ITV

Tag: Andrew Zein

  • Warner Bros acquires worldwide TV rights of ‘Chef In Your Ear’

    Warner Bros acquires worldwide TV rights of ‘Chef In Your Ear’

    MUMBAI: Warner Bros has secured the worldwide TV rights (excluding Asia) for the newly launched studio entertainment game show, Chef In Your Ear created by UK based company, The Format People for Food Network Canada. 

    The format will receive its global launch at MIPCOM in October.

    The 26-part primetime series is the Food Networks’ number one rated show on Monday nights in 2015, increasing the year-ago slot average by 172 per cent (A18-49) and winning 271,000 viewers so far. 

    Food Network is famed for long-running programming that includes Top Chef Canada that in its previous Monday night time-period ranked as a top series on the network and reached 242,000 total viewers.

    Chef In Your Ear premiered 31 August, 2015 and has become the number three show across 59 basic cable networks in Canada amongst Adults 18-49 in its time period. 

    Food Network’s debut coincided with a second production of Chef In Your Ear for French speaking Canada on Ici Radio-Canada Télé. Locally titled Un Chef ? L’Oreille, the 14-part series is produced by 350 productions and the premiere ranked  number one  at 8 pm amongst all key demos in the territory.   

    Chef In Your Ear sees two professional chefs aim to deliver a restaurant quality dish by remote control. All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.

    Warner Bros. International Television Production senior vice president format development and sales creative Andrew Zein said, “Chef In Your Ear brings the familiarity of the studio kitchen, super sized and transformed with a fun-packed and completely original twist by splitting the professional chef out of the kitchen to direct our amateurs. It’s a totally new TV experience that is exciting, emotional at times and rewarding for both the viewer and contestant. We’re delighted to have acquired the format and will be launching it with our global partners at MIPCOM.”

    “We are thrilled that Warner Bros. will distribute Chef In Your Ear. They have a stellar reputation with broadcasters everywhere and we are confident that they will enjoy great success with this highly scalable format,” added The Format People CEO Michel Rodrigue.

  • Big Magic’s Hindi adaptation of ‘The Middle’ titled ‘Tedi Medi Family’

    Big Magic’s Hindi adaptation of ‘The Middle’ titled ‘Tedi Medi Family’

    MUMBAI: The Hindi adaptation of Warner Bros’ The Middle, which will be aired on Big Magic has been titled Tedi Medi Family. The show is slated to go on air from 8 June in the 8.30 pm slot.

     

    Bodhi Tree Productions will produce the 24-part Hindi adaptation.

     

    As was previously reported by Indiantelevision.com, Reliance Broadcast Network had acquired the adaptation rights of U.S television comedy-series The Middle created by Eileen Heisler and DeAnn Heline.

     

    Tedi Medi Family will be produced as a single-camera comedy and will follows the daily commotion of raising a family, in the middle of life. Set in a typical family household in Pune, the series will star Saloni Daini, Ami Trivedi and Iqbal Azad along with Sushant Mohindra and Dharmik Joisar.

     

    Reliance Broadcast Network EVP and business head Ashwin Padmanabhan said, “The consistently amusing and relatable scripts for The Middle are a perfect fit with our channel’s vision. The characters of a mother, father and three children and their universal journey to just succeed with everyday life means that The Middle has fantastic potential to be recreated for an Indian audience.”

     

    Warner Bros. International Television Production senior vice president creative format development and sales Andrew Zein said, “The Middle is an extraordinary comedy. This hugely funny and beautifully captured world of every day family life is a concept relatable to family audiences across the globe. Tedi Medi Family has found the perfect home in Big Magic with its commitment to high quality family comedy.”

     

    The launch of the show is supported by a multimedia marketing campaign, which includes television, digital and social media marketing, outdoor, radio promotions as well as extensive promotion through activation and branding.

     

    Padmanabhan added, “In line with our positioning of being a comedy destination, we hope to expand our channel reach and preference. With original content targeted metros and non metros, both long and short formats yet retaining the quality of being episodic, we shall strive to offer nothing but comedy in various ways to our viewers. We try to bring in assortment of shows that shall be attractive to our core target audience, kids for earlier time bands and young males for late nights. Apart from new content, we have refurbished existing content, made changes in production, look, story, scripting and even producers behind shows.”