NEW DELHI: Expanding its leadership in the low cost internet connectivity and web access device segment, UbiSlate Tablet maker DataWind, has now introduced its first detachable devices, the new Droidsurfer Netbooks 7DC+ & 3G7+ in India.
DataWind CEO Suneet Singh Tuli said,“The DroidSurfer Netbooks come with a sturdy detachable Bluetooth2-in-1 keyboard. With its classy slim look and strong functionality, this affordably priced Droid Surfer will surely be a game changerin theworld of technology. These are the most affordable netbooks in the Indian market and they offer the extra benefit of acting both as a tablet and mini-laptop.”
Tuli added, “With access to billions of web pages, at no extra cost, users can take advantage of content for both education and entertainment. The web is the most powerful tool for commerce, allowing users to make travel bookings, purchase from ecommerce sites, promote their own businesses and conduct transactions. Communicate like never before through E-mail and social networking sites. DataWind’s low cost Internet-enabled products allow everyone to join the digital age. Introducing technologically advanced devices at the most affordable prices are our way of contributing to the Digital India Vision.”
The 2G Droidsurfer7DC+ is priced at Rs 3,999 and 3G Droidsurfer3G7+ is priced at Rs 4,999.
NEW DELHI: Expanding its leadership in the low cost internet connectivity and web access device segment, UbiSlate Tablet maker DataWind, has now introduced its first detachable devices, the new Droidsurfer Netbooks 7DC+ & 3G7+ in India.
DataWind CEO Suneet Singh Tuli said,“The DroidSurfer Netbooks come with a sturdy detachable Bluetooth2-in-1 keyboard. With its classy slim look and strong functionality, this affordably priced Droid Surfer will surely be a game changerin theworld of technology. These are the most affordable netbooks in the Indian market and they offer the extra benefit of acting both as a tablet and mini-laptop.”
Tuli added, “With access to billions of web pages, at no extra cost, users can take advantage of content for both education and entertainment. The web is the most powerful tool for commerce, allowing users to make travel bookings, purchase from ecommerce sites, promote their own businesses and conduct transactions. Communicate like never before through E-mail and social networking sites. DataWind’s low cost Internet-enabled products allow everyone to join the digital age. Introducing technologically advanced devices at the most affordable prices are our way of contributing to the Digital India Vision.”
The 2G Droidsurfer7DC+ is priced at Rs 3,999 and 3G Droidsurfer3G7+ is priced at Rs 4,999.
MUMBAI: The explosion of smart mobile phones in India and the penetration of internet has led to a boom in several innovative business proposals that explore the digital platform. With India leading the startup scene, everyday new ideas are turning from just business plans in a ppt file to an actual revenue generating business, backed by an aggressive venture capitalists.
At the same time, it has pushed several small and medium enterprises to go online, as their customers have already made the shift. It not only means a booming in the digital market, it also means more demand for technology to sustain its rapid growth — right from hardware to software. The Mobile App industry is estimated at $ 143 billion and counting. As more businesses start thinking mobile in their digital marketing initiatives, traditional agencies too are realising the need to include application development skilsl in their portfolio to sustain clients.
As per Gartner’s IT Spending Forecast, by 2017 the demand for enterprise mobile apps will exceed the supply available, especially in India — which comes as an opportunity for cloud-based Mobile app creation platform Instappy.
“Though India is one of the largest base for developers, globally the number of developers required and the apps in which are in demand has a gap of 1:5 and by 2017 this gap is only going to grow. A good application requires at least five developers working on it and needs a time period of at least 45 to 60 days on a an average. Whereas the number of enterprises and small businesses who want an application is far more than that. Had the pool of developers grown at the same rate that the SMEs are shifting to digital, this gap would have been avoided, but the mobile industry has seen a rapid boom and the developers aren’t keeping up,” explained Instappy, founder and MD Ambika Sharma
Instappy’s business model is based on this simple ratio, as well as the fact that SMEs prefer a platform that helps them get an app without going through complicated technical discussions with developers.
