilliant entries we’ve received for The Promax India Awards. As we come together virtually to celebrate these achievements, I’m excited to share that Promax India is evolving, too. Next year, we’ll be rebranding as The Global Entertainment Marketing Academy of Arts and Sciences (GEMA), and we’re planning to bring a fresh, in-person event to India. I can’t wait to see what the future holds for all of us.”