Observing the current trend in the market, Sharma shared that the small and medium enterprises jumping the digital bandwagon understand the importance of mobile and how it is going to build on their revenue in the long run.
While Instappy does get an occasional request of ‘an ola app’, or a ‘zomato app’, for the most part users are fairly well aware of keeping their app identity unique, though certain features may be replicated as reference.
“The only area that SMEs need to be educated about is building an application is not the end of it, it needs constant maintenance, software updates and improvements. Technology is changing fast and the business owners need to be updated for the most part as well,” she added.
Non technology savvy business owners and marketers often shy away from getting themselves an application to avoid dealing with the technical specifications because they are overwhelmed by the complexity. Therefore the cloud based platform thrives amongst Small and Medium Sized enterprises, making it a more democratised playing field for all businesses.
On an average the platform sees anything between 35 to 40 users building apps every week. Barring the first free trial month, the subscribers start off at Rs 30,000 to be on the platform, and the rates go higher depending on the services a user claims. Apart from this Instappy also entertains clients who ask for a more customized application for their businesses, which commands premium rates. But that is nothing compared to the ongoing rates if a professional team of developers are hired for the job.
For a basic application that serves a simple purpose, a business enterprise will have to pay a small group of developers anything between Rs 15 to Rs 20 lacs and the price can go up to crores if well known developers are hired and difficult coding is required.
“We are currently getting requests from across industry, but the ones that stand out are travel, learning and education, retail and stationery and beauty services business. Interestingly mass manufacturing industry, which is very traditional in its nature has also come on board with us to get an application out,” she shared.
The sudden rush to get an application has also brought in its own set of challenges for the development market. While most businesses want to go digital to expand their market online and open new ways to interact with the consumer, there are also some who want an app just for the sake of it. Sharma stayed clear of them.
“No smart business will create a app just for the sake of it or due to herd mentality. While it’s a trend, the applications have to serve a business purpose for them. It is very difficult to develop an app that covers all the needs of a business, while keeping the functionality in mind, and without going overboard with features. It takes almost 30 days to even figure out what all they want in it, and most of the time a specialised team has to step in to keep the businesses updated about the latest features they can avail or offer their customers through the app. Half the time businesses lack clarity on exactly what they want from an app.That is where the support team comes in and guides them based on their requirement,” Sharma pointed out, adding that Instappy mostly works with businesses who have their content ready.
To reach out to fresh new users, Instappy has a very active digital marketing strategy that banks on content marketing as well. “As a B2B portal that targets businesses online, without platform being on digital, our marketing spends are also largely inclined on digital campaigns with an occasional print advertisement,” Sharma said.
Launched in December 2015 in India, and in the European market in March 2016, the platform is already seeing positive acceptance from both the markets.
When asked about its yearly targets, Sharma said, “At this point we want to have at least 500 applications pushed out in the next 18 months time. Any business takes time when marketing dynamics are changing. We already making money with a revenue increase on a week – on week basis. Keeping in mind that we constantly want to invest in the platform from the technology standpoint to ready on demand features for customers, we cant put a date on when we will break even, but it shouldn’t take longer than two years for sure.
MUMBAI: The explosion of smart mobile phones in India and the penetration of internet has led to a boom in several innovative business proposals that explore the digital platform. With India leading the startup scene, everyday new ideas are turning from just business plans in a ppt file to an actual revenue generating business, backed by an aggressive venture capitalists.
At the same time, it has pushed several small and medium enterprises to go online, as their customers have already made the shift. It not only means a booming in the digital market, it also means more demand for technology to sustain its rapid growth — right from hardware to software. The Mobile App industry is estimated at $ 143 billion and counting. As more businesses start thinking mobile in their digital marketing initiatives, traditional agencies too are realising the need to include application development skilsl in their portfolio to sustain clients.
As per Gartner’s IT Spending Forecast, by 2017 the demand for enterprise mobile apps will exceed the supply available, especially in India — which comes as an opportunity for cloud-based Mobile app creation platform Instappy.
“Though India is one of the largest base for developers, globally the number of developers required and the apps in which are in demand has a gap of 1:5 and by 2017 this gap is only going to grow. A good application requires at least five developers working on it and needs a time period of at least 45 to 60 days on a an average. Whereas the number of enterprises and small businesses who want an application is far more than that. Had the pool of developers grown at the same rate that the SMEs are shifting to digital, this gap would have been avoided, but the mobile industry has seen a rapid boom and the developers aren’t keeping up,” explained Instappy, founder and MD Ambika Sharma
Instappy’s business model is based on this simple ratio, as well as the fact that SMEs prefer a platform that helps them get an app without going through complicated technical discussions with developers.
Observing the current trend in the market, Sharma shared that the small and medium enterprises jumping the digital bandwagon understand the importance of mobile and how it is going to build on their revenue in the long run.
While Instappy does get an occasional request of ‘an ola app’, or a ‘zomato app’, for the most part users are fairly well aware of keeping their app identity unique, though certain features may be replicated as reference.
“The only area that SMEs need to be educated about is building an application is not the end of it, it needs constant maintenance, software updates and improvements. Technology is changing fast and the business owners need to be updated for the most part as well,” she added.
Non technology savvy business owners and marketers often shy away from getting themselves an application to avoid dealing with the technical specifications because they are overwhelmed by the complexity. Therefore the cloud based platform thrives amongst Small and Medium Sized enterprises, making it a more democratised playing field for all businesses.
On an average the platform sees anything between 35 to 40 users building apps every week. Barring the first free trial month, the subscribers start off at Rs 30,000 to be on the platform, and the rates go higher depending on the services a user claims. Apart from this Instappy also entertains clients who ask for a more customized application for their businesses, which commands premium rates. But that is nothing compared to the ongoing rates if a professional team of developers are hired for the job.
For a basic application that serves a simple purpose, a business enterprise will have to pay a small group of developers anything between Rs 15 to Rs 20 lacs and the price can go up to crores if well known developers are hired and difficult coding is required.
“We are currently getting requests from across industry, but the ones that stand out are travel, learning and education, retail and stationery and beauty services business. Interestingly mass manufacturing industry, which is very traditional in its nature has also come on board with us to get an application out,” she shared.
The sudden rush to get an application has also brought in its own set of challenges for the development market. While most businesses want to go digital to expand their market online and open new ways to interact with the consumer, there are also some who want an app just for the sake of it. Sharma stayed clear of them.
“No smart business will create a app just for the sake of it or due to herd mentality. While it’s a trend, the applications have to serve a business purpose for them. It is very difficult to develop an app that covers all the needs of a business, while keeping the functionality in mind, and without going overboard with features. It takes almost 30 days to even figure out what all they want in it, and most of the time a specialised team has to step in to keep the businesses updated about the latest features they can avail or offer their customers through the app. Half the time businesses lack clarity on exactly what they want from an app.That is where the support team comes in and guides them based on their requirement,” Sharma pointed out, adding that Instappy mostly works with businesses who have their content ready.
To reach out to fresh new users, Instappy has a very active digital marketing strategy that banks on content marketing as well. “As a B2B portal that targets businesses online, without platform being on digital, our marketing spends are also largely inclined on digital campaigns with an occasional print advertisement,” Sharma said.
Launched in December 2015 in India, and in the European market in March 2016, the platform is already seeing positive acceptance from both the markets.
When asked about its yearly targets, Sharma said, “At this point we want to have at least 500 applications pushed out in the next 18 months time. Any business takes time when marketing dynamics are changing. We already making money with a revenue increase on a week – on week basis. Keeping in mind that we constantly want to invest in the platform from the technology standpoint to ready on demand features for customers, we cant put a date on when we will break even, but it shouldn’t take longer than two years for sure.
MUMBAI: Spuul has tied up with Vidhu Vinod Chopra Films for its premium subscribers in India. Movies like 3 Idiots, Munna Bhai film series will be added to the catalogue of the online streaming service.
The movies will be available across devices like web, iOS, Android, Smart TV, Airplay and Apple TV on iOS and Chromecast on Android.
With these additions viewers will also get access to classics such as Khamosh, Parinda, 1942: A Love Story, Kareeb, Mission Kashmir, Parineeta and Eklavya – The Royal Guard.
Speaking about the partnership, Spuul Global CEO Subin Subaiah said, “As one of the leading providers of Bollywood content to viewers across India, we are constantly investing in growing our library by adding new, popular and blockbuster titles to our catalogue. The addition of movies from esteemed production house such as Vidhu Vinod Chopra Films to our catalogue is yet another step towards providing our 12 million viewers with fresh and diverse films.”
MUMBAI: Spuul has tied up with Vidhu Vinod Chopra Films for its premium subscribers in India. Movies like 3 Idiots, Munna Bhai film series will be added to the catalogue of the online streaming service.
The movies will be available across devices like web, iOS, Android, Smart TV, Airplay and Apple TV on iOS and Chromecast on Android.
With these additions viewers will also get access to classics such as Khamosh, Parinda, 1942: A Love Story, Kareeb, Mission Kashmir, Parineeta and Eklavya – The Royal Guard.
Speaking about the partnership, Spuul Global CEO Subin Subaiah said, “As one of the leading providers of Bollywood content to viewers across India, we are constantly investing in growing our library by adding new, popular and blockbuster titles to our catalogue. The addition of movies from esteemed production house such as Vidhu Vinod Chopra Films to our catalogue is yet another step towards providing our 12 million viewers with fresh and diverse films.”
MUMBAI: The OTT space has been growing denser with the mushrooming of more and more players. Players are vying for eyeballs and advertisers are looking to differentiate their content, and shifting focus to unexplored areas. nexGTV has launched its new OTT app that targets kids between 2 to 10 years of age with specially tailored content, with an aim to expand business reach and grow subscriber base.
Explaining the demand for kids’ content in India, nexGTV COO Abhesh Verma says, “I have noticed that despite the fact that there is good kids’ content in the country, it is not easily accessible for them. Moreover we realised that kids content can’t be piled up with everything else. There is a need for a kids’ friendly app that will give proper showcase to the content, and parents can let their kids on it without worrying about insensitive content.”
nexGTV is also playing on the fact that parents and guardians of kids these days are concerned about the ‘freeness’ of the internet and worried about the objectionable content that their child may be exposed to. Therefore curating a library strictly for the little ones was of prime importance when strategizing for the kids’ only OTT app. “Our editorial team has been extremely careful while curating content for this app. Every single content is been screened by our team to keep it kids friendly with the age group in mind. Our content is a blend of learning and entertainment for kids. Whether its craft, art, nursery rhymes and moral science through fun content, parents can be rest assured that through fun and frolic their kids are learning something.” Between Akbar Birbal, Stories of Panchtantra, Vikram & Betal, Ducktales, Malgudi Days and Champak World, the app already has a vibrant library of shows for the tiny tots to enjoy this summer.
The app can downloaded from Google Play Store for Android devices or the Apple store for iPhones or other apple devices. Others can shoot a missed call to 0120-4848222 to get nexGTv Kids app.
As a matter of fact, going by international standards, there is only ‘E’ for ‘everyone’, and ‘G’ for ‘general audience’ rated programming in the content library for nexGTV Kids. “We haven’t kept shows that need parental guidance as we want the kids and parents to have a stress free streaming experience,” says Verma.
Currently available in a ‘freemium’ model with no advertisements to interrupt seamless viewing, the content beyond the subscription wall is priced at Rs 125 a month, which coincides with what it costs to subscribe to nexGTV. “As part of the promotion for this launch we are currently allowing any nexGTV subscriber to access nexGTV Kids content and vice versa. Depending on the nature of consumption, content strategy etc., we will take a call to separate the two apps for subscribers or offer it to them in a bundle for a viable price that works for both – the consumers and us,” said Verma as he explains the pricing.
As a business model, the revenue for the new app will depend highly on the subscription. Kids’ content also opens up a vista of monetising prospects for the OTT player.
For starters, nexgTV has gone the VOOT way and acquired kids content from existing content partners who are regular contributors to nexGTV’s library such as Shemaroo, Rajshri Productions etc. But the OTT player’s ambitious plans for their new kids app doesn’t stop there — from producing branded content for advertisers, to commissioning and featuring content from independent content creators, to licensing and merchandising rights sales — nexGTV is eyeing a big chunk of the kids content pie.
“Currently we are getting content from partners who are working with us for the last four – five years. At the same time we are looking to create original content going forward that will be made by our production team for our app. We are also welcoming everyone who can creating content for kids. We want to showcase their content to our user base provided it goes past our editorial guidelines for the kids’ app. There are many who may not have a platform, but have the right talent, whom we plan to feature through our app as long as the content is within our guidelines,” Abhesh reveals.
Keeping lts options open, nexgTV is ready to explore all kinds of partnerships, whether it allows it to own the content’s full IP or it is commissioning for production or co-owning the IP and sharing its IP rights with another content producer. Verma also hints that the OTT player is already in talks with some major production houses to produce exclusive kids’ content for nexgTV.
With a few deals under discussions already under way, be they for content creation with other production houses or with brands, currently the player is weighing its options carefully for the right content strategy.
“We want to make sure that we have the product out there first and some audience on it. And then based on the consumption pattern we want to invest in the programming. It will be like shooting in the dark if we produce a show which we don’t have an audience for,” Verma states frankly.
Given the fact that the target audience of the content isn’t the device owners who can facilitate the consumption, a smart marketing strategy is needed to reach the guardians first, Verma shares. While kids can be the key to reach the parents, the equation flows the other way round when it comes to marketing for kids.
“We have three key aspects to our marketing initiative for this new app. Firstly, on the digital front we are running targeted campaigns towards parents on Facebook to make the app more visible. Secondly, the current subscribers of nexGTV are getting the new app as part of their package. We have 14 million installs (1.4 crore) and within which we have close to a million (10 lakh) subscribers who will get this app with their regular nexGTV apps.”
Apart from this, the OTT player will promote through radio and few other traditional modes of communication as well. With more on the marketing platter that nexGTV plans to surprise audience with in due time, Verma shared that so far the company hasn’t set an upper ceiling to its marketing spends for the new app.
“Honestly this is our first big launch since the launch of our new app and we are heavily promoting it. We are not restricting it to 20 to 30 per cent of marketing spends but instead going by ‘returns on the hours’ basis. If a particular campaign is giving us the returns we want we are strengthening it,” Verma shares while refraining from commenting on the actual marketing spends on the new project.
MUMBAI: The OTT space has been growing denser with the mushrooming of more and more players. Players are vying for eyeballs and advertisers are looking to differentiate their content, and shifting focus to unexplored areas. nexGTV has launched its new OTT app that targets kids between 2 to 10 years of age with specially tailored content, with an aim to expand business reach and grow subscriber base.
Explaining the demand for kids’ content in India, nexGTV COO Abhesh Verma says, “I have noticed that despite the fact that there is good kids’ content in the country, it is not easily accessible for them. Moreover we realised that kids content can’t be piled up with everything else. There is a need for a kids’ friendly app that will give proper showcase to the content, and parents can let their kids on it without worrying about insensitive content.”
nexGTV is also playing on the fact that parents and guardians of kids these days are concerned about the ‘freeness’ of the internet and worried about the objectionable content that their child may be exposed to. Therefore curating a library strictly for the little ones was of prime importance when strategizing for the kids’ only OTT app. “Our editorial team has been extremely careful while curating content for this app. Every single content is been screened by our team to keep it kids friendly with the age group in mind. Our content is a blend of learning and entertainment for kids. Whether its craft, art, nursery rhymes and moral science through fun content, parents can be rest assured that through fun and frolic their kids are learning something.” Between Akbar Birbal, Stories of Panchtantra, Vikram & Betal, Ducktales, Malgudi Days and Champak World, the app already has a vibrant library of shows for the tiny tots to enjoy this summer.
The app can downloaded from Google Play Store for Android devices or the Apple store for iPhones or other apple devices. Others can shoot a missed call to 0120-4848222 to get nexGTv Kids app.
As a matter of fact, going by international standards, there is only ‘E’ for ‘everyone’, and ‘G’ for ‘general audience’ rated programming in the content library for nexGTV Kids. “We haven’t kept shows that need parental guidance as we want the kids and parents to have a stress free streaming experience,” says Verma.
Currently available in a ‘freemium’ model with no advertisements to interrupt seamless viewing, the content beyond the subscription wall is priced at Rs 125 a month, which coincides with what it costs to subscribe to nexGTV. “As part of the promotion for this launch we are currently allowing any nexGTV subscriber to access nexGTV Kids content and vice versa. Depending on the nature of consumption, content strategy etc., we will take a call to separate the two apps for subscribers or offer it to them in a bundle for a viable price that works for both – the consumers and us,” said Verma as he explains the pricing.
As a business model, the revenue for the new app will depend highly on the subscription. Kids’ content also opens up a vista of monetising prospects for the OTT player.
For starters, nexgTV has gone the VOOT way and acquired kids content from existing content partners who are regular contributors to nexGTV’s library such as Shemaroo, Rajshri Productions etc. But the OTT player’s ambitious plans for their new kids app doesn’t stop there — from producing branded content for advertisers, to commissioning and featuring content from independent content creators, to licensing and merchandising rights sales — nexGTV is eyeing a big chunk of the kids content pie.
“Currently we are getting content from partners who are working with us for the last four – five years. At the same time we are looking to create original content going forward that will be made by our production team for our app. We are also welcoming everyone who can creating content for kids. We want to showcase their content to our user base provided it goes past our editorial guidelines for the kids’ app. There are many who may not have a platform, but have the right talent, whom we plan to feature through our app as long as the content is within our guidelines,” Abhesh reveals.
Keeping lts options open, nexgTV is ready to explore all kinds of partnerships, whether it allows it to own the content’s full IP or it is commissioning for production or co-owning the IP and sharing its IP rights with another content producer. Verma also hints that the OTT player is already in talks with some major production houses to produce exclusive kids’ content for nexgTV.
With a few deals under discussions already under way, be they for content creation with other production houses or with brands, currently the player is weighing its options carefully for the right content strategy.
“We want to make sure that we have the product out there first and some audience on it. And then based on the consumption pattern we want to invest in the programming. It will be like shooting in the dark if we produce a show which we don’t have an audience for,” Verma states frankly.
Given the fact that the target audience of the content isn’t the device owners who can facilitate the consumption, a smart marketing strategy is needed to reach the guardians first, Verma shares. While kids can be the key to reach the parents, the equation flows the other way round when it comes to marketing for kids.
“We have three key aspects to our marketing initiative for this new app. Firstly, on the digital front we are running targeted campaigns towards parents on Facebook to make the app more visible. Secondly, the current subscribers of nexGTV are getting the new app as part of their package. We have 14 million installs (1.4 crore) and within which we have close to a million (10 lakh) subscribers who will get this app with their regular nexGTV apps.”
Apart from this, the OTT player will promote through radio and few other traditional modes of communication as well. With more on the marketing platter that nexGTV plans to surprise audience with in due time, Verma shared that so far the company hasn’t set an upper ceiling to its marketing spends for the new app.
“Honestly this is our first big launch since the launch of our new app and we are heavily promoting it. We are not restricting it to 20 to 30 per cent of marketing spends but instead going by ‘returns on the hours’ basis. If a particular campaign is giving us the returns we want we are strengthening it,” Verma shares while refraining from commenting on the actual marketing spends on the new project.
NEW DELHI: Baidu India has teamed up with video platform Hotstar to offer free live-streaming cricket matches via its app store MoboMarket for the ongoing Indian Premier League. Along with the free broadcasts, MoboMarket will also kick off its first ‘Cricket Guessing Game’ for fans to predict scores and win prizes.
According to the Baidu India team, the Cricket Guessing Game is “the ultimate playground for cricket enthusiasts to get together and have fun with their friends and family”. Available in-app on MoboMarket, the online game allows players to win points based on their guesses of IPL match outcomes. Players will earn 1,000 complementary points the first time they start the game on MoboMarket, and will then be able to use those points to support their team or guess the result of matches. In addition, players can earn more points by creating a group and inviting their friends to join.
The Cricket Guessing Game will be divided into four phases. At the end of each phase, qualified users will have a chance to win prizes, including mobile phones and mobile recharge credits.
At the end of the fourth phase, all players who successfully created a group will get rewards based on the number of friends they invited and will win a guaranteed prize of up to Rs. 2,500 mobile recharge credits.
“IPL is such a big thing in India; we can definitely see a growing trend of cricket-related apps on MoboMarket during the ICC and IPL season,” said Baid India general manager Tim Yang. “That’s why we decided to launch this game, to give all the diehard fans out there a little bit more fun.”
MoboMarket is Baidu’s international Android marketplace for audiences outside of China. With a library of over 660,000 Android apps, it is a one-stop shop for apps, games and more. MoboMarket now supports 5 Indian languages including Hindi, Marathi, Urdu, Tamil and Bengali. To learn more, visit www.mobomarket.net.
To play the Cricket Guessing Game for a chance to win big, visit: http://bit.ly/1TmnUAF
NEW DELHI: Baidu India has teamed up with video platform Hotstar to offer free live-streaming cricket matches via its app store MoboMarket for the ongoing Indian Premier League. Along with the free broadcasts, MoboMarket will also kick off its first ‘Cricket Guessing Game’ for fans to predict scores and win prizes.
According to the Baidu India team, the Cricket Guessing Game is “the ultimate playground for cricket enthusiasts to get together and have fun with their friends and family”. Available in-app on MoboMarket, the online game allows players to win points based on their guesses of IPL match outcomes. Players will earn 1,000 complementary points the first time they start the game on MoboMarket, and will then be able to use those points to support their team or guess the result of matches. In addition, players can earn more points by creating a group and inviting their friends to join.
The Cricket Guessing Game will be divided into four phases. At the end of each phase, qualified users will have a chance to win prizes, including mobile phones and mobile recharge credits.
At the end of the fourth phase, all players who successfully created a group will get rewards based on the number of friends they invited and will win a guaranteed prize of up to Rs. 2,500 mobile recharge credits.
“IPL is such a big thing in India; we can definitely see a growing trend of cricket-related apps on MoboMarket during the ICC and IPL season,” said Baid India general manager Tim Yang. “That’s why we decided to launch this game, to give all the diehard fans out there a little bit more fun.”
MoboMarket is Baidu’s international Android marketplace for audiences outside of China. With a library of over 660,000 Android apps, it is a one-stop shop for apps, games and more. MoboMarket now supports 5 Indian languages including Hindi, Marathi, Urdu, Tamil and Bengali. To learn more, visit www.mobomarket.net.
To play the Cricket Guessing Game for a chance to win big, visit: http://bit.ly/1TmnUAF
